10 Years Of Game Dev Experience In 20 Minutes

Summary

The speaker, an experienced indie game developer, shares a simplified three-step strategy for aspiring game developers to create a sustainable and stress-free game development career. The approach includes building two initial digital products—a webpage for game demos and a resource like a mini-course—to generate revenue and an audience. The developer emphasizes the importance of focusing on creating an evergreen business model through consistent content creation and audience building on platforms like YouTube. Lastly, the advice is to develop micro-games based on generated wish lists, reducing the financial risk compared to developing large-scale games.

Takeaways

• 😀 The speaker suggests simplifying the process of game development and proposes a three-step approach to create a sustainable and stress-free indie game development career.
• 🎮 The first step is to create two products: an opt-in page for a game demo and a resource like an asset pack or a mini course, which can be sold to generate revenue.
• 📈 Building an audience is emphasized as crucial, with the recommendation to focus on the platform one understands best, like YouTube, to drive traffic to the digital products.
• 💼 The speaker advises against focusing on vanity metrics like subscriber count and instead prioritizes opt-ins and direct revenue generation from digital products.
• 🚀 The third step is to build and launch micro games, which are smaller in scope and lower risk, allowing for quicker development and release cycles.
• 💡 The concept of creating a 'safe bubble' or ecosystem is introduced, where the developer has control over their products and revenue streams, independent of the volatile game market.
• 🔄 The speaker shares personal experiences and stresses the importance of focusing on creating a sustainable business model rather than chasing viral success or relying on a single game's performance.
• 💰 A significant emphasis is placed on the value of email lists and wish lists as a form of guaranteed revenue, highlighting the importance of direct marketing to an engaged audience.
• 📹 The script mentions the use of content creation, specifically on YouTube, as a means to build an audience and drive traffic to the products, which in turn supports the game development process.
• 🛠️ The speaker encourages developers to find their forte and create resources or courses around it, providing value to the audience while also generating income to sustain their development efforts.

Q & A

What are the three steps the speaker suggests to start a sustainable game development career?

The three steps suggested are: 1) Build two products - an opt-in page for a game demo and a resource like a mini course or asset pack. 2) Build an audience on a platform that you understand, focusing on driving traffic to those two digital products. 3) Generate micro-games based on the wish lists collected, which will be sustained by the revenue from the digital products and audience engagement.

Why is an email list considered valuable in the context of game development according to the speaker?

An email list is considered valuable because it acts like a 'magic wand' where you can guarantee a percentage of the subscribers will convert to a sale, providing a predictable revenue stream when launching a game.

What is the significance of generating wish lists for a game that doesn't exist yet?

Generating wish lists for a non-existent game is significant because it creates a pre-sold audience. When the game is launched, there is a guaranteed customer base, reducing the risk and ensuring some level of initial success.

Why does the speaker recommend creating a resource as a part of starting a game development business?

The speaker recommends creating a resource because it builds a safe ecosystem for generating revenue. This can be a mini-course or asset pack that teaches something the developer is skilled at, providing value to the audience while also securing income.

What is the speaker's stance on creating a large, single game project as a new game developer?

The speaker advises against focusing solely on a large, single game project as a new developer due to the high risk and financial uncertainty. Instead, they recommend creating micro-games and multiple revenue streams to ensure sustainability.

How does the speaker propose to diversify the revenue stream in game development?

The speaker proposes diversifying the revenue stream by creating multiple digital products like wish lists for games and resources, and by building an audience that can be monetized through various channels such as YouTube ads and direct sales.

What is the importance of building an audience according to the speaker?

Building an audience is crucial because it creates a platform for consistent revenue generation and a community that can be engaged with and sold products to, reducing reliance on a single game's success.

Why does the speaker emphasize the importance of focusing and simplifying the game development process?

The speaker emphasizes focusing and simplifying because it reduces stress, prevents burnout, and allows for the creation of a sustainable business model. It also helps in creating a 'safe little bubble' that is less risky and more manageable.

What does the speaker mean by 'micro-games' and why are they recommended for new game developers?

