$1,300,000 Revenue Increase from SEO 🤯

Summary

视频脚本讲述了如何在线增加收入，强调了流量和转化率的重要性。提出了通过网站结构优化、内容修订和创建新内容来提高网站在谷歌搜索中的排名。介绍了“耕作土壤”和“覆盖作物”的概念，即通过优化现有内容和创建新的长尾关键词内容来吸引流量，为最终实现销售转化做准备。同时，分析了大型网站如何通过专注于特定关键词和创建大量相关内容来获得高流量和收入。

Takeaways

• 💰 在线赚钱变得容易：视频强调了现在在线赚钱比以往任何时候都容易。
• 📈 提升客户收入：通过策略性地提高网站流量和转化率，一年内帮助客户收入增加了超过130万美元。
• 🔍 流量与转化率：虽然流量对网站成功很重要，但转化率才是赚钱的关键。
• 🌱 土壤耕作（SEO优化）：通过优化网站结构和内容，让Google更好地索引网站，这是提高网站排名的第一步。
• 🌾 覆盖作物（内容策略）：通过创建新的博客帖子或页面来吸引Google的注意，这些内容有助于提高网站的权威性。
• 📊 数据分析：通过分析流量和潜在客户的数据，了解哪些内容有效，哪些需要改进。
• 📝 内容修订与删除：对于没有价值的内容进行删除或修订，以提高网站的整体质量和SEO表现。
• 🏆 建立权威：通过专注于特定主题和长尾关键词，建立网站在特定领域的权威性。
• 🔑 关键词研究：使用长尾关键词和相关短语来优化内容，以提高在搜索引擎中的排名。
• 🚀 转化率优化：最终目标是通过优化网站来提高转化率，从而增加实际的收入。
• 🕵️‍♂️ 竞争对手分析：研究大型网站如何排名，了解它们的内容策略，并从中学习。

