How to promote your jewelry Business on Tiktok + Video ideas | Make money on Tiktok
Summary
TLDRDans cette vidéo, Christina de Fashion We Are partage des conseils pour promouvoir une entreprise de bijoux sur TikTok, soulignant l'importance de la création de contenu pour attirer l'attention et augmenter les ventes. Elle recommande de publier régulièrement des vidéos pour bénéficier de l'algorithme de la plateforme, de créer des vidéos qui racontent l'histoire de la marque, de montrer le quotidien de la gestion d'une entreprise de bijoux, et de présenter les produits de manière attrayante. Elle insiste également sur la nécessité de convertir les abonnés TikTok en abonnés à la newsletter pour maintenir une relation avec la clientèle, même en cas de panne des réseaux sociaux.
Takeaways
- 📈 Utiliser TikTok pour promouvoir une entreprise de bijoux est efficace, car il génère beaucoup de trafic et de ventes.
- 📹 Il est important de publier du contenu vidéo, car cela attire l'attention et permet de se connecter émotionnellement avec la marque.
- 👥 TikTok permet d'être personnel et de se connecter avec le public de manière unique, sans être nécessairement professionnel.
- 🔑 La qualité de l'image et du produit reste importante, même si la marque est petite, pour maintenir une image de grande entreprise.
- 🌐 TikTok est un outil de marketing qui n'est pas surchargé par les grandes marques, offrant ainsi une opportunité aux petites entreprises.
- 🎥 Créer du contenu vidéo est essentiel pour être une marque multidimensionnelle et pour interagir avec le public de manière différente.
- 📅 Il est crucial de publier régulièrement sur TikTok pour que l'algorithme favorise votre contenu et augmente les chances que vos vidéos deviennent virales.
- 🔍 Les commentaires sur les vidéos sont un indicateur de leur popularité et peuvent aider à augmenter l'engagement.
- 📦 Les vidéos de conditionnement des commandes sont populaires et donnent un sentiment de satisfaction visuelle aux spectateurs.
- 💎 Il est important de raconter l'histoire de la marque et de montrer ce qui la rend unique, y compris la personnalité du fondateur.
- 📈 Les vidéos qui montrent le quotidien de la gestion d'une entreprise de bijoux peuvent susciter la curiosité des gens et leur donner une idée de ce que cela implique.
- 📝 Utiliser TikTok pour attirer des abonnés à votre newsletter, en offrant des offres irrésistibles dès leur inscription.
Q & A
Comment TikTok peut-il aider à promouvoir une entreprise de bijoux?
-TikTok est une plateforme unique qui permet aux marques de se connecter de manière personnelle avec leur audience, de manière moins formelle et plus interactive que d'autres réseaux sociaux.
Pourquoi le contenu est-il si important pour les entreprises aujourd'hui?
-Le contenu est essentiel car il permet aux marques de se connecter émotionnellement avec leur public et de raconter leur histoire, ce qui est plus attrayant que les marques traditionnelles sans visage.
Quelle est la différence entre TikTok et Instagram en termes de contenu?
-Sur Instagram, le contenu est souvent plus poli et soigné, tandis que TikTok permet des vidéos plus informelles et interactives qui capturent l'attention en peu de temps.
Pourquoi est-il important de maintenir une image de qualité pour une entreprise de bijoux sur TikTok?
-Bien que TikTok permette des contenus plus informels, il est toujours important de maintenir une image de qualité pour conserver la confiance des clients et de représenter la valeur de la marque.
Comment les créateurs contribuent-ils à la réussite de TikTok?
-Les créateurs sont à l'origine des tendances sur TikTok et sont les moteurs qui font avancer la plateforme, en créant du contenu engageant et novateur.
Pourquoi les petites entreprises devraient-elles s'intéresser à TikTok?
-TikTok offre une opportunité pour les petites entreprises de se faire connaître et de se développer, car la plateforme n'est pas encore saturée par les grandes marques.
Quels sont les avantages de créer des vidéos quotidiennes sur TikTok?
-En postant quotidiennement, les chances qu'une vidéo devienne virale augmentent et l'algorithme de la plateforme commence à favoriser le contenu de l'utilisateur.
Quels types de vidéos devraient être postés pour promouvoir une entreprise de bijoux sur TikTok?
-Les vidéos de packaging des commandes, les histoires de la marque, les vlogs de la journée d'une entreprise, la présentation des bijoux et les tutoriels sont tous des types de contenus efficaces.
Quelle est la différence entre une page personnelle et une page professionnelle sur TikTok?
-Une page personnelle met en avant l'identité et la personnalité du créateur, tandis qu'une page professionnelle se concentre sur la promotion du produit et peut inclure des outils de commerce et des annonces.
Comment convertir les abonnés TikTok en abonnés à la newsletter d'une entreprise de bijoux?
-En créant une offre attrayante et en utilisant des pop-ups de newsletter pour capturer les informations des visiteurs du site web, on peut convertir les abonnés de TikTok en clients fidèles.
