✅Cómo CREAR tus PILARES de CONTENIDO para INSTAGRAM🏛️

Sara Online

25 Jan 202408:19

Summary

TLDRIn this educational video, Sara from Sara Online teaches viewers how to define 'Content Pillars' for their social media strategy. She introduces three effective methods: the Doric, Ionic, and Corinthian methods. The Doric method focuses on community problems, the Ionic on services or products, and the Corinthian uses AI like ChatGPT to identify content pillars. Sara provides examples for each method, making it easier for viewers to create a solid content strategy for their online presence.

Takeaways

😀 The video discusses the importance of defining 'Content Pillars' for a business's social media strategy.
🏛 The presenter, Sara, introduces three effective methods to define these pillars, inspired by architectural styles: Doric, Ionic, and Corinthian.
🔍 The 'Doric Method' involves identifying content pillars based on the problems faced by the community within a niche.
💡 Examples given include issues in the candle niche like scent duration and toxic materials, leading to content pillars such as fragrances, behind-the-scenes, and material explanations.
🛠️ The 'Ionic Method' is about deriving content pillars from the services or products offered, such as financial advice, legal advice, and labor advice in the tax consulting niche.
🌟 The 'Corinthian Method' humorously suggests using an AI like ChatGPT to guide the identification of content pillars based on customer pain points.
🤖 An example of using ChatGPT involves providing it with prompts about the ideal customer's pain points and asking it to establish content pillars.
📈 The video emphasizes that the number of content pillars should be between one and four, with three being a commonly recommended number.
📝 Sara provides a link to a free training for more detailed information on this topic.
🎥 The video is part of a series on social media and entrepreneurship, aiming to teach valuable but less commonly discussed topics.

Q & A

What are the three most effective methods to define content pillars as mentioned in the video?
-The three methods to define content pillars are the Doric method, the Ionic method, and the Corinthian method.
How does the Doric method help in defining content pillars?
-The Doric method involves establishing content pillars based on the problems of your community. It involves identifying common issues within your niche and creating content around those issues.
Can you provide an example of how the Doric method is applied in the video?
-In the video, the example given for the Doric method is identifying problems in the candle niche such as scent duration, toxic materials, and how to decorate a room, which can then be turned into content pillars.
What is the Ionic method and how does it relate to defining content pillars?
-The Ionic method is based on extracting content pillars from each of your services or products. It involves looking at the different services or products you offer and creating content themes around them.
Can you give an example from the video that illustrates the Ionic method?
-The video provides an example of a financial advisor who offers services like financial management, legal advice, and labor counseling. From these services, content pillars such as fiscality, legality, and labor relations can be derived.
What is the Corinthian method and how does it assist in defining content pillars?
-The Corinthian method involves using an AI like ChatGPT to guide you in identifying the content pillars. It uses prompts to help you think through your customer's pain points and then suggests content themes based on those.
How does the video suggest using ChatGPT in the Corinthian method?
-The video suggests writing prompts to ChatGPT as if you were having a conversation. First, you ask it to identify pain points of your ideal customer, and then based on those, you ask it to establish content pillars for your Instagram account.
What is meant by 'pillars' in the context of content strategy as discussed in the video?
-In the context of content strategy, 'pillars' refer to broad thematic groups that form the foundation for creating your content strategy. They are the main topics or areas of focus around which you build your content.
Why is it recommended to choose between one and four content pillars according to the video?
-The video suggests choosing between one and four content pillars to keep the focus clear and manageable. Having too many can dilute the impact of your content strategy.
What is the importance of understanding content pillars for a business as explained in the video?
-Understanding content pillars is crucial because they are the foundation upon which the entire structure of your business's social media presence is built. They help in creating a focused and effective content strategy.
How can the methods discussed in the video be adapted to different types of niches or businesses?
-The methods can be adapted based on the nature of the niche or business. For instance, if you have distinct services like a financial advisor, the Ionic method is suitable. If you're a content creator addressing community issues, the Doric method works well. The Corinthian method can be used for guidance when you're unsure of how to proceed.

Outlines

00:00

📚 Defining Content Pillars: The Doric Method

This paragraph introduces the concept of 'Content Pillars' and emphasizes their importance as foundational elements for a business's social media strategy. The speaker, Sara, proposes three effective methods to define these pillars. The first method, the Doric method, involves identifying content pillars based on the problems faced by a community. Examples are given from niches like candle making, beauty products, and vocal coaching, where common issues are used to derive the pillars. The method is practical and community-focused, aiming to address specific needs and pain points.

