Os 3 Marcos Essenciais para você Estruturar sua Mentoria da forma Correta

Bárbara Dias

21 Feb 202408:36

Summary

TLDRBarbara Dias, an expert in mentorship sales, outlines three key pillars for structuring a mentorship program in the digital space. She emphasizes the importance of positioning with a clear ideal client and value proposition, mastering sales and delivery by focusing on a niche. The second pillar involves product structuring with promises, deliverables, bonuses, pricing, and guarantees. Lastly, she discusses sales strategy, focusing on Instagram presence and a straightforward sales funnel tailored to the product being sold, advocating for simplicity and alignment with the client's needs.

Takeaways

🧑‍💼 **Positioning**: The first key step in structuring a mentorship program is positioning, which has two main pillars: identifying the ideal client and the value proposition.
👥 **Ideal Client**: It's crucial to define who the ideal client is, including their business turnover, the number of employees, and their current pain points and desires.
💡 **Specialization**: By specializing in a niche, you reinforce your authority and can charge more, as you become a reference for that specific audience.
💼 **Mastering Sales**: Selling to the same client profile and delivering to them helps in mastering the sales and delivery process, identifying and correcting mistakes.
📈 **Value Proposition**: Clarify what you will deliver to the client, the transformation you will bring, and avoid trying to solve all their problems at once.
📦 **Product Structure**: The product should be structured around five pillars: promise, deliverables, bonuses, price, and guarantee, each with its own characteristics.
📝 **Promise**: The promise of mentorship should be specific and focused on the support you will provide, not trying to solve everything for the client.
🎓 **Deliverables**: Clearly define what you will deliver, including the duration of support, meetings, and materials provided.
🎁 **Bonuses**: Offer few but extremely valuable bonuses to make them seem more appealing and useful to the client.
💰 **Pricing**: Align the price with the ideal client, ensuring it reflects the value of your expertise and experience.
🛡️ **Guarantee**: Use guarantees to accelerate the client's decision-making process and build trust in your mentorship program.
📈 **Sales Strategy**: Develop a sales strategy that includes structuring your Instagram presence to generate immediate authority and a sales funnel that is simple, consultative, and tailored to your market.
📱 **Instagram Strategy**: Use Instagram to establish authority and attract clients by showcasing your expertise and the results you've achieved for others.
🔗 **Sales Funnel**: Create a sales funnel that is simple, does not require a large team or high investment, and is adapted to your business model and market.

Q & A

What are the three main pillars for structuring a mentorship program according to Bárbara Dias?
-The three main pillars are positioning, product structuring, and sales strategy. Positioning involves defining the ideal client and value proposition. Product structuring includes the promise, deliverables, bonuses, price, and guarantee. Sales strategy encompasses how to market and sell the mentorship program effectively.
Why is it important to define the ideal client for a mentorship program?
-Defining the ideal client is crucial because it helps to focus the mentorship program on a specific target audience, making it more effective and allowing the mentor to become a reference in their niche. It also aids in mastering the sales and delivery process by identifying common mistakes and correcting them.
What is the significance of a value proposition in a mentorship program?
-A clear value proposition is essential because it outlines what the mentor will deliver to the client, the transformation they will undergo, and which specific issues within the client's business or profession the mentor will address. It helps in establishing authority and credibility in the market.
What should be the focus of the deliverables in a mentorship program?
-The deliverables should be specific, actionable, and tailored to the needs of the ideal client. They should include the duration of the mentorship, the number of meetings, and the materials provided. It's recommended to start with individual mentorship to ensure personalized attention and direct learning.
Why should the bonuses in a mentorship program be few and extremely valuable?
-Few and extremely valuable bonuses ensure that they are perceived as significant and useful by the client. Overloading the program with numerous bonuses can dilute their perceived value and may lead to client overwhelm rather than appreciation.
How should the price of a mentorship program be determined?
-The price should be aligned with the ideal client's profile and the value they will receive. It's important not to undervalue the mentorship, as a lower price might be perceived as a sign of lower quality or expertise.
What is the role of a guarantee in the sales process of a mentorship program?
-A guarantee can help accelerate the client's decision-making process by reducing the perceived risk. It should be structured in a way that it provides confidence to the client in the value and effectiveness of the mentorship program.
How should the Instagram strategy be structured for selling a mentorship program?
-The Instagram strategy should immediately establish authority and credibility. It should convey that the mentor has the expertise to solve the client's problems and has a proven track record of delivering results.
What is the importance of a sales funnel in the context of a mentorship program?
-A sales funnel outlines the customer journey from the initial awareness to the final purchase. It should be simple, not requiring a large team or high investments, and should be tailored to the specific market and business model.
What is the recommended approach for testing the mentorship methodology before full-scale implementation?
-It is recommended to start with individual mentorship in a smaller scale to test and validate the methodology. This allows for identifying and correcting errors and mastering the teaching process before scaling up.
How can one get a personalized analysis of their mentorship program structure from Bárbara Dias and her team?
-Bárbara Dias and her team occasionally offer individual slots for a personalized analysis of mentorship program structures. Interested individuals can apply for a diagnostic session, which is around 30 minutes long, by clicking on the link provided in the video description.

Outlines

00:00

📚 Structuring Your First Digital Mentorship Program

Barbara Dias, a mentorships sales expert, introduces three key pillars for structuring a mentorship program: positioning, product structuring, and sales strategy. Positioning involves defining the ideal client and value proposition. The ideal client is an entrepreneur with specific monthly revenue and needs, which helps in tailoring the mentorship to their level of consciousness and desires. The value proposition should be clear about the transformation and specific outcomes the client will achieve. Product structuring is divided into five pillars: promise, deliverables, bonuses, price, and guarantee. Each pillar has its characteristics, such as a specific promise for mentorship and valuable, limited bonuses. The price must align with the ideal client's expectations, and a guarantee can help accelerate the client's decision-making process.

