Everything I Learned From 48 Hours With MrBeast (The +$1B Mindset) (#539)

Summary

In this video, the host shares insights from 'Camp MFM,' an exclusive event with successful entrepreneurs where Jimmy 'Mr Beast' is highlighted for his outlier mindset and extreme work ethic. The discussion covers various business strategies, the evolution of Mr Beast's empire, and the importance of focus and obsession in success. The host also humorously reflects on fatherhood mishaps and the challenges of hosting such a high-profile gathering.

Takeaways

• 🎯 The success of individuals like Jimmy (Mr. Beast) is attributed to their unique mindset, ambition, and work ethic, setting them apart from their peers.
• 🚀 Jimmy's disregard for social norms and his intense focus have contributed to his rapid evolution into a visionary, taking over the digital content world with his YouTube and TikTok presence.
• 📈 Mr. Beast's business acumen is evident in his ability to grow his channel exponentially, capitalize on opportunities, and expand into ventures like the chocolate business, Feastables.
• 💡 The power of obsession and focus is highlighted through stories of successful attendees at Camp MFM, who have achieved excellence by deeply committing to their areas of interest.
• 🤝 Networking and learning from others were key aspects of Camp MFM, with participants sharing insights and strategies that have contributed to their success.
• 📊 Mr. Beast's analytical approach to content creation, including A/B testing of thumbnails and understanding platform algorithms, has been central to his YouTube channel's growth.
• 🏆 The importance of surrounding oneself with a team that shares the same level of commitment and 'all-in' mentality was a recurring theme, as illustrated by Mr. Beast's staff and their dedication.
• 💰 The potential for significant financial success through content creation and digital platforms is underscored by the stories of Mr. Beast and others who have built lucrative businesses in this space.
• 🔄 The concept of 'cloning' oneself by training others to think and act similarly was presented as an effective strategy for scaling a business, as practiced by Mr. Beast.
• 🎲 The willingness to take unconventional approaches and make bold decisions, such as flying in a board game for immediate play, demonstrates the lengths to which successful individuals will go to achieve their goals.
• 🚶‍♂️ The personal sacrifices made by successful entrepreneurs, including time away from family and personal life, were highlighted as a common trait among the attendees of Camp MFM.

Q & A

What is the main theme or focus of the Camp MFM event?

The main theme of Camp MFM is to gather a group of very successful individuals to share insights, experiences, and learn from each other in a casual and intimate setting.

Why is Jimmy, also known as Mr. Beast, considered an outlier among the group of successful people?

Jimmy is considered an outlier due to his unique mindset, extreme ambition, level of obsession, strong work ethic, and disregard for social norms.

What significant changes have occurred in Jimmy's life and business in the past year?

Jimmy has lost 30 pounds, his channel has doubled in size, and he has launched a successful chocolate business called Feastables, which is on track to do hundreds of millions in sales.

What is the 'Evil Genius' affiliate marketing strategy mentioned in the script?

The 'Evil Genius' strategy involves a tweet from a user named Stella looking for an unvaxxed sperm donor with specific criteria, which is actually a clever way to get people to sign up for 23andMe using an affiliate link, generating revenue for the tweeter.

How does Mr. Beast approach content creation and growth on his YouTube channel?

Mr. Beast approaches content creation with a data-driven strategy, obsessive focus on what works, and a willingness to experiment and learn from his successes and failures.

What is the significance of the term 'cloning' as used by Mr. Beast in the script?

The term 'cloning' refers to Mr. Beast's method of training others to think and act like him by having them shadow him closely and learn his processes and thought patterns.

What is the relationship between Mr. Beast and the CEO of his company?

Mr. Beast is the owner of the company, and the CEO reports to him. He has final say in the operations and direction of the business.

How does Mr. Beast's approach to business and content creation differ from the norm?

Mr. Beast's approach is characterized by an extreme level of focus, willingness to take on massive projects, and a disregard for traditional methods, often leading to innovative and highly successful outcomes.

What is the 'Mount Rushmore of Death' concept mentioned by a venture capitalist in the script?

The 'Mount Rushmore of Death' refers to the four leading causes of death—heart disease, diabetes, cancer, and neurocognitive degeneration—used as a framework for identifying investment opportunities in biotech companies addressing these issues.

What was the general atmosphere and activities at Camp MFM based on the script?

The atmosphere at Camp MFM was described as fun, engaging, and focused on learning and sharing. Activities included basketball, poker, business discussions, and 'tiny talks' where attendees shared their expertise.

Outlines

00:00

🚀 Jimmy's Outlier Mindset and Ambition

The paragraph highlights the unique qualities of an individual named Jimmy, emphasizing his outlier status due to his mindset, ambition, obsession, work ethic, and disregard for social norms. It sets the stage for a narrative about an event called 'Camp MFM' and touches on the importance of subscriber support for content creators on YouTube. The speaker also hints at an 'Evil Genius' marketing strategy involving a 23andMe affiliate scheme, which is a clever ploy to attract potential sperm donors by leveraging social media attention.

05:01

🌟 Evolution of Mr. Beast's Business and Personal Growth

This paragraph delves into the personal and professional evolution of Jimmy, also known as Mr. Beast, who is portrayed as a highly successful entrepreneur and content creator. It discusses his journey from being a young talent to becoming a visionary leader. Mr. Beast's business acumen, his rise to fame on platforms like YouTube and TikTok, and his ability to focus on a few key goals despite numerous opportunities are highlighted. The paragraph also mentions his physical transformation and the strategic decisions he's made to grow his brand, such as his chocolate business, Feastables, which has become a significant success.

10:02

💡 Unconventional Strategies and Business Insights

The speaker shares insights from a gathering of successful individuals, emphasizing the outlier status of Jimmy due to his unique mindset and work ethic. It discusses unconventional strategies employed by Jimmy, such as cloning his own work style to train his team and his disregard for social norms in business operations. The paragraph also explores the concept of 'Evil Genius' marketing, the importance of focus, and the speaker's reflections on his own business practices in comparison to Jimmy's.

15:04

🎯 Mr. Beast's Hyper-Focused Work Culture and Strategy

This paragraph examines the work culture fostered by Mr. Beast, characterized by an 'all-in' mentality and an intense focus on growth and success. It details the hiring process that reflects this culture, the importance of shared values and commitment, and the unique ways in which Mr. Beast motivates and challenges his team. The speaker also reflects on the broader implications of such a work culture and the potential for scaling a business while maintaining a high-performance standard.

20:06

🛍️ Diversification into New Ventures: The Chocolate Business

The paragraph discusses the expansion of Mr. Beast's business empire into the chocolate industry with his brand, Feastables. It explores the initial skepticism and eventual success of this venture, highlighting the strategic decisions and market opportunities that contributed to its growth. The speaker also speculates on the potential future sale of the chocolate business and reflects on the broader lessons of diversification and market penetration.

25:06

🧩 Observations on Success and Business Strategies

The speaker shares observations from an event attended by successful individuals, including Mr. Beast, Joe Gebbia, and Sad. It reflects on the diverse approaches to business and life, the importance of focus, and the different levels of intensity among the attendees. The paragraph also discusses the value of learning from others' experiences and the unique perspectives each individual brings to their business endeavors.

30:06

🤔 Reflecting on the Impact of Success and Business Models

In this paragraph, the speaker contemplates the different paths to success, as exemplified by the attendees of the event. It discusses the varying business models, from Mr. Beast's venture-backed content creation to the niche strategies employed by others. The speaker also reflects on the potential for envy and the importance of staying true to one's own path and business philosophy.

35:07

🎉 The Highs and Lows of Hosting a Business Event

The speaker shares the challenges and rewards of hosting a business event, Camp MFM. It highlights the difficulty of selecting attendees and the social and logistical demands of organizing such a gathering. The paragraph also touches on the value derived from the event, despite the personal costs and the desire to maintain its unique and intimate atmosphere.

