How To Give The Perfect Presentation ( Academic Conferences & Keynotes)

Summary

Professor David Stuckler shares his expertise on crafting compelling academic presentations. He emphasizes the importance of Aristotle's persuasion model, incorporating logos (intellectual content), ethos (credibility), and pathos (emotional connection). Stuckler advises starting with a story to engage emotionally, establishing credibility, and then diving into the presentation's core scientific content. He suggests guiding the audience through the talk like a house tour, ensuring a structured progression from questions to methods, results, and future research. Mastering these elements can elevate one's presentation skills, leading to repeated invitations to conferences and keynotes.

Takeaways

• 🎓 **Engage with Pathos**: Start your presentation by connecting emotionally with your audience to open their hearts and minds.
• 🧑‍🏫 **Establish Ethos**: After establishing an emotional connection, convince your audience of your credibility and qualifications.
• 📚 **Deliver Logos**: Once trust and connection are established, present the intellectual content of your talk.
• 🏡 **Use the House Model**: Guide your audience through your presentation like showing them around a house, room by room.
• 🌱 **Prepare the Soil**: Just as a seed needs prepared soil to grow, your audience needs to be prepared to receive your message.
• 📈 **Structure Your Talk**: Have a clear outline for your presentation to ensure a logical flow of ideas.
• 📝 **Tell a Story**: Use narratives to make your data relatable and to capture your audience's attention.
• 🔄 **Return to the Beginning**: End your presentation by circling back to the emotional connection made at the start.
• 🌟 **Pepper with Anecdotes**: Use personal stories or anecdotes to demonstrate your ethos and to highlight the importance of your findings.
• 🌐 **Transform Your Skills**: Mastering these elements can elevate your presentations to a level that garners international recognition and invitations.

Q & A

What is the main goal of an academic presentation according to Professor David Stuckler?

The main goal of an academic presentation is not only to persuade the audience but also to leave a lasting impression that is impactful enough to knock their socks off.

How many keynotes has Professor David Stuckler given at international conferences?

Professor David Stuckler has given over 50 keynotes at international conferences.

What are the three elements of Aristotle's model of persuasion mentioned by Professor Stuckler?

The three elements of Aristotle's model of persuasion are logos, ethos, and pathos.

What does 'logos' represent in the context of an academic presentation?

In the context of an academic presentation, 'logos' represents the intellectual side or the content of the talk, which is what the presenter is trying to deliver.

Why is it important to connect emotionally with the audience before presenting the 'logos'?

It is important to connect emotionally with the audience before presenting the 'logos' because until the audience's hearts and minds are open, they will not be ready to listen to the intellectual content of the talk.

What does 'pathos' refer to in the context of a presentation?

'Pathos' refers to reaching the audience emotionally and connecting with them on a human level, which helps to open them up to receive the message.

How can a presenter establish their credibility or 'ethos' during a presentation?

A presenter can establish their 'ethos' by introducing who they are, their qualifications, and why they are the right person to deliver the message about the topic.

What is the house model of presentation mentioned by Professor Stuckler?

The house model of presentation is a metaphor where the presenter is inviting the audience into their house (the presentation), guiding them through each room (different parts of the talk), and then leading them back out with a clear understanding of the content.

Why is it suggested to start a presentation with a story?

Starting a presentation with a story is suggested because humans respond well to narratives, and it helps to emotionally connect with the audience and present the front door to the information that will be discussed.

What should be the structure of a scientific talk according to the house model?

The structure of a scientific talk should ideally progress through a sequence of points that build up to the conclusion, similar to guiding someone through different rooms of a house, covering the big questions, methods, results, and future research.

How can anecdotes be used effectively in a presentation?

Anecdotes can be used effectively in a presentation to pepper the talk with elements of ethos and pathos, showing the presenter's profile or emphasizing the importance of the research, especially towards the end of the results and future research sections.

What is the benefit of mastering the elements of logos, ethos, and pathos in a presentation?

Mastering the elements of logos, ethos, and pathos in a presentation can transform one's presentation skills, leading to more invitations to speak, helping to win research funding, and gaining more attention in the academic field.

Outlines

00:00

📚 Crafting a Stellar Academic Presentation

Professor David Stuckler shares his approach to creating an academic presentation that persuades and impresses the audience. He emphasizes the importance of Aristotle's model of persuasion, which includes three elements: logos (intellectual content), ethos (credibility), and pathos (emotional appeal). He suggests starting with pathos to emotionally connect with the audience, followed by ethos to establish credibility, and then logos to deliver the content. He uses the analogy of inviting someone to your house to explain the structure of a presentation, guiding the audience through different 'rooms' or sections of the talk, ensuring they understand the journey and the destination. He also advises using stories to engage the audience emotionally and to pepper the talk with anecdotes to maintain interest and reinforce the message.

