How to Make an Infographic in 5 Steps [INFOGRAPHIC DESIGN GUIDE + EXAMPLES]
Summary
TLDREste guía ofrece una visión general del proceso de creación de infografías, una herramienta efectiva para hacer que datos complejos sean más accesibles y atractivos. Sara, la editora del blog de Venngage, presenta cinco pasos clave: identificar el objetivo, recopilar datos, visualizar la información, estructurar la infografía con una plantilla y personalizar el diseño. Se ofrecen consejos para buscar datos, elegir gráficos según el método ICCORE y diseñar de manera coherente. Además, se animan a los espectadores a suscribirse para recibir más guías de diseño.
Takeaways
- 📊 Los infographics son ideales para hacer que los datos complejos sean más atractivos y fáciles de entender.
- 🎨 No se necesita ser diseñador para crear infographics; cualquiera puede hacerlo con una idea, datos y las herramientas adecuadas.
- 📝 Sara, la editora del blog de Venngage, ofrece un tutorial para diseñar infographics fácilmente.
- 🎯 Para que un infographic sea efectivo, debe ser atractivo y facilitar la comprensión de la información.
- 📋 Los cinco pasos para crear un infographic son: identificar el objetivo, recopilar datos, visualizar los datos, usar una plantilla y agregar estilo.
- 🔍 Identificar un 'problema urgente' ayuda a enfocar el objetivo del infographic y responder a las necesidades del público objetivo.
- 🗂 Utilizar una pirámide de preguntas ayuda a desarrollar ideas y a encontrar preguntas secundarias para apoyar el contenido del infographic.
- 📈 Para visualizar datos, se recomienda el método ICCORE que incluye informar, comparar, mostrar cambios, organizar, revelar relaciones y explorar.
- 📐 Al diseñar el layout, es importante crear un flujo natural de información y utilizar una cuadrícula para organizar y alinear elementos.
- 🖌️ Personalizar el diseño incluye cambiar fuentes, colores y visuales para que se adapten al tema y se comuniquen de manera efectiva.
- 📐 Mantener el espacio en blanco y la alineación en el diseño ayuda a evitar que el infographic se vea abarrotado y sea más legible.
- 🌈 La elección de colores y fuentes consistentes es clave para la coherencia y la efectividad en la comunicación del infographic.
Q & A
¿Qué son los infographics y para qué sirven?
-Los infographics son herramientas visuales diseñadas para hacer que los datos complejos y aburridos sean más atractivos y fáciles de entender.
¿Es necesario ser diseñador para crear infographics?
-No, cualquier persona puede crear infographics incluso sin mucha experiencia en diseño, lo que se necesita es una idea, datos y las herramientas adecuadas.
¿Quién es Sara y qué papel desempeña en el video?
-Sara es la editora del blog de Venngage infographics y su objetivo en el video es facilitar el diseño de infographics a los espectadores.
¿Cuántos pasos son necesarios para planificar y crear un infographic según el video?
-Según el video, son necesarios cinco pasos para planificar y crear un infographic.
¿Qué es un 'burning problem' y cómo se relaciona con un infographic efectivo?
-Un 'burning problem' es un problema que enfrenta el público objetivo en su vida diaria o una pregunta que realmente quieren responder. Un infographic efectivo resuelve este tipo de problemas.
¿Cómo se puede usar la técnica del 'question pyramid' para desarrollar ideas para un infographic?
-La técnica del 'question pyramid' ayuda a formular preguntas secundarias que dan una dirección específica a seguir al recolectar datos e información para el infographic.
¿Qué estrategias se sugieren para recolectar datos para un infographic?
-Se sugieren estrategias como refinar búsquedas de Google, usar comillas para frases exactas, el signo menos para excluir términos y buscar en formatos de archivos de datos específicos, además de utilizar repositorios de datos existentes.
¿Qué es el método ICCORE y cómo ayuda a elegir los mejores gráficos y visualizaciones para los datos?
-El método ICCORE (informar, comparar, cambiar, organizar, revelar relaciones y explorar) es una guía para seleccionar los tipos de gráficos y visualizaciones que mejor se adapten a los datos que se quieran presentar en un infographic.
¿Qué se debe tener en cuenta al diseñar la información de un infographic?
-Al diseñar la información de un infographic, es importante crear un flujo natural de información, usar una cuadrícula para organizar y alinear elementos, y mantener una consistencia en el diseño.
¿Cómo se pueden personalizar los gráficos y elementos visuales en un infographic?