40:10

🚴‍♂️ Diverse Business Ventures and Personal Growth

This paragraph explores the diverse business ventures of the attendees at Camp MFM, including the success of Logan Paul and KSI's energy drink brand, Prime. It discusses the impressive growth of Prime and the broader implications for content creators who expand into other industries. The speaker also reflects on personal growth and the importance of continued learning and adaptation in business.

45:10

🎈 The Importance of Focusing on Content Creation

The speaker expresses a renewed commitment to content creation, inspired by the success stories shared at Camp MFM. It discusses the realization of one's strengths and the decision to focus on building a content brand around entrepreneurship. The paragraph also addresses the challenges of creating content that appeals to a broad audience and the potential for virality in the digital space.

50:11

🤝 Valuable Lessons from Successful Entrepreneurs

The paragraph summarizes the valuable lessons and insights gained from the 'tiny talks' given by successful entrepreneurs at Camp MFM. It highlights the unique strategies and experiences shared by speakers, such as Mr. Beast's YouTube masterclass and Joe Gebbia's real estate investment insights. The speaker emphasizes the importance of learning from the experiences of others and applying these lessons to one's own business endeavors.

55:12

🎉 The Fun and Camaraderie of Camp MFM

The final paragraph captures the spirit of Camp MFM, describing the fun activities, business discussions, and camaraderie among the attendees. It reflects on the event's success and the desire to maintain its intimate and informal atmosphere. The speaker also shares personal anecdotes about fatherhood and the challenges of balancing personal commitments with professional aspirations.

Keywords

💡Outlier

An outlier refers to someone or something that is significantly different from what is expected or typical. In the video's context, Jimmy, also known as Mr. Beast, is described as an outlier due to his exceptional mindset, ambition, and work ethic, which set him apart from others in his field. The script mentions his 'absolute disregard for social norms' as part of what makes him an outlier.

💡Mindset

Mindset pertains to a person's established set of attitudes, beliefs, or values that influence their behavior and perspective on life. The video emphasizes the importance of having a growth mindset, as seen in Jimmy's evolution from a successful YouTuber to a visionary with a billion-dollar company. His mindset is characterized by an 'absolute disregard for social norms' and an intense focus on his goals.

💡Ambition

Ambition is a strong desire to achieve something, often requiring determination and hard work. The video highlights the level of ambition in successful individuals like Jimmy, who aims to 'take over the world' with his business ventures. His ambition is evident in his pursuit of growth in his channel, fitness, and chocolate business.

💡Work Ethic

A work ethic refers to a person's attitude and approach towards their work, including aspects like diligence, responsibility, and perseverance. The video describes Jimmy's work ethic as a key factor in his success, with his intense focus on creating content and growing his business empire, even at a young age.

💡Social Norms

Social norms are the unwritten rules and expectations that govern behavior in society. The script mentions that Jimmy disregards social norms, which is a testament to his unconventional approach to business and content creation, allowing him to innovate and stand out in the industry.

💡Evolution

Evolution in this context refers to the process of developing or changing over time. The video discusses the evolution of Jimmy's character and business, showing how he has matured and expanded his influence beyond just being a YouTube creator to becoming a business mogul.

💡Influencer

An influencer is an individual who has the power to affect the purchasing decisions of others because of their authority, knowledge, or position. The video talks about Jimmy as one of the most famous influencers on platforms like YouTube and TikTok, with his content reaching a massive global audience.

💡Content Creation

Content creation is the process of making and sharing digital media content, such as videos, blogs, podcasts, and more. The video's main theme revolves around content creation, especially as it pertains to Jimmy's success and strategies in building his YouTube channel and other business ventures.

💡Niche

A niche refers to a specialized segment of the market or audience. The video mentions that Jimmy focuses on creating content that appeals to a broad audience, which is a different approach from targeting a niche market. This strategy has contributed to his widespread popularity.

💡Venture Capital

Venture capital is a type of financing that investors provide to startups and small companies with long-term growth potential. The video touches on venture capital in the context of Jimmy's business, discussing how he has raised funds and reinvested them into his content and company to achieve rapid growth.

💡TAM (Total Addressable Market)

Total Addressable Market (TAM) is the estimated size of the market that a business can address with its products or services. The video notes that Jimmy's content ideas are designed to appeal to the largest TAM possible, ensuring that his videos have mass appeal across different demographics.

Highlights

Jimmy, also known as Mr. Beast, is recognized as an outlier among successful individuals due to his unique mindset, ambition, and work ethic.

The speaker shares their experience from Camp MFM, an exclusive event that they describe as 'lifechanging' for attendees.

An innovative affiliate marketing strategy using 23andMe is discussed, highlighting the potential for significant revenue through social media influence.

The evolution of Mr. Beast's business and personal growth is detailed, showing his transition from a young creator to a visionary leader.

Mr. Beast's extreme focus and commitment to his channel's growth, fitness, and new chocolate business are emphasized as key to his success.

The speaker reflects on the importance of focus and the power of saying 'no' to less important opportunities, as demonstrated by Mr. Beast.

The impact of Mr. Beast's fame and business acumen on his ability to launch successful ventures, such as his chocolate brand, is explored.

A discussion on the unique work culture fostered by Mr. Beast, including the 'cloning' of himself to scale his operations, is presented.

The speaker observes that the most successful people in the room were the quietest, often listening more than they spoke.

Successful individuals often excel in multiple areas, not just their primary focus, as illustrated by examples of their hobbies and side interests.

Mr. Beast's approach to content creation and his understanding of the YouTube algorithm are shared as a key to his channel's growth.

The concept of 'lasagna' is introduced as a metaphor for the event's structure, emphasizing the importance of planning and organization.

The speaker commits to laser-focusing on content creation, inspired by the insights and strategies shared at the event.

The potential for creating a large content brand around entrepreneurship is discussed, considering the lessons learned from the event.

The speaker shares personal anecdotes of fatherhood, balancing the desire to attend events like Camp MFM with family responsibilities.

Tiny talks, short presentations by attendees on their area of expertise, are highlighted as a valuable part of the Camp MFM experience.

Transcripts

amongst this group of very successful

people it was very clear that Jimmy is

an outlier he's an outlier because of

his mindset because of his ambition

because of his level of of obsession

because of his work ethic because of his

absolute disregard for social norms so

let me just tell you some things that

stood

[Music]

