How to Make a Demo Video To Get More Customers in 2024

Summary

In this informative video, Jordan Peterson from Nice Life Studio outlines the essential steps to create a compelling demo video for your SaaS product. He emphasizes the importance of demo videos in showcasing product value and qualifying leads efficiently. Jordan highlights five common mistakes to avoid, such as lacking a sales pitch and feature overload, and provides actionable advice on structuring the video for maximum impact. The goal is to create a demo that not only showcases the software but also drives conversions, with a focus on clear communication, use cases, and a clear call to action.

Takeaways

• 😀 A demo video is a straightforward presentation of a software's features and how it works, different from a video sales letter or a hero video.
• 🎯 Demo videos are crucial for showcasing product value quickly and qualifying leads, allowing potential customers to understand the software without individual demos.
• 🚫 Avoid five common mistakes in demo videos: no ending sales pitch, feature overload, ignoring customer pains, being too long (over 20 minutes), and being too easy or too hard to follow.
• 📚 Start with the 'above the fold' promise in the first 20-60 seconds, setting expectations and delivering a table of contents for the video content.
• 🔊 Ensure clear audio as it is more important than camera or lighting for effective communication in a demo video.
• 📈 Focus on the most notable feature first, followed by two dissimilar but popular use cases to demonstrate the software's versatility and relevance.
• 🔄 Always be closing by subtly incorporating calls to action throughout the video, guiding viewers towards the next steps like signing up or visiting the pricing page.
• 🗣️ Use real-world examples and use cases to connect features with customer problems, making the demo more relatable and impactful.
• ⏭️ Keep the video concise, ideally between 10 to 20 minutes, to maintain viewer attention and prevent information overload.
• 🔍 Review and preview content throughout the video to reinforce learning and maintain engagement, ensuring viewers understand and remember the key points.
• 📍 Place the demo video strategically in email flows, post-launch sequences, YouTube, and help articles to maximize its reach and effectiveness in converting viewers into customers.

Q & A

What is the primary purpose of a demo video for a SaaS product?

A demo video for a SaaS product is crucial for showcasing the product's value quickly and for qualifying leads without spending hours on individual demos. It essentially pre-sells the software 24/7, allowing the team to focus on product development and closing deals.

Why is it important to avoid making a demo video a video sales letter?

A video sales letter is a direct, hard-sell approach that is not the same as a demo video. The latter is more straightforward, focusing on showing the software's functionality and building trust with the viewer, rather than pushing for an immediate sale.

What are the five mistakes to avoid when creating a demo video?

The five mistakes to avoid are: no ending sales pitch, feature overload, ignoring customer pain points, making the video longer than 20 minutes, and making the video either too easy or too hard to follow.

Why is it a mistake to not include a sales pitch at the end of a demo video?

Not including a sales pitch at the end of a demo video is a missed opportunity to convert interested viewers into customers. Since viewers have already invested time in watching the video, a sales pitch can effectively guide them towards the next step.

What does 'feature overload' refer to in the context of a demo video?

Feature overload occurs when a demo video tries to showcase every feature of the software, overwhelming the viewer with too much information. It's better to focus on two to three major features and their use cases to keep the video concise and impactful.

How should a demo video address customer pain points?

A demo video should tie features to specific customer problems or pain points. By providing context and showing how the software solves these problems, the video becomes more relevant and impactful to the viewer.

What is the recommended length for a demo video to maintain viewer attention?

The recommended length for a demo video is between 10 to 20 minutes. This length is sufficient to cover the key features and use cases without losing the viewer's attention.

What is the 'above the fold promise' in a demo video?

The 'above the fold promise' refers to the first 20 to 60 seconds of the video, where the viewer's attention is highest. This is the time to set expectations, deliver the video's promise, and provide a table of contents for what the viewer can expect to learn.

Why is clear audio more important than a high-quality camera or lighting for a demo video?

Clear audio is crucial because it ensures that viewers can understand the presentation and the instructions in the demo video. Without it, viewers may become frustrated and leave, regardless of the video's visual quality.

How can use cases and examples enhance a demo video?