05:01

🔍 Establishing Content Pillars with the Ionic and Corinthian Methods

The second paragraph delves into two additional methods for establishing content pillars: the Ionic and Corinthian methods. The Ionic method is service-based, where pillars are derived from the different services or products offered. Examples include financial consulting, legal advice, and labor counseling, which translate into pillars like fiscality, legality, and labor relations. The Corinthian method leverages AI, specifically Chat GPT, to suggest content pillars based on prompts that outline the customer's pain points. This method is innovative, using technology to guide content strategy. The paragraph concludes with a reminder to watch the full class for a deeper understanding of these methods.

Mindmap

Keywords

💡Pillars of Content

The 'Pillars of Content' refers to the main thematic areas that form the foundation of a content strategy for a business or brand on social media. In the video, the speaker emphasizes that these pillars are crucial as they support the entire structure of the business's online presence. The video aims to teach viewers how to define these pillars effectively.

💡Content Strategy

A 'Content Strategy' is a plan that outlines the creation, distribution, and governance of content. In the context of the video, it is mentioned as something that relies heavily on the Pillars of Content. The speaker suggests choosing between one and four pillars to base this strategy on, indicating the flexibility in content planning.

💡Doric Method

The 'Doric Method' is one of the techniques introduced in the video for defining content pillars. It involves identifying the problems of your community and creating content pillars based on those issues. For example, if the community has concerns about the duration of scent in candles, toxic materials, and home decoration, these could become the pillars for a candle business's content strategy.

💡Ionic Method

The 'Ionic Method' is another approach to establishing content pillars, which is based on the services or products offered. Each service or product can be a source of a content pillar. The video gives an example of a fiscal advisor who might offer services like financial management, legal advice, or labor counseling, leading to pillars such as 'fiscality,' 'legality,' and 'labor relations.'

💡Corinthian Method

The 'Corinthian Method' is a playful and modern approach to defining content pillars, which involves using AI like ChatGPT to generate ideas. The video suggests feeding ChatGPT with prompts related to your business and asking it to generate content pillar ideas based on the pain points or interests of your ideal customer.

💡Community

In the video, 'Community' refers to the target audience or user group that a brand interacts with. Identifying the problems or needs of this community is central to the Doric Method for establishing content pillars. It is about understanding what issues your audience faces and addressing them through your content.

💡Services and Products

The terms 'Services and Products' are used in the video to describe what a business offers. These offerings are directly tied to the Ionic Method of defining content pillars. For instance, different services provided by a financial advisor become the basis for different content pillars, demonstrating how business offerings can dictate content themes.

💡ChatGPT

ChatGPT is mentioned as a tool for the Corinthian Method, which is an AI-driven approach to content strategy. The video suggests using ChatGPT to generate content ideas by providing it with specific prompts related to the business's target audience. This illustrates the integration of technology in content creation.

💡Pain Points

'Pain Points' are issues or challenges that a business's target customers face, which the video identifies as a key input for the Corinthian Method. These are used to guide the AI in ChatGPT to suggest relevant content pillars. For example, a customer's difficulty in achieving certain singing notes could lead to a pillar about vocal techniques.

💡Digital Marketing

Although not explicitly mentioned, 'Digital Marketing' is the overarching theme of the video, as it discusses strategies for creating online content. The pillars of content are essential components of digital marketing campaigns, as they help brands to focus their online messaging and engage their audience more effectively.

Highlights

Introduction to defining Content Pillars in social media strategy.

Content Pillars are foundational themes for your business's social media structure.

Sara, the presenter, suggests choosing one to four Content Pillars based on community needs.

The Doric method for defining Content Pillars focuses on community problems.

Example of identifying Content Pillars in the candle niche based on scent duration and toxic materials.

Beauty niche example with high costs, routine difficulty, and ingredient concerns leading to Content Pillars.

Vocal coach niche example identifying problems with breathing, technique insecurity, and reaching notes.

The Ionic method bases Content Pillars on services or products offered.

Tax advisory niche example with financial management, legal advice, and labor consulting as Pillars.

Psychology niche example with couple therapy, anxiety books, and mental health membership services as Pillars.

The Corinthian method uses AI like ChatGPT to guide Content Pillar identification.

Using ChatGPT prompts to identify customer pain points and establish Content Pillars.

Tailoring the method to the niche, whether service-based or content creation.

Encouragement to subscribe for more in-depth content and like the video for its value.

Invitation to watch the full class for a comprehensive understanding of Content Pillars.

Conclusion and farewell, with a teaser for the next video.