out what's up Sam uh I'm back I'm back

from Camp MFM you Camp is it even called

Camp MFM if only one of us went I don't

know we have to debate that but I'm back

I have so much good stuff to share I

have this is it's a crazy event honestly

it's kind of a batshit Crazy Event I'll

give it batshit crazy it is so

interesting what happened here I have so

many notes I'm going to share with you

but first I saw something completely

unrelated that I got to tell you about

so by the way before we even get to all

of that we have to explain that you

hosted this big event now you're going

to tell me some amazing thing that you

just saw we do all of this for free and

all we are ask asking for our dear

viewer here if you're on YouTube hit

that subscribe button for us that's all

we ask for and people say that all the

time but you want to know what Sean what

I want to make sure that our listeners

our viewers know it takes them literally

a second but it means so much to us and

actually changes Our Lives if everyone

does it so hopefully people will see the

dedication that we have in this content

and pay us back by just giving us a

subscribe so that's all I want to say

change life just change a life today

with one simple tap um all right so

before I tell you all about Camp FM I

got to tell you about this amazing Evil

Genius affiliate marketing play that I

saw uh somebody share on Twitter so I

don't know if you saw this it involves

23 and me so okay so basically this guy

points us out he goes check this out

this is the most Evil Genius thing I've

ever seen and he points out this tweet

that um a user her name is Stella posted

and she says hey my friend Elizabeth is

looking for an unvaxxed sperm

donor Sam you're halfway there um she

said I'm looking for somebody who's

blue-eyed

white which

half like I'm I'm vaccinated but I now

you to convince me to give my sperm

or you're half eligible uh all right so

blue-eyed white 511 or taller blah blah

blah so it has this set of requirements

big go

yeah big go but then uh there's there's

some things in here that are like a

little bit interesting makes you raise

one eyebrow so first one she says

follows a healthy meat focused diet

specific but okay second no Jewish or

African ancestry slightly racist but

okay then it says must be natural

insemination she will not do IVF DM me

okay so she doesn't want to do the

normal sperm donation process wants

natural insemination which means 10

white guy who's unvaxxed so basically

anyone who lives in Missouri she wants

to have sex

with got it so okay you see that first

thing then she tweets again says hey

that last tweet got so many so much

inbound I just want to add some detail

um so she retweets it again reiterates

the criteria but then she adds some

photos of the girl too she says as you

could see she is beautiful pure blooded

European okay code word uh intelligent

has a childbearing body which I've

always dreamed of having myself and uh

your offing will be raised extremely

well and they post a bunch of pictures

of her and it's like this kind of hot

model looking girl so this guy points

out he's like this tweet got like almost

three million views and if you do it if

you DM the person then they send you a

link and they're like hey cool you're

interested awesome um you know she would

love to have you know naturally

conceived with you um Random 5 foot1

white guy who's unvaxxed um you just got

to make sure you have the you satisfy

all the criteria take this 23 and me and

submit your results and then that'll say

that you're eligible but it's like an

affiliate code for 23 and me this girl's

so probably this I say this girl there's

probably no girl what it actually is is

this fat guy in his basement is tricking

tons of guys who are like maybe I'll

impregnate this this hot European model

um I just got to take this 23 and me and

basically even if you get paid the the

normal 23 and me like referral bonus is

20 bucks per person who does it so if

you just do the math on this funnel

three million people see this tweet

let's say that one tenth of

1% are gonna actually go do

this that's 3,000 people that went and

did this at minimum that's 60k in

Revenue off this tweet of affiliate

Revenue

isn't this crazy that next week 23 of me

is sitting down they're like at their

marketing uh they're in their marketing

meeting and they're like all right we

have to like let's do some let's look at

the data and see who our Target

demographic is wow like I apparently

this marketing company just told us they

did some research our new users love

Jorts should we like should we have a

bunch of white guys named Todd who wear

like jean shorts in our commercials like

like that's is that our new Target

demographic they just like everything

skew now where they're just like all

this one type of person totally totally

they're like oh I guess Twitter's our

best Channel and Stella appears to be

our best retailer who is Stella should

we be advertising on Twitch is this evil

or is it Evil Genius because it's a fine

line between evil and Evil Genius I I

think it's Evil Genius so let's go on to

the next part Camp MFM all right so

let's start with the following was it

good was it great was it

lifechanging I'm going to go with

lifechanging I'm going to go with life

changing that's how it was everyone I

spoke with who went it ranged between

the worst was great the highest was

life-changing so you had a good that's a

good high NPS so let me just explain

what we did so we basically took 20

people to um to Greenville North

Carolina which is middle of nowhere um

we basically stayed at Mr BEAST's house

uh there so last year we we did this

thing once and we realized oh this is

really cool if we bring a bunch of

interesting people that we know in the

business world and then a few

entertainers and some people that Mr

Beast knows in his world this can become

a very interesting event we did it again

this year we had 20 people and I got

some highlights I got some low lights

but where do you want to start how

should I how should I do

this I can find this client info have

you heard of HubSpot HubSpot is a CRM

platform so it shares its data across

every application every team can stay

aligned no out of sync spreadsheets or

dueling databases HubSpot grow

better what what I actually wanted to

ask you about was uh the evolution of

Jimmy aka Mr Beast because my perception

of him last year so I went and hung out

I went to Lan last year I couldn't go

this year but last year how old is he

was he 24 last year went 25 now okay so

he's super young and and and so here's

my perception of him when I met him last

year he had he clearly had this factor

of like I hadn't met anyone like him but

when we talk about like a Steve Jobs or

or a and Elon Musk these conquerors like

he had that it Factor it was very clear

that this guy was crazy focused and he

was insane and mostly all the right ways

but he still had some aspects of a

normal 24y old um he felt a little

impatient about certain things he felt

like uh he was still trying to like he

had he had great conversations but then

there's other times where it's like oh

you're just a normal 24y old where you

uh maybe are are you said something rude

or something like that and then this

year I heard from someone who went from

the year before they go dude Jimmy has

evolved so much he's he's still only 25

but which is insane he's only 25 but he

now has like is morphing into this

proper Visionary where I believe that

he's going to take over the world was

that true a lot of that is true uh you

could see the evolution which is kind of

crazy so he um so for people who don't

know Jimmy is basically one of

the most famous people on planet Earth

it's kind of like bizarre when you look

at the numbers like he is the biggest

Creator on the biggest app in the world

he's he's the number one most followed

Creator on YouTube he's almost the

number one channel on YouTube there's

only like one channel that's bigger

which is like this Indian music channel

um he's the fastest growing he's the

biggest he's the biggest on YouTube he's

the biggest on Tik Tok so the two

biggest entertainment apps in the world

YouTube and Tik Tok he's the basically

the number one Creator on both weren't

the stats like one out of five what was

it was it uh maybe like one out of 10

people on Earth see his videos once a

month or something like some stupid stat

like that dude you can look at this a

100 ways and it's insane it's like more

people watch his content than watch the

Super Bowl every month it's like okay

well what are we doing here what is this

how what is this mean I think like his

average video gets 80 million views

unique it's hard to even like fathom

that and then you go outside with him

and you know wherever you

are it's like a Michael Jackson level of

Fame right so was it really I mean we

didn't go anywhere last year but you

guys like basically didn't go anywhere

this year but you can still see it it

still happens um so so kind of insane so

that's the first thing it's just hard to

even wrap your head around that level of

of Fame and success at this age he's

running a billion dollar company so he's

his his company is worth well over a

billion dollars which is the combination

of his channel is he the running it yeah

it's him it's his the whole ship is him

right like but does he have a CEO or is

he also the CEO he has like a CEO but

like the CEO reports to him he's the

owner right so like the owner is number

one um okay so he's got basically what

what changed from last year let's start

with that uh first the guy lost 30

pounds so after last year's Camp uh he

watched the video of himself playing

basketball was like oh my got up so slow

and out of shape F this and you could

see that like you know the type of

person who can become the number one

Creator on YouTube You Know by obsessing

and focusing for 10 years guess what

that guy can transform his body in a

year too right so he's like on an

extreme like bodybuilder workout uh

program he's got like his bodybuilder