Use cases and examples provide context and relevance to the viewer, helping them understand how the software can be applied to real-world situations. This makes the demo more relatable and persuasive.

What is the 'always be closing' principle mentioned in the script, and how should it be applied in a demo video?

The 'always be closing' principle suggests that throughout the demo video, there should be subtle calls to action guiding viewers towards the next steps, such as signing up or visiting the pricing page. This keeps the sales process moving even during the educational part of the video.

Where should a demo video be placed to maximize its impact on customer conversion?

A demo video should be placed in strategic locations such as email flows (particularly email number three or four), on the other side of the 'watch demo' button, on YouTube, in help articles, and in the post-launch phase of a product release.

Why is the hero section of a website not an appropriate place for a demo video?

The hero section is meant for quick, attention-grabbing content like a splash video or a keynote. A long demo video in this section may cause viewers to scroll past it or lose interest, as they are not typically looking for in-depth content in the hero section.

Outlines

00:00

🎥 Introduction to Creating Demo Videos for SaaS

Jordan Anderson introduces the purpose of the video: teaching viewers how to create a demo video for their SaaS product that converts viewers into customers. He emphasizes the importance of demo videos in showcasing product value and qualifying leads efficiently. Jordan outlines the video's content, which includes common mistakes to avoid, best practices, and a structured approach to creating impactful demo videos. He clarifies that a demo video is distinct from other video formats like video sales letters, hero videos, or hype trailers, focusing on straightforwardly showing the software's functionality and building trust with the viewer.

05:00

📝 Common Mistakes in Demo Video Creation

The paragraph discusses five common mistakes made when creating demo videos. These include lacking a concluding sales pitch, overwhelming the viewer with too many features without context, ignoring the customer's pain points, making videos longer than 20 minutes which can lead to viewer fatigue, and either rushing through the demo or focusing excessively on minor use cases. Jordan stresses the importance of a clear call to action, showcasing key features tied to customer problems, and maintaining a video length that respects the viewer's attention span.

10:03

🔑 Structuring the Demo Video for Maximum Impact

Jordan provides guidance on structuring the demo video effectively. He suggests starting with the 'above the fold' promise, capturing viewer attention within the first 20 to 60 seconds by outlining what they will learn. Throughout the video, he recommends 'always be closing' by subtly encouraging viewer action, such as visiting the pricing page or signing up. Jordan also emphasizes the importance of clear audio, use of real-world examples to connect features to customer needs, and the inclusion of previews, reviews, and overviews to maintain viewer engagement and understanding.

15:04

🎯 Prioritizing Content and Closing Techniques

This section delves into the specifics of what to include in a demo video, how to keep the audience engaged, and how to convert them into customers. It starts with the 'above the fold' promise, setting clear expectations about the video's content. The video should open with the most notable feature, followed by two distinct yet popular use cases to demonstrate the feature in action. Jordan advises to sprinkle in casual calls to action and to end with a hyper-specific call to action, guiding viewers step by step through the signup process.

20:05

📍 Placement of Demo Videos for Optimal Customer Acquisition

Jordan discusses the best places to position demo videos to attract and convert the most customers. He suggests embedding the video in the third or fourth email of a sequence, on the landing page after the 'watch demo' button, on YouTube with a clear call to action in the description, and within help articles, particularly in the getting started section. He also recommends using the demo video in the post-launch phase to entice potential customers who are on the fence. Jordan advises against placing demo videos in the hero section of a website, as they are not meant to serve the same purpose as a quick-capture, sales-oriented video.

25:05

🚫 Avoiding Demo Video Pitfalls and Final Thoughts

The final paragraph wraps up the video with a summary of the key points covered, including the pitfalls to avoid when creating a demo video, such as neglecting a sales pitch, overloading with features, ignoring customer pain points, and making the video too long or too complex. Jordan reiterates the importance of setting expectations, always closing with a call to action, ensuring clear audio, adding relevant use cases, and providing a review and overview throughout the video. He concludes by re-emphasizing the correct places to position the demo video and thanking viewers for watching, encouraging them to subscribe for more content from Nice Life Studio.