-Se pueden personalizar los gráficos y elementos visuales cambiando los colores, ajustando el tamaño de las fuentes, modificando la línea ancha y seleccionando iconos y pictogramas que se ajusten al tema del diseño.
¿Qué es un 'Brand Kit' y cómo se utiliza en el diseño de un infographic?
-Un 'Brand Kit' es una herramienta que contiene los elementos de marca, como logos y colores corporativos, que se pueden utilizar para mantener la coherencia de la marca en el diseño del infographic.
¿Cómo se pueden elegir los colores para un infographic y qué roles cumplen?
-Para un infographic, se deben elegir 3 a 5 colores que se complementen bien y utilizarse como palete de colores. El color no solo sirve para embellecer el diseño, sino que también puede ser una herramienta para comunicar de manera más efectiva, resaltando puntos importantes y agrupando elementos relacionados.
¿Qué es el 'white space' y por qué es importante en el diseño de un infographic?
-El 'white space', también conocido como espacio negativo, es el espacio vacío alrededor de los elementos en el diseño. Dejar suficiente espacio blanco dará a todo el texto e imágenes en el infographic espacio para 'respirar' y evitará que el diseño se vea abarrotado.
¿Dónde se pueden encontrar más plantillas de infographic y cómo se accede a ellas?
-Se pueden encontrar más plantillas de infographic en la biblioteca de plantillas de Venngage, accesible a través de la dirección venngage.com/templates.
¿Cómo se puede compartir o descargar un infographic una vez que se ha diseñado y se está satisfecho con el diseño?
-Una vez que se está satisfecho con el diseño del infographic, se puede publicar, compartir o descargar en el formato que se prefiera para luego compartirlo con el mundo.
Outlines
📊 Creación de infografías accesible a todos
La primera sección del guion de video resalta que cualquier persona puede crear infografías atractivas y comprensibles, independientemente de su experiencia en diseño. Sara, la editora del blog de Venngage, presenta su objetivo de simplificar el proceso de diseño de infografías y ofrece una visión general de los cinco pasos para planificar y crear una infografía propia, además de compartir herramientas útiles para comenzar el diseño inmediatamente. Se enfatiza la importancia de suscribirse y activar las notificaciones para no perderse guías de diseño útiles. Además, se define lo que hace efectiva una infografía: atractivo visual, atractivo y facilitador de la comprensión de la información. Se sugiere que cada infografía viral resuelve un problema urgente para el público objetivo, utilizando una pirámide de preguntas para desarrollar ideas y cuestiones secundarias que orienten la búsqueda de datos y la organización de la información.
🔍 Estrategias para recolectar datos en infografías
Esta sección se enfoca en el proceso de recopilación de datos para la infografía. Se mencionan estrategias como la refinación de búsquedas en Google utilizando comillas, el signo menos para excluir términos y la búsqueda de archivos de datos específicos. También se sugiere utilizar repositorios de datos existentes para encontrar información estructurada. Se proporciona una lista de repositorios de datos favoritos del presentador y se hace referencia a una publicación del blog que ofrece formas adicionales de recopilar datos. El paso tres, la visualización de los datos, se basa en el método ICCORE, que abarca informar, comparar, mostrar cambios, organizar, revelar relaciones y explorar. Cada objetivo se detalla con ejemplos de gráficos y visualizaciones apropiadas para representar los datos de manera efectiva.
🎨 Diseño y organización de la información en la infografía
El tercer párrafo se centra en cómo organizar y diseñar la información dentro de la infografía. Se sugiere crear un flujo natural de información, visualizando la infografía como una historia con inicio, desarrollo y fin. Se enfatiza la importancia de utilizar una cuadrícula para la organización y alineación de los elementos. Se discuten diferentes tipos de diseños y se recomienda comenzar con una plantilla que proporcione una base sólida para la personalización del diseño. El vídeo utiliza como ejemplo una infografía estadística sobre la adopción de gatos, mostrando cómo ajustar y personalizar una plantilla para adaptarla a los datos y el mensaje deseado.
🖌️ Añadir estilo y personalización a la infografía
En el cuarto apartado, se aborda cómo darle estilo a la infografía una vez que la información ha sido organizada. Se describe cómo reemplazar íconos y cambiar colores para que se ajusten al tema, cómo utilizar gráficos como líneas de tiempo y cómo personalizarlos para que se destaquen. También se menciona la inclusión de branding y la elección de fuentes y colores que complementen y comuniquen de manera efectiva. Se destacan las sugerencias de diseño, como dejar espacio en blanco, alinear elementos y mantener la consistencia en el estilo, fuentes e imágenes para una apariencia coherente y profesional.