05:00

🏡 Structuring Your Presentation Like a House Tour

In this paragraph, Professor Stuckler continues to elaborate on the house tour analogy for structuring a scientific presentation. He advises having a clear direction, similar to showing a visitor around a house, with a sequence of points that build up to the conclusion. He suggests starting with the big questions, then discussing methods, results, and future research directions. The structure should guide the audience through the presentation like a tour of different rooms in a house. He also emphasizes the importance of revisiting the emotional connection made at the beginning of the talk at the end, to leave a lasting impression. Professor Stuckler encourages mastering these elements to transform presentation skills and achieve success in academic and research settings. He invites viewers to join his Facebook group for more advice and offers one-on-one calls to help with presentation skills.

Keywords

💡Academic Presentation

An academic presentation is a formal discourse delivered to an audience, typically at a conference or seminar, where research findings or scholarly ideas are shared. In the video, crafting a stellar academic presentation is the central theme, with the speaker emphasizing the importance of persuading and impressing the audience.

💡Persuasion

Persuasion is the act of convincing someone to believe or do something. The video discusses the use of Aristotle's model of persuasion, suggesting that to be effective, a presentation must persuade the audience not only intellectually but also emotionally.

💡Aristotle's Model

Aristotle's Model of persuasion, also known as the three modes of persuasion, includes logos (logic), ethos (credibility), and pathos (emotion). The video uses this model to structure effective presentations, suggesting that a presenter should appeal to the audience's intellect, emotions, and trust in the presenter's authority.

💡Logos

Logos refers to the logical aspect of communication, emphasizing reason and evidence. In the context of the video, logos is the intellectual content of the presentation, the 'meat' of the talk, which should be delivered after establishing emotional and ethical connections.

💡Ethos

Ethos is the credibility or moral character that a speaker establishes. The video suggests that before delving into the content, a presenter should convince the audience of their qualifications and authority to speak on the topic, thus building trust.

💡Pathos

Pathos is the appeal to the audience's emotions. The video highlights the importance of connecting with the audience on an emotional level early in the presentation to make them receptive to the message.

💡Storytelling

Storytelling is the art of telling stories to engage an audience. The video recommends using storytelling as a way to connect emotionally with the audience, providing a human face to the data and setting the stage for the rest of the presentation.

💡Anecdotes

Anecdotes are short, interesting stories that illustrate a point. The video suggests using anecdotes to pepper the presentation with personal or relatable content, enhancing the audience's engagement and retention of the message.

💡Structure

Structure refers to the organization and sequence of ideas in a presentation. The video likens a presentation to guiding someone through a house, emphasizing the need for a clear structure to lead the audience through the different parts of the talk.

💡Engagement

Engagement is the level of interest and involvement of the audience. The video stresses the importance of engaging the audience emotionally at the beginning and end of the presentation to leave a lasting impression.

💡Research Funding

Research funding is financial support provided for research projects. The video implies that mastering the art of presentation can lead to securing research funding by impressing potential sponsors and stakeholders.

Highlights

Crafting a stellar academic presentation requires persuading the audience and leaving a lasting impression.

Professor David Stuckler shares his approach to effective academic presentations.

He has given over 50 keynotes at international conferences and hundreds of presentations.

Aristotle's model of persuasion is used, involving logos (intellectual content), ethos (credibility), and pathos (emotional appeal).

To persuade, first emotionally connect with the audience (pathos), then establish credibility (ethos), and finally present the content (logos).

The presentation should be structured like inviting someone to your house, guiding them through it.

Start with a story to emotionally connect with the audience.

Introduce yourself and establish your ethos early in the presentation.

After establishing connection and credibility, delve into the scientific content of the presentation.

Have a clear outline for the presentation, similar to a guided tour of a house.

The presentation should progress through a sequence of points that build up to the conclusion.

Include anecdotes throughout the presentation to maintain engagement.

End the presentation emotionally, returning to the initial story or theme.

Mastering these elements can transform presentation skills and lead to invitations to top conferences.

For more advice, join Professor Stuckler's Facebook group 'Fast Track Grad'.

The video offers a link to join the group and set up one-on-one calls for presentation advice.

Combining the house model and Aristotle's persuasion model can lead to impactful presentations.