Keywords

💡Demo Video

A demo video is a visual presentation that showcases the features and benefits of a product, typically software. In the context of this video, it's a crucial tool for SaaS (Software as a Service) businesses to pre-sell their software 24/7 without the need for constant individual demos. The script emphasizes that a demo video should clearly articulate the product's value and be structured to convert viewers into customers.

💡SaaS (Software as a Service)

SaaS refers to a software delivery model in which software is provided over the internet, on a subscription basis. In the video, the focus is on creating demo videos for SaaS products, highlighting the importance of these videos in demonstrating the functionality and value proposition of SaaS offerings to potential customers.

💡Conversion

Conversion in marketing terms refers to the act of turning a potential customer into an actual one. The video script discusses the importance of creating a demo video that not only showcases the software but also drives conversions, meaning it persuades viewers to become paying customers.

💡Feature Overload

Feature overload occurs when a demo video tries to showcase every feature of a product, overwhelming the viewer with too much information. The script warns against this mistake, recommending instead to focus on two to three major features and their use cases to avoid overwhelming potential customers.

💡Use Cases

Use cases are specific scenarios or situations where a product's features are applied to solve a problem or fulfill a need. The video script suggests demonstrating the software's features through use cases to give context and show the practical application of the software, helping viewers understand how it can solve their problems.

💡Sales Pitch

A sales pitch is a persuasive presentation that aims to sell a product or service. The script mentions the importance of including a sales pitch at the end of a demo video to capitalize on the viewer's interest and investment in watching the video, guiding them towards making a purchase or signing up for the service.

💡Above the Fold

The term 'above the fold' originates from newspaper publishing, referring to content that is visible without scrolling. In the context of the video, it refers to the initial 20 to 60 seconds of a demo video, which is critical for capturing and maintaining the viewer's attention, setting expectations, and outlining what the video will cover.

💡Call to Action (CTA)

A call to action is a prompt that encourages viewers to take a specific step, such as signing up for a service or making a purchase. The script advises subtly incorporating CTAs throughout the demo video to gently guide viewers towards the desired action without being overly aggressive.

💡Clear Audio

Clear audio is essential for ensuring that viewers can understand the presenter's speech in a video. The script emphasizes the importance of clear audio over high-quality visuals, suggesting that good audio processing can compensate for less-than-perfect recording conditions and is critical for delivering the demo effectively.

💡Customer Pain Points

Customer pain points refer to the problems or challenges that potential customers face and are looking to solve. The video script advises connecting the software's features to these pain points, demonstrating how the product can address specific issues and provide solutions that customers are seeking.

💡Structure

The structure of a demo video refers to the organization and sequence of content presented. The script provides a detailed structure for an effective demo video, starting with an 'above the fold' promise, moving through the most notable features with use cases, including casual CTAs, and ending with a specific call to action, ensuring a logical flow that keeps viewers engaged and guides them towards conversion.

Highlights

Demo videos are crucial for showcasing product value and qualifying leads efficiently.

A demo video should clearly articulate a product's benefits and features, pre-selling the software without additional effort.

Avoid common mistakes in demo videos, such as lacking an ending sales pitch, to ensure viewer engagement until the end.

Feature overload can confuse customers; focus on two to three major features and use cases in a demo video.

Connect features to customer pain points to add context and relevance to the demonstration.

Keep demo videos concise, ideally capping at 20 minutes to maintain viewer attention.

Ensure clear audio in demo videos as it is more important than high-quality lighting or camera work.

Use 'above the fold' promise to capture maximum attention at the beginning of the video.

Incorporate casual CTAs throughout the video to guide viewers towards the next steps.

Always be closing with a clear call to action at the end of the demo video to drive conversions.

Use cases and examples are essential to demonstrate how the software solves real-world problems.

Review and overview are necessary to reinforce the information and keep viewers engaged.

Structure demo videos with an 'above the fold' promise, feature demonstration, use cases, and a specific call to action.

Place demo videos strategically in email flows, after the demo button, on YouTube, in help articles, and post-launch for maximum impact.

Avoid placing demo videos in the hero section of a website, as it's not conducive to long-form content.