Micro-games are small, concise games that can be developed and launched quickly with a lower risk compared to large projects. They are recommended for new developers because they allow for quicker learning cycles, lower financial risks, and can generate revenue more frequently.

How does the speaker suggest leveraging a YouTube channel in the context of game development?

The speaker suggests using a YouTube channel to create content that drives traffic to digital products and builds an audience. This can be done by creating videos that are engaging and informative, which in turn can lead to sales of resources and the generation of wish lists for games.

Outlines

00:00

🎮 Indie Game Development Philosophy

The speaker, an experienced indie game developer, shares his approach to simplifying the process of game development. He emphasizes focusing on a few key activities and proposes a three-step strategy for creating a sustainable and stress-free game development career. The speaker discusses the challenges faced by many indie developers, such as economic pressures and the competitive nature of the industry, and offers his insights based on being a full-time developer since 2017. He also highlights the importance of building an audience and creating a 'bubble' of security in the industry.

05:00

🚀 Kickstarting with Two Core Products

The speaker outlines the first step in his proposed strategy: creating two products before building an audience. The first product is an opt-in page or a Steam page to gather email addresses and generate wish lists for a game that is still in concept. The second product is a resource, such as an asset pack or a mini-course, which serves as a safety net and a source of revenue. The speaker explains the value of an email list and wish lists in ensuring a game's financial success upon launch, and how these initial products can provide a foundation for a sustainable game development business.

10:02

📈 Building an Audience and Driving Traffic

The speaker's second step involves building an audience on a platform that the developer is most comfortable with, such as YouTube, and using that platform to drive traffic to the two digital products created earlier. The speaker suggests a content creation schedule, focusing on creating videos that promote the opt-in page for the game demo and the resource product. The goal is to build an audience that not only supports the developer's content but also contributes to the financial sustainability of the game development process by purchasing resources and wishlisting the upcoming game.

15:04

🛠️ Developing Micro Games for Sustainable Revenue

In the third step, the speaker advises focusing on developing micro games once a revenue-generating machine is in place through the sale of digital products and the building of an audience. These micro games are smaller in scope and can be developed with the revenue generated from the initial products and audience engagement. The speaker advocates for the creation of micro games over large, risky projects, as they offer a lower-risk approach to game development and can lead to a more sustainable business model.

20:04

🌟 Creating a Sustainable Game Development Business Model

The speaker concludes by summarizing his approach to creating a sustainable game development business model. He reiterates the importance of focusing on creating resources, building an audience, and developing micro games to generate a steady income. The speaker also emphasizes the need to avoid overcomplicating the process and to create a 'safe little bubble' that shields the developer from the financial uncertainties of the game industry. He offers a webinar for those interested in learning more about making six figures with just a game demo, reinforcing his commitment to sharing his strategies for success in game development.

Keywords

💡Game Dev

Game Dev, short for game development, refers to the process of creating video games. In the context of the video, it is the main theme and passion of the speaker, who is an indie game developer. The speaker discusses his experiences and offers advice on how to approach game development in a simplified and sustainable way, emphasizing the importance of creating a secure and stress-free environment for game developers.

💡Indie Game Developer

An indie game developer is an individual or small team that creates games independently, without the backing of a large publisher. The speaker identifies as an indie game developer and has been working full-time in this capacity since 2017. He shares insights on the challenges faced by indie developers, such as financial instability and the competitive nature of the industry.

💡Opt-in Page

An opt-in page is a web page that allows users to voluntarily provide their contact information, typically in exchange for a free demo, newsletter, or other offer. In the video, the speaker suggests creating an opt-in page as a strategy to build an email list and generate interest in a game that is still in development. This is part of his advice on building a sustainable game development business model.

💡Wish List

A wish list, in the context of the video, refers to a feature on platforms like Steam where users can mark games they are interested in. The speaker emphasizes the importance of generating wish lists for a game as a way to predict and secure sales upon launch. He suggests using an opt-in page or a Steam page to collect these wish lists as a strategy for indie game developers.

