CERITA SUKSES MAHASISWA KEDOKTERAN JADI PENGUSAHA MUDA BERKAT JUALAN MINUMAN

Summary

In this video, Dela, the CEO of Kalikong, shares her entrepreneurial journey as a student. She discusses her business strategy, targeting a broad audience with a focus on quality packaging to ensure customer satisfaction. Dela emphasizes the importance of focusing on one's goals and not being afraid to start a business or create job opportunities in Indonesia.

Takeaways

• 🎓 The speaker initially wanted to be an entrepreneur and is currently building a business while still studying.
• 📈 They plan to expand the business after graduation, aiming to develop it further from the foundation they've laid.
• 📢 The speaker invites viewers to stay tuned to their YouTube channel for business opportunities, culinary business inspiration, and success stories.
• 🏢 The video is sponsored by 'dikemas rumah', a creative packaging solution provider, suggesting the importance of packaging in the business.
• 🥤 The business focuses on beverages, with a variety of flavors like Brown Sugar, Thai Tea, Green Tea, Red Velvet, Maca, and more.
• 🐒 The brand's mascot is a monkey girl, chosen for its cuteness and to represent the brand's identity.
• 📊 The speaker conducted a survey to find a niche in the market for premium but affordable beverages.
• 📱 They utilize social media as the primary platform to reach their target audience, which includes students and a wider demographic.
• 🛍️ The packaging is a key focus, with a choice of high-quality cups that are sturdy and less likely to spill, especially when delivered by motorbike taxis.
• 💡 The speaker emphasizes the importance of being receptive to feedback and adapting to customer needs as part of their business philosophy.
• 🚀 They encourage viewers to focus on their goals, make their parents proud, and not be afraid to start businesses and create job opportunities in Indonesia.

Q & A

What was the initial aspiration of the speaker?

The speaker initially aspired to become an entrepreneur.

What is the speaker currently doing alongside building their business?

The speaker is still attending school while building their business.

What is the long-term plan for the business according to the speaker?

The long-term plan is to expand the business after graduation, once it has grown significantly.

What kind of information does the speaker provide on their YouTube channel?

The speaker provides information on various business opportunities, culinary business inspirations, and success stories of entrepreneurs.

What is the name of the product the speaker is promoting?

The product being promoted is a beverage named 'Kali Kau'.

What are the different varieties of the beverage mentioned in the script?

The varieties include Brown Sugar, Anda Taipei, Thai Tea Green Tea, Red Velvet, Maca, and Tarore.

What was the inspiration behind the branding of the beverage?

The branding was inspired by the desire to have an iconic identity, initially considering a gorilla but settling on a cute monkey instead.

Why did the speaker choose to focus on the quality of the cup for the beverage?

The speaker chose to focus on the quality of the cup because it is key to whether the beverage will be accepted by the public. The cup needs to be sturdy and not easily spillable, especially considering it will be transported by motorbike taxis.

What is the target market for the beverage according to the speaker?

The target market is broad and includes all age groups, but it is particularly aimed at the younger demographic, such as students.

What is the speaker's strategy for brand expansion?

The strategy involves initially opening in malls and then expanding to branches or athletes outside the mall to be more recognized by the public.

What principle does the speaker emphasize regarding customer feedback?

The speaker emphasizes the principle of accepting any kind of feedback to improve the product and meet customer expectations.

What advice does the speaker give to those who are considering starting a business?

The speaker advises not to be afraid to start a business or create job opportunities in Indonesia, as it is a valuable learning experience and contributes to the country's development.