Ensure the demo video is not too easy or too hard, maintaining a balance that educates without overwhelming.

Preview, review, and overview are techniques to maintain viewer interest and ensure understanding throughout the video.

The final demo video structure should include an 'above the fold' promise, feature walkthroughs, use cases, casual CTAs, and a hyper-specific call to action.

Transcripts

what is going on everyone Jordan

Anderson here and in this video I'm

going to show you the exact steps you

need to create a demo video for your

sass that's going to convert your

viewers into customers demo videos are

crucial for two reasons first they're

the best way to Showcase your products

value quickly and second they're an

incredible tool for qualifying your

leads without spending hours on

individual demos if you can create a

demo video that clearly articulates your

product's benefits and features you're

essentially pre-selling your software

24/7 without any additional effort this

means you can focus on devel in your

product and closing deals instead of

constantly explaining your software from

scratch every SAS startup should have a

demo video somewhere on their site I'll

show you the five mistakes to avoid when

creating demo videos what to do instead

and exactly how to structure your demo

videos for the most customer impact and

converting the most customers possible

and by the end you'll have a clear road

map on how to create your demo videos

and not only showcase your software but

drive conversions let's get into it my

name is Jordan Peterson from nice life

Studio let's dive over

into our board let's start here kind of

what is a demo video cuz I think when we

say software SAS demo video people tend

to have a couple different versions in

their head so what is a demo video a

demo video maybe start with like it is

not a

vssl a video sales letter um a video

sales letter is something I say like is

a 5 to 10 minute video that is speaking

directly to you selling you hardcore and

by the end of the video there's a clear

C offer um it is not I would say it's

not your hero video or your I wouldn't

even put it in a product hunt

video so we should probably like let's

let's grab our little X here it is not

not a vssl not a hero video not a

product hunt video uh not even a you

know whatever you want to call it like

hype trailer Splash

video I'm like staying out of my putting

my camera out of the way it's none of

those things a g demo video is a it is

showing cuz what all these have in

common is Hardcore selling some sort of

cinematic elements a lot of times music

um things that drive emotion things that

really like they are manipulative

they're marketing it's hardcore sales

it's there is a call to action where

they want you to buy on the spot or you

watch the video and the next step is to

clear

buy um and a demo video has elements of

that but it's more straightforward it's

more here's what the software looks like

it's more just some personal FaceTime

oneon-one uh you are essentially sitting

with the founder whoever's hosting the

video they're building You're Building

trust together um and you're they're

watching how the software like show me

how it looks show me what the dashboard

looks like show me how this actually the

software Works yes I watched the vsss

yes I watched the hype trailer I watched

the product hunt video it got me excited

it looked like it can solve my problem

because a lot of those videos talk about

problem and solution but a demo video is

like hey just how does it work it that's

what it straight up is so let's

go let's start first with like demo

video mistakes a lot of times and these

are in no particular order um the first

one I see a lot of times with bad demo

videos is no ending sales pitch now you

you are going to sit with someone in a

video for 10 to 20 minutes long showing

them exactly how the software works like

if they were not interested in your

software they'd stop watching the video

or they wouldn't be here at all so they

it's clear that they want to use your

software they're interested they are a

lead in some form or fashion um so to

get them all the way to the very end of

the video and not to do some sort of

sales pitch a lot of people think just

like I'll just show the software and

that'll be done it you're wa wasting

that real estate and you're wasting that

attention people have if I'm sitting

here for 18 minutes watching a 2-minute

sales pitch at the end of my uh a demo

video it's not that big of an ask like

I've already committed the time I'm here

I'm invested I'm watching you I've built

trust with you let me just watch the

sales pitch feature overload it is we go

to this I'm talking about these five

mistakes all the time the five deadly

mistakes when launching you know number

one not use video can't narrow down your

features can't articulate the the

problem acting like Fortune 500 the

founders themselves we run into this

problem number two mistake number two

where you can't narrow down your

features you you're the founder a lot of

times and you are building the features

you're in the app you're developing them

you have an emotional attachment to

every little feature that you built for

your app and it feels good so you want

to show everything off and in your demo

video you think this is like the time to

do it like we're going to sit here for

an hour and go through the entire app

we're going to show you how everything

works

