The Worst Sales Call Ever Seen... // Andy Elliott
Summary
TLDRThe video script features a series of phone calls between a customer and car salespeople, highlighting the importance of effective communication and sales training. The customer, Andy, seeks information on vehicles and evaluates the salespeople's skills. Some fail to engage properly, while others impress with their knowledge and persuasive techniques. The script emphasizes the impact of training on sales performance and the need for salespeople to connect with customers and provide value beyond just competitive pricing.
Takeaways
- 😅 The script is a humorous take on the frustrations of dealing with untrained salespeople.
- 📞 The main character, Stella, is a digital assistant who is making calls to inquire about vehicles.
- 🚗 The script revolves around Stella's attempts to get information on a 2023 Chevy Silverado and a 2021 Chevy Camaro.
- 🕒 There's a strong emphasis on the importance of prompt and personalized service, as Stella critiques the long wait times and lack of attention to her needs.
- 🤝 The script highlights the value of building relationships with customers, which is currently lacking due to societal changes like COVID-19.
- 📉 It critiques the poor sales techniques, such as putting customers on hold without introducing oneself or asking relevant questions.
- 💼 The script suggests that lack of training and poor customer service are reasons for low sales, not external factors like the economy.
- 📈 There's a call to action for salespeople to improve their skills and to take pride in their work to increase sales.
- 🎯 The importance of knowing the product and being able to communicate its value to the customer is stressed.
- 📱 The script ends with a pitch for a service that promises to improve sales through training and strategy.
Q & A
What is the main issue highlighted by Andy Elliott in the script regarding sales calls?
-The main issue is the lack of proper training and customer engagement by salespeople. Andy criticizes the salesperson for not asking essential questions, such as the customer's name, and for putting the customer on hold for an extended period.
Why does Andy believe people aren't making more money in sales?
-Andy believes the issue isn't the economy or market conditions, but rather a lack of proper training and effort by salespeople. He feels that people don't care enough or aren't trained properly to do their jobs effectively.
What does Andy suggest is essential for a salesperson to succeed?
-Andy emphasizes the importance of training and engaging with customers. He believes that consistently training and learning is the key to success and to stand out in the sales industry.
How does Andy critique the salesperson's handling of his inquiry about the 2023 Chevy Silverado?
-Andy criticizes the salesperson for taking too long to ask for his name, putting him on hold, and not engaging him with any meaningful questions about his needs or reasons for wanting the truck.
What does Andy recommend doing when a customer expresses interest in shopping around for a vehicle?
-Andy recommends emphasizing the unique qualities of the vehicle being offered. He suggests focusing on the car’s condition, features, and why it's the best choice for the customer, instead of just discussing price.
What is Andy's opinion on the salesperson who handled the 2021 Chevy Camaro inquiry?
-Andy praises the salesperson for doing a better job than the previous one, noting that he got the customer's name and provided detailed information. However, Andy believes the salesperson could have improved by selling the car’s condition more strongly.
How does Andy suggest a salesperson should handle objections related to pricing?
-Andy advises salespeople to focus on the value of the vehicle rather than just the price. He suggests explaining why the vehicle is worth the listed price by highlighting its condition, features, and uniqueness.
What does Andy mean by 'training or complaining'?
-Andy uses the phrase 'training or complaining' to emphasize that salespeople have a choice: either they train and improve their skills or they complain about their lack of success. He believes that success comes from consistent training.
Why does Andy think most companies fail to make more money?
-Andy believes that most companies fail because their employees aren't properly trained or motivated. He argues that the lack of training leads to poor customer interactions and missed sales opportunities.
What technique does Andy suggest for convincing a customer that a vehicle is in excellent condition?
-Andy suggests using vivid descriptions to paint a picture of the car’s condition, such as saying, 'If I covered the odometer, you’d think this car had only 2,000 miles.' This helps the customer visualize the vehicle's quality and sets it apart from others.
Outlines
😅 Poor Customer Service Experience
The script describes a customer's frustrating interaction with a car dealership's salesperson. The customer, Stella, is put on hold for a long time and is not greeted by name. The salesperson fails to engage in meaningful conversation or ask relevant questions about the customer's interest in a 2023 Chevy Silverado. The customer expresses dissatisfaction with the lack of personal connection and the impersonal nature of modern customer service. The script also humorously suggests that the salesperson might be the 'worst salesman in the history of time' due to their inability to close the deal and their lack of follow-up questions.