📈 Resumen de los pasos para crear una infografía y recursos adicionales
El último párrafo resume los cinco pasos clave para crear una infografía: identificar el objetivo, recopilar datos, visualizar la información, organizar la infografía con una plantilla y personalizar el diseño. Se invita a los espectadores a visitar la biblioteca de plantillas de Venngage para encontrar más recursos y se ofrecen oportunidades para hacer preguntas y recibir respuestas sobre el diseño de infografías. Se cierra el video con una interacción personal, preguntándole a la audiencia si son personas de gatos o perros y animándoles a dar like, suscribirse y activar las notificaciones para seguir recibiendo guías de diseño útiles.
Mindmap
Keywords
💡Infografías
💡Diseñador
💡Objetivo
💡Pirámide de preguntas
💡Datos
💡Visualización de datos
💡Plantilla de infografía
💡Diseño personalizado
💡Flujo de información
💡Estilo
Highlights
Infographics are effective for making complex data engaging and easy to understand.
Anyone can create infographics, even without design experience.
The video aims to simplify infographic design with a five-step process.
An effective infographic should be engaging, eye-catching, and simplify information.
Identify a specific goal for the infographic to solve a 'burning problem'.
Use a question pyramid to flesh out ideas and supporting questions.
Collect data for infographics using refined Google searches and data repositories.
The ICCORE method helps in selecting the best charts and visuals for data.
Different chart types are suitable for various ICCORE goals like inform, compare, change, etc.
Create a natural flow of information in the infographic layout.
Use a grid to organize and align elements in the infographic.
Templates provide a foundation for infographic layout and design customization.
Customize the infographic by changing fonts, colors, and visuals to add style.
Ensure consistency in design elements such as colors, fonts, and icons.
Leave plenty of white space to prevent a cluttered design.
Align elements neatly using a grid for a clean design.
Use color effectively to highlight important points and group related elements.
Templates shown in the video are available in Venngage's templates library.
The video concludes with a recap of the five steps for creating an infographic.
Transcripts
Infographics. They're perfect for making boring and complex data more engaging
and easier to understand. But you have to be a designer to make infographics, right?
Wrong! Anybody can create infographics even if you don't have much design
experience! All you need is an idea, some data, and the right tools so let's get
started! Hi there my name's Sara and I'm the blog editor
over at Venngage infographics. In this video my goal is to make designing
infographics as easy and painless for you as possible. I'm going to walk you
through the five steps for planning and creating your own infographic. I'm also
going to give you some helpful tools so you can get started designing right away.
But before we dive in make sure you hit that subscribe button and the bell
notification button so that you never miss any of our helpful design guides.
Okay so first let's talk about what makes an infographic effective. An
effective infographic will be engaging, eye catching, but also make information a
lot easier to understand than if you were to just present a bunch of data in
text format. So let's dive into how you can create your own infographic. The five
steps for creating your own infographic are: 1. identify the goal of your
infographic. 2. collect data for your infographic. 3. visualize the data. 4.
lay out your infographic using an infographic template and 5. add some
style to your design by customizing your template. The first thing you need to do
is identify the goal of your infographic and there should be a more specific goal
than just something like make data engaging for reader. At its core every
viral infographic solves a burning problem. A burning problem is a problem
that your target audience faces in their day to day lives, or a question that they
really want answered. Once you've identified
what the burning problem you want to answer in your infographic will be
you can use a question pyramid to help you flesh out the ideas and come up with
some supporting questions these questions will give you a specific
direction to follow when you're finding data for your infographic and when
you're laying out your information so here's an example of what a question
pyramid could look like and let's say I want to create an infographic about cat
overpopulation and adoption because I really like animals so the burning
problem could be how can we solve the cat overpopulation problem in Canada and
a couple of supporting questions could be you know how many cats are there
currently in shelters and what are the best ways to reduce cat overpopulation
and then a couple of probing questions that can help us hone in on the problem
could be you know has the number of cats and shelters been reduced at all over
the years or how much time is being allocated currently to addressing the
cat overpopulation problem. Alright so let's go on to step two: collecting data
for your infographic. If you already have a set of data that you want to use then
you're set you can just jump right ahead to step three, but if you don't have any
data yet then you need to go do the legwork and you need to find data
yourself. Here are some strategies that I like to use to collect data for my
infographics: the first strategy is to refine your Google searches. Google is
often the best place to start when you're looking for data you can use.