and you end up overloading your customer

you end up over just like they can't

process that much information so we tend

to like say hey like trim it down choose

two to three major features in use cases

and move on ignoring customer pains a

demo video is not just showing off the

features it's not just like it's hey

here's how it works you also need to

either in the beginning of the video

throughout the video talk

about you to just talk about the feature

itself in empty space has no context and

has no impact on your customer if you

tie it in though to an emotional problem

a customer problem financial problem

that your customers are facing and say

like a lot our customers were running

into this problem a lot of times so

here's so instead here's what we did you

can do you can do feature one two 3 you

all when you use feature one this is how

it works and how it solves problem

number one and like you connect those

problems you connect the feature and

problem you give it some context as

opposed to just saying a cold stale demo

video that just shows the feature and

just like here's how it works that's

that is a help article that's a help

video a demo video is still needs to

have a little bit of selling to it but

it's not a sales

video uh number four I guess is over 20

minutes long again if it's too many

features overloaded um it is going to

run long it's going to

run I've seen demo videos that are 46

minutes long and it's like I again a

customer does not have that much

attention and everything that you talked

about in minute 5 they have forgotten

about it in by minute 10 so you have to

kind of rehearse review preview overview

constantly remind them of what they've

just watched so and with that kind of

attention span too I say like cap it at

20 minutes you can always make another

demo video down the road or if you have

a spefic specific feature that you want

to just focus on then make a video for

that make a 3 to 5 minute feature demo

walk through of just that feature so

that people like they can select to say

hey I'm opting in to watch this specific

feature I want to know how it works as

opposed to saying like hey everyone

buckle up because this is a 90-minute

webinar demo video where I'm going to

show you everything that you want to

know about how this app works no people

don't want that and then too easy too

hard a demo video is still it's it

flirts in between that vssl video sales

letter and it flirts you know between

the help article help video so you're

teaching people how the software Works

you're showing them how it works you're

kind of you're in the driver seat um on

the too easy side is where you just kind

of fly through it and not really explain

what you're doing and it you're going 70

to 80 M an hour through the entire demo

trying to just brush through everything

glazing over a lot of stuff and people

don't find it that helpful people that

are there like Again the video sales

letter the hype video that's when people

have the short attention span they like

show me the hot sexy features that are

cinematic looking and and amazing and so

but for the demo video we can slow down

a little bit we can settle in teach me a

little bit what you're doing show me how

you did that show me the reasoning

behind this app and this feature uh and

then the flip side is too hard like

you're getting too granular you're

really focusing on the stuff you are uh

kind of getting lost in the weeds a

little bit with some of these examples

or you're showing a

very way off use case minor minor minor

2% use case um you need to focus on the

majority of things that happen you know

the majority cases like hey this is the

8020 this is what most customers are

going to do when they use our app so

let's talk about what to do instead some

things to really focus on is what I call

the above the fold promise so you know

you the the fold like when you're

building your website above the fold all

the information in the hero section is

above the fold now think of that same

thing in a video The Fold is the first

20 to 60 seconds of the video that's

when you have people's maximum attention

that's when you have 80 to 90% of their

attention and after that it's just going

to let me make sure I'm in the video

it's just going to go it's going to I'll

just go right here if this is their

attention span and it a great YouTube

video looks like this that's kind of a

great YouTube video that's that's the

best you can hope for so in this section

right here you this is you're above the

fold you want to make sure you are

delivering as much information you're

giving them um the promise you're

showing them you're basically giving

them like the table of contents of what

they can expect in this video and what

they can expect to get out of this video

um so focus on so add in it and above

the fold promise don't just Dive Right

into hey let me show you how this works

always be closing cliche to say but I'll

show you how to structure the demo video

but throughout you since you are on your

website you are on your app your

whatever your web app you can have it in

another tab like hey and if you have any

questions or if you want to go this is

available every like every now and then

just drop in little sprinkles of like

hey go to our pricing page or hey if you

want to sign up or hey if you are not a

customer yet all these little doesn't

have to be a hardcore sales pitch it's

just these little tiny lines like hey if