🚗 Sales Pitch and Customer Engagement
This paragraph details a more successful sales call where the salesperson, Tommy, engages with the customer about a 2021 Chevy Camaro. Tommy greets the customer by name and provides detailed information about the vehicle, including its price and availability. He addresses objections by emphasizing the vehicle's competitive pricing and the dealership's thorough inspection process. The customer is invited to visit the dealership for a presentation and test drive, but ultimately decides to continue shopping around. The script contrasts this interaction with the previous one, highlighting the importance of effective communication and product knowledge in sales.
🏆 Sales Mastery and Customer Recognition
The final paragraph of the script features a call where the customer, who is actually a sales trainer named Andy, praises the salesperson for their performance. The salesperson had effectively used persuasive language and highlighted the vehicle's features to make a compelling case. Andy congratulates the salesperson on their sales technique and encourages them to continue their training. The conversation ends with mutual respect and recognition of the salesperson's achievements. The script underscores the value of training and the impact it can have on sales performance.
Mindmap
Keywords
💡Digital Assistant
💡Salesmanship
💡Customer Service
💡Product Knowledge
💡Negotiation
💡Sales Training
💡Customer Engagement
💡Sales Techniques
💡Market Competitiveness
💡Sales Ethics
💡Customer Retention
Highlights
The caller never received proper attention, wasn't asked for his name until four minutes into the call.
The caller was put on hold for over two minutes, which negatively affected the sales process.
The salesperson did not seem familiar with the vehicle's inventory, which made the customer wait longer.
The caller felt the sales team's lack of training and interaction were reflective of the larger issues in modern sales, attributing the poor performance to a lack of proper training.
The salesperson quotes the price of the vehicle but offers no room for negotiation, leading the caller to state that he would keep searching.
The second call started off better, as the salesperson quickly obtained the caller's name and confirmed the availability of the vehicle.
The salesperson explains that their prices are competitive within a 300-mile radius but does not offer further discounts.
The salesperson mentioned specific features of the vehicle, like the dual-mode exhaust and upgraded rims, showing a more detailed understanding of the product.
The salesperson attempts to keep the customer engaged by highlighting the car's unique features, but the caller still decides to shop around.
The salesperson handles the objection well by emphasizing the vehicle’s exceptional condition, saying it’s 'an 11 out of 10' despite its age and mileage.
The caller reveals that he watches the salesperson’s training videos regularly, acknowledging the influence the trainer had on his sales approach.
The trainer acknowledges the salesperson's effort and performance, reinforcing the importance of training and continuous improvement.
The trainer critiques the salesperson's response when the caller showed hesitation, offering a more impactful closing strategy focused on value rather than price.
The trainer highlights the importance of personalized and detailed vehicle descriptions when overcoming price objections.
The session emphasizes the power of constant training, suggesting that success in sales comes from mastering details and maintaining persistence.
Transcripts
um well number one uh what is your best
price for
[Music]
real all right guys we're going to be
making some calls today we're going to
see who's on their aame I'm Stella your
digital assistant how can I help you
Sals sign Sals yeah I was goinging to
get some information on a truck I saw on
the internet okay and what type of truck
was it it's going to be a
2023 Chevy
Silverado let's see if he gets my name
all see don't not a chance we still okay
with me minute bro how about what's your
name hey who do I have a pleasure
speaking with today none of that I know
it's hard it's hard connecting with
people nowadays guys since Co hit people
had to wear a mask and stand six feet
apart people just don't even freaking
know how to make a relationship with
anybody anymore and number when he asked
me what I wanted he put me on hold it's
been a minute whever you see this trick
every sir I just saw it on your
internet okay let's see minute
38 I know time flies when you're
waiting waiting on a website here
so you know it might have helped if this
guy woke up this morning maybe walked
his
inventory just see what's on the lot
it's just it's just a truck it's not a
big deal this is why we're in the a of
the worst salesman in the history of
time two minutes and six seconds I've
been on hold hasn't got my name hasn't
asked me any questions hope you have an
amazing day where are you calling from
today have you had the chance to drive
one of these yet what made you
interested in one of these have you
drove one before how about any of these
questions it's pretty crazy isn't it but
yet I bet this company wants to make
more money but they don't train their
people
I wonder who his boss is