Q & A

视频中提到的在线赚钱方式有哪些？

视频中提到了三种在线赚钱的方式：1. 通过网站展示广告赚钱；2. 通过联盟链接，如链接到亚马逊等赚取佣金；3. 拥有自己的产品或服务，通过网站销售。

视频中提到的'翻土'是什么意思？

'翻土'在视频中指的是对网站内容的审查和优化，包括删除无价值的页面和修订未被索引的内容，以提高网站的质量和搜索引擎的友好度。

什么是'覆盖作物'在网站优化中的作用？

'覆盖作物'是指新的博客文章或页面，它们有助于提高网站的搜索引擎排名，同时可能带来一些收入，但主要是为网站的长期发展和权威性打基础。

视频中提到的网站索引是什么意思？

网站索引是指网站页面被搜索引擎如谷歌收录到其数据库中，这意味着当用户搜索相关内容时，这些页面有机会出现在搜索结果中。

如何理解视频中提到的'钱页面'和'覆盖作物页面'的区别？

视频中的'钱页面'是指那些直接产生销售和收入的页面，通常具有较高的商业意图。而'覆盖作物页面'则更多是为了建立网站的权威性和吸引流量，可能不直接产生收入。

视频中提到的'长尾关键词'是什么？

长尾关键词是指那些比较具体、搜索量较小但更有针对性的关键词，它们通常用于吸引特定的用户群体，提高转化率。

为什么视频中强调了网站页面被搜索引擎索引的重要性？

网站页面被搜索引擎索引意味着这些页面有机会在搜索结果中出现，从而吸引更多的访问者。如果大量页面未被索引，将严重影响网站的流量和潜在的商业机会。

视频中提到的'购买意图'是指什么？

购买意图是指用户在搜索时表现出的想要购买某种产品或服务的意向。例如，搜索'全包度假套餐'的用户可能比搜索'度假目的地'的用户具有更强的购买意图。

视频中提到的'HRS'是什么？

HRS可能是指一个分析网站流量和关键词排名的工具，帮助网站所有者了解他们的网站在搜索引擎中的表现。

为什么视频中建议对网站内容进行'翻土'和'种植覆盖作物'？

这是为了优化网站结构和内容，提高搜索引擎的收录率和排名，从而吸引更多的流量和潜在客户，为未来的商业成功打下基础。

视频中提到的'权威性'在网站优化中扮演什么角色？

网站的权威性是指网站在特定主题或领域内的专业度和信誉度。具有高权威性的网站更容易在搜索引擎中获得好的排名，吸引更多的访问者和潜在客户。

视频中提到的'语义关系'和'枢纽'在网站结构中有什么作用？

语义关系和枢纽是网站内部链接结构的一部分，它们帮助搜索引擎理解网站内容之间的关系，从而提高网站的整体SEO表现和用户体验。

为什么视频中强调了耐心在网站优化过程中的重要性？

网站优化是一个长期的过程，需要时间来建立权威性、提高排名和吸引流量。耐心意味着持续优化和调整策略，直到达到预期的商业效果。

Outlines

00:00

💰 网络赚钱与网站流量增长

视频介绍了如何通过网络赚钱，强调了流量和收入增长的重要性。提到了通过网站展示广告、联盟链接或提供产品/服务来实现盈利。重点讨论了如何通过优化网站结构和内容来吸引流量，以及如何通过谷歌索引提高网站的可见度。介绍了“耕地”和“覆盖作物”的概念，即通过删除、修订内容和创建新内容来改善网站SEO，从而吸引更多流量和潜在客户。

05:01

🌐 网站SEO策略与案例分析

本段深入探讨了SEO策略，特别是如何通过创建与特定主题相关的大量页面来增加网站的权威性。以“加勒比海度假”网站为例，分析了如何通过专注于特定关键词和长尾关键词来提高排名和流量。同时，通过对比大型旅游网站和个人博客，展示了即使在竞争激烈的市场中，通过精准的关键词策略和内容优化也能实现高排名。

10:02

📈 SEO优化的长期效益与关键词集群

最后一段强调了SEO优化的长期效益，说明了通过持续的内容优化和关键词集群策略，可以逐步建立网站的权威性，并最终实现高转化率的流量。讨论了如何通过分析现有内容和关键词，识别并创建能够吸引目标流量的新内容。同时，指出了在建立足够权威性后，可以转向更具商业意图的关键词，以实现销售目标。

Keywords

💡在线赚钱

在线赚钱指的是通过互联网进行的各种商业活动以获取收入。在视频中，这是指利用网站来实现盈利的过程，包括通过广告、联盟营销或者提供产品或服务来赚钱。例如，视频中提到通过增加网站流量和转化率来提高客户的收入。

💡流量

流量在视频中指的是访问网站的用户数量，是衡量网站受欢迎程度和潜在盈利能力的关键指标。流量的增加通常与网站成功和收入增长密切相关，如视频中提到的通过提高流量来增加潜在客户。

💡转化率

转化率是指访问者在网站上完成特定目标动作（如购买产品或填写表格）的比例。视频中提到通过提高转化率来增加客户的收入，强调了转化率对于在线盈利的重要性。

💡索引

索引在视频内容中指的是网站页面被搜索引擎（如Google）收录的状态。如果一个网站的页面被索引，它就有更大的机会在搜索结果中出现，从而吸引流量。视频中提到了检查网站哪些页面被索引，以优化网站的搜索引擎排名。

💡内容修订

内容修订是指对网站现有内容进行更新或改进的过程，以提高其质量或相关性。在视频中，这是提高网站排名和吸引流量的策略之一，通过删除或修订不相关或低质量的内容来优化网站。

💡覆盖作物

在农业中，覆盖作物是用来改善土壤质量和结构的植物。在视频中，这个概念被比喻性地用来描述网站上新创建的内容，这些内容旨在提高网站的搜索引擎优化（SEO）并吸引流量，为未来的盈利打下基础。

