FINALLY A Real Generational Jump!

Summary

The script discusses recent price drops by AMD on some GPUs like the RX 7700 XT, which now beats the NVIDIA RTX 3060 Ti in performance but costs less. There is also news of a new 'Direct SR' technology by Microsoft that could enable super resolution upscaling to work on more games and GPUs. Finally, there are allegations from rivals that NVIDIA abuses its market dominance by threatening partners from working with competitors. There is optimism however about next-gen 'Blackwell' NVIDIA GPUs delivering exceptional performance.

Takeaways

• 😊 AMD lowered prices on some GPUs like the RX 7700 XT, making them more competitive with Nvidia cards
• 👍 Windows is introducing DirectSR technology to make super resolution easier for devs to implement across devices
• 😠 Former AMD exec claims Nvidia threatens partners if they work with competitors and acts like a 'GPU cartel'
• 😯 Nvidia CEO says next-gen Blackwell GPUs have performance that is 'off the charts'
• 🤑 AMD cut the price of the powerful 7900 X3D to $699
• 🔥 The 7700 XT now beats the RTX 3060 Ti in rasterization for only $419
• 🤔 Microsoft, Amazon and Google have to convince Nvidia they won't compete on AI chips
• 😎 A new Windows feature may use AI to enhance game visuals and performance
• 👌 Nvidia's exclusivity tactics force partners to order a year in advance with unreliable timelines
• 🙂 Nvidia's CEO is very excited about next-gen GPUs, likely referring to RTX 5000 series

Q & A

What graphics cards did AMD officially lower the prices on?

AMD officially lowered the prices on the RX 7700 XT (from $449 to $419) and the RX 7900 X3D (from $599 to $499).

How does the performance of the RX 7700 XT compare to Nvidia's RTX 4060 Ti?

The RX 7700 XT beats the RTX 4060 Ti in rasterization performance. It slightly loses in ray tracing performance but overall wins compared to even the 16GB RTX 4060 Ti.

What is Microsoft introducing that could enable super resolution for more games?

Microsoft is introducing DirectML Super Resolution (DirectML SR), which aims to make it easier for game developers to implement super resolution across more Windows devices and games.

What anti-competitive practices is Nvidia being accused of?

Nvidia is accused of threatening partners if they work with competing chipmakers. They are also accused of not shipping ordered products if a customer works with a competitor.

Who accused Nvidia of being a 'GPU cartel'?

Former AMD Radeon chief Scott Herkelman accused Nvidia of being a 'GPU cartel' that controls supply and blocks competitors.

What does Nvidia's CEO say about next-gen Blackwell GPU performance?

Nvidia's CEO said that the performance of next-gen Blackwell GPUs is 'off the charts' and 'going to be incredible'.

Will Blackwell be used for both data center AI accelerators and GeForce gaming GPUs?

Yes, Blackwell is Nvidia's architecture for both its next-gen data center accelerators and GeForce RTX 5000 gaming GPUs.

What chair brand sponsored the video?

The chair brand that sponsored the video is called Secretlab.

What customizations does the Secretlab Doro S300 chair have?

The Doro S300 has customizable lumbar support, versatile armrests, an aircraft grade fiberglass base, and adjustable reclining.

What discount is available on the Secretlab chair during the pre-sale event?

During the pre-sale event, you can save $139.99 on the $699 Doro S300 chair.

Outlines

00:00

📺 AMD Lowers GPU Prices While Nvidia Faces Criticism

AMD has lowered the prices of several GPUs including the RX 7700 XT, 7900 X3D, and 7800 X3D, making them more competitive with Nvidia's offerings. Meanwhile, Nvidia is being accused of anti-competitive practices like threatening partners from working with competitors and limiting supply to maintain dominance.

05:01

😡 Nvidia Accused of Being a 'GPU Cartel' That Controls Supply

Former AMD executive Scott Herkelman claims Nvidia threatens customers and suppliers to maintain its dominance in the GPU market. This prevents competitors from entering the AI accelerator market. Nvidia CEO Jensen Huang says next-gen Blackwell GPUs will have incredible performance.

Keywords

💡GPU prices

The video discusses the recent drop in prices for AMD and Nvidia GPUs. It highlights price reductions for specific AMD GPU models like the RX 7700 XT and relates this to increased competition in the GPU market. The price drops are evidence of AMD's effort to offer better value compared to Nvidia.

