If I Wanted to Grow An Audience in 2024, I'd Do This

Summary

In this insightful video, the speaker, drawing from six years of experience, shares expert advice on growing an online audience from scratch. They discuss the importance of identifying a niche, understanding the target audience, and providing value. The speaker emphasizes the strategy of 'viral replication' to create successful content, and the concept of the '10% Edge' to guide the audience. They also delve into the systematic approach to content creation, the necessity of patience and consistency, and the evolution of a content pipeline from a solo endeavor to a team-based operation, highlighting the power of systems, processes, and repurposing content across platforms.

Takeaways

• 📈 Start with a Niche: Focus on a specific target audience and the value you can provide them, combining the 'Target' and 'Value' to define your niche.
• 🔍 Viral Replication: Learn from successful content by copying the title and thumbnail of viral pieces and creating your own version to leverage their success.
• 🎓 Leverage Your Expertise: Use your personal experience and knowledge to create content that adds value to a very specific audience, like teaching med school applicants based on your own experience.
• 📚 The 10% Edge: Be a guide for an audience that is 10% behind you, illuminating the path for those you can genuinely help.
• 📝 Document, Don't Create: Share your personal processes and systems, like study techniques, as content, rather than trying to be a general guru.
• 🔑 Productivity Focus: Identify a key area, like productivity, and build your brand around it, becoming a go-to source for that topic.
• 🎨 Packaging Matters: Invest time in creating compelling titles and thumbnails to ensure viewers click on and watch your content.
• 🔄 Systemize Content Creation: Treat content creation as a systematic process with defined structures and processes, rather than relying solely on creativity.
• 🎼 Use Royalty-Free Music: Utilize platforms like Epidemic Sound for high-quality, copyright-safe music for your videos.
• 🔗 Affiliate Marketing: Explore affiliate income as a revenue stream, leveraging products and services you genuinely use and recommend.
• 🚀 Consistency is Key: Commit to a long-term plan, like posting weekly for two years, to see significant growth in your audience.
• 🛠 Build Systems for Scalability: Develop systems and delegate tasks to avoid burnout and scale your content creation effectively.
• 🌐 Repurposing Content: Maximize the value of your content by repurposing it for various social media platforms to reach a wider audience.

Q & A

What is the main topic of the video?

The main topic of the video is sharing advice on how to grow an online audience from scratch, based on the speaker's 6 years of experience with growing their YouTube audience to over 6 million followers.

What does the speaker mean by 'Niche' in the context of building an online audience?

In the context of building an online audience, 'Niche' refers to a specific target audience and the value they are seeking. It's about identifying who you want to reach and what kind of content will be valuable to them.

What is the technique of 'viral replication' as mentioned in the video?

The technique of 'viral replication' involves copying the title and thumbnail of a piece of content that has already proven successful, and then creating your own version of that content in a unique way, without plagiarizing the original.

How did the speaker initially start making niche videos?

The speaker initially started making niche videos by teaching people how to get into medical school in the UK for specific universities like Oxford, Cambridge, Imperial, and UCL, leveraging their own experience as a medical student at Cambridge.

What is the concept of the '10% Edge' as introduced by Amy Porterfield?

The '10% Edge' concept by Amy Porterfield refers to the idea of being a guide for an audience that is 10% behind you in a certain area. You can illuminate the path for them because you are slightly ahead, rather than trying to be a guru who knows everything.

How did the speaker transition from making niche videos to becoming known for productivity?

The speaker transitioned by first focusing on their niche audience and providing value in that area. As they gained trust and their audience grew, they started to receive questions about productivity. This led them to expand their content to include productivity tips, eventually becoming known for it.

What is the importance of the title and thumbnail in YouTube video packaging?

The title and thumbnail are crucial in YouTube video packaging because they are the first things potential viewers see. If they are not compelling, viewers may not click on the video, regardless of the content's quality.

What does the speaker suggest for systemizing video content creation?

The speaker suggests treating video content creation like a systematic process, with defined steps for idea generation, writing, filming, editing, and publishing. This approach reduces reliance on 'creative energy' and increases consistency and efficiency.

How does the speaker describe the role of music in their videos, and who provides it?

The speaker describes music as an important element in their videos, provided by Epidemic Sound. They offer a large library of royalty-free music that can be used without the risk of copyright strikes, enhancing the production quality of the videos.

What is the main strategy for consistency in content creation according to the speaker?

The main strategy for consistency in content creation, as per the speaker, is setting input goals that are within one's control, such as committing to creating and sharing content regularly, and focusing on the process rather than the outcome.

How does the speaker approach the idea of systemization and delegation in their content creation process?

The speaker approaches systemization and delegation by creating a content pipeline with defined processes for each step of content creation. They delegate tasks to a team, allowing them to focus on their strengths while the team handles other aspects of the process.