⚡️ BYE! Kenapa Banyak Orang Meninggalkan ADOBE

Kepoin Tekno

26 Jun 202414:16

Summary

TLDRThe video script discusses the recent controversy surrounding Adobe, where users are increasingly dissatisfied with the company's practices. Adobe, once a dominant force in creative software, has faced backlash for its subscription model, hidden fees, and alleged misuse of user content for AI training. The Department of Justice is now pursuing legal action against Adobe for these practices, which has prompted many to switch to alternative software like Affinity, offering a significant discount in response to the situation.

Takeaways

📚 Adobe has faced controversy and legal action for alleged illegal practices and pressuring its users.
💼 Founded in 1982 by Charles Geschke and John Warnock, Adobe started as a page description language company and later expanded into consumer software with products like Photoshop and Illustrator.
🎨 Adobe's software suite became a standard in professional creative industries, similar to how Microsoft Office is for office documents.
🔒 In 2012, Adobe introduced the Creative Cloud subscription model, which eventually replaced the one-time purchase model in 2013.
📈 The subscription model significantly increased Adobe's revenue and profitability, with a substantial growth in subscribers and cash flow.
🤖 Adobe integrated AI features into its software and released Adobe Firefly, an AI image generator, in September 2023.
🚫 In June 2023, users were notified of a change in Adobe's terms of use, which included a clause allowing Adobe to access and analyze user content, leading to widespread dissatisfaction.
🔄 The controversy escalated as users felt coerced into agreeing to the new terms, with no option to opt-out without losing access to Adobe's software.
🔑 Adobe was accused of potentially using user content to train its AI models, raising concerns about privacy and the violation of non-disclosure agreements with clients.
🔄 Following the backlash, Adobe revised its terms to clarify that it does not use user content to train generative AI models unless explicitly submitted to Adobe Stock.
📉 The controversy led to many users switching to alternative software, with competitors like Affinity offering discounts to attract disgruntled Adobe users.

Q & A

What significant change did Adobe make in 2012 regarding its software distribution?
-In 2012, Adobe introduced Adobe Creative Cloud, a subscription-based service, as an alternative to its traditional one-time purchase software model.
Why did Adobe shift to a subscription-only model for its Creative Cloud in 2013?
-Adobe shifted to a subscription-only model for Creative Cloud in 2013 due to the high enthusiasm and adoption rate of the subscription service since its initial launch.
How did Adobe's revenue and user base grow after the introduction of the Creative Cloud subscription model?
-Adobe's revenue and user base grew significantly, with 1.4 million subscribers by the end of 2013, generating a revenue of $4.06 billion and a cash flow of $1.15 billion.
What controversy arose in June regarding Adobe's Terms of Use?
-In June, a controversy arose because Adobe's updated Terms of Use stated that Adobe could access and analyze user content without providing an option to opt-out, leading to concerns about privacy and content misuse.
What was the main concern of Adobe users regarding the new Terms of Use?
-The main concern was that Adobe could potentially use users' content to train its generative AI models, such as Adobe Firefly, without explicit consent.
How did Adobe respond to the controversy over its Terms of Use?
-Adobe revised its Terms of Use with clarifications and explanations to assure users that it would not use their content to train generative AI models unless explicitly submitted to Adobe Stock.
What actions did the Department of Justice take against Adobe in response to the controversy?
-The Department of Justice sued Adobe for illegal actions against its consumers, including conditioning users to subscribe to annual contracts that were paid monthly and making it difficult for users to cancel their subscriptions.
Why did some users face issues when trying to cancel their Adobe subscriptions?
-Users faced issues such as hidden early termination fees, confusing cancellation processes, and poor customer support experiences, which made it difficult for them to cancel their subscriptions without incurring additional costs.
What alternative software did users turn to after the Adobe controversy?
-Users began switching to alternative software like Affinity Photo, DaVinci Resolve, and Final Cut Pro, which offered different pricing models and features.
How did Affinity take advantage of the situation to attract Adobe users?
-Affinity offered a 50% discount on its software packages, allowing users to access all of their applications across various platforms at a competitive price.
What does the speaker suggest as a lesson for Adobe from this controversy?
-The speaker suggests that Adobe should learn to value its customers more and avoid aggressive practices that could alienate them, as users may switch to other software if they feel their concerns are not addressed.

Outlines

00:00

📈 Adobe's Dominance and Subscription Controversy

The first paragraph discusses Adobe's rise to dominance in professional creative software, beginning with its founding in 1982 by Charles Geschke and John Warnock. Initially offering a page description language called PostScript, Adobe expanded into consumer software with Illustrator in 1987, followed by Photoshop in 1990, and Premiere Pro in 1991. The company continued to grow through acquisitions, becoming a standard in professional publishing and creative industries. However, Adobe faced controversy in 2012 when it transitioned from a one-time purchase model to a subscription-based model with the introduction of Adobe Creative Cloud. This move was met with resistance as users felt forced into a subscription with no option to cancel without incurring significant fees, leading to legal action against Adobe for alleged illegal actions and coercion.

05:00

🤖 Adobe's AI Integration and User Content Access

The second paragraph delves into the controversy surrounding Adobe's updated terms of use, which granted Adobe broad access to users' content for operational and service improvement purposes. This raised concerns about the potential use of user content to train Adobe's AI models, such as Adobe Firefly, without explicit consent. The controversy escalated, leading to widespread user dissatisfaction and fears of violating NDAs with clients. In response to the backlash, Adobe revised its terms to clarify that it would not use user content to train AI models unless explicitly submitted to Adobe Stock. The company also faced accusations of hiding termination fees and making it difficult for users to cancel their subscriptions, further damaging its reputation.

