Usei o CHATGPT para fazer uma IDENTIDADE VISUAL 🤯 Comandos + Processo criativo

Summary

This video outlines the process of using GPT chat to create a visual identity for a coffee brand. The creator demonstrates how to use AI as both a client and an experienced designer, guiding the development of a project from concept to execution. Through detailed communication and iterative testing, the creator refines logo ideas, typography, color palettes, and branding elements to reflect the essence of the brand. The result is a cohesive visual identity, blending AI insights with graphic design knowledge, and ultimately creating a brand that conveys warmth, coziness, and authenticity.

Takeaways

• 😀 Using GPT chat as a creative tool can help generate ideas and assist in developing visual identities for branding projects.
• 😀 It’s essential to use two separate chats: one acting as the client and the other as an experienced designer to guide the creative process.
• 😀 Providing detailed, structured information (like company name, target audience, and color preferences) helps GPT chat generate a more useful briefing.
• 😀 Asking GPT chat open-ended questions and providing specific instructions leads to more personalized and relevant design suggestions.
• 😀 Avoiding obvious ideas, like using coffee-related symbols (e.g., beans and cups), encourages GPT chat to offer more creative and unique design concepts.
• 😀 Iteration is key: after receiving initial suggestions, it's important to refine ideas, such as testing different fonts, shapes, and colors.
• 😀 Giving detailed feedback, like specifying font types (e.g., serif, sans-serif) or color preferences, ensures better alignment with the brand's tone.
• 😀 Tools like Adobe Illustrator are crucial for refining design elements, such as softening shapes or adjusting proportions for a more organic look.
• 😀 Testing colors in the design process, including exploring non-obvious color choices like mustard, can bring uniqueness and warmth to the brand identity.
• 😀 Applying the brand design to real-world scenarios, such as packaging or Instagram grids, helps visualize how the identity will function in practice.

Q & A

Why did the designer use two separate GPT chats in the project development?

The designer used two separate GPT chats to simulate different roles. One chat represented the client (the coffee brand owner), helping to create the project briefing, while the other acted as a brand design specialist, providing suggestions for visual identity elements such as logos, fonts, and colors.

How did the designer ask GPT to assist in creating the brand's briefing?

The designer prompted GPT to act as a coffee brand owner, asking for a detailed visual identity briefing. The designer used specific commands to get a table with information about the company, product, objectives, target market, brand attributes, and more, ensuring the AI provided a comprehensive response.

What role did GPT play in suggesting logo designs for the brand?

GPT initially suggested a coffee bean and cup design for the logo, but the designer found it too obvious. After requesting a different idea, GPT proposed a more unique logo concept based on coffee ripples, which the designer found more fitting for the brand's identity.

Why did the designer reject the first logo idea suggested by GPT?

The designer rejected the first logo idea because it was too obvious, consisting of common symbols like a coffee bean and cup. The designer wanted something more creative and unique that better represented the brand's essence.

What was the significance of the brand's color palette choices?

The designer wanted to move away from the typical brown color often associated with coffee branding. They opted for a mustard color to convey warmth and coziness while still being distinct and unique, aligning with the brand's organic and welcoming message.

How did the designer test and refine typography for the brand's logo?

The designer tested various font suggestions from GPT, giving specific instructions on the desired style (elegant, manual, non-cursive). After trying several fonts, the designer selected one that conveyed a cozy, organic vibe, ultimately fine-tuning the spacing for visual comfort.

What was the designer's approach to creating a logo symbol that represented the coffee brand?

The designer wanted the logo symbol to reflect the organic and cozy nature of the brand. They used the pen tool in Illustrator to create a more organic shape, inspired by the movement of milk in coffee, eventually simplifying it to capture the essence of a coffee cup while maintaining visual appeal.

How did GPT help the designer in the process of color selection for the brand?

GPT suggested several color options, including mustard, which the designer found appealing for its warmth and uniqueness. The designer also tested colors in Adobe Color, iterating on the palette to ensure it matched the brand's message of comfort and authenticity.

Why did the designer choose not to use the blue color suggested by GPT?

The designer rejected the blue color because it made the brand feel too cold and disconnected from the cozy, warm message they wanted to convey. They ultimately chose a warmer, darker shade of red to maintain the brand's organic and inviting feel.

What did the designer do to simulate real-world applications of the brand's visual identity?

The designer simulated the brand's application in real-world scenarios by creating mockups for Instagram grids, packaging, and cups. They tested different color and symbol combinations to see how the logo would appear across various mediums, ensuring consistency and effectiveness.