If you're under 4000 watch hours... DO THIS NOW

Sean Kitching
30 Jul 202410:45

Summary

TLDRThe video script offers a strategy for new YouTube creators to achieve the 4,000 watch hour milestone for monetization. It suggests creating a 12-video plan, analyzing successful videos from small channels within the same niche, and replicating their winning thumbnail, title, and topic formula without copying content. The method involves batch creating and editing videos to save time for research and better ideas, aiming to increase views and audience retention, thus accelerating channel growth.

Takeaways

  • πŸ˜€ It's challenging for new creators to reach 4,000 watch hours due to typical low view counts and audience retention rates.
  • πŸ˜₯ The slow growth can be discouraging and lead many creators to give up on their YouTube journey.
  • πŸ”‘ The speaker shares a 'game-changing' secret to accelerate growth and achieve the 4,000 watch hour milestone faster.
  • πŸ“ˆ A strategy is crucial for growth; posting videos without a plan is ineffective.
  • 🎯 Focus on creating a few videos that significantly outperform the rest to reach the watch hour goal more quickly.
  • πŸ“š The '12 video strategy' is introduced as a method to boost channel growth and is part of a larger program on YouTube success.
  • πŸ” Identify successful videos from small channels within the same niche that have unusually high views compared to the channel's average.
  • πŸ“ Analyze what makes these videos successful, including thumbnail, title, and topic idea.
  • 🚫 Avoid copying content; instead, borrow the successful formula and create original content within that framework.
  • πŸ“Ή Batch create and edit the 12 videos to save time and increase efficiency in content production.
  • πŸš€ Publish the videos following the successful formula with the aim of achieving higher view counts and watch hours.
  • πŸ”„ If the initial 12 videos don't hit the mark, create another set using the same strategy to continue growing the channel.

Q & A

  • Why is it challenging for new creators to reach 4,000 watch hours on YouTube?

    -It's challenging because if a new creator makes 10-minute videos with an average of 100 views per video and 30% audience retention, it would take approximately 800 videos to reach 4,000 watch hours, which at a rate of one video per week, would take over 15 years.

  • What is the suggested secret to grow a YouTube channel faster and reach the 4,000 watch hour mark?

    -The secret is to create a 12-video strategy using a method that involves analyzing successful videos from other channels within the same niche and replicating their proven concepts of thumbnail, title, and video topic idea.

  • Why is it important for a creator to have a strategy when posting videos?

    -A strategy is important because posting videos without a clear plan on how they will attract views is ineffective. A strategy helps in creating content that can significantly increase views and watch hours, thus growing the channel faster.

  • What is the purpose of creating a private playlist on YouTube for the 12-video strategy?

    -The private playlist is used to save videos from other channels that have performed significantly better than the norm. This helps in analyzing what made those videos successful and using that insight to inform the creation of the 12 videos.

  • Why should creators focus on creating high-volume content if they cannot produce a lot?

    -High-volume content increases the chances of creating videos that perform well, as it's similar to taking many shots in basketball hoping some will score. However, due to limitations like full-time jobs or school, creators should focus on quality and strategy over pure volume.

  • What should creators look for when selecting videos from other channels to include in their private playlist?

    -Creators should look for videos from small channels within their niche that have unusually high views compared to the channel's average, indicating a successful formula that can be analyzed and replicated.

  • Why is it crucial to ensure that the selected videos for the playlist are not too old?

    -Videos should be recent, ideally within the last 6 months to a year, to ensure the topics are still relevant and of interest to the current audience.

  • What is the key difference between copying and borrowing a successful concept from another video?

    -Copying involves replicating the entire video, which is not allowed on YouTube. Borrowing a concept means using the proven formula of thumbnail, title, and topic idea to create original content with a unique spin.

  • How does audience retention play a role in YouTube's promotion of a video?

    -High audience retention indicates that viewers are watching the video for a longer duration, which incentivizes YouTube to promote the video to a broader audience, increasing its visibility and potential views.

  • What is the recommended approach for creating the 12 videos in the strategy?

    -The recommended approach is to batch create the videos by writing all scripts at once, setting up the filming space, and filming multiple videos in one go, followed by batch editing to save time and improve efficiency.

  • What should creators do if the initial 12-video strategy does not yield the desired results?

    -If the first 12 videos do not achieve the desired results, creators should analyze what went wrong, make necessary adjustments, and then create another set of 12 videos applying the learned insights.

Outlines

00:00

😲 Overcoming the Challenge of Hitting 4,000 Watch Hours

The script addresses the difficulty new YouTube creators face in reaching 4,000 watch hours, a prerequisite for monetization. It explains that achieving this through 10-minute videos averaging 100 views each with 30% retention would take over 15 years if posting one video per week. The speaker introduces a 'game-changing' secret to accelerate growth and emphasizes the importance of a strategic approach over mere consistent posting. The strategy involves creating a 12-video plan to increase the chances of some videos getting significantly more views than usual, thereby reducing the time to reach the watch hour milestone.

