It’s Official: SmartBoom is over.

Summary

The Smart Boom saga is a dramatic rollercoaster, from the overwhelming success of the BL series 'Top Form' to the bitter fallout between agencies and the actors involved. What started as a highly praised partnership soon spiraled into a public mess, with conflicting statements, legal battles, and emotional turmoil for the actors. Amid agency drama and contract disputes, both Smart and Boom are caught in the crossfire, with fans left heartbroken. Despite the chaos, there’s a glimmer of hope for future collaborations, but the question remains: will Smart Boom ever return as the iconic duo?

Takeaways

• 😀 Top Form's immense success, similar to past viral BL hits like Kin Porsche and CutiePie, led to both rapid popularity and intense behind-the-scenes conflict.
• 😀 The initial co-management deal between Grand Ivory Records and Image Future Thailand for Smart Boom was disrupted, starting the agency tug-of-war.
• 😀 The major conflict ignited when Grand Ivory Records declared they were now the sole managers of Smart, pulling him out of the joint management ecosystem for Top Form.
• 😀 Headliner Thailand and WTV responded strongly to Grand Ivory's move, asserting that the co-management contract was still valid and threatening legal action for breaching the contract.
• 😀 The public fallout deepened when Headliner blamed Smart for rejecting all joint activities, hinting that the duo’s split was a result of his refusal to cooperate.
• 😀 Grand Ivory struck back with a lengthy statement accusing Headliner of professional misconduct, withholding Smart’s information, and claiming they never intended to break Smart Boom.
• 😀 Both agencies tried to win over the public by appealing to fans, framing themselves as either the underdog or the aggrieved party in the contract dispute.
• 😀 Fans were emotionally impacted by the events, as both Smart and Boom were caught in the middle, with their public appearances showcasing their strain and heartbreak.
• 😀 Smart, in a tearful live stream, confirmed that Smart Boom would continue working together until the year’s end, despite earlier statements suggesting the duo was over.
• 😀 Ultimately, Grand Ivory attempted one last PR push, reasserting their legal stance, emphasizing the value of the partnership, and seeking to repair their image by apologizing for communication issues.
• 😀 The saga highlights the human side of the conflict—how the agencies’ battles affected the careers and personal well-being of Smart and Boom, both of whom deserved better than the industry's business side.

Q & A

What sparked the fallout between Smart and his agencies?

The fallout began when Grand Ivory Records, Smart's management company, announced on May 12th, 2025, that it would be the sole representative for Smart, ending its co-management agreement with Image Future Thailand, which had been managing Smart alongside Grand Ivory for the 'Top Form' series. This move created a rift and led to a series of escalating tensions between the involved parties.

How did the agencies respond to the announcement by Grand Ivory Records?

Image Future Thailand (Headliner) and We TV responded by asserting that Grand Ivory's announcement was made without mutual consent and was legally invalid. They reaffirmed their commitment to the 'Top Form' series and emphasized the importance of Smart's ongoing involvement with the project.

What was the significance of the statement made by Taillight TV on May 17th?

Taillight TV's statement on May 17th made it clear that they considered Smart Boom's partnership over. They accused Grand Ivory Records of breaching the co-management agreement by negotiating Smart's solo activities without consulting them. They also criticized Smart for refusing to participate in joint activities after May 12th, including a live stream and fan meetings.

Why did fans become frustrated with the Smart Boom situation?

Fans were frustrated because they saw the drama as an unnecessary public battle between agencies that was tearing apart the Smart Boom duo, which they had supported passionately. Fans felt that the agencies were prioritizing their own interests over the well-being of the actors and the chemistry fans loved.

What were the key accusations made by Grand Ivory Records against Taillight TV?

Grand Ivory Records accused Taillight TV of withholding Smart’s social media accounts and financial information, forcing Smart to work while sick, and pressuring him to sign waivers that he wouldn't hold anyone accountable if he couldn't perform. They also claimed that they were not informed about joint activities, which led to cancellations.

How did Grand Ivory Records attempt to reframe the narrative in their favor?

Grand Ivory Records attempted to portray themselves as the victims of mismanagement by Taillight and We TV, emphasizing that they never tried to break up Smart Boom but were simply asking for proper documentation and coordination. They also painted the situation as a corporate struggle, positioning themselves as the 'small agency' up against a bigger, more powerful entity.

What was the emotional turning point in the Smart Boom saga?

The emotional turning point came when both Smart and Boom appeared together at a scheduled event, visibly distressed, with their chemistry and bond strained by the agency conflict. This moment humanized the situation and showed how much the drama was affecting the actors, making it harder for fans to watch.

How did Smart address the situation during his Instagram live session?

In a tearful Instagram live session, Smart directly addressed his fans, confirming that Smart Boom would continue working together until the end of the year despite earlier statements that suggested their partnership was over. Smart expressed his frustration with the situation and reassured fans that his feelings for them were genuine.

What was the final statement released by Grand Ivory Records on June 15th?

Grand Ivory's final statement on June 15th attempted to repair their image by clarifying that the temporary co-management arrangement with Taillight TV for the sake of 'Top Form' was always meant to be short-term. They reiterated that Smart Boom was never their long-term plan and that they followed legal processes in ending the agreement. They also hinted at a behind-the-scenes settlement that could allow for Smart Boom to continue in some limited form.

What is the overall impact of the Smart Boom saga on the BL industry?

The Smart Boom saga highlights the power dynamics within the BL industry, especially how the business side of entertainment can sometimes overshadow the actors' careers and personal well-being. The situation has created a divide among fans, with some supporting the agencies and others rallying behind Smart and Boom. Ultimately, it underscores the importance of agency transparency, actor autonomy, and fan loyalty in the modern entertainment industry.