Fake Discounts are on the rise | Keerthi History
Summary
TLDRThis video script discusses the convenience of online shopping and the evolution of e-commerce in India, highlighting the ease of access to a wide range of products. However, it warns of the deceptive practice of fake discounts, where products may be marked up before a sale to create an illusion of savings. The script introduces the 'BK' app as a solution to check price histories and compare prices across platforms, ensuring consumers get the best deals. It emphasizes the importance of being a smart shopper and not falling for these marketing tactics, providing a step-by-step guide on how to use the app to save money on online purchases.
Takeaways
- 🛍️ Online shopping has revolutionized the traditional shopping experience, making it easier and more accessible.
- 📱 The speaker uses three e-commerce apps for different categories of products and highlights the convenience of mobile shopping.
- 💄 The availability of online shopping allows access to products that might not be locally available, such as a specific brand of lipstick.
- 🎉 The script mentions various types of discounts and sales, indicating the prevalence of promotional offers in e-commerce.
- 👀 The importance of checking the price history of products is emphasized to avoid falling for fake discounts.
- 🔍 The BK app is introduced as a tool to check price history and compare prices across e-commerce platforms like Amazon and Flipkart.
- 📉 The script provides an example of a significant price difference for a Samsung Galaxy Note 8 on different platforms and its price fluctuation over time.
- 🚫 It warns about the practice of fake discounts where sellers increase prices before sales to offer seemingly large discounts.
- 💰 A UK-based brand, boohoo, is mentioned as an example of a company settling a lawsuit for fake discounts, illustrating the seriousness of the issue.
- 📊 Statistics are cited to show that a significant number of people believe they are saving money during sales, but many deals may not actually be discounts.
- 🛒 The speaker advises using the BK app to be a smart shopper and to avoid wasting money on fake discounts, providing instructions on how to install and use the app.
Q & A
What are the three types of e-commerce apps mentioned in the script?
-The script mentions three types of e-commerce apps: one for dresses, one for household things, and one for makeup items.
What changes have occurred in the way people shop due to online platforms?
-Shopping has transitioned from a social celebration to a personal and convenient activity that can be done with just a few clicks on a phone, allowing people to buy a wide range of products from toothpaste to TVs and ACs.
How has online shopping impacted the accessibility of products?
-Online shopping has made products much more accessible, enabling people to purchase items that may not be available locally, such as a Mac lipstick, without having to travel to specific cities.
What is the issue of fake discounts discussed in the script?
-The script talks about the issue of fake discounts where sellers may increase the price of a product before a sale to make it appear as though a significant discount is being offered, even though the sale price might be higher than the product's original price.
What is the role of the app BK in addressing the issue of fake discounts?
-BK is an app that allows users to check the price history of a product and compare prices across e-commerce platforms like Amazon and Flipkart, helping them to identify genuine discounts and avoid falling for fake discounts.
What was the outcome of the lawsuit against the UK-based fast fashion brand Boohoo regarding fake discounts?
-Boohoo agreed to pay $197 million to settle the lawsuit, which means that 9.4 million US customers who bought from Boohoo under the impression of fake discounts would be eligible for a payout.
According to the script, what percentage of people believe they are saving money while buying things on offer?
-The script states that almost 71% of people believe they are saving money when buying things on offer.
What is the claim made by Lisa Matten wheny Basset regarding Black Friday deals in 2022?
-Lisa Matten wheny Basset, a manager at a price comparison site, claims that one in ten deals on Black Friday in 2022 was fake, and 25% of the products were more expensive during sales than on normal days.
How can users get the product price information without exiting Amazon or Flipkart apps using the BK app?
-After installing the BK app, users can open Amazon or Flipkart, search for any product, click on share, find the BK icon, and click on it. This will display the product's price history, comparisons with other e-commerce websites, and similar products without leaving the Amazon or Flipkart app.
For iPhone users, how can they use the BK app to check the price history of a product?
-iPhone users can copy the product URL from the e-commerce site, open the BK app, paste the URL in the search bar, and view the price history, price comparison, and price drop chances.
What is the final call to action for the audience regarding the BK app?
-The final call to action is for the audience to check out the link in the video description to install the BK app and start saving money on their online purchases.
Outlines
🛍️ The Evolution of Online Shopping and the Issue of Fake Discounts
The script discusses the transformation of shopping from a social activity to a convenient online experience. It highlights the ease of access to a wide range of products, including luxury items like Mac lipsticks, which were previously difficult to obtain without traveling to specific cities. The speaker emphasizes the impact of e-commerce on the shopping habits of Indians, turning occasional shopping into a daily routine. However, the script also addresses the serious issue of fake discounts, where products may appear to be on sale but are actually priced higher than before, misleading consumers into thinking they are getting a deal. The use of an app like 'BK' is suggested to check the price history and compare prices across platforms like Amazon and Flipkart, ensuring consumers make informed decisions and avoid falling for deceptive discounting tactics.
📊 Utilizing Price Comparison Apps to Save on Online Purchases
This paragraph delves into the practical use of a price comparison app, 'BK', to ensure consumers get the best possible price for their online purchases. It provides a step-by-step guide on how to install and use the app, including a clever trick for accessing product price information without leaving the Amazon or Flipkart app. The script explains how to share a product from these e-commerce platforms and use the 'BK' icon to get a detailed price history, comparison with other websites, and similar products. For iPhone users, the process involves copying the product URL and pasting it into the 'BK' app for the same information. The speaker encourages viewers to use the 'BK' app to save money and make smart shopping decisions, providing a link in the description for easy access to the app.