💡Resource

In the video, a resource is a valuable asset or product that the speaker recommends creating and selling. It could be an asset pack, a mini-course, or any other educational material that teaches something the developer is skilled at. The speaker uses the creation and sale of resources as an example of how to generate revenue while developing a game, contributing to a sustainable game development business model.

💡Audience Building

Audience building refers to the process of attracting and growing a community of followers or customers. The speaker discusses the importance of building an audience on platforms like YouTube to drive traffic to the developer's products and generate revenue. He suggests creating content that directs viewers to opt-in pages or resources as a strategy for audience building.

💡Micro Games

Micro games are small, short games with a tight focus and a strong hook. The speaker suggests developing micro games as a strategy for indie developers to reduce risk and generate revenue. These games are developed alongside the creation of digital products and audience building, and their release is planned based on the wish lists generated during their development.

💡Sustainable Business Model

A sustainable business model is a system that allows a business to continue operating long-term without depleting resources or facing burnout. The speaker advocates for creating a sustainable business model in game development, which includes generating revenue through digital products and audience building, allowing developers to focus on creating games without the stress of immediate financial pressures.

💡Vanity Metrics

Vanity metrics are metrics that may look impressive but do not necessarily reflect the true success or value of a business. In the video, the speaker warns against focusing on vanity metrics like the number of subscribers, instead emphasizing the importance of 'opt-ins' and driving traffic to digital products as more meaningful indicators of a successful game development business.

💡Revenue Generation

Revenue generation is the process of earning income from business activities. The speaker discusses various strategies for generating revenue in game development, such as selling digital products, building an audience, and creating micro games. These strategies are part of a broader approach to ensuring financial stability and sustainability in the game development industry.

Highlights

The speaker emphasizes simplifying the game development process and shares three key steps to create a sustainable game development business.

As an indie game developer since 2017, the speaker shares personal experiences to provide credible advice.

The importance of creating an audience and a 'cozy bubble' for a secure and stress-free game development career is discussed.

The speaker suggests creating an opt-in page or Steam page to collect emails and generate wish lists for a game that doesn't exist yet.

Email lists and wish lists are compared as valuable assets for predicting game sales post-launch.

The concept of creating a resource, like a mini-course or asset pack, to build a safe ecosystem for game development is introduced.

The speaker explains how to build an audience on a platform you understand and drive traffic to digital products.

The focus on generating revenue through digital products rather than just game sales is highlighted.

The idea of creating micro-games as a low-risk strategy for generating revenue and building a game portfolio is presented.

The speaker shares a personal preference for micro-games due to their manageable scope and lower financial risk.

A detailed schedule for content creation and audience engagement is provided to help structure a game developer's week.

The necessity of diversifying revenue streams in game development is emphasized to avoid over-reliance on a single game's success.

The speaker provides a direct link to a webinar for further learning on making six figures with just a game demo.

The importance of focusing on creating a resource, getting wish lists, and creating micro-games for a sustainable business model is reiterated.

The speaker shares personal insights on being paranoid about the financial sustainability in the indie game industry.

A final call to action is made for viewers to join the webinar and learn how to create a sustainable game development business.