meals he's got his trainer who follows

him around and they built a gym right

outside of his Studio that we went and

hung out in it's like this is where he

works out he's big he's like I only have

three goals this year grow the channel

get big and sell chocolate those are the

three things he's doing and like that's

another interesting thing last year when

we talked to him I don't know you didn't

go to his Studio last year but we did

and um he had like 10 things he was

doing it was like oh I want to you know

do this mobile gaming thing and then I'm

doing this over here I'm doing this this

and uh because why not he could do any

of those things right like you and me

find it hard to say no

opportunities texted Ben times more Ben

was so every night me and Ben so Ben

Levy he is my business partner he

organize the whole event but during the

event we're basically not talking

because we're just working different

parts of the room and you know me and

Ben talked 247 anyway so we don't need

to talk at this event but at the end of

the night he would text me like yo like

all right brain dump like we would just

text random words we don't even explain

them to each other like we'll talk about

this later here's some takeaways here's

some insights here's some learnings

here's some ways we could help somebody

in this room like whatever and one of

the things I text him I go it's

embarrassing man

Jimmy has one literally at least 1,000

times more opportunities than us like

this podcast creates a lot of

opportunities and you know where we are

in the tech world to create some

opportunities but he literally has at

least a thousand X more

opportunities and he does less he says

yes to less stuff than we did we have

like we're doing four things he's doing

two and like that's insane like that's

that just shows like how poorly we are

are are are staying focused and

committed to what actually matters and

being smart about say yes and no to

things I said if this guy could say no

to literally a thousand or maybe 10,000

better opportunities than what we're

saying no to like we that's something to

learn from so okay what changed uh he

lost a bunch of weight his channel has

basically like doubled in the last year

that we we talked to him he's like added

like I don't know 100 million more

subscribers uh his chocolate business

has taken off so I really underestimated

this chocolate business Feasta bles when

I had a a chance to invest in this thing

like at the earlier rounds and I was

like chocolate company like that's I

don't know why why chocolate like uh I

get it your audience is young but like

chocolate's kind of like low priced it's

like uh you know yeah I mean how often

do people how often do people Reby this

thing like shouldn't he be building like

you know a mobile game or something like

that that's kind of what I was thinking

and last year when we were with them I

think the results were like it's okay or

it's it it might it might be okay like

it was kind of like number three he was

like oh I got Beast Burger it's say

Burger chain virtual restaurant that's

doing I think it was doing like 100

million gross or something at the time

they've since shut that down um and then

or or he like doesn't work on that

anymore they had like a couple of things

in the pipe they had this like

translation service thing for like

YouTubers whatever they had all this

stuff chocolate was like number three

maybe last year and now it's like every

day I wake up and think how do I sell

more chocolate right it's like that

level of like hyper Obsession and

you know going to do hundreds of

millions in chocolate sales this year

with a clear path to how this could

become like he's like basically he like

there's five chocolate companies that

matter they're valued in the billions up

to you know $30 billion doar uh we are

eating share like crazy um you know

these guys can't touch us when it comes

to marketing and so you know we are just

blowing through the like retail doors

basically it's like yeah like get into

Walmart Walmart is the main thing and

guess what can drive more people to

Walmart than these guys can and so he

has just like really blown that business

up which is pretty impressive you know

now it's pretty obvious that that's

going to be a a billion dollar plus

business I would bet that he's gonna

sell that chocolate brand

for6 billion doll that's my guess I

think that's what's gonna I think if we

fast forward the news three years from

now uh you know Mr Beast sells the

majority stake or in the chocolate

business for at a $6 billion do

valuation that's insane and what about

his mindset um so you said he focused

more um what else changed well so Joe

Rogan has this thing he says about David

Goggins where he goes he's uncommon

amongst uncommon men so this room was

really interesting because I don't know

the average Network you know even take

out Joe who's like you know worth like

seven to 10 billion dollars or something

you know when we were doing the intros I

was like you know between me and Joe

we're worth almost 10 billion dollar

it's just all Joe

the so so basically even if you take him

out of it you know this is a room of

very very successful people average

probably like I don't know hundred

million dollars net worth or something

like that it amongst this group of very

successful people it was very clear that

Jimmy is an outlier he's an outlier

because of his mindset because of his

ambition because of his level of of

obsession because of his work ethic

because of his absolute disregard for

social norms so let me just tell you

some things that stood out so basically

he's he was very humble he was like you

know he's like I he's like I've made

every mistake you can make trying to run

this business he's like I've hired and

fired like six CEOs I thought we hire

the Disney guy surely he'll know things

no he doesn't know [ __ ] about YouTube

that's not going to work uh we hire this

person over here and then they build the

whole thing out and I realized oh my God

they buildt this WR we got to get rid of

all that he's like so I've made all

these mistakes he's like so I want to

learn from you guys because i' I'm only

25 I've only been doing this for a

couple years now you guys might have

been doing this for 20 more years than

me right like there people in the room

were 50 years old right so it's like

it's a different um different like level

of experience he's like he's like I'm

just making things up I'm sitting here

in North Carolina just making things up

I don't even have access to people like

you on most days to even ask questions

so he'd be like I'll tell you some

examples so he's like uh we were like so

what worked for you how have you scaled

this thing up he goes oh I just create

clones and we were like what he's like

yeah I just wanted to clone myself

because I was like God I know I could do

this but I don't have the time so I need

to clone somebody he's like like what do

you mean what do you do he's like so I

literally have somebody essentially move

in with me and I just duct tap them duct

tape them to my hip he's like you're G

to follow me everywhere to everything

and for this first six months all you're

G to do is just Shadow me and just learn

exactly how I think and what I want and

what I do and why I do it and then in

six months you start getting your you

start doing those things and he's like I

basically now cloned myself several

times and now I have and then they clone

themselves he's like that's what we do

and we're like so you literally have the

guy live with you he's like yeah what

that it would be better than if he

didn't right we're like yeah but like

what about his like family and stuff

he's like yeah I mean I just you you

want to do this or

not so like like one of the guys one of

the guys who's like his right-hand man

now last year when we went he was a guy

just like uh you know he does these

challenges like live in this circle for

100 days and you get like half a million

dollars this was the guy living in the

circle he was just like a random

contestant but he had a back ground in

video production and he had some

experience and so they actually

recruited him after that experiment to

work with him now he's like his

right-hand man does everything with him

he's with him 247 I was like dude you

got like kids this is like a Saturday

are you supposed to be working he's like

yeah I work every day I work all day

every day and he's like I made a deal

with my family I was like look I'm

coming out here it's a Once in

a-lifetime experience you're not going

to see me for like the next nine months

hopefully after nine months I will have

like set up a system where I'll be back

you know a little bit more but like this

is an this is an adventure and I want to

go on it this is like the Pinnacle of my

career it's a once at a lifetime

opportunity to work with this guy on

this type of stuff so I'm going to go

all in and this Allin mentality was just

so P pervasive I'll give you another

simple example the guy who's currently

his assistant we were like how'd you get

the job as assistant and he's like oh um

we're like did you interview for this

how did he like pick you he's like no I

an interview he's like they uh really

wanted to play this board game but you

know Amazon Prime was going to take two

days and so one of his guys hit me up

because he knew I had the game and he's

like fly here right now and uh we want

this game now we want to play now we

don't want to wait two days for Amazon

Prime we want to play this game tonight

he's like so I just got on a flight and

I came and I handed them the board game

and they were like cool if you're

willing to do that you can like you can

make it here H do you want do you want a

job you're extreme enough and he's like

he's describ so I was asking this guy I

was like how do you filter for this cuz

they were they were trying to pick up

like how do we keep this culture as we

scale of people who are just all in and

he's like uh he's like now when I

