登録者460万人超えリュウジが登場。悪魔崇拝者と呼ばれる彼の料理はなぜバズるのか？【リュウジ×堀江貴文】

堀江貴文ホリエモン

1 Mar 202412:00

Summary

TLDRIn this unique episode, we are joined by Ryuji, a chef known for his unconventional culinary creations, which have sparked controversy and garnered both fame and criticism online. Dubbed by some as the 'mass tooth killer,' Ryuji's approach to cooking combines ease and unconventional flavor combinations, challenging traditional culinary norms. Highlighting his journey from a caregiver in a nursing home to a viral cooking sensation, Ryuji shares the story behind his famous 'Infinite Cabbage' recipe and his philosophy on cooking, which prioritizes simplicity and accessibility. This episode delves into the divide between culinary purists and innovators, exploring how Ryuji's 'empty recipes' and his stance on flavor enhancers like MSG have ignited discussions on the essence of cooking and taste.

Takeaways

👨‍🍳 The guest, Ryuuji, is a unique figure in the culinary world, known for his unconventional recipes that have gained both popularity and criticism.
💥 Ryuuji is referred to as the 'mass murderer of taste' online, indicating a polarizing presence with a significant number of detractors.
👍 The discussion aims to delve into Ryuuji's appeal and why he is called such controversial names, highlighting his impact on the culinary scene.
🥗 Ryuuji's rise to fame was sparked by his 'Infinite Cabbage' recipe, which went viral and established his reputation as a cooking researcher.
🙋‍♂️ Despite not initially aspiring to be a cooking researcher, Ryuuji embraced the title after his recipes gained widespread attention on social media.
🍲 He has a dual persona - one being a refreshing 'cooking brother' on YouTube, and the other focusing on simple, sometimes hangover-inspired meals.
🍝 One of his notorious recipes includes rice seasoned with MSG, butter, and soy sauce, topped with bonito flakes, embodying a simple yet flavorful approach.
💭 Ryuuji emphasizes the ease of cooking, targeting individuals who may not typically enjoy or engage in the culinary arts.
📢 His popularity extends to YouTube, where his channel boasts millions of subscribers, attracted by his straightforward and easy-to-follow recipes.
🔥 Ryuuji's approach challenges traditional cooking platforms like Cookpad, aiming to demystify cooking and make it accessible to everyone.
🦄 He believes that culinary enjoyment can be simple and straightforward, advocating for the inclusion of basic flavor enhancers like MSG to elevate dishes.

Q & A

What cooking ingredients are mentioned in the discussion?
-The ingredients mentioned include cabbage, butter, soy sauce, curry spices, etc.
What cooking methods are brought up?
-Methods like frying vegetables, toasting sandwiches, and adjusting flavor balances are discussed.

Outlines

00:00

🍳 Introducing a Unique Culinary Artist

In this segment, we're introduced to a culinary researcher, Ryuuji, who is both celebrated and controversial for his unconventional recipes. Known on the internet as a 'mass killer' due to the divisive nature of his work, Ryuuji's approach combines a deep understanding of flavor with a flair for the dramatic. The discussion delves into his background, including his surprising journey from cooking in a nursing home to becoming an internet sensation with his 'Infinite Cabbage' recipe. Despite the mixed reactions, Ryuuji's creativity and unconventional methods have carved out a niche for him in the culinary world.

05:00

🔥 The Philosophy Behind Simple Recipes

Ryuuji's success is attributed to his straightforward and easy-to-follow recipes, resonating with a wide audience that may not necessarily be passionate about cooking. He believes that simplicity is key, as most people prefer not to engage in complex cooking processes. This philosophy has led to the popularity of his 'Void Recipes,' which have become bestsellers. Ryuuji's approach challenges traditional cooking platforms like Cookpad, aiming to democratize cooking by making it accessible and enjoyable for everyone, regardless of their skill level.

10:03

📚 Critique of Culinary Culture and Media

This section explores Ryuuji's critical perspective on culinary culture and media representation, touching upon themes like the misleading portrayal of cooking in popular manga and the challenges faced by traditional media in the digital age. Ryuuji's commentary sheds light on the disconnect between reality and media portrayals, advocating for a more authentic and relatable approach to cooking that embraces the simplicity and joy of homemade meals.

Mindmap

Keywords

💡Umami Seasoning

Umami seasoning refers to ingredients or additives that enhance the savory taste of food, often considered the fifth basic taste alongside sweet, sour, bitter, and salty. In the video, the guest, a chef known for his unconventional cooking methods, discusses the use of umami seasoning, highlighting its importance in creating flavorful dishes. This is especially relevant in the context of his recipe for 'umami bombs', where ingredients like MSG (monosodium glutamate), soy sauce, and butter are combined to create a highly savory dish. The discussion around umami seasoning ties into the broader theme of exploring and embracing unconventional culinary techniques to enhance the taste of food.