10:02

🔄 Customer Reactions and Shift to Alternative Software

The third paragraph outlines the customer reactions to Adobe's subscription model and the subsequent controversy. Many users, feeling exploited and frustrated with the lack of transparency regarding termination fees and the complexity of the cancellation process, began to seek alternative software. Affinity, a competitor, capitalized on the situation by offering significant discounts on their software packages, attracting disgruntled Adobe users. The paragraph also touches on the strong ecosystem surrounding Adobe's software and the reluctance of some users to switch due to established workflows and the availability of add-ons and templates. Despite the controversy, Adobe's future appears bright due to its entrenched position in the creative industry, but the events serve as a lesson for Adobe to value its customers more and avoid overexploiting them.

Mindmap

Keywords

💡Adobe

Adobe is a multinational software company known for its creative software suites, such as Photoshop and Premiere Pro. In the video's narrative, it's portrayed as a company that has faced controversy due to its business practices, including a lawsuit for alleged illegal actions against its consumers.

💡Creative Cloud

Adobe Creative Cloud is a subscription service that offers access to Adobe's suite of software. The video discusses the transition from a one-time purchase model to a subscription-based model in 2012, which became the sole method of accessing Adobe software by 2013.

💡Perpetual License

A perpetual license refers to a software license that does not expire and allows the user to use the software indefinitely. The video mentions that Adobe moved away from this model, which had been the standard for many years, to a subscription model.

💡Subscription Model

The subscription model is a business approach where customers pay a recurring fee to use a product or service. Adobe's shift to this model in 2013 is highlighted in the video as a significant change that led to increased revenue for the company.

💡Term of Use

The term of use refers to the conditions under which a user is allowed to use a service or product. The video script discusses a controversial update to Adobe's term of use that gave the company access to user content, which led to widespread dissatisfaction.

💡Machine Learning

Machine learning is a subset of artificial intelligence that enables computers to learn from data without being explicitly programmed. The video mentions that Adobe uses machine learning to analyze user content, which raised privacy concerns among users.

💡Adobe Stock

Adobe Stock is a stock imagery service provided by Adobe. The video script refers to the Adobe Stock contributor agreement, which grants Adobe a license to use submitted content for operational purposes, including training generative AI models.

💡Early Termination Fee

An early termination fee is a penalty charged for ending a service contract before its term is complete. The video describes how Adobe's subscription service has an early termination fee, which was not clearly communicated to users, leading to legal issues.

💡Licensing

Licensing in the context of software refers to the permission granted to use the software under certain conditions. The video discusses Adobe's licensing terms, which have been a point of contention due to the company's alleged misuse of user content.

💡Creative Professional

A creative professional is someone who works in a creative field, such as graphic design, photography, or video editing. The video emphasizes that Adobe's software is widely used by creative professionals, making the company's actions particularly impactful on this community.

💡Alternative Software

Alternative software refers to other programs that can perform similar functions to a given software. The video script mentions that due to the controversy surrounding Adobe, many users are switching to alternative software like Affinity Photo and DaVinci Resolve.

Highlights

Adobe faced a difficult month with loyal users abandoning the company due to perceived illegal actions and pressure tactics.

Adobe was founded in 1982 by Charles Geschke and John Warnock, who could not have predicted its dominance in professional creative software.

Adobe's first product was the PostScript page description language, enabling precise computer-aided printing, which was crucial in desktop publishing.

Adobe entered consumer software with the release of Adobe Illustrator in 1987, followed by Photoshop in 1990 and the acquisition of Premiere Pro in 1991.

Adobe expanded by acquiring After Effects in 1994 and Macromedia in 2005, increasing its software offerings.

Adobe's software became widely used in schools, establishing it as the main software for students and eventually setting the standard in professional creative publishing.

Adobe Photoshop became the de facto standard for photo editing in the creative world, with other Adobe software lines also becoming essential tools.

Adobe began exploiting its dominance by transitioning from selling perpetual licenses to a subscription-based model with the introduction of Adobe Creative Cloud in 2012.

By 2013, Adobe made the Creative Cloud subscription model the only way to use its software, leading to a surge in subscribers and significant revenue growth.

Adobe's revenue grew exponentially from $1.4 billion in 2013 to $19.41 billion in 2023, with a 5x increase in cash flow in just 10 years.

In the era of AI, Adobe integrated AI features into its software suite and released the Adobe Firefly AI image generator in September 2023.

Controversy arose in June when Adobe users were notified of a change in terms of use, granting Adobe access to user content for operational and service improvement purposes.

Users were upset by the lack of an option to decline the new terms, feeling pressured to agree to Adobe accessing their content or lose access to the software.

Adobe was accused of using user content to train its generative AI models, such as Adobe Firefly, raising concerns about privacy and NDAs with clients.

In response to the backlash, Adobe revised its terms of use to clarify that it does not train AI models with user content unless specifically submitted to Adobe Stock.

Adobe faced legal action from the Department of Justice for alleged illegal actions against consumers, including conditioning subscription packages and making it difficult to cancel.

Adobe was criticized for its early termination fee and lack of transparency regarding its subscription contract terms and cancellation process.

Many disgruntled Adobe users switched to alternative software like Affinity, which offered discounts to attract new customers.

Despite the controversy, Adobe's strong ecosystem and user habits may ensure its continued dominance, but it serves as a lesson for Adobe to value its customers more.