💡长尾关键词

长尾关键词是相对于通用关键词而言的，通常由几个单词组成，更具体，搜索量较低但转化率较高。视频中提到使用长尾关键词来优化网站内容，以提高在搜索引擎中的排名。

💡域名权威性

域名权威性是指一个网站在搜索引擎中的信誉和排名能力。具有高域名权威的网站更容易在搜索结果中排名靠前。视频中提到通过创建高质量的内容和建立内部链接来提高网站的域名权威性。

💡购买意图

购买意图指的是用户在搜索时表现出的购买产品或服务的意愿。在视频中，这与创建能够吸引有购买意图用户的网页相关，这些网页被称为“金钱页面”，是网站盈利的关键。

💡SEO

SEO（搜索引擎优化）是指通过优化网站内容和结构来提高其在搜索引擎中的排名的过程。视频中提到了SEO策略，如内容修订、创建覆盖作物和利用长尾关键词，以提高网站的可见性和吸引流量。

💡HRS

HRS在视频中可能指的是一种分析工具，用于查看网站的搜索引擎排名、流量和关键词等数据。视频中使用HRS来分析网站的SEO表现，并确定哪些页面需要改进或删除。

Highlights

在线赚钱变得前所未有的容易，视频将展示如何增加客户收入。

一年内为客户增加了超过130万美元的收入。

流量是成功的一部分，但更重要的是如何将流量转化为收入。

通过展示广告、联盟链接或提供产品/服务来在线赚钱。

通过分析网站结构和页面排名来优化网站。

Google索引是网站成功的关键因素。

通过“耕地”策略来改善网站内容和结构。

“覆盖作物”是指新的博客文章或页面，用来吸引Google的注意。

即使流量下降，通过策略调整也能实现潜在客户的指数级增长。

通过具体案例分析如何通过SEO策略提高网站排名和收入。

大型网站如何通过创建大量相关内容页面来增强其权威性。

即使是小网站，也能通过专注于特定长尾关键词来在搜索结果中排名。

如何通过分析和优化现有内容来提高网站的Google排名。

创建与Google已认可的主题相关的新内容来增强网站权威。

通过关键词集群和父主题来构建网站内容策略。

耐心等待SEO策略生效，并持续优化以获得稳定的潜在客户流。

了解如何通过购买意图来优化网站页面以实现销售。

通过实际案例展示了如何通过SEO策略实现显著的业务增长。

Transcripts

you can make a lot of money online right

now it's easier this is the cool part

right it's easier than ever before to

make money online I know there's a lot

of people out there saying oh it's it's

hard now this happened that happened but

I'm going to show you in this video how

we increase the client's Revenue right

traffic is one thing but let's talk

about money we increase their revenue

over $1.3 million in one year's time now

look here this is important these are

three or four graphs let's just start

here here is the accumulative blog

conversions over time so let's talk

about how to make money you can drive

people to your website and make money

off of display ads you can drive people

to your website and make money off of

affiliate links right you link out to

Amazon or the highest way the best way

in my opinion to make money is you are a

real business and you supply a product

or you have a service now jumping back

to this graph this is a good graph but

it's not as useful as these three so I

want to share with you this one right

here traffic you need traffic to your

website I get it we need traffic and

that has to do with a lot of success but

it's only part of the picture which is

why we come over here do you see this

this is every week how many leads did we

get in this week and this is the traffic

graph overlaid on top of that do you see

the gray here the kind of squiggly line

can you see that this portion over here

to the right was a dip in traffic yet

the leads are going exponential why is

that and this is where the video starts

to get good right it has to do with our

first step which is to till the soil so

if you were a business owner and you

came to me you're like hey Jess I need

help getting more traffic making more

money on the website what we would do

initially is to look at everything you

have what is the website structure what

are the website pages and what is

ranking and more importantly what is

indexed now this is a visual

representation of what is indexed Right

82 pages on this website are index 25 or

not who cares what does it even mean so

this is why we care this is what it

means Google right is a big robot more

or less that serves 90 some per of all

people on the world with their

information when they type it in the

computer right what we need to know on

your website is how many of your pages

does Google even include in their big

directory that is known as the internet

because if you have a big portion of

your website that is not included in the

index that's a huge issue not only for

now but more importantly for the future

so now we come to the next portion of

the strategy which is the cover crop

what is a cover crop good for it

replenishes soil and sometimes you can

make a little bit of money off of it too

but it has a very specific relationship

to till in the soil

because we need to get Google to

absolutely love your website and how to

get Google to absolutely love your

website has to do with this first

portion here you can see traffic like

doubled during this time because we

started to till the soil down here and

plant cover crops almost immediately

what does that mean in practice tilling

the soil coming back to that has to do

with looking at what is on the website

and do we need to do one of two things

we're either going to delete the content

if the page has no Worth to the goals of

the website and if you screw that up if

you delete pages that you shouldn't have

deleted you can really mess this whole

thing up you can get in a bad State

nonetheless the other thing we can do

and most likely will do is revise