interview people we do like these

psychographic like tests to get figure

out your personality profile but he's

like then I'm going to talk to you he's

like I'm gonna spend an hour convincing

you how hard this is going to be and how

much you're going to have to sacrifice

to be here and I can just see in that do

they Flinch do they start asking me

about vacation

policies or do they get excited about

like kind of like going on this Mission

like this Mission to Mars and our of

their version of the mission of Mars I

thought that was fascinating that he's

basically breeding this insane work

culture the team has leveled up so much

the quality of people he has around him

from last year to this year has leveled

up so much and he just breaks all the

social norms like just being like yeah

uh he's like one guy he's like I talked

to his main like one of his like main

content guys is like editor thumbnail

guy like this guy's job title is like

master of thumbnails basically he just

does thumbnails and I was like how did

this work he's like well I had my own

channel that was doing well I was how do

you convince you to do this he's like

well his channel was taken off he's like

we were always talking about like

strategies and ideas every day and like

our little Mastermind and we would just

sit in Discord all day and talk about

what like what's working what's not

studying the platform and he's like I

just knew this guy's like hyper obsessed

he's gonna make it and he offered me the

he's like first I started helping him

and he wasn't paying me or whatever I

was just helping him out whenever I

could he's like then he told me like hey

I need uh you know I need a thumbnail

for this like tonight he's like oh dude

sorry I'm at a wedding and like by the

way I don't work for you so you know

it's not going to work he's like so he

wired me 10 grand and he's like uh he's

like can you make the thumbnail please

he's like so I told my girlfriend he's

like I left the wedding and I made the

thumbnail and I've never looked back

since and since my role has grown and

you know he's made it all worth my while

to be here to shut down my own channel

to go all in and I just thought it was

fascinating the level of

like like disregard for like convention

partly because he doesn't know it and

partly because he's like well we need

this so what's the best way like can't

we just theoretically couldn't we just

find a guy with the game and tell him to

book a flight and he'll be here in a few

hours cool we're not limited by Amazon

shipping like 99 people out of a 100

would not try to bypass Amazon's fastest

shipping as like the way to get

something I remember um years ago 10

plus years ago my wife went to Facebook

and she was um telling her father about

working at Facebook and I think my wife

worked there starting when there was 6

or 9,000 people I forget and uh my

father-in-law was like why do you need

9,000 people to run a website like why

do you need 9,000 people for like a web

page what do you what all those people

do and that's what I I someone had said

that Jimmy has uh Mr Beast has um uh

hundreds of employees working for him

and at first I was like how do you need

hundreds of employees and then I had to

re I had to rethink it I'm like well no

he's actually he's a movie Studio it

just instead of theaters it's on it's on

your phone or on your TV I was like this

guy's he's just built like the new the

new Paramount or whatever the studios

are the Warner Brothers and that's

exactly what he's doing and it's crazy

fascinating because you know I did this

a little bit with newsletters but not

with nearly that intensity where it was

like let's just take a small thing or

something people think is small and try

to blow it up and at the time it was

email people thought it was uh just like

a something you disregard I'm like no we

can get like 5 million subscribers and

turned into a business and of course it

was only a fraction of what he did but

that's basically what he has done with

YouTube but at a with a much better

result where he's like what's this one

this one small thing that people are

dismissing and he's built a whole studio

around it it's pretty amazing and the

other thing you know if you talk to him

he's like

uh he's like it's impossible to do what

I'm doing better than me he's like

because I'm GNA

spend you know 10 times more than anyone

I use every waking hour of my day to

think about this I hire all the best

people in the world I reinvest all of my

profits back into this and I'm gonna do

this and he's like and I think in

decades not not years so how could you

beat that and if you just abstract this

away like forget about the fact that

he's doing that for YouTube channels

like there's something to be inspired by

and learn from that from that right like

if you are willing to work in thinking

decades not years work every hour every

every thought in your brain is consumed

by how do I do this better um you

reinvest all your money and say I will

spend as much as I can to make the best

product possible to get this into as

many people's hands as possible like can

you lose like what is there to fear what

how could you possibly lose with that

equation and I think that that is just

like a very fascinating uh mindset to

see in practice a lot of people could

say that [ __ ] very few people can

actually do it and I know that he says

he invests everything and and we had

Reed on the Pod and he had kind of

insinuated that like sometimes what they

do is it's a mess like because they move

so fast like we just miss some stuff but

that's okay do you think that Jimmy is

Cash poor then like is he just like

everything is tied up into his business

I don't know I don't want to speculate

too much on that but uh I think you know

the reality is he ra he he's a he is a

venture back startup he raised venture

capital and he is doing what you know um

what an Airbnb did or what a Facebook

did was like I'm gonna lose a ton of

money now every year building up all of

this market share so that then I can

make back you know I could become a 10

billion or hundred billion dollar

company that's literally what he's doing

he raised like 50 million plus and

invest all of that into content to G

build this enormous following of being

the most followed Creator on Tik Tok and

YouTube and you know hundreds of

millions of of fans and then he used

that to launch a chocolate business

that's going to be worth billions of

dollars plus his back catalog is worth a

lot of money plus his sponsorships and

and AD Revenue will make a lot of money

plus any other business he launches will

make a lot of money right so he he just

did the he he is a movie movie

production studio in terms of his

operations but he's like a venture he

more like a venture back startup than he

is like a Creator can you talk so when I

hear about the way that he lives part

I'm definitely inspired but I'm only

inspired because I'm not going to change

the way I do things so much like him

because that's just not my personality

and I don't think that's what I enjoy is

to be that Allin of like you know I'm

more well balanced which means I'm going

to be less successful and I'm okay with

that but there are um you had other guys

there so Joe gbia I don't know what his

intensity levels like I've only spent

three minutes with them and I've read

about them that's about it but then you

also had sad so scad's 32 sad has

businesses he was on our podcast he's

got businesses that no one will talk

about because it's not really that

popular but I imagine he's in the realm

of being a billionaire and then you had

Joe gbia who's multi-billionaire and his

company is one of the biggest and best

in the world

how did did you learn different

perspectives on how to crush it based

off of being around like those three

examples Jimmy Sayad and uh

Joe yeah 100 perc I'll give you a couple

of quick observations so one observation

is uh by the way there was probably like

two or three more people that were like

you know billionaires at this event so

you get to see like a range of like oh

how do people act how do people think

how do people operate and it's like yeah

s's like small team simple business

unsexy not going to be famous don't want

to be famous don't want people knowing

my name I want to be able to walk around

he travels the world with his son um you

know for two weeks out of every month

that's what he wants in his lifestyle

you talk to Mr Beast about kids and he's

like it's a shame people have kids man

they go soft right he's just like he's

just like he's like damn he he literally

like I don't I W put words in his mouth

but the the general feeling is like it

sucks that people start off really

ambitious trying to do big cool cool

awesome [ __ ] and then

like just get tired or they they either

get tired or worn out or disillusioned

or they just shift their focus to family

and like he's just like that's not GNA

be me um and so you have to totally

different perspectives on these things

and you know no judgment there's many

ways to win each person should choose

the game they want to play um but I will

share a couple of observations number

one this is probably just a good

observation for me in general in life

the smartest and most successful people

in that room were the quietest

they were the ones doing the most

listening the least bragging the least

kind of like you know you know word

vomit of Storytelling or trying to

interject themselves oh you did that I

did something similar too let me tell

you about me me me me and uh it was the

people who were the least successful and

the least you know sharp in terms of

like had the most uh wisdom or or

Intelligence on on a topic that were

talking the most

and I'm guilty of that I'm in the talk

the most Camp so I was like damn that's

a real like takeaway for me from this

was watch how those people operate you

want to be them you have to watch how

they operate and you know they

definitely do that the sort of the ratio

of two ear two ears for every one mouth

