Le jour où EnjoyPhoenix a dit STOP aux marques

Summary

In February 2025, Enjoy Phoenix, a pioneering beauty influencer, revisits her 2019 decision to stop receiving products from brands, a move that shook the beauty industry. Her decision was driven by a desire for less clutter, environmental awareness, and a more ethical approach to content creation. While her choice led to fewer brand collaborations and impacted her income, it sparked a shift in the influencer community towards more transparent and responsible practices. Today, Enjoy Phoenix focuses on lifestyle and paranormal content, continuing to advocate for sustainable practices in the creator economy.

Takeaways

• 😀 Enjoy Phoenix, a pioneering French beauty influencer, gained fame for sharing beauty product reviews and collaborations with major brands like Mac and Benefit.
• 😀 In 2019, Enjoy Phoenix made a bold decision to stop accepting free products from brands, sparking a shift in her content and influencing the beauty industry.
• 😀 The influencer's decision stemmed from concerns about overconsumption, ecological impact, and the lack of personal choice in the products sent by brands.
• 😀 Prior to her 2019 decision, Enjoy Phoenix had accumulated a massive collection of beauty products, much of which went unused due to the overwhelming amount of items received.
• 😀 Her ecological awakening in 2018, influenced by a trip to Tanzania, led her to gradually change her consumption habits and focus on sustainability.
• 😀 Enjoy Phoenix's decision was made public in a January 2019 video titled 'Why I will no longer receive products from brands,' explaining her reasons for stopping product reviews and unboxings.
• 😀 Her reasons included the environmental waste caused by receiving excess products, the emotional strain of testing too many products, and the negative impact on her living space and well-being.
• 😀 After the 2019 video, Enjoy Phoenix's content shifted from makeup tutorials and reviews to lifestyle topics, humor, and a focus on ecological awareness, with an eventual pivot to paranormal content.
• 😀 While her decision led to criticism from some influencers, it also inspired many others to rethink their relationship with brands and overconsumption, leading to wider discussions on sustainability.
• 😀 Despite facing a reduction in income from fewer brand collaborations, Enjoy Phoenix remained committed to her values and transitioned her platform, Honest Mine, to promote ethical brands and products.
• 😀 Six years later, Enjoy Phoenix continues to benefit from the decision, with her focus now on creating more authentic, responsible content that aligns with her personal and ecological values.

Q & A

What prompted Enjoy Phoenix to stop receiving products from brands?

Enjoy Phoenix made this decision after realizing the environmental and personal impact of overconsumption. She was overwhelmed by the excessive number of products being sent to her, and many of them went unused, contributing to waste. She also became more conscious of ecological issues after her trip to Tanzania in 2018.

How did Enjoy Phoenix's career in the beauty industry evolve before she made her decision?

Enjoy Phoenix started her career in 2011 as a beauty influencer and became a pioneer in the French beauty influencer scene. She collaborated with numerous brands and received a constant stream of products to review. Over time, this led to overconsumption and a cluttered home, prompting her shift in approach.

What specific impact did Enjoy Phoenix hope to have by making her decision public?

By announcing her decision publicly, Enjoy Phoenix hoped to raise awareness about the environmental impact of overconsumption and the waste caused by the influencer marketing industry. She wanted to encourage brands to rethink their approach to sending products and to promote more sustainable practices within the influencer community.

What changes did Enjoy Phoenix make to her content following her decision?

After her decision, Enjoy Phoenix shifted her content from beauty-related topics to lifestyle and eventually paranormal content, such as urban exploration (urbex). This change reflected her new values of ecological awareness, sustainability, and authenticity.

How did Enjoy Phoenix's decision affect her relationship with brands?

Her decision led to some brands misunderstanding her stance, causing them to cut ties with her. However, many brands adjusted their strategies, choosing to collaborate with her in ways that aligned better with her ethical approach. Some brands even took the time to contact her directly to discuss potential collaborations.

How did Enjoy Phoenix's community react to her decision?

Enjoy Phoenix's community largely supported her decision, appreciating her transparency and authenticity. Many saw her as a role model for promoting responsible consumption and ethical content creation. However, she also faced criticism from fellow influencers who were concerned about losing product collaborations.

What role did ecological awareness play in Enjoy Phoenix's decision?

Ecological awareness was a central factor in Enjoy Phoenix's decision. She was increasingly concerned about the environmental impact of receiving numerous products, many of which were wasted due to overproduction and excessive packaging. She began advocating for more sustainable, responsible choices both in her personal life and as an influencer.

How did Enjoy Phoenix's income change after she stopped collaborating with brands?

After reducing her commercial collaborations, Enjoy Phoenix experienced a drop in income. She mentioned that she lost more than a third of her potential earnings due to fewer product partnerships. However, she prioritized quality over quantity in her collaborations, and her message about sustainability and transparency resonated with her audience.

What impact did Enjoy Phoenix's 2019 video have on the influencer industry?

Her 2019 video had a significant impact on the influencer industry, sparking discussions about overconsumption, the environmental cost of influencer marketing, and ethical practices. It encouraged other influencers to rethink their own practices, and it made many consumers more aware of the ethical implications of supporting influencers who engage in overconsumption.

What is 'Honest Mine' and how does it relate to Enjoy Phoenix's values?

'Honest Mine' is a platform launched by Enjoy Phoenix that focuses on ethical shopping. It collaborates with responsible brands to offer products that align with her commitment to sustainability and ecology. The platform reflects her values of promoting ethical consumerism and responsible production.