Stanley Lifestyles IPO | क्या है कंपनी का Price Band? आईपीओ पर विस्तार से जानें कंपनी के MD से IPO

CNBC Awaaz.

21 Jun 202409:47

Summary

TLDRThe video script discusses the recent turmoil in the IPO market and features the management of Stanley Lifestyle, a company specializing in luxury furniture. The company's IPO is open until the 25th, with a price band of 351 to 3369 per share, aiming to raise 5537 crores. The script delves into the company's expansion plans, current market presence, and its focus on profitability and organic growth. It also touches on the competitive landscape, the company's strategy in the premium housing and furniture market, and its future growth projections, including plans to open 100-110 stores in the next three years.

Takeaways

📈 The IPO of Standley Lifestyle, a company that makes luxury furniture, is currently open and will be until the 25th, with an investment opportunity for interested parties.
💼 The company's management, including its MD Sunil Suresh, is discussing the IPO and the company's plans for expansion and growth in the market.
🏷️ The price band for the IPO is set between 351 and 3369 per share, with the company looking to raise a total of 5537 crores.
📊 Standley Lifestyle is targeting the premium furniture market and has a strong market share in Karnataka, indicating a solid presence in a key region.
🛋️ The company has 63 stores across the country as of the current date and aims to expand its retail presence, particularly in the home market of Bengaluru.
📉 The company has a plan for retail expansion, aiming to grow to about 20 stores in Bengaluru and capture close to 40% of the market share.
🌐 Standley Lifestyle is focusing on organic growth and has been in the business for over 28 years, understanding the trends and customer preferences in the furniture industry.
💡 The company's approach to growth is strategic, targeting major metropolitan areas for store expansion and focusing on premium housing segments.
🏢 The company's business model is asset-light, with a focus on being a 100% cash-and-carry company, ensuring no inventory pressure and a strong financial position.
📈 The company is seeing a surge in demand post-COVID, particularly in the furniture and interior segment, as people are traveling and investing in home improvement.
📊 The last fiscal has seen an increase in revenue, and the company is expected to continue its growth trajectory, with a focus on better inventory management and market understanding.

Q & A

What is the price band for the IPO of Stanley Lifestyles?
-The price band for the IPO of Stanley Lifestyles is between 351 to 369 INR per share.
How much capital is Stanley Lifestyles aiming to raise with this IPO?
-Stanley Lifestyles aims to raise a total of 5537 crore INR with this IPO.
What is the primary business of Stanley Lifestyles?
-Stanley Lifestyles is primarily in the business of premium and luxury furniture.
How many stores does Stanley Lifestyles currently have across India?
-Stanley Lifestyles currently has 63 stores across India.
What market share does Stanley Lifestyles hold in its home market of Bangalore?
-Stanley Lifestyles holds close to a 40% market share in Bangalore.
What is the company's strategy for future expansion?
-Stanley Lifestyles plans to expand its retail presence in major metros and open more stores, focusing on locations with high growth potential.
Who are the main competitors of Stanley Lifestyles in the luxury furniture market?
-The main competitors are imported furniture brands from countries like China, Malaysia, and Vietnam, as well as European brands and bespoke manufacturers.
What percentage of Stanley Lifestyles' stores are less than two years old?
-More than 60% of Stanley Lifestyles' stores are less than two years old.
How does Stanley Lifestyles ensure the profitability of its stores?
-Stanley Lifestyles focuses on securing the right retail spaces, maintaining a strong partner network, and growing organically to ensure store profitability.
What kind of market demand is driving the growth of Stanley Lifestyles?
-The demand for branded and premium furniture is increasing with the expansion of luxury and premium housing in major metros.
What is the range of investment for opening a new store for Stanley Lifestyles?
-The company has not specified the exact investment range but emphasized a careful selection process based on market readiness and ideal locations.
How does Stanley Lifestyles plan to manage inventory delays from the housing market?
-Stanley Lifestyles anticipates better inventory coming to the market as the residential housing market recovers from delays caused by the COVID-19 pandemic.

Outlines

00:00

📈 IPO Launch and Business Expansion Plans

The script introduces the recent turmoil in the IPO market and the management of Standley Lifestyle, a company specializing in luxury furniture. The company's IPO is open for investment until the 25th, with a price band of 351 to 3369 per share, aiming to raise a total of 55.37 billion. The company is based in Karnataka and has a strong market share in the premium furniture business. The MD, Sunil Suresh, discusses the company's plans for growth, including retail expansion in major metros like Bengaluru, with 63 stores across the country and a target of capturing a significant market share. The focus is on organic growth, profitability, and maintaining a strong brand presence. The script also mentions the challenges of securing retail space and the company's strategy to overcome them.