you're watching this video right now

we're about 10 minutes into it you're on

ni Studio you can stop here you can

subscribe or you can go to our shop. nly

studio.com and get all our free training

and then let's get and then you kind of

swing back into the demo you can go hey

if you have any questions this feature

is specifically available on tier 2 and

let me show you if you want to get tier

2 go to the pricing page okay let's get

back to the demo it's that kind of like

subtl so you always be closing and then

at the very end do that call to action

clear audio I read a lot of Reddit post

of like hey what makes a great demo

video leading up to this what's most

people think most people like you got to

have lighting you got to have a camera

you got to have great Audio Great

editing software the number one thing

you need it could be you can have no

camera on good clear audio your Macbook

will probably do

uh the heavy lifting go get descript go

get some kind of

audio processing uh software to take

your shitty audio and make it nice dript

has great has that studio sound button

that you just hit Studio sound and it

makes all the Echoes and the you know

just makes everything nice and warm

sounding clear audio they got to hear

what you're saying when you're giving

the presentation when you're going

through the demo video if they can't

understand you or if it's too annoying

they're going to bounce

uh use cases and examples just again

it's adding that context to the feature

just

showing here's how it works given an

example set it up when you set up the

feature talk about an example a customer

that you ran into the popular use case

um like connected to the real world show

show what it actually does Give an

example be specific a lot of times it

just be like hey you're you can connect

you know you can connect your apps and

do it all together with everything you

want available worldwide it's just like

very your customer's like okay but is

this for me how does this work can I use

this is this specifically built for me

that's what your customer always asking

when they're watching this like is this

for me does this work for me can I do

this uh and then last this kind of oh

I'm like cutting it off a little bit

preview review and overview throughout

the demo video you have to kind of like

pause take their temperature hey you

still with me here are we good okay hey

next we're going to do this hey what we

just talked about was this so for

example be like hey we just covered what

that covers everything we just covered

what to do in your demo video before

that we we went over demo video mistakes

we've talked about no ending sales fish

the their feature overload we've talked

about all these things we've covered

everything we've talked about the five

deadly mistakes next we're going to talk

about is how to structure your demo

video and then at the very end I'll show

you where to place this demo video to

get the most customers and to convert

the most customers possible so with that

we're going to wrap up what to do see

like that like you're you're giving them

you're you're kind of taking again is

you're taking their temperature you're

get you're setting

expectations it's a nice kind of way to

like break the fourth wall a little bit

hey you you know you're kind of like

checking in on them and you're giving

you're setting expectations you're

letting people know like hey this is

this is what's coming up next so that

they're not just sitting there like okay

how how much longer this video is I just

I'm waiting to see if my feature is

coming up or the I have one specific

question is that going to be addressed

you're telling them that you're get

you're kind of you started with the

table of content at the beginning of the

video and then you're going to bring it

back up and then you're going to end

with the table of content you're going

to end with that review so now that

we've talked about what to do in your

demo video you know add that above the

full promise always be closing add in

those little sales call to actions can

be very subtle clear audio you don't

need a great camera you don't need a

great uh great lighting add use cases

and examples to connected to the real

world make make your customer understand

like is this for me can I use this and

then finally do a preview overview and

review throughout your demo video teach

them or it's always like tell them what

you're going to teach them teach them

tell them what you just taught them and

then start over tell them what you're

going to teach them next it's that over

over and over now let's go into the

structure how do I structure this demo

video what should I talk about first

what is most important how do I keep

people's attention and how do I convert

customers with my demo video you're

going to start as you can guess with the

above the full promise 20 to 60 seconds

you're looking right at the camera

you're talking to you can read a script

you can read a teleprompter you can put

the wording on the screen as you read it

out loud to the customers and show them

the table of content tell them

everything that they're going to get out

of this video tell tell them uh you can

also narrow it down say like if you're a

Founder if you're a startup founder with

less than 11 employees and making less

than $1,000 mrr then in the next 20

minutes I'm going to show you exactly

how we are going to do XYZ with this new

