MoEngage Inform Product Tutorial: Unified Transactional Messaging Solution

Summary

MoEngage Inform is a unified transactional messaging infrastructure designed to streamline multi-channel communication like OTPs, password resets, and order confirmations. It simplifies integration across various channels such as SMS, email, WhatsApp, and push notifications through a single API. Key features include channel fallback for cost-effective message delivery, easy content editing, analytics, and error logs to track message performance. MoEngage also allows businesses to segment customers based on behavior, enabling tailored engagement. The platform ensures high reliability and efficiency in delivering essential transactional alerts, optimizing both engagement and messaging strategies.

Takeaways

• 😀 MoEngage Inform is a unified transactional messaging infrastructure that handles various channels like SMS, WhatsApp, email, and push notifications through a single integration.
• 😀 It simplifies transactional messaging by eliminating the need for multiple vendor integrations, offering flexibility to switch or add new vendors as required.
• 😀 Channel fallback ensures that customers only receive messages on available channels, saving costs by avoiding duplicate messages across multiple channels.
• 😀 The content definition screen allows users to create and edit transactional messages using pre-built templates or custom templates for each channel.
• 😀 MoEngage Inform provides the ability to instantly change email connectors without involving the tech team, simplifying the process of modifying messaging infrastructure.
• 😀 Personalization is easy with MoEngage Inform; users can add dynamic text elements like names or OTPs, making each message more relevant to the recipient.
• 😀 The platform offers robust analytics and logs, helping users track the performance of transactional messages, including delivery rates, open rates, and failures.
• 😀 Detailed logs give insights into the status of each transaction, such as delivery times, failures, and reasons for failure, providing transparency and control over campaigns.
• 😀 MoEngage Inform allows users to segment customers based on specific behaviors, such as interactions with transactional messages or app logins, for targeted campaigns.
• 😀 Leveraging MoEngage’s customer engagement platform alongside Inform enables businesses to create more engaging campaigns, keeping customers at the center of messaging strategies.
• 😀 MoEngage Inform streamlines the creation and management of multi-channel transactional alerts, offering a single API for easy handling and reporting of transactional messages.

Q & A

What is MoEngage Inform?

MoEngage Inform is a unified transactional messaging infrastructure that simplifies the process of sending transactional messages like OTPs, password resets, order confirmations, and shipping updates across various channels, such as SMS, WhatsApp, push notifications, and email, with a single integration.

How does MoEngage Inform handle multiple messaging channels?

MoEngage Inform allows users to integrate multiple messaging channels such as SMS, WhatsApp, email, and push notifications in a single system. It handles all necessary integrations, so you don’t need separate vendors or API integrations for each channel.

What is the 'channel fallback' feature in MoEngage Inform?

The 'channel fallback' feature allows MoEngage Inform to send a message across different channels based on availability. For instance, if a customer is unavailable on their primary channel (e.g., email), the system can fall back to a secondary channel like SMS, ensuring the customer receives the message while saving costs.

How can users manage content for their transactional messages?

Users can manage content through a template editor in MoEngage Inform. They can select pre-built templates or create new ones, customize subject lines, sender names, email addresses, and add personalization or images as needed.

How does MoEngage Inform allow for personalization in transactional messages?

MoEngage Inform allows users to add text personalization by selecting a text field and adding attributes like the customer's name. It also enables fallback values for cases where personalization data, such as the first name, is unavailable.

Can users change email connectors in MoEngage Inform?

Yes, users can instantly change email connectors without requiring dependencies on the tech team. This makes the process quicker and more flexible compared to traditional systems that often require longer timelines for connector changes.

What analytics and logs are available in MoEngage Inform?

MoEngage Inform provides detailed analytics, including total requests received, processed, and failed, as well as performance trends across weeks and months. Users can also access channel-wise performance metrics like delivery rates, open rates, and bounce rates. Logs are available for each transaction, showing timestamps, channel details, and reasons for failures.

How can MoEngage Inform help with troubleshooting failed transactional messages?

MoEngage Inform allows users to access detailed logs that break down each transaction. This includes the exact time the message was sent, the channel used, the status of the message, and the reason for failure. This transparency helps in troubleshooting issues efficiently.

What is the benefit of using MoEngage Inform in combination with the MoEngage Customer Engagement platform?

By using MoEngage Inform alongside the MoEngage Customer Engagement platform, users can create powerful customer segments based on transactional behaviors. This allows for more targeted and personalized engagement campaigns, improving customer experience and increasing conversion rates.

How does MoEngage Inform enhance multi-channel transactional messaging strategies?

MoEngage Inform streamlines the management of multi-channel transactional messaging by providing a unified platform. It handles all integrations and allows seamless switching between channels, ensuring that messages reach customers reliably while reducing the risk of redundant messages or unnecessary costs.