How I Actually Make Viral Shorts

Summary

In this video, the creator embarks on a journey to revitalize their shorts channel by crafting a viral-worthy short from scratch. They share insights on selecting trending topics, writing engaging scripts with strong hooks, and utilizing AI for voiceovers. The creator emphasizes the importance of storytelling, emotional engagement, and editing techniques to enhance viewer retention. Despite initial disappointment with the video's performance, they encourage persistence and continuous improvement, ultimately achieving 2 million views and reinvigorating their channel's success.

Takeaways

• 😀 The creator's shorts channel has over 20 million views but is facing a challenge with recent videos not performing well.
• 🔍 The creator aims to break the cycle by creating a new short from scratch, aiming for at least 1 million views and showcasing the revenue earned.
• 🚫 The creator dismisses mass-produced AI-generated content, stating that YouTube does not monetize repetitive content and such content often fails to engage viewers.
• 🔄 The creator emphasizes the need for a new strategy and conducts research to find out what currently works on shorts.
• 🎬 The creator identifies that a good video idea is crucial for virality and suggests looking for trends or implementing trends into one's niche.
• 📝 The creator advises making scripts longer rather than shorter, as longer videos tend to be promoted more by YouTube.
• 🎥 The creator suggests using a strong hook to engage viewers and keep them watching, such as a surprising or humorous opening line.
• 📚 The creator recommends adding a narrative or story to the short, which can make viewers more likely to watch until the end.
• 🗣️ The creator discusses the use of AI for voiceovers, recommending Elevenlabs as a tool to generate custom voices for videos.
• 🎨 The creator emphasizes the importance of editing, including cutting pauses, overlapping clips for pacing, and adding visual effects to enhance engagement.
• 🎶 The creator advises on the use of sound effects and music to enhance the video, suggesting that a trending song or a fitting track can improve the video's appeal.

Q & A

What is the main challenge the video creator is facing?

The video creator's recent shorts are not performing well, often getting stuck after a few thousand views, and they are seeking a way to break this cycle.

What is the goal of the video creator in this video?

The goal is to create a short from scratch that achieves at least 1 million views and to demonstrate how much money can be made from it.

What does the video creator consider ineffective in their previous content strategy?

The video creator finds that using AI-generated content and mass-produced videos, as well as relying on repetitive content, is ineffective and does not lead to monetization due to YouTube's policies.

What is the video creator's approach to finding a new video idea?

The video creator suggests looking for trends in your niche or implementing a trend into your niche, and using tools like Google Trends to find exciting new topics.

Why does the video creator believe shorter videos might not be as effective?

The video creator suggests that while shorter videos might have higher retention, YouTube is more likely to promote longer videos, possibly to keep viewers on the platform longer.

What is the significance of a strong hook in a video script?

A strong hook is crucial to make viewers curious and stop scrolling, which can help increase the video's engagement and potential for going viral.

How does the video creator plan to enhance the storytelling in their shorts?

The video creator plans to add another speaker or use memes to tell parts of the story, and to incorporate emotional elements to make the content more engaging.

What is the video creator's recommendation for voiceover in the video?

The video creator recommends using AI text-to-speech tools like Elevenlabs to generate voiceovers, and suggests experimenting with different tones and pacing.

What are some of the editing techniques the video creator uses to improve the pacing of the video?

The video creator uses techniques like cutting pauses, overlapping clips, adding keyframes for smooth movements, and incorporating graphics and text effects.

What is the video creator's advice on sound effects and music in a video?

The video creator advises using sound effects to enhance the mood and engagement of the video, and choosing music that fits the video's theme without being too loud.

What was the outcome of the video creator's experiment after 30 days?

After 30 days, the video creator's experiment resulted in a video that reached 2 million views, significantly boosting the channel's revenue and viewership.