app that I've just showed you something

like that now you're listening and

you're watching that and go huh I'm not

a startup founder I don't have less than

11 employees and I'm not making $1,000

mrr this video is not for me but who if

it is for them then you they're like

locked in they are ready to go so added

above the full promise set expectations

talk about the table of contents tell

them zoom out show them everything

you're going to cover literally or

figuratively and say hey we're going to

talk about this we're talk this this and

this and then we're going to finish with

this and let's get started that's what

you do you you go right into it you

always list with your most notable

featur feature your most coolest action

the most uh whatever You' be like the

most the 8020 version of this most

notable feature don't start small don't

start at feature number three and build

up to two and one start with feature

number one your biggest baddest feature

and then go into two use cases when

you're going through showing them how

the feature Works how to do it then do a

use case make it do a specific action if

it's like a check out do a test checkout

if you're building a Blog if you're

writing a newsletter if you're doing

automation demos show them in action and

then do a very different use case that

is still popular not don't do two

obscure ones or like a very popular use

case one and an obscure use case do like

the two most popular but try to make

them different so that you're casting

the widest net possible on use cases so

that your customers aren't like is this

going to work for me can how is this

going to work and then you're going to

do that over for features two and three

and I say do just two or three features

four features in total so You' be it

would show them how the feature works

and then do two use cases look something

like

this this and

then you know and then you do it again

you get and after you do that that's

you've gone through three features now

that you're about to hit the 20-minute

Mark you're getting pretty close then

then you're going to review talk about

everything you just talked about talked

about the takeaways what they can learn

from this it review if you are this type

of person living this type of life doing

this type of action in search of this

type of solution then this is the app

for you just like spell it out for them

and then do a very hyp specific cult

action when I say hypers specific cult

action again you're showing them your

website you're showing them your web app

Go and show them how to sign up like if

you're already there just like okay uh

let me show you how to sign up so if

you're watching this video right now go

to blank blank SL pricing you're going

to click tier 2 you're going to click

sign up like do a test purchase for them

in front of them showing them everything

that they're going to get and let me

show you and this is how it works and

you're going to click like go all the

way to like customer empty

dashboard in the cult action like you're

going to do this you're going to add

your credit card you're going to add

your email your name and then it's going

to ask you a couple question questions

and then that's it and then it's going

to take you to your dashboard and that's

how you get started you'll go take a

tour like make them feel comfortable let

them know what's ex what's on the other

side of that door of check

out and that

is I mean that's going to be super

effective now I added this right here

and we kind of already talked about it

the Casual CTA in between your use cases

I I would kind of put it there that's

kind of a nice um lull a nice trough in

the Peaks and valleys of your demo

video as you're going from use case to

use case again drop in that casual call

to action hey go to ni Studio go to

shop. studio.com and do this and get our

download our free training it's like

those kind of like very subtle things

okay let's wrap it up now let's go to

okay now I've made the demo video Jordan

where should I place this video to get

the most customers in no particular

order and you can do it all here all of

these blue options email number three or

four so if they've signed up for a free

trial if they have signed up for your

newsletter if they've signed up for a

lead magnet if they have signed up for

anything in your email flows add the

demo video in email number three or four

number one being whatever the delivery

is number two being kind of like an

overview of the problem and number three

or four as a way to like hey want to see

how all this works click here watch this

video parenthe 20 minutes long

parentheses 15 minutes long like set the

expectation and drop it there add a link

add a YouTube link uh watch the demo

button duh a lot of if you're in B2B SAS

you can just add it to on the other side

of the demo button so they click watch

demo they fill out a form they fill out

contact form and then they get shown the

video and then they get added to a you

know whatever your sales process is if

they get add to a calendly appointment

with a sales rep to talk about the demo

video

um right there duh on YouTube great

place to do it people are long form

YouTube videos work amazing on YouTube

um sit there for 15 20 minutes like

that's where people are there that's

where the attention is and then in the

link down below add your sign up button

add your sign up link help articles um

not a conventional place to put your