05:02

🚀 Sales Strategy for Digital Mentorship

The second part of the script focuses on the sales strategy for digital mentorship. It emphasizes the importance of understanding the ideal client and value proposition before diving into sales tactics. The speaker discusses the need for an authoritative Instagram presence that immediately establishes trust and expertise. Specific types of posts are suggested to build this authority. The sales funnel is the next pillar, detailing the customer journey from initial contact to purchase. It's crucial to keep the funnel simple, cost-effective, and team-independent, especially at the start. The script warns against making the funnel too complex and stresses the importance of a consultative selling approach for high-ticket products. The video concludes with an offer for a personalized mentorship structure analysis and encourages viewers to subscribe, like, comment, and share the content for further engagement.

Mindmap

Keywords

💡Mentorship Program

A mentorship program is a structured initiative where an experienced individual guides and supports the development of another person's skills and knowledge. In the video, the theme revolves around structuring a mentorship program in the digital space, emphasizing the importance of clear positioning, product structuring, and sales strategy to ensure its effectiveness.

💡Positioning

Positioning in the context of the video refers to the strategic placement of a mentorship program in the market to occupy a distinct and desirable space in the minds of the target audience. It involves defining the ideal client and the value proposition, which are crucial for establishing the program's authority and relevance.

💡Ideal Client

The ideal client is a specific type of person the mentorship program aims to serve. The script mentions defining the ideal client by their income level, business size, and current challenges, which helps in tailoring the program to meet their needs effectively and enhancing the mentor's authority in a specific niche.

💡Value Proposition

A value proposition is a statement that communicates the unique value a mentorship program offers to its clients. The video emphasizes the importance of being clear about what the program will deliver and the transformation it aims to bring about in the client's business or professional life.

💡Product Structuring

Product structuring involves defining what the mentorship program will include, such as the format, duration, and materials provided. The video breaks this down into five pillars: promise, deliverables, bonuses, pricing, and guarantee, each playing a role in shaping the client's perception of value.

💡Promise

The promise of a mentorship program is a specific commitment to the client regarding what they will achieve or learn. The video script advises focusing on the guidance and support provided rather than trying to solve all of the client's problems at once.

💡Deliverables

Deliverables are the tangible outcomes or materials that a client can expect from the mentorship program. The script suggests starting with individual mentorship to provide hands-on experience and create a teaching methodology tailored to the client's needs.

💡Bonuses

Bonuses are additional benefits given to clients beyond the core offerings of the mentorship program. The video advises that bonuses should be few but highly valuable to be perceived as a significant added value rather than overwhelming the client with too many options.

💡Pricing

Pricing refers to the cost of the mentorship program. The script warns against undervaluing the program by setting a low price, as this may deter potential clients who associate higher prices with higher quality and expertise.

💡Guarantee

A guarantee is a form of assurance offered to clients that their investment in the mentorship program will yield results. The video mentions using guarantees to accelerate the client's decision-making process by reducing perceived risk.

💡Sales Strategy

Sales strategy outlines how the mentorship program will be marketed and sold to clients. The video discusses the importance of aligning the sales approach with the nature of the product, emphasizing the need for a consultative sales process for higher-ticket items.

💡Instagram Strategy

The Instagram strategy refers to the use of the social media platform to build authority and attract potential clients to the mentorship program. The video suggests creating content that immediately establishes the mentor as an authority and using specific posts to reinforce this perception.

💡Sales Funnel

A sales funnel is the process that leads a potential client from initial awareness to the point of purchase. The video emphasizes the need for a simple, cost-effective, and team-independent sales funnel that is tailored to the specific market and business model.

Highlights

Introduction to the three key pillars for structuring a mentorship program in the digital realm.

The importance of positioning with two main pillars: ideal client and value proposition.

Defining the ideal client in terms of their business turnover and the different needs at various stages.

Clarity on the client's monthly turnover, number of employees, and their current state of consciousness.

Being seen as a reference by targeting a specific audience and charging higher prices for expertise.

Mastering sales and delivery by specializing in a niche and identifying common mistakes to correct them.

The concept of value proposition and the need for clarity on what will be delivered to the client.

Avoiding the common mistake of trying to solve everyone's problems with high-ticket items.

Focusing on specific areas within the client's business or profession to provide transformation.

The second pillar of mentorship structuring: the product's format and its five key components.

The specifics of a mentorship promise, emphasizing personalized guidance rather than a pre-recorded course.

Deliverables in mentorship, including the duration of guidance, meetings, and materials provided.

The recommendation to start with individual mentorship to directly address and correct client mistakes.

The importance of bonuses in mentorship, being few but extremely valuable to the client.

Aligning the product's price with the ideal client and the common mistake of underpricing.

The significance of a guarantee in mentorship to accelerate the client's decision-making process.

The final pillar: sales strategy, including structuring Instagram and the sales funnel.

Creating immediate authority on Instagram to attract clients and showcase expertise.

The sales funnel's path from initial client contact to purchase and the importance of simplicity.

Adapting the sales funnel to the specific market and business model for higher ticket products.

The offer of a personalized mentorship structure analysis by the speaker and her team.

Invitation for viewers to apply for a personalized mentorship structure analysis and the process involved.

Encouragement for viewers to subscribe, like, comment, and share the content for further insights.