05:02

🎯 Leveraging Proven Strategies for YouTube Growth

The speaker outlines a method to grow a YouTube channel rapidly by creating a playlist of 12 videos inspired by successful videos from other, smaller channels within the same niche. The approach involves identifying videos with unusually high views, suggesting they have a winning formula. Creators are advised against copying content but to borrow the concept of successful thumbnails, titles, and topics. The aim is to understand why these videos were successful and to apply similar strategies to create original content that can achieve high viewer retention and engagement, ultimately increasing the chance of hitting the 4,000 watch hour goal more quickly.

10:04

πŸš€ Implementing a Batch Creation Process for Efficiency

The final paragraph discusses the practical steps of implementing the 12-video strategy. It suggests batch creating and editing to save time and improve efficiency, allowing for more in-depth research and idea generation. The speaker encourages posting one or two videos per week, as manageable, and believes that following these steps will significantly increase the view count on some videos. If the initial 12 videos are successful, the creator should continue the process to maintain or increase growth. The paragraph concludes by promoting a sign-up link for a program that offers further insights into YouTube content creation and a potential discount or free access for some participants.

Mindmap

Keywords

πŸ’‘Watch Hours

Watch hours refer to the total amount of time viewers spend watching a creator's videos on YouTube. It is a metric used by the platform to evaluate the engagement and success of a channel. In the video, the creator emphasizes the difficulty of reaching 4,000 watch hours as a new channel, which is a significant milestone for monetization purposes.

πŸ’‘Audience Retention

Audience retention is the percentage of the video that viewers watch before leaving. It is an important factor for YouTube's algorithm in determining the quality and relevance of content. The video script mentions that a 30% audience retention rate is typical for beginner creators and is a key statistic in calculating the number of videos needed to reach 4,000 watch hours.

πŸ’‘Monetization

Monetization in the context of YouTube refers to the process of earning revenue from a channel, often through ads, sponsorships, or other means. The script discusses the challenge of hitting the 4,000 watch hour threshold as a prerequisite for monetization, which is a goal for many aspiring YouTubers.

πŸ’‘Content Strategy

A content strategy outlines a plan for creating and distributing content to achieve specific goals. The video suggests that posting videos without a clear strategy is ineffective. The creator shares a method for developing a 12-video plan to rapidly increase watch hours and grow the channel.

πŸ’‘Thumbnail and Title

The thumbnail and title are crucial elements of a video's first impression on viewers. They can significantly impact click-through rates and viewer engagement. The script emphasizes the importance of analyzing successful videos' thumbnails and titles to understand what makes them effective.

πŸ’‘Batch Creation

Batch creation is the process of producing multiple pieces of content at once, which can save time and increase efficiency. The video script recommends batch creating and editing the 12 videos to streamline the content creation process and maintain consistency.

πŸ’‘YouTube Algorithm

The YouTube algorithm is the set of rules that determine how content is recommended to viewers on the platform. It considers factors like watch time, audience retention, and engagement. The script suggests that by creating content that has already proven successful, creators can better align with the algorithm's preferences.

πŸ’‘Relevance

Relevance in content creation means that the topic of the video is timely and interesting to the target audience. The video script advises finding videos that are not too old and are still of interest to viewers, ensuring that the content remains relevant and engaging.

πŸ’‘Curiosity and Intrigue

Curiosity and intrigue are psychological responses that can be triggered by a video's thumbnail and title to entice viewers to click and watch. The script suggests that understanding why a video was successful can help in creating a thumbnail and title that pique viewers' curiosity.

πŸ’‘Unique Spin

A unique spin refers to a creator's own perspective or creative approach to a topic, setting their content apart from others. The video emphasizes the importance of not copying other creators' content but instead applying the successful formula of thumbnail, title, and topic to one's own unique content.

πŸ’‘Batch Editing

Batch editing involves editing multiple videos at once, similar to batch creation, to save time and maintain a consistent style across the content. The script mentions batch editing as part of the efficient content creation process for the 12-video strategy.

Highlights

Achieving 4,000 watch hours as a new YouTube creator can be challenging, especially with typical beginner stats.

A strategy to reach 4,000 watch hours involves creating high-quality content consistently without giving up.

A 12-video strategy is proposed to accelerate growth and watch hour accumulation on YouTube.

The importance of having a clear plan for video posting to ensure growth and success on the platform.

The method shared is the one the speaker used to build their community and continues to use.

Creating a private playlist on YouTube to analyze successful videos within the same niche.