Transcripts

if I started Game Dev

over I would I would do it completely

different and I would I would simplify

the crap out of it like there would only

be a few things I do okay and I'm going

to tell you those three things and by

the end of this video you're going to be

like

well it's going to you're going to feel

like this is a totally different idea

than what you've heard from other

YouTubers now I can be I can be

confident in what I tell you um because

I'm doing it right now like I'm an indie

game developer I've been a I've been a

full-time indie game developer since

201 17 or 16 I've been making games for

half of my life I'm 3 3 I just turned 34

uh I'm 34 I've been doing Game Dev way

more than half of my life but doing it

full time since

2017 and you know a lot of indie game

developers especially right now the the

economy and the the game industry is

brutal a lot of indie game devs they

make like one game and they barely

scrape by and they can't do again um

they just they use their savings or they

got some lucky deal or lucky break and

then they just stop because it's just

too much I'm going to show you the three

sort of steps I would take if I started

over to create a

secure

stressfree Game Dev machine okay and

it's going to feel different than you'd

expect okay so hang tight through the

the whole video um okay so let me show

you two things these two things before I

get started on the three tips let me

show you these two things that sort of

represent what I'm all about when it

comes to a sustainable Game Dev career

you ready hang

tight that's

my there it is

YouTube

okay and games

this is

it

now I know what you're thinking well not

all of us can have over 100,000

subscribers not all of us get lucky like

Thomas well hang

on you don't have you don't have to have

a ton of subscribers on YouTube and you

don't have to have a gang busters viral

game my games were not viral they

weren't viral um they were I mean if you

if you look on Steam they did well in

like terms of reviews but

like I let's think here it's not like

they made millions of dollars I think

Never song almost hit a million in gross

revenue I don't I wouldn't call that

just steam sales like we had to do a lot

of other stuff but they weren't

particularly viral yet YouTube and

games YouTube

games it's it's created this machine

where it's just like I just know we're

going to make money and I know that

we're going to be totally fine I'm

talking about me and my my wife me and

my wife and kids we're going to be fine

for a while um and I could just keep

making games

now here's the

thing it seems like wow I can't do

YouTube and games I can't build an

audience and make games I don't even

know how to make games yet and I know

that that seems really really stressful

so so I'm going to give you the three

sort of steps to get there okay and it's

going to feel weird just hang tight

please hang tight and listen to these

three steps and I'm I'm being completely

honest with you I want to be open and

honest with you about what I do exactly

and how I run my

business so that you can do it too and

and well what you're going to be

creating it's so cool you're going to

create this little bubble and the reason

I don't mind sharing these these sort of

tips with you and how I do things cuz if

you decided to do what I'm doing you're

not encroaching on my space because I

have my own little bubble I have my own

little audience okay and you have your

audience and we're not competing okay

the problem with steam and the problem

with Game Dev in general is your game is

competing with this

game and this game is competing with

this game and it's like thousands of

games that are competing and suddenly

you're not making

money but what I'm going to share with

you is well it's how you can build

something that's sustainable and and

it's safe it's almost like walled off

it's this nice cozy

bubble and that is an audience okay and

so we're going to talk about why you

want to build an audience before we

build our audience step one let's

finally get to step one now now that I'm

done rambling let's get to Step One by

the way if you want to go deeper into

all this stuff um if you want to watch

like a 45 minute webinar about how to

make six figures with just a demo

there's a link in the description um

this could change your life I know that

if I saw if I saw this webinar and

watched it it would change the way I did

gamep when I first started so watch it

below it teaches you how to make six

figures with just just a demo it's not

it's not a gimmick I swear to you

because I've done it like three

different times I just want I just want

you to know about it how to make over

$100,000 with just a demo I've done it

several times there's several ways to do

it and so click the link below and check

that out okay let's let's keep talking

if I had to start over as a Game Dev the

first thing I the first thing I would do

it gives me chills because it's so

simple and and I I the reason it gives

me chills is because I've been stressed

out of my mind for 2

years and I'm in this simplification

process in my brain of going it doesn't

have to be this complicated so the first

thing I would do if I started over is I

would build two products okay before I

build my

audience I would build two products now

the first product isn't even a product

product it's a web

page I would build an opt-in

page to get a free demo of my game the

game doesn't even exist it's just an

idea or a name and I would say get the

free demo and it's an opt-in page or it

directs the uh the the user to a steam

page to

wishlist a game so you'd create a a a

wish list or a steam page for a game