05:02

🏢 Strategic Market Positioning and Future Goals

This paragraph delves into the company's strategic approach to the premium housing and furniture market, emphasizing the increasing demand for branded furniture. The company aims to offer apartments ranging from 10 to 30 crores, targeting different market segments without compromising on quality or design. With a competitive edge in design and closeness to the market, the company has been in the business for over 28 years and understands Indian consumer preferences well. The script outlines the company's vision for the next three years, which includes expanding to about 100-110 stores, and the importance of having a strong partnership with franchisees. The company is also cautious about maintaining a 100% cash and carry business model to avoid any financial pressure. The discussion concludes with the company's revenue growth in the last fiscal year and expectations for the market post-COVID, with a focus on the furniture and travel sectors.

Mindmap

Keywords

💡IPO

An Initial Public Offering (IPO) is the first sale of stock by a company to the public. In the script, the IPO of the furniture company 'Standley Life Styles' is discussed, indicating that they are opening up for public investment until the 25th, which is a key event for potential investors interested in the company's growth.

💡Price Band

A price band refers to the range within which the price of a company's stock is expected to be listed during its IPO. The script mentions the price band for Standley Life Styles' IPO as being between 351 and 3369 per share, which sets the expectations for the stock's initial market value.

💡Furniture Business

The term 'furniture business' refers to the industry involved in the manufacturing and selling of furniture. The video script discusses Standley Life Styles' involvement in the premium furniture market, highlighting their focus on quality and design in their products.

💡Retail Expansion

Retail expansion refers to the process of increasing the number of retail outlets or stores a company operates. The script talks about the company's plans for retail expansion, with a current count of 63 stores across the country and ambitions to grow further, especially in the premium housing segment.

💡Market Share

Market share is the portion of the total market for a particular product or service that a company captures. The script indicates that the company has a good market share in Karnataka, which is an important metric for understanding their competitive position.

💡Investors

Investors are individuals or entities that put money into financial assets with the expectation of generating a profit. The script mentions that the company has received interest from investors, with 161 crores being reserved by them, showing the demand for the IPO.

💡Promoter Group

The promoter group in a company refers to the original founders or the group of individuals who have a controlling interest in the company. The script inquires about the promoter group's intentions regarding stock offload in the IPO, which is crucial information for understanding the company's ownership structure.

💡Growth Strategy

A growth strategy outlines how a company plans to increase its size, revenue, or market share. The script discusses the company's growth strategy, which includes expanding in major metros and focusing on premium housing, indicating a targeted approach to market development.

💡Profitability

Profitability refers to the ability of a company to generate profit. The script highlights that the company has been profitable for over 10 years, which is a key indicator of its financial health and a positive signal for potential investors.

💡Organic Growth

Organic growth is the increase in a company's revenue or market share due to its existing operations, as opposed to growth achieved through mergers or acquisitions. The script mentions the company's focus on organic growth, suggesting a sustainable and internally driven expansion plan.

💡Market Demand

Market demand refers to the quantity of a product or service that consumers are willing and able to buy at a given price. The script discusses the post-COVID surge in demand for furniture and interior decor, indicating a favorable market condition for the company.

💡Competition

Competition in a market refers to the rivalry among sellers trying to attract and retain customers. The script touches on the competition in the furniture market, mentioning both bespoke brands and imported furniture, which provides context for the company's positioning and challenges.

💡Manufacturing

Manufacturing is the process of converting raw materials into finished goods through industrial processes. The script mentions the company's manufacturing capabilities, emphasizing the strength of their in-house design and production, which is a key differentiator in the market.

💡Inventory

Inventory refers to the stock of goods that a company holds for sale in the ordinary course of business. The script discusses the impact of the COVID pandemic on inventory levels, with a mention of a potential shortage due to delayed deliveries by builders, which is a critical factor for the company's operations.

Highlights

Standley Lifestyle's IPO is currently open and will be available until the 25th.

The price band for the IPO is between 351 and 3369 per share.

The company is raising a total of 5537 crores through this issue.

Standley Lifestyle is a major player in the premium furniture market.

The company has a strong market presence in Karnataka.

MD Sunil Suresh discusses the company's expansion plans for the future.

The company aims to expand its retail presence in major metro cities.

Standley has 63 stores across the country as of today.

The company is focusing on organic growth and not in a hurry to scale up.

They are targeting the premium and super-premium real estate market.

The company has a competitive advantage due to its proximity to the market and strong design capabilities.

Standley has been in the business for over 28 years and understands customer preferences well.

The company is looking to open about 100-110 stores in the next three years.

Standley is targeting growth in the organized retail segment of the furniture market.

The company is focusing on a 100% cash-and-carry model to avoid any financial pressure.

Standley is planning to open 25-30 stores and is signing up for dependent on market knowledge.

The company has seen an increase in demand after the COVID pandemic for furniture and interior decor.

Standley is expecting better inventory management in the coming quarters.

The company's revenue in the last fiscal has shown an upward trend.