Identifying videos from smaller channels that have performed exceptionally well compared to others.

The strategy emphasizes the importance of relevance and recency when selecting videos to analyze.

The concept of borrowing proven concepts of successful videos without copying the content.

Analyzing the winning combination of thumbnail, title, and topic to understand what made the video successful.

The necessity of creating original content that falls within the formula of successful videos.

Scripting out videos based on the analyzed successful formula to ensure quality and relevance.

Batch creating and editing videos to save time and increase efficiency in content production.

Posting the 12 videos strategically to maximize views and watch hours.

The potential for this method to lead to monetization and reaching the 4,000 watch hour mark faster.

The speaker's ongoing use of this technique for video performance improvement despite their established subscriber base.

The ethical stance on not stealing or replicating content, but using successful strategies as inspiration.

Transcripts

play00:00

people are going to be a little bit mad

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about this but here's why it's so hard

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to hit 4,000 watch hours as a new

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Creator if you make 10-minute videos and

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you average about 100 views per video

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with a 30% audience retention pretty

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typical stats for a beginner Creator you

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know how many videos it would take to

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get 4,000 watch hours 800 and if you're

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posting one video a week that's just

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over 15 years so if you're someone that

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wants to get monetized and hit that

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4,000 watch hour mark before the next 15

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years I have one absolute game Cher of a

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secret that I'm going to share with you

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today posting videos consistently doing

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your absolute best to create the highest

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quality content with no results is one

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of the worst feelings ever and a large

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reason why a lot of creators inevitably

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give up but don't give up I have an

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amazing method that is going to allow

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you to grow in the fastest way it's the

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method I used to build this community

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and one that I still currently use every

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single time I create content this is

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going to be the fastest way you can get

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to 4,000 watch hours and just grow your

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channel in general you need a strategy

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posting videos is pointless if you don't

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have a clear plan of how it's going to

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work and I'm going to share the exact

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strategy I used that resulted in my

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biggest YouTube growth spurts to this

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date we need some of our videos to get

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significantly more views than our normal

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videos do because you can hit that 4,000

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watch hours a hell of a lot quicker with

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a few videos rarely taking off than

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doing it throughout a bunch of different

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videos slowly over time building it up

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here's how we're going to do it let's

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create a 12 video strategy 12 videos for

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now to be fair we're going to keep using

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this method probably forever as we grow

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our YouTube channels it's something I

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still do to this day but let's start off

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with 12 by the way this is one of the

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techniques that I'll be sharing in my

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new program about becoming a successful

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YouTuber and in the program I share

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everything from film making editing

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talking to camera thumbnails and titles

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other growth strategies just like this

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one and if you want to be a part of the

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wait list that is going to get a huge

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discount of the initial launch and I'm

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even going to pick some people to join

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the program for completely free the

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weight list link is going to be down

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below it's free to sign up and join so

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you'll be notified first and receive

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that massive discount if it's something

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you're interested in check it out in the

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link just down there reality is when we

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create videos and we want them to

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perform well a lot of the time it's a

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luck element involved figuring out what

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thumbnail and title paired with video

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topic idea might work well is pretty

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hard it's like playing basketball if

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you're really terrible take as many

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shots as you possibly can and you hope

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that some of them go in so creating a

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high volume of content is key but in

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reality the majority of us can only

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create so much content we have lives we

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have other things going on and for a lot

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of starter YouTubers you probably have a

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full-time job or you fully in school

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maybe you have a family whatever it's

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unrealistic to go on the pure volume

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basis alone so here's how we actually

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going to do this jump onto YouTube

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create a new playlist a private playlist

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call it 4,000 watch hours whatever you

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really want now we're going to go and

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find other channels preferably

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relatively small channels not things

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with hundreds of thousands of

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subscribers generally like somewhat

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beginner small channels is going to be

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best within our Niche we are going to

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find videos within these other channels

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that are performing significantly better

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than the majority of their other videos

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so maybe we have a channel that has

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10,000 subscribers if we look at their

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videos their average views per video is

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2 or 3,000 but then there's this one

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video that's like taken off and it's got

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100,000 views or more we're going to

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save that video in our playlist go

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through channels that you would like to

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kind of replicate in your own channel go

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within your Niche obviously and make

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sure that they align with what you're

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trying to create and the community that

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you are trying to build as well the

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other key thing to note is make sure

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it's a video that is not way too old it

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needs to be still relevant people need

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to still be interested in these topics

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now so something from like 3 or 4 years

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ago maybe not the best if it's within

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the last year or or two definitely

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better if it's within the last 6 month

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ideal small channels high views that's

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the name of the game add all of these

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videos to your playlist you created so

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that we can come back to them later try

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find as many as you can maybe like 20 30

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whatever as long as it's more than 12