right like double the amount of

listening as talking if not more and

that was just so obvious to me at this

event they had the Le and it also the

people who were the actually the most

successful had the least kind of like I

would say the whole group was pretty

good good about like not trying to brag

or one-upsmanship you know or try to

like assert themselves

um but the people who the most

successful had had that had that in in

the least quantity which I thought was

very very interesting the second thing I

thought that was that was interesting

was

um uh just back in in there was like

always these the people who were very

very successful in one area more often

than not if I asked them about some

random side quest hobby they were also

like world class at that thing like we

were talking about you know Joe was

super successful airb he's also like you

know extremely fit notless like kind of

fit he's extremely fit uh Jimmy Mr Beast

you know uh the day after our event he's

like oh I'm uh like what are you doing

tomorrow he's like oh I flew I'm flying

in all of he's like I play this one

board game that's super Niche called

Dune he's like and I there's no

tournament for Dune so I created it and

I'm flying in the the French Champion

the British champion the German Champion

like the best players in the world to

come compete with me at this game he's

like I did this last year and I won he's

like I play you know these guys Play

10,000 hours a year whatever 100,000

hours a year or something crazy like I

don't have that time but I like you know

when I do play I binge this thing you

know that's my way of unwinding is to

become world class at this random Niche

strategy board game and like we've heard

these stories about how you know Peter

teal is also a Grandmaster chess

champion or Travis kalanick was ranked

number three in wi 10

we tennis globally right and it's like

yeah jiby literally won the competition

against the other best champions in the

world at this board game and they they

were so bad they're like we got to run

this back he's like great let's run it

back let's do it again this year and

like you know he put up a 20 grand price

there's like no prize pull for this

thing uh because it's like such a niche

game and I thought that's also kind of

interesting which is once you develop

kind of this laser beam that can come

out of your eyes and you hone that laser

beam on your main thing if you ever

shift your focus to something else

you're like homelander and you just can

just burn a laser through whatever that

next thing is because you have practiced

the art of you know Obsession Focus

Excellence you know breaking something

down into its core parts and building it

back up again that was the other thing

we I was like dude how do you describe

yourself are

you like do you just are you an

Entertainer are you like a chocolate guy

now are you a business are you a

businessman because you're in a room

with business people like how do are you

a YouTuber what do you call yourself you

know what he said take a guess what he

said I don't know a business Builder

he's like I'm a data

junkie no way he's like yeah I basically

just studied the algorithm I studied the

platform and I figured out what's going

to work and I decided I'm going to study

this more than anyone studies anything

and he's like then I've basically

figured out what type of content's gonna

work and then through my experimentation

I figured out what's going to work like

when they you know when we put up a

thumbnail for our YouTube channel we put

up one thumbnail and sometimes we're

like you know what I don't know if

that's a good and then we're like screw

it we'll AB test are you YouTube team is

going to hear this I'm going to be

freaking out I think they put up a lot

more than that no no they don't they a

test There's A and B that's it you know

what he does he'll put

up they will test like hundreds of

thumbnails like rap in Rapid succession

during the when they first release a

video they will cycle through hundreds

of thumbnails programmatically to try to

find the winning one during that and

then they're also like well our loyal

fans our hardcore viewers come first

they're going to want to see Jimmy's

face but after that after you know

basically the 24-hour period it's going

to be more fans that are from the

platform just people browsing YouTube

they don't know Jimmy they don't want to

see his face so let's just put this uh

you know this bathtub full of sakks or

whatever the the challenge is let's make

that the thumbnail Jack told me about

that and I go Jack is he doing that

because he's so big or is he so big

because he did that and he said the

second

one he's so big because he did that yes

yeah yeah yeah I'm like he's successful

because of that he doesn't do that now

because he's successful another random

nerdy takeaway I had

um actually I'll just leave it as this

last one so the random nerdy takeaway um

he is making the the biggest he he is

attacking the biggest Tam on YouTube so

like Tam is this idea of total

addressable market and I could think of

a viral idea maybe an idea that's that's

kind of Juicy but like his ideas

are uh like you know year-old in the

Philippines or a 25-year-old in the

United States or a 40-year-old woman in

in the UK would all be interested in his

video why because his his video is a

like it's a video you don't even need

words to explain you could literally

just with the thumbnail or like a

hieroglyphic explain this it's like man

trapped in room 100 days all right I'm

interested what is that right or like

you know um you know two people uh you

know first to to leave the circle loses

it's like okay I get it and a million

dollars first to leave the circle loses

or he'll do a video that's like um

million dollars if this if this like you

know FBI agent can catch me right it's

this like very very simple premises that

appeal to a really really broad amount

of people and I just that was something

I hadn't really appreciated before I

thought he was making kind of like viral

click baity type of stuff what I didn't

factor in was he will only pick ideas

that can literally appeal to like one

billion people and that's just different

than what most people do on the platform

most people don't like our channel for

example the stuff we talk about it's not

meant to do that it's meant to appeal to

a narrow niche of people in a deep way

he plays a different game appeal to the

entire world in a small way what did you

think of hanging out with like guys like

Jack Smith and Val that so that the

first so we had Val or I had one day you

weren't here so I had Val on the Pod Val

is a guy who has like four different

companies with like three or two of them

in the100 million dollar a year range

what did you think of hanging out with a

guy like Val he's cool right everybody

had interesting things to share can I

tell you the low lights because I don't

want to just say all the good things can

I tell you the bad things yeah first uh

the big the worst thing was not getting

to invite everyone so we only invited 20

people this year we invited less people

than last year because last year was

kind of a lot to manage like we had

almost 30 people last year this year we

targeted 15 so we tried to cut it in

half um it ended up being 20 at the end

but uh that was the worst part

because you know it's really really hard

to say no to people or like not invite

people who you're friends with you just

didn't want you know they just you're

trying to create an event where there's

new people there and so therefore you

just can't do it so that was the that

was shitty uh also another thing I hate

hosting these things I know it's good

meaning there's so much value in hosting

this people feel so app a lot of work

it's a lot of work and it's honestly I'm

okay with work it's just socially like I

feel drained you know sometime you say

this about the podcast you're like dude

I feel drained after these and I'm like

dude I could go all

day at the end of the night every one of

these I'm like I am so overs soed out I

am I'm I'm I'm an introvert actually it

turns out you're performing as well and

I want everybody to have a good time and

it's like dude you can't control if

people are having a good time yeah

you're working basically and so it was

socially I felt so uh exhausted socially

exhausted is the right word the last one

or a couple other ones

basketball kind of mediocre it was

pretty sloppy because the overlap of

people people who are you know super

successful and interesting that also are

good pickup basketball players

surprisingly

low also people lie we're like yo do you

play they're like yeah love to they show

up I'm like you don't play do you next

year do fighting do fight camp that so

we agreed to do a fight Camp I talked to

Michael bisbing before Michael bisbing a

UFC guy and YouTuber he would be

interesting because if he would everyone

would want to meet Jimmy or joia Michael

bising would be cool I bet I mean you

know some UFC guys have listened to us

and dm'd us that would be fun I want

this is what I want to do I want to take

any of like the kind of the Hobbies uh

and then mix basically integrate them so

right rather than like work life balance

where it's like there's the things I

like to do and then there's work and

then they're separate they're always

trading off time against each other no

no integrate them and so take something

I love to do which would be like you

know like boxing or or sparring in some

way or basketball and integrate it with

like you know a networking event

basically and you lost you lost so last

year last year was crazy because this is

when I saw that Jimmy was insane we were

all just hanging out this B basketball

court and he like didn't even make an

ordeal of it he was goes hey Sean if you

can make this half court shot I'll give

you $10,000 and he didn't even say like

if you don't make it I get this or you

only have three shots to make it like

there was no I was like what the [ __ ]