Outlines
📈 Promotion de votre entreprise de bijoux sur TikTok
Le script aborde la manière de promouvoir une entreprise de bijoux sur la plateforme TikTok, soulignant l'importance de la création de contenu pour attirer le trafic et les ventes. Il met en évidence comment TikTok permet aux marques de se connecter émotionnellement avec leur public, en étant personnel et créatif. L'auteur partage son expérience positive avec TikTok et recommande aux marques de maintenir une présence régulière et de créer du contenu multidimensionnel pour tirer parti de l'algorithme de la plateforme.
🎥 Idées de vidéos pour attirer l'attention sur TikTok
Dans ce paragraphe, l'auteur suggère plusieurs idées de vidéos pour les entreprises de bijoux sur TikTok, notamment la présentation de la commande d'emballage, le récit de l'histoire de la marque, la vlog de la journée, la présentation des produits et la création de vidéos de formation. Elle insiste sur l'importance de la fréquence des publications et de l'engagement avec le public pour augmenter les chances que certaines vidéos deviennent virales. De plus, elle propose des conseils pour améliorer l'engagement et les commentaires sur les vidéos.
🛍️ Convertir les abonnés TikTok en abonnés à la newsletter
Le dernier paragraphe traite de la stratégie de conversion des abonnés TikTok en abonnés à la newsletter de l'entreprise. L'auteur recommande d'avoir une newsletter qui apparaît lors de la première visite sur le site web et de proposer une offre irrésistible pour inciter les visiteurs à s'inscrire. Elle souligne également l'importance de maintenir une communication régulière avec la communauté de la newsletter, en tant que point de contact avec les clients indépendant des plateformes de médias sociaux.
Mindmap
Keywords
💡TikTok
💡Contenu
💡Marque
💡Qualité
💡Engagement
💡Vidéo tendance
💡Journal
💡Modèle
💡Formation
💡Liste de diffusion
Highlights
TikTok is a unique platform for personal brand connection and storytelling.
Content is crucial for marketing in 2021, and brands need to engage beyond just posting videos.
TikTok allows brands to be personal without losing professionalism.
High-quality images and products are still essential for brand image.
TikTok's algorithm favors daily posting for increased visibility.
Engagement on TikTok is key, with comments indicating potential growth.
Creating a call to action in videos can boost engagement.
Using effective hashtags and keywords is important for reaching the target audience.
Packaging order videos can be engaging and provide an ASMR-like experience.
Storytelling about the brand's origin and uniqueness is a powerful video idea.
Day-in-life vlogs offer a behind-the-scenes look at running a jewelry business.
Showcasing jewelry on models or oneself helps potential customers visualize the product.
Training videos about business decisions, such as choosing between personal and business TikTok pages, are valuable.
Business TikTok accounts offer the ability to link websites and run ads.
Newsletters are essential for maintaining a direct line of communication with customers, especially during social media outages.
Creating an enticing offer in the newsletter sign-up can significantly increase conversions.
Consistency in posting and content creation is key to growing a brand on TikTok.
Transcripts
[Music]
hey guys welcome back to another video
it's a girl christina fashion we are
back with another video talk today's
video i want to talk about how to
promote your jewelry business on tick
tock and also some video
ideas you can use to start today if you
haven't been watching my vlogs lately
you would have known that i have been
raving about tick tock for my business
it has been driving a lot of traffic a
lot of sales for my business just from
posting content and content is so
important in today's age in 2021 if
you're not posting videos if you're not
posting content you are missing out
content is the way of marketing people
no longer want to see
just boring platonic faceless brand they
want to see life to a brand they want to
connect with you on the emotional level
they want to know your story with tiktok
is such a unique platform because
tik tok you can be very personal but
your brand
you can connect with your audience in a
whole different way where it doesn't
have to be 100 professional and that's
what i love about tick tiktok because
you're here to recreate
video ideas that are trending
that captures people attention in a
short amount of time so you don't have
to worry about looking so perfect like
instagram in the past instagram was like
you take pictures you look polished you
look clean and that is still the image
you will still want to carry out for
your brand no matter what you still want
to have high quality images high quality
products and you still want to be a high
quality brand and when i say high
quality not sense of you know your
value of your jewelry but you want to
uphold your brand to a high standard
right so that way people don't know
you're just a small business even though
you are a small business you don't want
to give off like we just doing it at our
house in our room in our dorm you want
to be a company that
they think you have like 10 employees
right that's the energy you want to give
off we want to give off big business
energy okay
tick tock has been a really unique
platform because as you can engage with
your audience on a whole a new level
where you're connecting them through
imagery through like storytelling and
through music and culture and everything
all in one
so
the creators are what makes tick tock
you know thrive and creators are the one
that sets the trend for tick tock
what's so great about promoting your
business on tick tock is it's not over
saturated by big brands
right now big brands are somewhat
promoting their ads on there but they're
not fully taking it by force on tech
talk people are embracing small
businesses
people who are just starting people are
more eager tick tock people are just on
a whole different level
they support people
who's there and ready to create content
and the question is are you ready to
create content you can't rely on
pictures to take you far you have to be
a multi-dimensional brand create videos
talk um create reals
go on live you have to be connecting
with your audience in a whole different
way recently instagram and facebook
twitter shutdown and we have learned the
importance of having an email list
we're gonna get to that later during
that time tick tock was still thriving
there was no glitches no nothing it
didn't shut down there was no outage
