MOOC Introducción al Desarrollo Web, parte 2 - 4.10 ¿Usabilidad,... (parte 3) - Google Actívate

Summary

This transcript delves into web usability and accessibility, highlighting the frustration users face with difficult-to-navigate websites and the financial impact on businesses. It uses the example of a poorly designed website and contrasts it with the success of Expedia, which gained millions by streamlining a form. The speaker emphasizes the importance of user-centric design, offering advice from experts like Jakob Nielsen and Steve Krug, and stresses the need for clarity and simplicity in web content to enhance user experience and business outcomes.

Takeaways

• 🌐 Web usability and accessibility are crucial for a positive user experience, as difficult-to-use websites can lead to frustration and abandonment.
• 🚫 The provided example of a poor website includes a site with music, which is generally a bad practice for web design.
• 📅 Inconsistency in user interface design, such as different methods for entering dates across forms, can confuse users and negatively impact usability.
• 💡 Renfe's website is cited as an example of poor usability due to its inconsistent form designs for booking train tickets.
• 💰 Improving usability can have a significant financial impact on businesses, as demonstrated by Expedia's increase in revenue after streamlining a form.
• 🛒 A complex checkout process, such as forgetting passwords, can lead to a high abandonment rate, costing businesses millions in lost sales.
• 🔒 Simplifying the user experience, like allowing guest checkout, can drastically increase sales, as seen in the '300 million dollar button' example.
• 🤔 The importance of understanding user behavior and addressing their pain points is emphasized for enhancing usability.
• 📚 Learning from usability experts like Jakob Nielsen and Steve Krug is recommended for gaining insights and improving web design.
• 📈 Nielsen's work on web accessibility and prioritizing it in web design is highlighted, along with his numerous articles and books.
• 🎯 The advice to prioritize clear communication of purpose and calls to action on web pages to quickly convey the message to users is stressed.
• 📝 The importance of content over aesthetics is underscored, with a caution against letting visual design overshadow the information and usability of a site.