Mindmap
Keywords
💡E-commerce apps
💡Sales and discounts
💡Online shopping
💡Purchasing power
💡Fake discounts
💡Price comparison
💡Price history
💡Smart shopping
💡Black Friday
💡Price manipulation
💡Settlement
Highlights
Introduction of a challenge with three e-commerce apps offering various discounts.
Nostalgic reflection on the traditional shopping experience compared to modern online shopping convenience.
Online shopping's impact on accessibility, especially for products not available locally.
The transformation of shopping from an occasional activity to an all-time habit due to e-commerce.
The issue of fake discounts in online shopping and the need for consumer awareness.
The introduction of the BK app to check price history and compare prices on e-commerce platforms.
Example given of significant price differences for the same product on different e-commerce platforms.
Explanation of how sellers may use fake discounts to mislead buyers into thinking they are getting a deal.
Case study of a UK-based brand settling a lawsuit for fake discounts, emphasizing the seriousness of the issue.
Statistic indicating that a majority of people believe they are saving money with offers, contrary to reality.
Insight from a price comparison site manager on the prevalence of fake discount sales, especially during major sales periods.
Advice on using the BK app to avoid falling for fake discounts and ensure better pricing on purchases.
Instructions on how to install the BK app on Google Chrome and use it for price tracking.
Tutorial on integrating the BK app with Amazon or Flipkart for in-app price history and comparison.
Method for iPhone users to access price history and comparison through the BK app using product URLs.
A call to action to install the BK app and start saving money on online purchases, with a link provided in the description.
Transcripts
let's do a challenge right now I'm
opening my phone and I have three
e-commerce apps in my phone one for
dresses one for household things and one
for makeup items and there's some sort
of sales going on in all three apps 40
to 50% off flat 30% off up to 50% off
buy one get one free you name it they
have it going shopping used to be a
celebration back then we would go
together with the family of friends we
would try out different things different
shops and finally would buy one or two
things which we like the most but but
now it's just a click away take your
phone see the pictures see the review
and order whatever you want right from
toothpaste to TV and AC you can buy
everything online today this is
definitely not a thing we should be
complaining about it has definitely made
our life easy and it has given access to
a lot of things which we could not get
our hands on otherwise for example if I
have to get a Mac lipstick there is no
way I can get it here I either have to
go to Chennai or Bangalore but because
of this online shopping today I can get
whatever I want sitting at the comfort
of my house so online shopping is
definitely making things much easier
much accessible also we can see that the
purchasing power of Indians has been
going steadily but also shopping which
once used to be an occasional thing now
became an alltime habit e-commerce has
definitely revolutionize the way we shop
however behind all this Glamour and
glitch there's a serious issue that
needs to be addressed fake discounts
have you ever checked the price of a
particular product you're thinking to
buy on similar shopping apps more
importantly have you ever checked the
price of that particular product on the
same shopping app one or two months
before because sometimes you may end up
paying more money for the product you
think you're buying on discount that's
why we have BK you can check the price
history of a product and compare the
prices while shopping on e-commerce apps
like Amazon and flip cart for example
this Samsung Galaxy Note 8 cost
65,67 rupees on Amazon and the same
phone cost 7400 000 rupees in Flipkart
imagine 8,000 rupees difference on the
same phone now you may think buying on
Amazon would be a better option but
before that you need to check the price
history of the phone to know whether we
can get it at even more cheaper price or
not the same phone which cost 65,000
rupees now was sold for just 28,000
rupees 3 months back imagine 40,000
rupes difference and the app also tells
you the average price of the product
which is 40,000 rupees for this phone
not only that the app also suggest you
whether it's a good time to buy or not a
lot of times what we see as a discount
is not really a discount restaurants
shopping malls and online stores give
you discounts to get your attention
because for middle class people price is
a crucial buying reason and for online
e-commerce business the competitor is
just one click away so a lot of times
sellers mislead buyers with discounts in
several ways if you see carefully few
mon months before the sales day the
seller would gradually increase the
product price so that he can give you a
huge discount on the sales day and still
not end up in loss this is what we call
a fake discount and it's a real deal a
UK based fast fashion brand boohoo
agreed to pay
$197 million to settle a lawsuit of fake
discount so 9.4 million us people who
bought from boohoo believing the fake
discount would be eligible for this
payout settlement that's how serious and
systematic the issue is a study States
almost 71% of the people believe that
they're saving money while buying things
on offer but the reality is completely
different according to Lisa Matten wheny
Basset a manager who works in a price
comparison site the fake Discount sales
tactic is particularly prominent on big
sales periods such as Black Friday
Christmas and New Year she says one in
10 deals on Black Friday in 2022 was
fake and 25% of the product are more
expensive during sales than on normal
days now we can't completely avoid
online shopping we need things and
they're delivering it right at a
doorstep that too with a discount the
only thing we need to do now is to make
sure that we don't fall for fake
discount and get the product at the
better possible price so using an app
like byad Kake could be a savior in that
case be a smart Shopper shop mindfully
with badk don't waste your hard earned
money now how do you install this search
for badk on Google Chrome with the
keyword badk prices tree now after
opening the badk website click on
install app and there's a clever trick
for getting the product price
information without exiting the Amazon
app or flipcart app after installing the
badk app open Amazon or flip cart and
search for any product then click on
share check all the icons and find badk
icon it looks like this click on it and
badk will then display the products
price history comparisons with other
e-commerce websites and similar products
all without leaving Amazon or flip cart
what's great is that it will show you
the price history on Amazon only if you
want to check the price history for
another product simply tap the back
button and continue browsing on Amazon
for iPhone users just copy the product
URL open the badk app paste it in the
search bar you'll see the price history
price comparison and price drop chances
and finally don't forget to check out
the link in my description to install
the badk app and start saving money on
your online purchases
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