Jimmy why would you make this bet and he

was just insane and he did it and you

did it in like number five or three or

something and he gave you 10 grand

and I heard this year you lost 10 grand

doing the same thing someone another low

light I lost the half court shot this

year I lost 10 grand to Joe and it's one

thing to lose $10,000 it's another thing

to lose

$10,000 to a multi-billionaire because I

was like oh damn this is uh this is a

has a little extra kick to it so yeah

you paid for 15 minutes 15 minutes fly

time on his

jet

exactly exactly um and actually we

because we lost the game we had to go

and do the like ice Plunge in the like

freezing cold lake thing um so that was

also you know part of the penalty of of

losing the final championship game so

that kind of sucked um yeah so those

were some of the some of the low lights

someone who went mentioned to me they

didn't say that you guys discussed this

but I assumed because he kept bringing

it up about prime um and apparent so

this is pretty mind so the Mr Beast

stuff is mindboggling that he has a

chocolate company that makes hundreds of

millions of dollars I looked up Prime so

Prime was started by Logan Paul and KSI

publicly they said that the business in

the second year business did $1.2

billion in revenue and I imagine that

Prime must have come up in your

conversations and I someone said that

the two guys who founded it alongside

Logan and KSI were like young kids

almost like they imply like they were

nobody's like they had no business in

getting into this industry and it has

just crushed it and I guess my mind is

like a billion dollars in sales that's

worth if your Prime that's worth like a

really high multiple because of how fast

it's growing that's worth billions of

dollars so you basically have created

billions and billions of dollars in

value off of a Creator it's mindboggling

did you learn anything interesting about

prime yeah so I I think some of that's

accurate and some of it's not so they

did do over a billion dollars by 1.3 1.5

billion and what's kind of like its

first full year you know it launched in

2022 so the 202 three numbers are the

First full year of of you know full

calendar year of business so that's

that's Bonkers right obviously that's

Bonkers no what what business does over

a billion dollars in Revenue in its

first year that's be crazy um they're

not kids so I think they're in their 20s

but they're not kids they are also not

like never done this before remember we

talked about those like status signals

of like uh the the green flags of when

you're young like video game player um

hacker of of popular thing another one

you know running your own Minecraft

server that's another one um one other

one is sneaker flipper so these guys

were sneaker flippers that's how they

kind of like that was their Road into

business was selling you know sneakers

then they created this uh kind of like

they did a couple things but then they

they ended up creating something called

Alani new which I don't know if you

heard about this but it's like kind of

this like Posh drink that like um it was

started with this Instagram Creator

she's not anywhere near the level of

like a Logan Paul or whatever U but they

started this thing they've done

Partnerships with Kim Kardashian and

others like they made Kim Aid like the

Kim Kardashian flavor thing Alani knew

they did before Prime like an energy

drink and a pre-workout supplement right

yeah but it's like for women and it's

like high-end it's like the you know

Equinox or whatever got it and it's uh

Alani new does over hundred million

dollars of profit per year so it's a

that itself is a almost billion dollar

revenue revenue generating things that's

that is that itself is probably a

multi-billion dollar company that they

built before Prime so these guys did

that they have this this hold code

called Congo Brands they don't want

people to know about them you go to

LinkedIn great picture you go to Congo

Brands not much story if anybody asks

who owns Prime they say Logan Paul and

KSI in reality these guys own 60% of

that company right Logan and KSI own you

know the sort of like 30 to 40% of that

company and so um that brand Prime is

going to be my guess is that that that

ends up being like a 20 billion dollar

brand it's

crazy you know that is gonna make Logan

Paul a multi-billionaire off of off of

uh Prime so you know Celsius you know

that energy drink yeah Celsius just sold

eight% to Pepsi for 550 million so

Celsius is valued at six

billion Prime is bigger than Celsius

it's going to be bigger than Celsius or

it already is bigger than Celsius and so

what an insane story and that guy Trey

uh you know Mr Beast Jimmy he was like I

call him like he's like I call that guy

every day he's like that guy is so

helpful to me with Feasta bbls he's like

I'm calling that guy all the time he is

so smart he's like he is so smart so

much smarter than everybody else in this

space it's insane and he's like I I am

just getting so much learning from that

guy and he's like that's why I like to

meet people that I can learn from

because I've seen how how much fat you

know he's like same thing for me he's

like if I wanted to if you took my

channel away I could rebuild right back

to where I am in three years he's like

that's how Trey is with

cpg and he's like I'm just trying to

find who that person is for all the

different fields he's like I want to

meet them yeah what's crazy is if you

Google Trey like his name like you

barely get anything there's no

interviews I I try I've tried hard to

find you know some him on YouTube or an

interview with him nothing that's insane

um last question all right so you did

this thing you know what we call that

lasagna I know it tell them why tell

them why we call this lasagna Sam what

is it you move in silent

moving silence like lasagna um all right

so you did this thing at worst it was

fun at best it was life-changing if it

is lifechanging how are you going to

change laser focus my friend uh in fact

during the thing uh you should have just

listened to me four years ago should

have listened to you then but the thing

is you don't really have the same level

of inspiration and motivation that Mr

Beast this is true and I'm not nearly as

successful as them if I had a few if I

had few zeros behind uh my bank account

or uh my my Instagram account maybe you

would have listened but it just it just

sucks you couldn't have listen to them

it's laser focus on content specifically

because uh you know one realization you

got to know who you are and you got to

know what you're into uh for me I think

I'm probably like a B+ entrepreneur but

I think I could be A+ in the content

game I think I it would be impossible

really for me to be A+ as an

entrepreneur I don't think I'm it's not

where I'm naturally as talented uh plus

I don't enjoy it enough to go that hard

as hard as you would want to to be at

that top tier but I do feel that way

about making content so that's what I'm

going to do I'm gonna try to build the

largest content brand or audience around

entrepreneurship so around people who

who are into the same [ __ ] we're into

right MFM has been awesome and it's like

the it's kind of shown that that can be

true but uh it's never been something

I'm laser focused on and I also don't

think podcast is the right vehicle to do

that so I'm going to do it off off of

podcasting because podcasting is not

viral which is like what you what you

want is to be able to spread your gospel

to as many people as possible the

problem with podcasting is podcasting is

like bottom of funnel it's like it's

like where people you know form a deep

relationship it's not where they meet

you do you get Envy so like when I

thought about I've thought about that as

well um I'm not into content creation as

much as you so that's not going to be

the path for me but I have used it as um

you know like a miniat

Logan Paul Prime thing very very very

Min miniature compared to them um do you

think that so for entrepreneurship that

sort of means that you're going to be a

B2B like uh you know sha to you're going

to sell something that businesses might

buy or something that like we'll call it

like the prosumer so like not like a

drink but maybe someone who buys

something for their job um do you think

that there's as many opportunities in

that space as there is creating a drink

or a makeup kit or or uh whatever other

consumer roles and also I'm not even

worried about that like that will exist

and uh it'll be what it'll be doesn't

really matter uh but yeah it does like

you know I don't think Tim Ferris when

he started you know four hour work week

or even his podcast would have been like

yeah and then what I'm gonna do is

invest in Uber and make a hundred

million like that's what happened but

it's not what you would have predicted

but of course how does he get into that

deal because he's Tim Ferris that's what

who people want to rope into things and

so you know getting into Shopify and and

Uber early on is how you made all the

money um you couldn't really connect

those dots at the beginning right it's

only something that later after the fact

you could see how that all connected

together and are you prepared to be a

38-year-old YouTuber hanging out with a

bunch of 22 year olds all the time while

you're wearing I didn't say I was to do

I

didn't do

YouTube Noah my good friend Noah Kagan

he uh you know he runs a really

successful business that's worth

hundreds of millions dollar so he's

successful but he um he has like a

YouTube channel and I always make fun of

him like dude you're a 42 Old YouTuber

you [ __ ] dork like you're hanging out

with all 22 year olds who like yoyo

still like what do you like grow up

Peter Pan uh and so that's what I'll be

making fun of you about uh so you could

go and like do all those dude we had you

and I had to do a photo shoot recently

because MFM they wanted to upload the

title or the the picture and in that

photo shoot we had to stand there and do

like 10 emotions they're like all right

act yeah thumbnail faces act like you're

someone just said something stupid and

you think they're full of it and like

inevitably every picture is just this

like you're you're

shocked and like we had to do these

things first of all I hated that I hated

that it was horrible dude there was one