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and you have a couple to pick through

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once we've added these videos to our

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playlist We are going to go through them

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and pick the 12 best videos that we

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think will suit our channel that also

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have a broader Spectrum it's not all the

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exact same video they 12 that we could

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post on our own channels that would make

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sense and work within our channel that

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we want to build we're going to use

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other people's hard work to our

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advantage they've taken somewhat of the

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luck element out of this equation and

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they figured out a thumbnail title and

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video topic idea combo that obviously

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works but they've already proved it by

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getting significantly more views on this

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specific formula than their other videos

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now I want to stress something

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incredibly important we are not copying

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these people's videos and replicating

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them this is YouTube not Instagram and

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we don't get supported for directly

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copying other people's videos on this

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platform like Instagram wink I know

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people are going to be upset for that

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it's just a joke but don't steal the

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idea don't steal their entire video what

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we doing here is borrowing their already

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proven concept and formula of thumbnail

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title and video topic idea we are going

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to create our own piece of content that

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falls within this formula so what we

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want to do is take note of their

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thumbnail and title if you're coming up

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with video ideas you start with a

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thumbnail and title anyways and we want

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to take note of why this might have

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worked does it create some sort of

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curiosity does it create Intrigue is the

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video topic uh extremely interesting

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that not many other people have made

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pieces on we need to figure out as best

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as we can why this video was successful

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and the winning combo of thumbnail title

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and topic why did it work so we need to

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analyze that as best of our ability of

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course it's still a bit of guesswork but

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try and figure out really why this video

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took off significantly more than their

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other videos obviously if we just

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replicate this it doesn't mean that this

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video is just going to blow up there's

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still a whole lot of other elements that

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went into this it could have been picked

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up by the YouTube algorithm from

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magnitude of different reasons but we're

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putting ourselves in the best position

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to get a higher view count on these

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particular videos by copying a strategy

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and formula that has already proven to

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work once we've picked our final 12

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videos and analyze what the thumbnail

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title and topic combo is that making

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them a winning formula we're going to

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start scripting out our videos now you

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still need to create a video to your

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absolute best ability we need the people

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once they have clicked on on our

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thumbnail and title to watch the video

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for as long as possible because the

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audience retention is going to further

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incentivize YouTube to promote that

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video to a broader audience so just

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having the thumbnail and title combo is

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not enough now we've convinced people to

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click we need to hold up our end of the

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bargain by delivering something that is

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worth their while if you want any more

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tips on script writing and how you can

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create value within your videos there's

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going to be a video up here I went a

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little more in depth into it you can

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check it out after this one next up is

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we're going to batch create our 12

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videos as fast and in as few batches as

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we possibly can if you want to again

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learn more about batch creating I also

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have a video about that which you can go

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and check out but basically instead of

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doing one video at a time one video per

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day we want to write out all our scripts

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in one go set up our filming space in

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our studio and then we want to film out

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these 12 videos in as few takes as

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possible so maybe you can do four videos

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in one sitting taking breaks in between

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but set up your studio film four videos

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that means you could create these 12

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videos in 3 days then we move on to the

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editing phase and we want to batch edit

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all of these videos as fast as we can as

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well because once you free up your time

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by batch creating we have more time to

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do the proper research and come up with

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better ideas and we're going to have out

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12 video strategy ready to start

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publishing and the next step is

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obviously to post these 12 videos post

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one or two a week as much as you can

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keep up with and in my opinion there is

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no possible way that if you followed

play09:06

through these steps properly and all of

play09:08

these 12 videos have proven successful

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on other people's channels there is very

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little chance that at least a few of

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these videos won't get significantly

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more views the majority of your other

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videos once you've worked through these

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12 videos hopefully you already hit that

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4,000 watch hour mark if you haven't or

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even if you have create another 12 and

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go at it again this is something that

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I'm still doing to this day I don't have

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to focus as much on replicating other

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people's formulas because I have that

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subscriber base to support the views

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that I need to get on my videos but it's

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still a really good technique that if

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you want a video to perform a little

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better take someone else's hard work and

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apply it to your own content and I know

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this might be controversial as as long

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as you're not stealing or replicating

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the actual content with inside that

play09:58

video topic and you're adding your own

play10:00

unique spin onto it I think there's

play10:03

nothing wrong with it so if you want to

play10:06

learn a whole lot more about creating

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YouTube content remember that sign up

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link is completely free down there you

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can join the weit list and receive a

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huge discount or get assigned to the

play10:16

program for free other than that I hope

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this method shows some success have fun

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I know it's going to be hard but push

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through really play into just doing the

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absolute best of your ability and I will

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see you guys in the next video hopefully

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when you're monetized and you have those

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4,000 watch hours have fun bye

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[Music]

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