Prinsip Prinsip Etika Profesi

Summary

This presentation covers the principles of professional ethics, focusing on key ethical guidelines for professionals, especially in the field of public relations (PR). The speaker explains the importance of responsibility, freedom, fairness, and integrity in professional conduct. Additionally, the ethical standards and expectations for PR professionals, such as competency, confidentiality, and honesty, are discussed. Examples are provided to illustrate how PR professionals should manage relationships, maintain public trust, and uphold organizational integrity. The overall message emphasizes the crucial role of PR in fostering communication and collaboration within and outside organizations.

Takeaways

• 😀 A professional ethics code is a set of principles that guide behavior and decision-making in a profession.
• 😀 Ethical principles in a profession help guide individuals in their work and ensure trust and accountability.
• 😀 Three main principles of professional ethics are responsibility, freedom, and justice, as outlined by Darmastuti (2007).
• 😀 Responsibility means being conscious of and accountable for one's actions, whether intentional or accidental.
• 😀 Freedom in a profession allows individuals to develop their potential but still follow the rules and regulations.
• 😀 Justice involves creating a fair environment, avoiding bias, and remaining neutral to all parties.
• 😀 According to Suraida (2005), a professional must be responsible, objective, competent, and prioritize the public's interest.
• 😀 Key qualifications for a PR professional include effective communication, organizational skills, and personal integrity, as outlined by Jeff Hinz (1988).
• 😀 The PR professional must balance both internal and external communication needs within an organization.
• 😀 A PR professional should always respect other professions, ensuring no misunderstandings or disrespect occurs.
• 😀 Ongoing professional development and maintaining ethical standards ensure that PR professionals can make informed, ethical decisions and foster long-lasting, positive relationships.

Q & A

What is the definition of a professional ethics principle?

A professional ethics principle is a code of conduct or behavior used as a benchmark for individuals to follow in their professions. It helps guide behavior, thinking, and actions in a professional context.

What are the three main principles of professional ethics according to Darmastuti (2007)?

According to Darmastuti (2007), the three main principles of professional ethics are responsibility, freedom, and justice. Responsibility refers to self-awareness about actions, freedom relates to the development of personal potential within set rules, and justice emphasizes fairness and impartiality.

What does 'responsibility' mean in the context of professional ethics?

In professional ethics, responsibility refers to a person's awareness and accountability for their actions, whether intentional or unintentional. It originates from personal conviction and willingness.

How does 'freedom' relate to professional ethics?

Freedom in professional ethics refers to the ability to develop one's potential in a profession while adhering to applicable regulations and ethical guidelines.

What does 'justice' imply in a professional setting?

Justice in a professional setting implies creating an environment where there is no bias, and one acts impartially without being influenced by personal interests or external pressure.

What are the key principles for professionals according to Suraida (2005)?

According to Suraida (2005), the key principles for professionals include responsibility, objectivity, competence, public interest, integrity, confidentiality, and professional behavior.

How is 'competence' important for a professional?

Competence is important because it ensures that professionals perform their tasks with accuracy, quality, and attention to detail, which leads to effective service delivery.

What role does 'integrity' play in professional ethics?

Integrity in professional ethics means having a strong sense of responsibility, completing tasks efficiently, and maintaining honesty in all professional dealings.

What does 'confidentiality' mean for professionals, especially in PR?

Confidentiality means maintaining the secrecy of sensitive company information and not disclosing it to the public, ensuring that privacy is respected in all professional interactions.

How does a PR professional demonstrate personal integrity according to Jeff Hinz (1988)?

According to Jeff Hinz (1988), personal integrity for a PR professional involves being truthful, honest, and committed to completing tasks, which builds trust and enhances credibility in their profession.

What is the significance of 'imagination' in a PR professional's role?

Imagination is crucial for a PR professional as it enables creative thinking and the development of innovative ideas for problem-solving, planning, and communication strategies.

How does a PR professional balance the interests of internal and external communication?

A PR professional must respect the boundaries of internal and external communications, recognizing that both have distinct goals and should not interfere with one another, as highlighted by the principle of autonomy.

What impact can a PR professional have on a company’s internal culture?

A PR professional can foster a positive internal culture by organizing events, such as family gatherings, that strengthen the bond among employees and promote a sense of unity, thereby benefiting the overall company.