💡performance

The video refers to gaming performance of GPUs like frame rates and resolution capabilities. It compares performance between AMD and Nvidia GPUs, suggesting that AMD's RX 7700 XT can match or beat Nvidia's RTX 3060 Ti in some areas.

💡super resolution

The video covers new super resolution technologies like Nvidia's DLSS and a rumored Windows-based system called DirectSR. These use AI to improve rendering quality and performance in games. Widespread adoption could benefit many GPUs.

💡AI accelerators

The growth of AI workloads is increasing demand for dedicated AI and deep learning hardware like Nvidia's Hopper architecture. However, Nvidia is accused of limiting competitor access to maintain dominance.

💡next-gen GPUs

The video refers to excitement around Nvidia's next generation Blackwell GPU architecture. Nvidia's CEO promises huge performance gains, which likely refers to both gaming graphics and AI accelerators.

💡AMD Radeon

AMD's Radeon brand and technology competes directly against Nvidia GeForce. Specific AMD GPUs are discussed in the context of recent price drops and performance comparisons.

💡GeForce partner program (GPP)

Nvidia previously tried to restrict partners from working with AMD. They allegedly continue this coercion despite cancelling the GPP program.

💡GPU supply

Limited manufacturing capacity and component shortages have reduced GPU availability. Nvidia is accused of leveraging supply control to restrict competitor access.

💡GPU pricing

High GPU prices over the past two years are attributed in part to Nvidia's market dominance. Recent price cuts by AMD demonstrate the power of competition to benefit consumers.

💡AI dominance

Nvidia currently leads in AI accelerators. Competitors have to convince Nvidia they won't compete in AI just to gain access to GPUs for developing products.

Highlights

AMD officially lowered the price of their RX 7700 XT GPU from $449 down to $419

The RX 7700 XT beats Nvidia's RTX 3060 Ti in rasterization and overall performance

AMD also lowered the price of their Radeon RX 7900 X3D to just $499

Windows has a hidden "auto super resolution" feature that uses AI to enhance game graphics and performance

Microsoft is introducing DirectSR to make super resolution support easier for developers across Windows devices

Nvidia allegedly threatens companies if they find out they're in talks with competing chipmakers

Former AMD exec claims Nvidia learns from past mistakes to subtly block competitors without leaving paper trails

Microsoft, Google and Amazon have to convince Nvidia they won't compete when making their own AI chips

Nvidia CEO says next-gen Blackwell GPUs have performance that is "off the charts"