Quotation marks to search for an exact phrase,
you can use a minus sign to exclude specific terms from your search, you can
add data to the end of your search phrase,
or you can add a data specific file format to your search phrase such as CSV
XLS or TSV. The second strategy is to use existing data repositories. So Google is
a great place to start, but a lot of the time the results that you get will be
messy and require a lot of sorting through. That's why it's a good idea to
have some go-to data repositories bookmarked where you can also start your
search. Here's a list of some of my favorite data repositories. I've also
linked to them in the description box below. We also have an in-depth blog post
that shows you different ways that you can collect data for your infographics
and I've linked to that as well. Alright so let's move on to step 3: visualizing
your data. So now that you've collected a bunch of good data points you need to
sort through them and pick out the ones you want to include and then you need to
figure out the best way to visualize that data. at Venngage we recommend
using the ICCORE method to help you pick the best charts and visuals for your
data. ICCORE stands for inform, compare, change, organize, reveal relationships, and
explore. Let's break down each one. First inform. This is when you want to convey
an important message or data point that doesn't require much context to explain.
For example if you want to highlight an important percentage, a donut chart or a
pictogram work well. Next compare. This is when you want to show similarities or
differences between values or parts of a whole. There's a ton of different types
of charts that you could use for this to compare independent values. You could use
a bar chart or a bubble chart, and to compare parts of a whole you could use a
pie chart or a pictogram. And next change. This is when you want to show trends
over time and space. So the obvious choice for this would be a time
line or a line chart, but if you want to show spatial data you could also use a
chloroplast map. A chloroplast map. Klore- holy crap that's hard to say. A
choropleth map uses different shading and coloring to indicate the value of a
property or quantity in an area, so for example a darker color could indicate a
higher population density while a lighter color could indicate a lower
population density and if you want to show a change over time in space you can
use a series of maps to compare. And next we have organized this is when you want
to show groups, patterns, rank or order. If you want readers to look up specific
values use a table. Meanwhile to organize groups you can use a mind map or a Venn
diagram and then we have reveal relationships. So this is when you want
to show more complex relationships between things, for example if you want
to display two variables for a set of data you could use a scatter plot or if
you want to visualize multiple sets of related data you could use a multi
series plot. And finally we have Explorer. This is when you want readers to explore
the data and discover insights for themselves. The possibilities for how you
can do this are virtually endless. For example you could create an
interactive infographic that allows your readers to drill down and look at
specific data points. That being said this type of chart is often more
time-consuming and costly to create so that's why if you're a beginner I
recommend that you start with one of the other types of charts that we've
recommended. I haven't mentioned every type of chart that you could use for
each ICCORE goal, but don't worry we've listed a ton of different charts that
you could use with plenty of examples in the blog post that accompanies this
video, which I of course link to in the description box below.
Ok so now we're on to step 4: lay out the information of your infographic. So now
that you've collected all of your data, you've decided what types of charts and
visuals you're going to use, it's time to put it all together in an infographic. So
there are a couple things that you should keep in mind when laying out your
information. The first is to create a natural flow of information. Basically
think of your infographic as a story with a beginning a middle and an end. The
start of your infographic should lay out what people can expect to learn from the
infographic and then you put in all of your supporting questions your charts
and your data and then you end it off with a conclusion or a call to action.
The second tip that I recommend is to use a grid to lay out your information.
This will just help you keep all of the parts of your infographic organized and
aligned. Generally it's easiest to organize your infographic into columns
or squares. Here's some examples: you could use a single column layout to give
your infographic a linear flow, or you could use a two column layout to compare
information in your infographic. If you want some more examples of different
types of layouts that you could use, just check out the blog post that goes with
this video. But the easiest way to layout your infographic is to start with a
template. A template will give you a solid foundation to work with then all
you have to do is put in your information and customize your design.
The type of infographic that you pick will depend on the type of information
that you want to visualize. We've also put together a handy design guide to
help you pick the best type of infographic for your information, just
click on this information card up here so you can open it up and watch it after
this video. So returning to my cat adoption infographic, I know I'm going to
want to showcase a bunch of statistics and facts so I'm going to pick a
statistical infographic template that will allow me to show off those numbers
using charts and icons and bold text and then I can simply paste my text into
the existing template layout and I can adjust the sizes of the fonts and the
shapes and move around any parts that I want to move around.
So I think that this layout works quite well for my data and I don't really need
to move anything around I'm just going to shorten the infographic a little bit.