where you had your head like this like

you're going to smack someone yeah they

were like you're angry and then I did a

[ __ ] slap uh hand thing I was like was

that I was like what are you doing yeah

and and then they had to like I just had

to hold up five four three so they could

like use my hands for different numbers

I hated that I hated doing that um so

we're going to be seeing that but I

can't like that's just not my DNA but

that um that's gonna be you now

congratulations it's hard for me to be a

little [ __ ] but I hope you enjoy it

yeah no it was just like you know like

you know a lot of the YouTubers um and

this is a good thing they're they're

actors they're they're performers

they're entertainers we sort of started

this just like hang out when we go to

places and people are like oh my gosh I

need your autograph oh can take a

picture I'll be like and this is Sam and

I'll introduce you too okay so don't

worry well it was just well you have a

little bit more of that acting DNA but

they they like you like performing a

little bit but they um these guys are

like hard they're they're you I mean

YouTubers are actors and so it's it's

you say YouTube I didn't say I'm going

do YouTube necessarily I know you didn't

say that but I'm I'm still going to make

fun of you for doing that don't let

reality get in the way of what I'm going

to mock you for uh can I tell you okay

so one of the things we did at this Camp

by the way is I'm not going to tell you

what was in it but I'll tell you what we

did so last year I was too afraid to

like structure it meaning last year I

was like yeah we're just gonna hang it's

GNA be cool it's G to be casual it's

gonna be great it's gonna be awesome

just hanging no problem just super cool

because I was like I don't want to be

the second grade teacher be like all

right everybody sit down you know give

me your sh like your bunny ears and like

let's dude in reality you need that you

need that we needed that and we needed

that and and one of the best things last

year was when somebody finally impromptu

was like Hey so do you guys want to do

like some intros or like an icebreaker

like who who are you guys and what what

do you do can we learn something from

each other so this year I arranged it

where I was like all right we're gonna

do these things called tiny talks that I

was like at night we're gonna have

people do kind of like a flash you know

five to 10 minute talk on their thing

because everybody in this room is world

class at something otherwise you

wouldn't be in this room so tell us what

your world class at and how you do it so

that we can kind of learn from it so it

was like you know Mr Beast does his

YouTube Master Class he's like here

here's my channel here's the analytics

he's like you know just logs in he's

screen sharing he's like so here's how

we think about this here's what I did

here's what worked here's what didn't

work here's this trick we do on our

thumbnails that makes this work better I

mean like you couldn't pay for this

right so he did that Joe gbia did one on

his first startup before Airbnb and kind

of like the lessons he learned there

read read the title and only give a one

sentence summary of uh the takeaway that

you had uh how I went from zero to 1.3

billion in real estate in 10 years um

The One sented summary is this guy has

an unfair advantage that lets him play

the game differently and I should just

give him my money to invest and that's

what I'm doing okay so like uh yeah

unfair advantages do exist and when you

have them just part you know press push

your push your chips into the table uh

all right next one why I bought 23 gas

stations and was it a good idea uh so

last year at the camp somebody shared

about why how they owned a you know 10

gas stations or something so one of the

guys went and bought 23 gas stations

after that and um funny story and

actually it probably was a good idea for

him because you know he had sold his

business and he needed something that

would give him a lot of depreciation in

year one a lot of bonus depreciation and

gas stations do do that so in that sense

it was a smart move but now he holds all

these assets that like he's going to

have to figure out if they were the

right thing on in the long term I think

there's different thing another guy did

a presentation on why Venture Capital

mostly sucks and why people play the

game totally wrong and he is a VC um so

I thought that was a great talk at the

end of it he did this thing called the

Mount Rushmore of death that I thought

was interesting he's like we were like

dude how did you even think of investing

in this one company that that took off

it sold for like three billion dollar

and he goes

well he's like I first was taking like a

thousand meetings a year like most VCS

do and they're just like so inundated

with data that they actually like lose

the way to think like so then I step

back and I was like okay I'm not going

to do just like constant inbound

meetings just worried about missing the

next big thing instead I'm gonna figure

out where would the next big thing live

and I'm GNA go find it so he did this

thing called the Mount Rushmore of death

which is like these four things cause

death more than anything else combined

right like these make up 80% of all the

reasons for death uh petera calls these

The Four Horsemen but the he did this

guy did Mount Rushmore and it's like

heart disease

diabetes cancer and and um dementia and

yeah like dementia Alzheimer so like

neuro neuro cognitive um degeneration

and he's like so then I just went and

looked for what's the best company uh in

biotech that attacks one of those four

in a way that I think is plausible to to

work and then he ended up finding a big

winner in that space I thought that was

kind of interesting um another guy he

goes my talks about the 3DS of B of

buying businesses death divorce and

distressed he's like you know the the

best opportunities come if you can buy a

business from somebody who died and the

kids don't want to inherit the business

from somebody who's going through a

divorce and they have to you know sell

their business or distressed you know

somebody took on too much risk and you

can basically go buy it for less than

the intrinsic value of the business and

so one guy there he had bought a

business he was looking at buying this

business he would have had to pay like

you know 1520 million for it um on top

of the inventory that they had and

instead he ended up own now he owns the

business for the cost of the inventory

that they own like he's like literally

like I just paid for the inventory and I

now own the whole business and he's like

you know and that was one of my supplier

so it cut my cogs in half so it's just

like these great you know what do what

does a great deal look like and you

really start to learn what does a great

deal look like so those talks I thought

were badass all right let's wrap up and

let me make one suggestion don't turn

this into a business this is perfect as

it is don't [ __ ] this a business Camp

MFM this is awesome of course not this

is perfect don't [ __ ] this up number two

do it again and number three keep it at

whatever size 20 I I would be bad at

picking because I would want everyone to

come that is so stressful but hopefully

you don't ruin this because this is

definitely a gem um I'm when we made the

list of people we would want to come the

list was

142 so you had to go from 142 to

inviting

15 that was terrible I was I had I'm I

don't regret my decision I you know I I

had to put family time in but I had

immense amount of after all of that you

didn't regret your decision no I don't

regret it at I don't regret it but but I

I I I have massive fomo I wish I was in

a position that it would have been that

I could have made it but uh I I'm I had

huge amount of fomos because Ramone and

Jack were giving me updates and Val and

Ben and Nick and I would just text

people like how's it going is it fun and

they would send me pictures so I sort of

got like 1% of you know ongoing updates

it sounded awesome everybody at the

thing was just they were just calling it

Sean's bachelor party they're like I'm

so happy to be at Sea's bachelor party

which is hilarious because I didn't have

a bachelor party but if I did this is

exactly what I would have wanted to do

it's basically group of guys who are all

a lot of fun uh tons of jokes play

basketball play poker talk business

that's like the ideal bachelor party so

I think maybe we should just rebranded

to that my annual bachelor party well no

keep it Camp FFM so I by default always

get an invite

no dude you blew us off this

year you know how it is you would have

done the same thing um and if it's

people were like where's Sam and I was

like oh you know he just had a baby

they're like wasn't that like three

months ago and I was like yeah and

they're like then it was two and a half

months ago it was two and a half months

ago and I made the commitment that the

first three I'm I'm at home um I got to

do it I got to do laser focus on that

baby I like it I appreciate that we you

know I was I actually got a I was

getting um

I was laying with her and I was like

shirtless and she was just in her diaper

and I was changing her diaper and she

[ __ ] all over me somehow as I was

getting a text from uh like Ramone being

like yeah dude now we're lifting weights

and doing all this stuff I was like oh

cool like uh let me wipe this poop off

of me real quick because she just the

poop just ran down my belly uh any tips

how to get diarrhea out

of dude is there a tiny talk about that

she literally puked on my face this week

cuz I was like holding her at my

shoulder and she threw up and I got

puked all over my face and I was like

reading these texts and like seeing Nick

puber do like a dexa scan and Joe G jump

in a lake and I'm like oh that's yeah we

had he has a dexa in his gym and we put

Nick on it and then we played a game

where everybody had to guess his body

fat percentage and then I was like yeah

this would get everybody canceled

nowadays this is like you know fat

shaming I pretty sure this is the

definition of f shaming but uh but he

loved it it was great yeah that's that's

baller I definitely uh wish I could have

been there um all right that was a good

episode that was a good recap all

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