that doesn't even exist yet you can use

concept art I've done this by the way

you just put concept art up on Steam and

make it look like an actual game set the

Page live and start generating wish

lists or you can create an opt-in page

with Wix or Squarespace and just have

people opting

in you've heard me say this before but

I'm just going to say it again for the

billionth time an email list

is it's like a magic wand here it's like

a magic wand and when you launch the

game you don't have to guess whether

it's going to ignite and release your

spell or not it Just will you know it

will if I have 10,000 wish lists I

know I know that it's going to

ignite email

addresses wish list and by the way a

wish list is basically an email list

it's just steam owns it email lists are

so freaking valuable because you can

guarantee it's the law of averages you

can guarantee that a percentage whether

it's 1% to 10% depending on the product

or maybe even 20% will convert to a sale

so if I have 10,000 wish list by the way

that should be your goal if I have

10,000 wish lists for my game and it

launches I know I'm going to sell

copies I know it now we can't guarantee

the exact number but we know we're going

to make something

okay and I've done this multiple times

with with my my game is never saw a

pinstripe and I just every launch was

was at least 10,000 20,000 to at $20,000

I can't remember and it depends on like

whether it was a day or a week but

ultimately those games made a decent

amount of money more than most indie

game devs because I I was focused on

creating wish list okay so that's the

first product it's an opt-in page or a

steam page there's no game created yet

nothing okay and you can start getting

those wish lists so it's almost like

money that hasn't been born yet it's

like an embryo of

money hasn't been born yet but it's

still money it's just an embryo and you

know it will become money so that's one

product the second product you create

you you create is you create a resource

but Thomas I don't want to create a

resource I don't want to be like you I

don't want to be a sleazy YouTuber who

sells sells resources that's annoying I

know it's annoying

but it creates a safe ecosystem for you

to build your game and I'll explain why

in just a sec but I want you to create

some kind of resource it's a asset pack

it's a mini course it's like an hour two

hours long and it's dedicated to

teaching something that you know really

really well okay now if you're going to

create a technical course as opposed to

like a career course so like a technical

course is like how to code right a

career course is like how to actually

make money in the game industry or how

to get a job in triaa those are much

higher value courses and you can sell

those for a

premium but there's also small mini

courses that you can sell for like 20

bucks okay and those $20 courses totally

fine for you to create even if you're

not a full-time game developer if you

have something that you're really gifted

at you can create look seriously just do

a bunch of tutorials record your screen

using OBS or streamlabs upload it to

teachable or kajabi you've got an

hourlong course where you teach

something it doesn't have to be perfect

I'll explain why in a sec it doesn't

have to be perfect and call it something

clever like five steps to C Mastery or

something like that or gdau Pro 2024 I

don't care create some course or an

asset pack or resources or something it

doesn't matter and now you've got both

this one's hosted on kajabi or teachable

or something like that or maybe it's

just a zip file I don't care and then

this one is an opt-in page to collect

email

addresses now you've got two products

what does that

mean instead of taking sponsorship deals

instead

of well there's a lot of things instead

of hoping and praying that your steam

game actually makes

money you actually have your

own again it's like an ecosystem your

own bubble your own products that you

can sell and they're yours and you own

them and you determine when and how you

sell them to make money okay that's

number one number two build an audience

okay I would build an audience on the

platform that you understand the most so

if you're a tick tock consumer which I

am not and I don't understand it but if

you're a Tik Tok consumer as long as you

can put a link in the description and

drive traffic from Tik Tok to those two

products use it do it create Tik Tok

content okay if you understand YouTube

which probably the majority of you

understand YouTube because you're on

YouTube right now if you understand

YouTube and by the way it's my favorite

YouTube is a great way to drive traffic

to those two digital products

okay and so all you do is on Mondays

here's here's your schedule okay this is

what I would do if I started Game Dev

over on Mondays I would create content

and that's even if you're working a

full-time job in the evening I would

create some kind of content you talk to

the camera and then what you drive

traffic to those two products whether

it's your wish lists for your game or

resources okay you could alternate you

could do every other week is pointing to

one or the other and I love both because

it diversifies we'll talk about this in

a second okay it diversifies that's why

that's so important that's that's what

separates this this video and what I'm

teaching right now it

separates it's separate from all the

other game devs because all the other

game devs are relying on these

singular game projects and they're

hoping and praying that they make money

look I don't have to worry that my

game's if my game doesn't do well

because I've got other products I sell I