2023 that would be look like black or
blue truck let's see this is crazy but
this is life hey this is actually is
crazy this is just the way things are
nowadays bus yeah it's going to be stock
number P1
6639 yes that should be that uh Trail
bus
right and what how can I help you yeah
so it is
available yes great and are you here
locally where you think about coming by
take a look at it um I see it listed at
5397 what's your best
price uh that's our internet price I
mean our managers have some authority to
to you know work with people on on a
vehicle um that that's our advertised
price on the truck okay so what would be
your best price I think that's what I'm
authorized the quote you at
5397 okay so I'll just keep looking
around I appreciate you okay and are you
here
locally I sure am okay and what's your
name well after four minutes you asked
me my name my name is
Andy okay
all right thank you Randy my name is
okay all right
byebye all
right for
real hey guys what's going on Andy
Elliott I know you know Jason Miller
worldwide BDC super important if you're
seeing this right now it's CU you're a
winner you want to go to the next level
you want to blow up your companies you
want to make more money all right I love
it but let's get down to it he made a
bet with me he goes listen anybody that
signs up on this by the way sign up
means no money exchanges hands y okay
they're going to reach out to you you're
going to fill out the information on the
link below they're going to reach out to
you number one they're going to freaking
make more calls more texts everything
that you've always wanted your dream
team to do internet or BDC they're going
to take care of it but they're also
going to add something they're literally
going to sell five cars out of your
service drive for free they're also
going to do the internet BDC thing and
it's all for free you you have nothing
to lose and everything to gain and what
you see is integrity is pride the way he
takes care of his family the way that he
loves his team but the way that he
guarantees to get results and do it
ethic LLY you're going to be blown away
so guys click on the link below Jason we
appreciate you let's change some lives
we got you guys we'll be in touch soon
make sure you fill out your information
email phone number full name or'll reach
out to you let's kill it every single
person that just listened to that call
that was four minutes got put on hold
never got my name literally did the
worst job I've ever seen in the world
but but this is how every company
operates now I'm I'm not being negative
I know there's 1centers that are
watching me I know some some of you guys
have trained you forever
this isn't how you
operate this is the world you want to
know why people aren't making more money
it's not the economy it's not the market
okay it's people people don't know how
to do their job people don't care people
aren't trained anymore let's make
another
[Applause]
call it's an
amazing may help you yeah Jonathan I was
calling to get some information on a
vehicle I saw on the website yes which
vehicle was that uh 2021 Chevy
Camaro perfect sir let me check on that
vehicle for you what was your name my
name is
Tommy Tommy nice to meet you
like that
Camaro okay good he got my name I'm not
giving my name out every time I say it's
Andy we currently on sale for
33999 sure is Buddy
yes sir that vehicle is currently
available when's a good time for you to
come check it out Tommy um well number
one uh what is your best
price let's hit this guy with a couple
objections when we do price our vehicles
we do put our best fo online we're in
pendent dealership uh we're trying to
stay competitive within the market so
whatever we do have listed is going to
be our most competitive price but we can
make sure the the total value is going
to be there for you sir okay so you're
saying I can't get a better deal
there's always a better deal when you
shop with motor trade the way we price
our vehicles is to be competitive within
a 300 mile
radius
okay obviously you haven't checked out
the vehicle yet this vehicle is
an not too long ago and uh there's no
Dan scratches on it at all we do do a 75
Point inspections on our vehicle to
ensure our customers are happy with all
of our
product as you can see on C G as well I
don't know if you're checking us out
through there but it is priced uh within
the top three within the 300 mile radius
sir okay well I haven't done much
research so I guess let me look around
and then I'll get back with you what's
the best contact number so I could our
email address so I could email you over
the listing our listing is going to have
a fair market range on there as well as
all the specs and features that this
vehicle is equipped with so you could
also look it over as well and I don't
know if you have some time today to come
in we could do a presentation on the
vehicle get it out on the road make sure
that you're uh happy with the the
product okay yeah obviously I yeah I
don't I don't live have a couple yeah I
don't live close to you so I said I
don't live close to you so that's why I
said I'm just you know I'm I'm on the
internet so but yeah if you say if you
say it's priced right then I'm just
going to I'm going to look around and
then let me do my research and I'll get