Transcripts

welcome everyone today i want to share

with you my approach to crafting a

stellar academic presentation a

presentation that's not only going to

persuade your audience but it's going to

leave a lasting impression on them

that's going to knock their socks off

i'm professor david stuckler i've given

over 50 keynotes at international

conferences and hundreds of other

presentations i used to tremble with

nervousness trying to speak clearly with

confidence even doing this program today

would have been a struggle for me but by

following these simple steps in the

presentation not only could i present

with ease and confidence but i could

really craft an effective letter lecture

that was going to give me results and

get me invited again and again to to

conferences and keynotes so to start one

thing that you need to know when you

present you first have to

open the gates for people to be able to

hear what you have to say and here i

draw on aristotle's model of persuasion

there are really three elements that you

need for an effective top you need the

logos the ethos and the pathos now by

each of these what we mean the logos we

mean more the intellectual side the

content of your talk what you're trying

to deliver and so many people just start

with that but until people are ready

until you've opened their hearts and

their minds

they they're not going to be ready to

listen to you it's like planting the

soil right if you just throw a seed on

dry ground it's not going to grow into a

plant you need to till the soil you need

to start preparing it so that seed can

grab hold and grow and that's exactly

what you need to do so before you get to

that logos part of your talk we need to

do two things we need to open them up

emotionally with pathos and then with

ethos we need to convince them that

you're the right person to deliver this

message

so what you need to do is really the

following the pathos you need to reach

them emotionally you need to connect

with them on a very human level and that

can be about why you're having this

conversation now why is what you're

about to talk about so important and try

to connect on an emotional level

immediately after doing that you need to

connect with them with the ethos why

you're the right person why you're

qualified why do you have the profile to

have this conversation with them about

the topic you want to present to them

and only when you have hit both the

pathos and the ethos are you in the

right place to communicate the logos

which is really the scientific meat of

the talk that you want to give so let me

run through this model very briefly and

how i suggest starting your talk and

making sure you hit all three of these

major points to communicate your message

effectively so when i was learning to

present at oxford university i remember

being so nervous about a talk when one

of my close colleagues actually was a

professor who was a dear mentor to me

said look the way you need to think

about a talk is like inviting somebody

to your house and when they come to your

house they don't know what's inside it

uh where to go uh

without a guide that feels completely

lost and so what you need to do when you

come to the house is you need to take

them by the hand welcome them at the

front door and then lead them room by

room through your house

to the kitchen through the living room

maybe show them the back garden maybe

take them upstairs back down again and

lead them back out to the front door

where they started but now when they

leave they have the knowledge of what's

in your house

so

let me connect these two models we have

aristotle's model with the three central

elements and we have our model of the

house and so what i want you to think of

at the very beginning of your talk you

have a step of connecting emotionally

and building rapport with your audience

and that often what i love to do and has

really worked and a formula for me is to

tell a story um humans respond well to

stories master narratives for long

before the advent of computers and even

writing that is how information got

passed on so

whatever your topic is i encourage you

to find a human face for the data that

you're looking at or to find a store it

could be from the news it could be about

the development of a drug and it's

implications for the clinic but a story

that really captures

what your talk is going to be about

that's really kind of presenting the

front door the next step is to start

introducing the ethos and just like when

they're at the front somebody comes to

your front door you're going to

introduce who you are and tell them a

little bit about the house you need to

do this to establish profile with them

you need to talk a little bit about

yourself maybe a little bit about your

background and try to sprinkle elements

of this ethos in your standing in your

profile about why you're qualified to

have this conversation and once you've

achieved these two things you've opened

them up emotionally and you've convinced

them that you're an appropriate person

to tell them this information now you

can start taking them through the meat

of your scientific talk now with any

talk you do need to have an outline if

you're taking people around a tour of

your house you you would have a

direction that you would go you would

know okay well first perhaps i'm going

to show them the living room or maybe

first i'm going to show them the garden

but you need a structure and to

understand where you're gonna guide them

and ideally progress through through a

sequence of point that's gonna build up

to where you want to go there are many

different structures to scientific talks

depending on what you want to say but

most of them will at least start off

around the entrance way what what are

the big questions you're asking the big

conversation you're trying to have the

methods you're going to use to go about

answering those questions and some of

the conclusions you found and what the

next steps are for future research so

imagine each of those steps is like

taking them to a different room of the

house one part of the house you're going

to talk about the methods you used the

other part of the house you're going to

talk about the results the things that

you found and finally when you get

around full circle and they've seen

everything in the house you're going to

leave them back at the front door but

with a knowledge of what you did and

where to go next in future research one

thing to bear in mind i said that in

trying to hit all these three points the

logos the ethos and the pathos that you

try to get the

the pathos and the ethos at the

beginning but it doesn't just stop there

you may also want to pepper some

anecdotes anecdotes that could be about

that show your profile or anecdotes that

communicate especially towards the end

of the results in future research again

why this is so important an anecdote

crafted very effectively at the very

beginning of your talk you may want to

go full circle and when you leave them

back at the front door return to that

anecdote return to the store of the

human face that you had at the beginning

of

your talk or a story that told about

your profile or the story of the

research something that's going to grip

them engage them and the best talks will

engage emotionally at the beginning and

leave emotionally

again at the end guys i don't know if

you've tried to hit all these points but

so many students i know just progress

with the logos and you've been you've

seen yourself a very boring talk you

start clicking around on your phone not

paying attention if you can master these

elements you are going to have

tremendous results and it's going to

transform your presentation skills to

present like a

not just a regular professor but a world

leading professor at the top of your

field it's going to help you win

research funding it's going to help you

get more attention and get invited again

and again to be a highly requested

speaker on the international circuit

thanks everyone again i'm professor

david stuckler from fasttrack grad if

you want more advice like this free

support i'm a strong believer in open

access do join my facebook group fast

track grad if you're struggling to

present if you're feeling nervous get in

touch with me and let's set up a

one-to-one call even just a short 15

minutes to get you on the right track

the link and details are going to be

posted below at this video and hope to

hear from all of you let us know how

you're doing uh marrying these two

models of the house model and

aristotle's persuasion model and the

results you're getting in your

presentations see