don't just sell one game that's scary

and I've done it it's

terrifying instead we're going to sell

multiple games micro games we'll talk

about that and then also all these other

resources you have and you can create

multiple resources as your channel

Grows All Right build your freaking

audience you don't have to build a

million subscribers you don't have to

build what I have which is like close to

400,000 you can build an audience of

10,000 and by the way subscribers don't

even matter what matters is in in the

financial sense what matters is driving

traffic to those two digital products

that's all that matters in ter again in

in the financial sense not in

the Goodwill Community sense and just

loving YouTube and building a community

and having fun and teaching and helping

people but when it comes to actually

generating Revenue what matters is not

subscribers you got to get that out of

your head that's called a vanity metric

it's not real like subscribers who cares

what matters in the financial sense is

driving traffic to those two digital

products okay all right so you're

building your audience and you're

driving traffic and collecting wish

lists the goal is 10,000 wish lists to

20,000 for your game and then also

selling those digital products

generating a decent amount of Revenue

what you'll find is those digital

products will sustain you while you make

your games okay so selling those digital

products you can sell them for you could

probably generate at least four grand a

month um from those digital products I

know that sounds crazy it's not

crazy everyone's doing it on YouTube

okay I'm just being honest everyone's

doing it and it's great because the

audience who does purchase these

resources they get a lot of value out of

it but they also have someone they trust

like if you really like a YouTuber and

they're going to teach you something

it's great because you feel like they're

a friend and and you trust them right so

your audience is going to be grateful

for it and you're going to make four

grand a month okay just from a few

people who want to who want to purchase

your your your resources that you have

available um but then your games are

going to be generating wish lless okay

now number three number three now that

you have a small little machine that's

running where we're releasing a weekly

video and you're doing it on Mondays and

you're releasing a weekly video now that

you have this machine running and it's

generating some revenue for you but it's

also building wish lists it's running

it's running it's running it's running

what do you do

now build your game that's number

three you can build your game and

hopefully go full-time because your your

your social media presence your

resources are generating

revenue and you're also generating wish

lists and we're going to make our game

and we can even create content about

making that game Isn't that cool

now I know what you're thinking okay now

I can make my big dream game well this

is the third thing I would do

differently if I had to start Game Dev

over do you know what I would

create micro games that's what I would

generate micro

games this is so funny because this is

what I used to do when I was a

teenager um when I was a teenager I

would make things called flash games I

don't know if anyone was in the industry

at the time but flash games were micro

games they were tiny little 15minute

games and you could make like 20 grand

off these things um I know I did I made

20 grand on the first one 25 Grand on

the second one coma and then skinny and

I was like a teenager and then I was

like in my early

20s micro games are great

because as you're generating revenue

from your YouTube channel YouTube ads

but also resources that you're selling

you're you're generating wish list for

the micro game and so by the time the

fourth uh by the time you know the

quarter is up or maybe half a year is up

or God forbid a year but let's say your

micro game takes a year you generated

wish list you used the revenue you

created from your digital product to

create the game and then you release the

game and you know that the game is going

to make at least like 10 grand on launch

because of the what wish list that you

were generating throughout the

year doing a two-year project to

three-year project is much riskier if

you make a massive game your dream game

and you do it over the course of two

years then you've spent a lot of money

you've spent a lot of money and time

creating this game and so it's just a

bigger gamble so I like micro games I'm

a big fan of micro games right now micro

game being like an hour long two hours

some little mini concept that's tight

it's really really tight it's got a

strong hook and it's tight

okay that kind of a game excites me

because it's a lowrisk game it's not a

huge

gamble so that's what I would do if I

started Game Dev differently or started

Game Dev over I'm not saying I wouldn't

make a big game again but I'm saying if

I started

over eventually I might move to a bigger

game and I might move out of this

three-step business model but if I

started over and I was starting

completely fresh and solo that's what I

would

do and the micro games make it so much

simpler for you because you don't have

to worry you don't have to worry how

many of you are worried right now that

your game is just not going to generate

Revenue well if you make a micro game

and you release it maybe in six months

or maybe even four months or be three

months for a quarter then you could say

h too bad didn't make money but you

learned a ton and what do you know now

you know what to focus on see I'm all

about this whole list this whole video I