💡Infinite Cabbage

Infinite Cabbage is a culinary concept introduced by the guest chef, designed as a simple yet flavorful dish that gained popularity on social media. This concept exemplifies the chef's approach to cooking, focusing on easy-to-make dishes that offer a high reward in terms of taste and satisfaction. The Infinite Cabbage represents the idea that simple ingredients, when prepared thoughtfully, can result in endlessly enjoyable dishes. This ties into the video's theme of simplicity and creativity in cooking, showcasing how minimalistic approaches can lead to significant culinary achievements.

💡Anti-MSG Sentiment

Anti-MSG sentiment refers to the skepticism and negativity towards the use of monosodium glutamate, a common flavor enhancer in cooking. The video touches upon this topic as it discusses the public's divided perception of the guest chef, who openly uses MSG in his recipes. This sentiment is contextualized within the broader conversation about food and health, where MSG has been controversial despite scientific studies showing its safety in moderation. The chef's stance challenges the stigma around MSG, advocating for its use as a legitimate culinary tool to enhance flavor, which aligns with the video's exploration of unconventional but effective cooking methods.

💡Cooking Researcher

A cooking researcher, as referred to in the video, is an individual who explores and experiments with culinary techniques, ingredients, and recipes beyond traditional cooking methods. The guest, identifying as a cooking researcher, embodies this role through his innovative approaches to creating dishes that challenge conventional culinary norms. His work, including the development of the Infinite Cabbage recipe and the use of umami seasonings, illustrates the video's focus on culinary innovation and the blending of science with cooking to enhance flavors and experiences.

💡Viral Recipes

Viral recipes are dishes that gain widespread popularity through social media platforms, often characterized by their novelty, simplicity, or both. The guest chef's approach to cooking has led to the creation of several viral recipes, such as the Infinite Cabbage, which showcases his ability to tap into the zeitgeist of internet culture. These recipes, while simple, are designed to maximize flavor and appeal to a broad audience, reflecting the video's theme of accessibility and creativity in cooking. The discussion of viral recipes highlights the impact of social media in shaping contemporary culinary trends and tastes.

💡YouTube Influence

YouTube Influence refers to the significant impact that YouTube, as a platform, has on viewers' perceptions, knowledge, and interests, particularly in the context of cooking and culinary education. The guest chef's use of YouTube to share his cooking videos exemplifies how digital platforms can transform unknown chefs into influential culinary figures. His success story, driven by engaging content and a substantial subscriber base, underscores the video's narrative on the power of social media to democratize cooking knowledge and inspire a new generation of cooks.

💡Comfort Food

Comfort food is a type of food that provides a nostalgic or sentimental value to someone, often characterized by its high caloric nature and simple preparation. The video discusses the concept of comfort food as it relates to the guest chef's recipes, which are designed to be both satisfying and reminiscent of home-cooked meals. This ties into the video's broader theme of food's emotional and cultural significance, highlighting how certain dishes can evoke memories and provide comfort beyond their nutritional value.

💡Culinary Simplicity

Culinary simplicity refers to the practice of creating dishes with a minimal number of ingredients and straightforward preparation methods. The guest chef's philosophy centers around the idea that delicious food does not require complex techniques or exotic ingredients. This approach is exemplified in his recipes, such as the Infinite Cabbage, which rely on the intrinsic flavors of a few components enhanced by umami seasonings. The video uses this concept to challenge the conventional wisdom that complexity equates to quality in cooking, instead promoting the value of simplicity and creativity.

💡Public Perception

Public perception in the context of the video refers to the varied and often polarized views of the general public towards the guest chef's cooking style and use of ingredients like MSG. The video explores how the chef navigates the landscape of public opinion, which ranges from avid supporters to staunch critics. This discussion sheds light on the broader challenges faced by culinary innovators in changing entrenched food preferences and misconceptions, emphasizing the role of communication and education in transforming public attitudes towards food.

💡Cookpad and Kurashiru

Cookpad and Kurashiru are mentioned as platforms for sharing and discovering recipes, which the guest chef views as competitors in the digital culinary space. His ambition to 'crush' these platforms reflects a broader commentary on the competitive nature of online culinary content creation. The mention of these platforms situates the video within the context of the evolving landscape of culinary education and sharing, highlighting the guest chef's desire to innovate and dominate within this space through his unique approach to cooking and recipe sharing.

Highlights

Discussing cooking and recipes

Talking about the guest's popularity and anti-fans online

Introducing the guest's signature cabbage dish

Discussing the guest's casual, hangover-style cooking videos

Guest shares simple but tasty rice recipe

Discussing the guest's YouTube popularity and video views