Blackwell powers both gaming RTX 5000 GPUs and AI accelerators

Nvidia CEO seems genuinely excited about Blackwell performance

Pricing for next-gen Nvidia GPUs remains a concern

AMD cut prices on RX 7700 XT and Radeon RX 7900 X3D GPUs

Nvidia accused of threatening tactics against partners working with competitors

Microsoft introducing DirectSR for easier super resolution implementation

Transcripts

today price drops are in free

performance for all Nvidia is apparently

the GPU cartel and next gen Nvidia gpus

are quote off the

charts welcome everyone to gamer Mel

first up for today we have yet another

story proving the power of competition

in the marketplace this time amds

officially lowered the price of their RX

7700 XT from

$449 down to $419 that may not sound

like much but keep in mind that the 7

700 XT beats invidious 460 TI in

rasterization and while it slightly

loses in rate tracing it overall wins

compared to even the 16 GB 460 TI and

those are going for around $450 plus of

course you're getting a bit more memory

with the 460 TI but the 7700 XT at least

for now offers better overall

performance not only that but AMD has

also lowered the price of their 7900 x3d

to just

$41 that's a pretty subst stantial drop

from its original $599 price tag not to

mention the 7800 x3d is down to

$349 with this $20 off promo code let's

just hope prices continue on this

trend next up for today get your GPU

ready for free

performance but first I have a pretty

wild story I've been trying to find a

new chair over the last month or so as

you can see I definitely needed one and

I pretty much decided on one from a

brand called SE who but no joke probably

a day or two before I pulled the trigger

see who actually reached out and wanted

to work with me and what they sent has

completely blown my mind now they

sponsored today's video but it's

amazing it's called the Doro

s300 and this bad boy has more

customizations than RGB has colors get

this out of here I'm talking completely

customizable lumbar support two

versatile armrests providing a

comfortable and weightless experience

the armrest actually angled up which at

first I thought was odd until I found

out that I could just rest my arm on

there while with my mouse it supports it

really well the chair's aircraft grade

fiberglass base makes reclining and

getting up effortless and it even lets

you adjust the reclining to top it off

when you put down $6.99 you'll actually

save

$139.99 during their pre-sale event and

you don't have long to wait just visit

my link and use the code in the

description below now back to the story

not too long ago a hidden feature was

found within Windows called automatic

super resolution and in the description

it mentions the use of AI to make

supported games play more smoothly with

enhanced details basically it sounds

like an OS level super resolution which

would be very interesting because it

could mean super resolution for both AMD

and Nvidia gpus and potentially for way

more games well in a scheduled

presentation by Microsoft at this year's

game developers conference they're

introducing something called direct Sr

and it even states that Microsoft will

preview Direct Sr quote making it easier

than ever for game devs to scale super

resolution support across Windows

devices and they even have Engineers

from both AMD and Nvidia to present for

the event so yeah it's looking like we

may soon have a more Universal

implementation of super resolution that

could support way more games of course

if it does use AI like it mentions here

it will likely require newer Hardware

but either way this certainly sounds

like some promising Tech and next up

Nvidia is being called out left been

right for some disgusting business

practices the first part of this story

comes from the Wall Street Journal and

later reported by Tom's Hardware in it

the CEO of a rival chipmaker called Gro

discusses the fact that Nvidia basically

strong arms companies if they find out

they're in talks with competitor chip

makers in this story he says quote a lot

of people that we meet with say that if

Nvidia were to hear that we were meeting

they would disavow it he further goes on

to say the problem is you have to pay

Nvidia a year in advance and you may get

your Hardware in a year or it may take

longer and it's all shcks you're buying

from someone else and I guess it's going

to take a little longer so yeah that's

definitely some sleazy crap if it's true

of course this is coming from a direct

competitor to Nvidia so they definitely

have an incentive to say bad things

about the company but it doesn't stop

there in a tweet to the story from Tom's

Hardware amd's former head of the Radeon

division Scott herkelman stated quote

this happens more than you expect idia

does this with DC customers oems and IBS

press and resellers they learn from gpp

to not put it into writing they just

don't ship after a customer has ordered

they are the GPU cartel and they control

all Supply so yeah some pretty strong

statements here remember that gpp was

nvidia's GeForce partner program where

they tried to force their Partners into

exclusively using their naming brands

with Nvidia gpus only they ultimately

ended the program thanks to all the

backlash but according to this Nvidia is

essentially still doing it but in a much

more underhanded way and while Scott

herkelman was over at AMD he has since

left the company so this is coming from

someone who would know but who at least

for now may not have any skin in the

game not only that but Microsoft Google

and Amazon apparently have to convince

Nvidia that they aren't going to become

competition when making their own AI

accelerators basically AI is in a

massive boom right now to the point

where Nvidia can't keep up so it's a

perfect time for other competitors to

come into the market the issue is that

Nvidia Domin Ates the industry which is

fair they effectively created it but

they're using that power to force out

competitors and that's an issue you win

by having the best product not

threatening Partners if they use someone

else if this ultimately ends up being

true it's simply

disgusting and lastly for today while on

the topic of Nvidia we do have some good

news in a recent interview with wired

nvidia's CEO Jensen Wayne discussed

something really exciting for starters

when asked about wait times he discusses

the fact that this year is the start of

a new generation he's then asked if he

means Blackwell to which he responds

with quote that's right it's a new

generation of gpus coming out and the

performance of Blackwell is off the

charts it's going to be incredible so

yeah he's definitely excited for next

gen and talks it up quite a bit of

course he's more referring to their AI

accelerators here but don't forget that

unlike current gen where the gaming gpus

fall under love lace while their

accelerators use Hopper Blackwell has

been leaked to be the architecture for

both their Ai and gaming gpus meaning

when he says that Blackwell will be

quote off the charts he's ultimately

talking about the RTX 5000 series as

well and given how excited he is to

discuss it I'm not so sure this is

hyperbolic let's just hope pricing isn't

off the charts as

well so while that does it for today are

you pumped for nvidia's next gen gpus or

are you just disappointed to see how

Nvidia conducts business let me know

down in the comments below and don't

forget to check out see who's new chair

down in the description below I've been

using it for a while now and it's

seriously awesome and as always have a

great day