content if you revise content that is

not index that's a really good thing to

do if it deserves to be on the website

now when we plant the cover crop right

the cover crop are new blog posts most

often or pages so we till down here

delete and revise and we create more

cont content but check this out that's a

cool graph right a lot of traffic woohoo

but do you see something interesting

during this time the green right the

blue denotes leads like actual making

money did we make much more money during

this time no we didn't that's a very

important part because tilling the soil

and cover crops are just preparation for

when leads really come in we do it to

get to this point in time so what we

should be asking is what are actual

cover crop posts right these are new

pages on the website what do they

actually look like well they obviously

don't lead to this type of growth right

here these are money pages and we'll get

into those those are harder to rank for

which is why we only focus on them

around here the midpoint but cover crop

type of stuff is to get Google to love

your website and those are often tofu

type of posts top of funnel type of

posts where we can easily rank the

website we know that our domain rating

our website Authority and how we build

it out with semantic relationships

different types of hubs right having to

do a structure interlinking we can

dominate we know we will rank our pages

and as a benefit we'll get backlinks

naturally doing that but you know leads

did double during this time they were

very low when we started they did double

but it's always in preparation for this

parabolic growth over here now put into

practice I will show you exactly how

other huge websites are doing this right

now so I type into Google the best

vacation deals all inclusive let's go on

a vacation all inclusive right big money

there right thousands and thousands of

dollars you're going to pay to do this

so there's big money it's very

transactional who's going to rank and my

eyes ke on here cheap caribbean.com now

when I click on this page we are

automatically served with things that

will make this website money this is

definitely a money page this is

definitely where they make tons of cash

right so this is not what we're talking

about with cover crops so what I want to

do is come over to HRS right cheap

caribbean.com I want to scroll down and

what I've done I've sorted do you see

over here I I'll come down a bit

contains the phrase Bahamas right so

something in their page is ranked for

the Bahamas Now this one right here

we're going to get more specific this

one gets about 13,000 visitors called

10,000 visitors per month looking for

Bahamas all-inclusive vacations this is

the top dog page this is what they want

to rank this is the one that makes all

the money but something caught my eye do

you see it right here

341 Pages why do they have these are all

Bahamas pages right every single page

here 341 has something to do with the

bah Hamas why would they do this right

why would you build that many pages and

it has to do with our first two steps we

were discussing in this video so if I

come down here and I click on say this

one right here Grand Bahamas this still

has commercial intent let's not you know

Mi mix that up here this one can still

make money for this website but let's

look they're talking about things like

mapping out the Bahamas horseback riding

this is a different type of thing than

that first page we were seeing this

right here potentially is just to lend

authority to build out Authority around

that top level moneymaking page now

we're going to shift gears a little bit

to a new website that I found one girl

whole world a very nice website I really

like what she's done here and more

importantly it looks nice but this is

what I care about look at her graph so

people saying that it's hard to rank on

Google this that and another this person

is absolutely crushing it so let's see

what she is doing she is coming up

against huge websites right this website

we just talked about is humongous and

what usually happens in this specific

space is their conglom Ates there's

Expedia that will buy up these websites

and they just rank everything they own

I'm not saying they own this one but the

idea is they own like 10 of these type

of websites nonetheless this person has

found a way to rank in the midst of

these Goliath type of websites and going

through her H reps right a beautiful

graph by the way amazing look at that

great job here this is how she's done it