just spit but this whole video is about

how to

focus I'm so passionate about focusing

and simplifying and cleaning up the

process the framework of how you build

your Game Dev business because I don't

want you guys I don't want you to suffer

like I did because it's like years and

years of doing way too much and over

complicating everything focusing on oh I

got to make Instagram content Tik Tok

content add uh create content for this

platform or that platform and I need to

make this huge game and it's going to

cost a half a million dollars to create

so I need to go get funding blah blah

blah

it's exhausting and I don't want you to

be exhausted I want you to focus so

let's just review

here create two digital products the

first one is an opt-in page or a steam

page to get wish lists and those wish

lists will generate over the course of

the creation of the game the second is

some kind of a resource a mini course

and you can sell this for three years if

you want just a little mini course

that's focused on what you're really

good at I can make a mini course on

creating uh super effective cut scenes

like right here with Never song I could

create a mini course course and sell it

for 27 bucks and I could make that

course in probably a week and I can

guarantee you the students who purchase

that will be thrilled about it because

number one they purchased it they

therefore they needed it and they wanted

it but number two you're going to get

people emailing you saying thank you so

much for creating this it was so helpful

I learned how to create this cut scene

and now I can add these cut scenes to my

game blah blah blah see so just find

your Forte and you can create content

about that to teach okay number two

build your audience

I I recommend YouTube what did I say I

said don't worry about vanity metrics

okay just worry about optins this is for

a Bu from the business perspective okay

I'm not saying money is everything I'm

saying that if you're going to build a

business and you want to be a full-time

Game Dev optins are what what matter so

getting wish lists or people purchasing

your courses or purchasing your

resources all that that's the most

important thing okay number three now

that you've got a machine a small little

machine gener revenue for you then you

can start focusing on actually making

that micro game that you're getting wish

list for okay and then you launch it and

you make more

money we're creating two things here

we're creating an evergreen model where

we're selling something monthly and that

monthly revenue is and by the way people

are people are listening right now

they're thinking this is this

is outside of the scope of what's

mainstream it's it's not in the sense

that like patreon everybody's got a

patreon what I'm saying is basically

patreon but you have control over the

resource that you're selling and it's a

higher value resource it's not just hey

please support me please support me it's

no I actually have something I want to

teach

you and it also supports me and that's

what that resource is

okay now number three generate micro

games okay and you sell that based on

the wish list you get throughout the

through the production cycle okay um and

that's done through YouTube so that's

what I would do if I had to start Game

Dev over okay I'm being completely

honest with you guys I'm telling you

exactly what I do okay and by the way I

do this um micro games not yet but I'm

hoping to do some micro games and

that'll that'll that'll be really really

fun um let's think here oh I wanted to

tell you why um this matters like why

why we're trying to create some kind of

sustainable business model that isn't a

a private or it's like it's like a safe

little bubble the reason we're doing

this is because the indie game industry

is really scary right

now it's really really scary to make

Indie Games why because you spend all

this time and

money building out a game over a year or

two and then you release it and you make

no money and this isn't just Indies this

is like triaa right from Indie to triaa

but it's particularly hard with Indies

Indies spend all this time and money and

they release a game and then

they they make no money and then they're

stuck right they're stuck at the end of

the Finish Line with no money and they

got to go get a real job and I don't

want I don't want you to do that now the

way I function the way my brain works is

I'm paranoid and I know this is a

problem i' I've talked about this with

my wife I got to I got to you know work

through this I'm a paranoid kind of

person I always feel like I'm on thin

ice and this has caused some problems in

my life with anxiety and stress and

overthinking things but I am at a place

now where I'm kind of grateful for for

being that way my whole life because

it's created

this ability to focus on what really

matters and create just a few safety

nets and so I've what I've given you

here is kind of a safe process as long

as you keep your head head on straight

and you don't burn out and you don't

work too hard you just focus on what

really matters you focus on creating a

resource and getting wish lists and

creating micro games and content on

YouTube and you can create a sustainable

business

model okay that is all I wanted to share

with you by the way guys lead magnets

below call to action is below see I'm

doing it right now uh if you want if you

want to join the webinar Below on how to

make six figures with just a demo and

again I've done this multiple times if

you want to learn how to do that click

the link below and I'll show you how to

do it it's totally free no gimmicks I'll

see you on the other side cheers