So to do that I'll unlock these boxes and then I can select and delete the
content from the boxes and delete the boxes themselves and then I can adjust
the length of the infographic by going to customize page size. And then I
don't need so many text boxes up here, so I'll just delete a couple and then input
the first statistic that I want to share. And once again I'll adjust the size of
the font so that it better fits. Now it's time for step 5! Add some style to your
infographic. This is pretty much the best part of
designing in my opinion. Once you've laid out all of your information in a way
that flows and that makes sense you can spice up your design by changing the
fonts, the colors, and the visuals. So returning to my cat overpopulation
infographic I want to first replace the icons so that they better fit the theme.
So I'll remove the ones from the template and search for new icons that
fit. For example a little cat. And then I'll change the color of the icon so
that it fits the design, and then I also want to swap out these icons, and here I
think I want to put a bunch of cats, so I'll actually use a pictogram (otherwise
known as an icon chart) and I'll search for a cat. Drag it onto the canvas and
then I can adjust the number of rows and columns that I want to show.
Resize it so that it fits, and then I can also adjust the color
ratio of the pictogram so that they're all the same color, and once again
change the color of the icons so that they better fit the design.
And now I think I want to display one of the statistics as a chart. So because the
statistic shows change over time, I'm going to use a line chart and I think I
want to put a background so that it pops more, so I'm going to drag a square on to
the canvas and then push it back behind the chart. And then I'm going to input my
data so I'll just remove the template data and put in the years and the
percentages. And now I can customize the style of the charts so that it fits the
design. So for example I can change the font colors I can also change the font
size so that it pops more from the page and I can also change the line width so
that it really stands out. And then I also don't want to forget to include my
branding, so I'll use the Brand Kits to find my logo and drag it directly onto
the canvas.
As a general rule of thumb pick a decorative font for the title of your
infographic and the section headers, and then pick a more basic and pared down
font for the paragraph text. Next picking colors. So when it comes to picking
colors for your infographic pick 3 to 5 colors that complement each other well
and then use that as your color palette. But color isn't just about making your
infographic design look pretty, it could also be a valuable tool to help you
communicate more effectively. For example you can use color to highlight important
points in your infographic and you can also use color to group related elements.
So here are a few more important tips to keep in mind when you're designing your
infographic. The first is to leave a plenty of white space. So white space,
also known as negative space, is the empty space around the elements in your
design. Leaving plenty of white space will give all of the text and images in
your infographic room to breathe and it'll also prevent your design from
looking cluttered. Also make sure that the elements in your design are aligned.
A grid can help you align all of the text and the images so they're nice and
neat and in place. And this one is really important, when it comes to picking
colors and fonts and images for your design make sure that everything is
consistent. Consistency is key when it comes to design. So here is my finished
infographic. It's got a nice combination of contrasting colors, some bold font to
emphasize the information, and some icons and the text is nice and neatly aligned
and the icons are all roughly the same size. So when I'm happy with my design I
can go ahead and publish it, share it, or download it in whichever format that I
would prefer and I can start sharing my infographic with the world. Ok so let's
recap the 5 steps for creating an infographic are: 1. identify the goal of
your infographic 2.
identify the goal of your infographic collect the data for your infographic
visualize the data using charts and other visuals lay out your infographic
using an infographic template and spruce up your design by customizing the fonts
colors and icons you can find all of the templates shown in this video plus a ton
more of beginner-friendly templates in our templates library just go to Venngage
dot comm slash templates. How many times can i say templates in one sentence? I
hope that this has made the prospect of creating your own infographic a little
less scary! If you have any questions about info graphic design or how to get
started or how to visualize data please don't hesitate to leave a comment and
we'll do our best to answer them all! So now i'm curious are you a cat person or
a dog person? Let me know in the comments. Also if you find this video helpful
please give it a thumbs up and don't forget to hit that subscribe button and
the bell notification button so that you never miss any of our helpful infographic
design guides. Ok this is sarah signing off
see you next time for another design guide brought to you by Venngage.
Happy designing!
Browse More Related Video
📚 ¿CÓMO hacer una INFOGRAFÍA? | ¿QUÉ es una INFOGRAFÍA | PASOS para HACER una INFOGRAFÍA
Investigación Científica
▶ Crear GRÁFICOS estadísticos. Introducir datos en Excel y crear gráficas
Curso Excel - Capitulo 2, Graficos (Audio Mejorado)
Tablas Dinámicas en Excel - Todo lo que necesitas saber 😎
Crear formularios en Access a partir de una tabla
5.0 / 5 (0 votes)