Florence guide what to do in Florence on

your first visit so this the slug up

here if we look Italy Florence guide

this has traffic $4,000 and I think

about people per month can you make

money off this page absolutely is this a

money page is this a money page we need

to answer that so there's cover crop

pages right till in the soil and then

there's money pages I would propose this

is not necessarily a money page this is

more cover crop and the reason this is

important because if you don't have the

domain Authority like your website is

super strong you can't go head-to-head

with this website here because they'll

Crush you so you have to sidestep them

and go after specific things what to do

in Florence right if you just went after

this what to do in Florence you're not

going to rank sorry you're not going to

do it but what about on your first visit

so we get very specific right we get

down to the specifics and that's where

you can rank now one more thing on this

website then we'll jump off of it this

here this is their second best blog post

an epic solo road trip exploring this

island in Greece check it out by the way

I'd love to go there I mean have you

gone to Greece I wish I went to Greece

I've never been there but what's

important here this is not a money page

per se but for them it may be an epic

solo road trip that's the modifier so

you could explore the island of nexos

Greece you're probably not going to rank

this website for that right there but

when we talk about the modifier road

trip or epic solo road trip then we're

cooking with fire now let's have a

little bit of fun let's pretend this

website right this website we've been

talking about is a client and if they

were what I would do I would extract

every single blog post into a sheet like

this and what we need to answer

immediately and this by the way is till

in the soil this is the first step we

have 400 some block blogs here Pages

whatever 400 pieces of content on the

website that are indexed according to

HRS I need to answer for each of these

Pages because when you have a website

and you're presenting it to Google

there's a budget that Google has they

don't have unlimited funds right we need

to only present our best to Google then

they'll begin to favor us so we would

say something like okay this page right

here things to do in Cancun long long

weekend has zero traffic I'm talking

zero right according to this right here

so we say does does this page need to

get deleted or does this page need to be

revised now moving on to the next step

and we can assume that we did that work

everything has been revised everything

has been deleted that should be deleted

then we come in and we say what does

Google already love what does Google

love they love that we're talking about

Italy we're talking about Florence right

is there anything we can build up around

Italy and Florence because Google

already sees us as an authority so we

may as well press into it now the next

step is fairly easy Florence we type it

in a and we include travel we include

visit or trip so those keywords have to

be in here and all of a sudden we have

1400 keywords we could say cluster them

by parent topics and we come down here

day trips from Florence boom do we have

that represented on the website yet if

not we need to consider it best times to

visit Florence we build around Florence

because eventually we have enough

Authority on Florence maybe we get to

the point where we can have a website

where we're talking about these are the

best inclusive resorts in Florence and

we can actually rank for that that's

what an appropriate cover crop looks

like and the reality is most bloggers

back in the day with longtail keyword

research they just did that over and

over and over again because they were

monetizing via display ads they don't

care but this graph is going to show us

right if we were to continue to just

zoom traffic that would be great for

most bloggers but the difference is with

a business you need to sell something

and that has to do with purchase intent

and just like those all-inclusive

resorts those pages that's purchase

intent very hard to rank for if you

first you have to till the soil plant

your cover crops and eventually

eventually this way you will get the

line share of leads this is how you do

it so you have to be patient you have to

see what's going on in your website you

have to revise delete create things you

know you can rank for and eventually you

can get this sort of lead flow to your

business it just takes time and knowing

what to do