demo video but a lot of times when

people are shopping around for software

they'll go to The Help Center they'll go

to a help article or maybe they started

a free

trial and put it in your getting started

section of your help articles so like

whatever your top five top 10 articles

are on your help desk put it there so

they say like hey watch how all this

works there full overview full walk

through parenthesis 20 minutes on how

this app works and they're there they're

L they are specifically there learning

how to use your app and this is at the

very end you going to have your little

sales pitch so that's a great place to

add your demo video and then of course

in the post launch add it into the post

launch we don't put it in the launch uh

when you're doing a feature launch and I

I'll show you what this launch is I'm

talking about this is the nice size

Studio launch uh formula if you want to

get this go to uh I'll link it down

below it's niiz studio.com

trining 500k and we talk about how to

set up your launch but here it's you

know position your startup pre-launch

your launch that's where I would put

your keynote video and for the demo

video I would put it in the postlaunch

so 2 3 four days after the big bang

after the big keynote video where

everyone is excited and signing up it's

a way to like bring those last

straggling customers in get those last

few customers those last stubborn

customers over the hill like they

they're excited they understand the

problem they

understand they have a good sort of an

understanding of what it does and they

just need one more piece of content one

more video to just see exactly how it

works like they they know it's for them

but they just really just okay just show

me what it looks like and that's where I

would put it in your post launch where

not to put it not in your hero section

you'll see a lot of people say like put

your demo video or hey I have a 3 to

five minute demo video from the founder

Hero video your hero section that is not

the time or place for a long demo video

for people to sit and walk you to walk

through your app it's a place like

people are going to scroll pass your

demo your hero section is for your

Splash video your trailer your keynote

your vssl a sales oriented video that is

there to quickly capture attention Drive

emotion and drive people to sign up your

demo video is just going to be a little

too slow paced and it's going to not do

what you think it's going to do it's

like okay I'll put my 20-minute video

there and people will I'll increase

retention on my website and people will

hang out in the hero section of the

video no they'll click play it they'll

realize that it's 20 minutes long and

they'll like pause it start scrolling

search around go to your pricing page

they won't sit there to watch your demo

video so it's like it's all kind of time

at place like demo video that's where

you need to settle in a little bit and

you're really doing some fact finding or

is this app for me should I sign up as a

customer hero section is not there not

thr a time and place for it okay so that

is a pretty solid understanding and

training here on how to set up your demo

video again a demo video is not a video

sales letter it is not your hero video

it is not a product hunt video it is not

your hype uh Slash Splash video right

there uh some demo video mistakes to

avoid no ending sales pitch you have to

include this it is a sales video it's a

mild it's not spicy it's mild uh feature

overload don't get too crazy with too

many features limit it to three or is

pushing it keep it less than three

features that you're going to do a demo

of um ignoring your customer pain points

again add that context connect it to a

problem a feature is not just a feature

a feature is solving a problem talk

about that problem too long over 20

minutes cap 10 to 20 minutes that's your

sweet spot uh too easy too hard again

don't get too far into the weeds and

don't go 80 m miles an hour over a

feature like show people how it works

what to do is do that above the full

promise show people set expectations

capture attention it's the word would be

like a YouTube hook write me a YouTube

hook chat gbt on this video always be

closing uh clear audio you don't need a

camera you don't need lighting add use

cases again contexts connections is this

for me uh and then do a review preview

and an overview of what you just talked

about how to structure it above the fold

do your table of contents most notable

feature first your biggest baddest

feature first biggest baddest bestest

sexiest feature first uh do two similar

no sorry dissimilar not similar use

cases that are but there two use cases

that are your most popular sprinkle in

the Casual call to action repeat that

for features two and three review

everything you just talked about and

then do a hypers specific cult action

show people how to sign up tell them

where to go to sign up walk hold their

hand take them to the very end

and just it it's show people just

literally how to sign up and then where

to place this in a email three or four

of your email flows uh on the other side

of the watch demo button on YouTube and

your help articles in the top getting

started section in your post launch if

you're launching and not your hero

section and that is going to end it

thank you guys for watching be sure to

subscribe here to ni Life Studio check

out the link links down below and I will

catch you in the next one