people were just out there having fun
you need to have a fun component to your
brand as well as be strategic as well
when it comes to your tick tock the goal
of tick tock is not for you to upsell to
your customers that is something i
learned um through testing people don't
want to be up so too
they want to be
somehow persuaded in a non-selling way
so meaning you want to create videos
that tells your story or you want to do
a trending video that relates back to
your
brand and let people see for themselves
if your brain is worth it if you have a
strong mission if you have a strong
aesthetic a strong branding identity
then your likelihood of getting more
eyeballs on your brand is likely
and you have to create daily and when i
was first starting off i was just
posting here and there but that didn't
work out because a platform have to see
that you're serious enough if you're
posting daily the algorithm will start
to work in your favor if you're only
posting twice a week maybe you're one of
the few lucky ones that have a viral
moment but that's an exception to the
rule and not everyone is that you want
to post daily because that increases
your chance of one of your videos going
viral and there's no way to know what
video will go viral unless you're
creating content some people worry about
what if my quality is not good enough
what if my
video id i'm thinking about it's not fun
enough for cool enough well you really
don't know until you post it i've posted
boring content i have posted fun content
i have posted content i thought was
gonna go viral and didn't go viral
i've posted trending
i posted storytelling videos it took me
months before i knew what was working
for me right but gradually as i was
posting my views were gradually growing
as well
let's say one of your videos
went viral create more of that video
using the same sound and the same
environment you create that same video
that way it's similar to your past video
and that way people recognize it more
often so let's say more people are
commenting on a video
that's a good indicator it will grow
over time so let's say you're having
trouble getting people commenting on
your page great way to increase
engagement and comment is to create um a
which one looks better which jewelry
chain looks better which jewelry
material do you like a or b comment
below
you want to create that call to action
on the video so you want to always have
some type of description and title on
your tick tock video less hashtags that
you use with effective words that
describe your video the better and as
well as in keywords that relates to your
target audience so let's say your
audience is a home decor lover then
shoot your jewelry in a home decor
setting as far as video ideas i do have
five videos i think you guys should be
posting number one packaging order
videos always do well
some people are just like that type of
asmr feel where they're just seeing you
just in your element just working on the
packaging order hearing the ruffles of
the order or you're just telling your
story while you're packaging the order
number two is storytelling of course
tell the story of your brand
why you create it why you sell what you
sell
and what makes you unique as a founder
number three you can do a day in life
type of vlog you can show behind the
scene of what it looks like to run a
jewelry business on a day-to-day basis
some people are curious and they want to
know what it takes to run a business
number four of course you want to show
off your jewelry so maybe have a model
wear jewelry or wear the jewelry on
yourself and showcase the product that's
so important that way they can see how
it looks like on the model or how it may
look like on them and number five create
training videos so let's talk about
whether you should be a personal
or a business page what could help you
decide is
do you want to be the face of your tick
tock do you want to show your
personality as the founder do you want
to show them a more of a behind the
scenes as a founder do you want to do
most of the acting most of the talking
for your tick tock page if you're more
like the behind the scene type of person
you just want to showcase your product
if your main focus is to
sell your product through tick tock then
you want to become a business page
because you can link your website of
course
um and as well as any other business
tools that take talk may put out in the
future and as well as with business tick
tock you can run ads so if you plan on
putting money into business to run ads
then you have the ability to do that
with the business account lastly let's
talk about how to convert your tiktok
followers into your newsletter
subscribers
so once you start building the traffic
from tiktok to your website you want to
have a newsletter that pops up every
time you have a new visitor that clicks
on your link so you want to have them
because you want them to sign up right
away that few seconds without them even
making a judgment
or you want the graphic of the
newsletter to speak to the audience so
and as well as you want to have an
amazing offer they just can't resist
especially if they've been loving your
content they've been loving your product
your feed
you don't want them to even think about
where can i find an offer where can i
find a discount boom you want to have it
there when that pop-up comes on and then
they'll be more opted to sign up and
then from there you want to be
consistent with your newsletter for me
i'm slowly getting there
um
and the other day made me realize i need
to get back to my newsletter game
and start really
catering and cultivating a community on
my newsletter
because when social media shuts down
like it did the other day
you want to be prepared to speak with
your customer and have some type of
touch point with them no matter if
instagram shuts down
or twitter shuts down you have somewhere
to go and you have your loyal fan base
without you having to start over again
from xero from scratch we don't want
that so those are the tick tock tips i
wanted to talk about on how to promote
your business on there you want to focus
on being consistent focus on creating
content is your friend is your game in
the business of course there's other
ways to scale your business but for now
it's a great platform for small business
owners to take advantage of
like myself
and i really hope you enjoyed the video
let me know if you have any more
questions and
thank you for watching and see you on
the next video
you
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