back with you
this one as well does have the Dual mode
exhaust and the upgraded rims as well I
don't know if you noticed that on our
listing so it's not just a base LT1
there's going to be some additions when
this vehicle was purchased as new that
makes it a little bit different than
some other ones on the market as well
Tommy okay well man I really appreciate
it yes sir is this the best contact
number to reach you back at
9099 yeah the ending yep sure
is perfect I'll send you my digital
business card hopefully we could see you
in this weekend and uh
if you have some time okay hey let me
ask you a question real quick what's
your
name super important guys if you're
watching this video right now and you're
like Andy I'm not built like that
[ __ ] yes you are okay got to train
it's the way it works train or complain
it's your choice okay every day I train
the greatest in the world you know what
I mean are you ready to kick some ass
and build your legacy and make history
if you are in the description box below
on this YouTube video there's going to
be a link you click on it enter your
phone number email full name and I will
personally reach out to in the next 24
hours if you're serious about kicking
some ass going to the new level
recreating next version of yourself I'm
your guy let's kill it my name
is how long you work there for how long
you sold cars
for I've been in the sales industry for
six years with these guys I've been with
them for about five okay now listen if
somebody says they're going to shop
around a car and they and you know that
it's priced right what I want you to do
is I want you to ask you at the end of
the day if somebody go buys a pair of
Nike shoes in 2021 right and there's two
pairs of shoes would you agree they're
both going to be worn differently by two
different people yes or no uh yes sir
okay cool one of them can get taken care
of and they're both the same year Nikes
and they could have the exact they could
look like they have the exact same wear
on them but they don't this vehicle that
I have this 2021 Chevy Camaro 1 to 10
it's an 11 an 11 so rate it 1 to 10 it's
an 11 if I covered the odometer it's got
29,000 Mi you'd literally think it has
2,000 M on it that's how nice this car
is if I had a hundred of these I could
sell 100 in a day if you're calling for
a brand new Camaro which you can't find
one but if there was one I've got it
sitting here and it's a 2021 with with
29,000 Mi that's brand new off the
showroom for literally when you come in
and see it there's two sets of formats
in it that's how analytical and how anal
the guy was who owned it so if you're
looking for the nicest one in America
that's Priced Right you just found it I
assure you don't want to miss out on
this one do you feel
me yeah can I can I stop you I watch
your videos every day bro that's so
crazy that you you're calling us and you
speak to me okay but Hey listen to me
number one I'm proud of you you did a
good job you probably did one of the
best jobs I've ever heard did you hear
what I said though I did hear what you
say I I agree with your sales technique
selling the product making making our
product Stand Out than other ones
honestly you got me kind of shook up
because I did recognize your voice but
um I'm sure like when you put me head
aead with another guy like I'm gonna be
number one I've been number one with
these guys for the past five years since
I've been here last year I did 31
vehicles and that's the record breaking
for our store good man I'm proud of you
bro warranties gapss all right well
listen I got it all well listen you did
a good cross the board you did a good
job man okay I just want to tell you you
really did a good job I was just calling
to [ __ ] with you a little bit you and
you killed it so sometimes I go and test
dealers and Hey listen be proud of
yourself keep training
okay appreciate it brother all right
keep breaking records do your thing out
there man you're touching a lot of
people's lives thanks brother have a
blessed day all right by bye as well
thank you bye okay good so we found one
one of our guys but as he went through
the the the the process you could tell
he was trained there was no doubt that
this guy is trained on a lot of my
content a lot of my word tracks he kept
repeating them but whenever I was like
hey I got another one I'm going to go
look at I'm going to do a little more
research at that point he should have
said hey 1 to 10 this thing's an 11 Andy
this thing's got 29,000 mies if I
covered the odometer on this you'd
literally think this car at 2,000 miles
that's probably what you're looking for
right it's not about who's got the best
price it's about who's got the the
nicest car for the best price okay and I
have that dude if I had a 100 of these
Andy that were this nice I could
literally sell 100 in a day you can walk
out here on the lot even if you walked
up to this even though it's a 2021 if I
put it next to a 2025 you'd literally
think they were the same model if the
body style didn't change that's how nice
this car
is you feel me this is the sizzle on the
steak that the top performers have yeah
so I corrected them trained them taught
them how to do it hopefully the next
call I'll make the sell
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