Visit Copenhagen CopenPay – casefilm

Summary

Copenhagen's new initiative, 'Coen Pay,' encourages tourists to contribute to sustainability by exchanging eco-friendly actions for rewards, such as free bike rentals or kayak tours. This innovative scheme aims to turn tourism into a force for good by rewarding visitors for picking up trash or using sustainable transportation. As a result, Copenhagen has seen a 21% increase in sustainable transportation, and the initiative has spread to other cities worldwide. This program has also generated significant global media attention, promoting a greener future for tourism.

Takeaways

• 😀 Copenhagen is implementing a new initiative to encourage tourists to engage in eco-friendly actions to help save the planet.
• 😀 The initiative, called CoenPay, rewards tourists for participating in sustainable activities such as biking, urban gardening, and trash collection.
• 😀 Tourists can earn rewards like free bike rentals, vegetarian lunches, or even a free kayak tour by contributing to environmental efforts.
• 😀 CoenPay has become a citywide program aimed at turning tourism from a burden into a benefit by promoting sustainability.
• 😀 This initiative has gained significant media attention, with one million in earned media offsetting some pollution caused by tourism.
• 😀 The concept of rewarding eco-friendly actions has spread globally, as other cities have adopted similar models.
• 😀 Tourists have enjoyed the program, with many expressing a sense of satisfaction for contributing positively to the environment.
• 😀 A 21% increase in sustainable transportation (by foot or bike) has been recorded since the implementation of CoenPay.
• 😀 Tourists in Copenhagen are encouraged to make small but impactful contributions, like picking up trash or choosing green transport options.
• 😀 The CoenPay system is part of Copenhagen's broader effort to align tourism with sustainability goals, making tourists more active in environmental preservation.

Q & A

What is the main goal of Copenhagen's new initiative?

The main goal of Copenhagen's new initiative is to encourage tourists to take part in sustainable actions to help the environment, transforming tourism from a burden into a benefit for the city.

How does the Coen Pay initiative work?

Coen Pay works by offering rewards for sustainable actions such as picking up trash, riding a bike instead of a car, or engaging in urban gardening. Tourists can earn rewards like free bike rentals, kayak tours, or vegetarian lunches by completing these environmentally friendly tasks.

What are some of the activities offered through the Coen Pay program?

Activities offered include biking rentals, free vegetarian lunches for urban gardening, and kayak tours for picking up trash, among others.

How does Coen Pay contribute to sustainability in Copenhagen?

Coen Pay promotes sustainability by encouraging tourists to use sustainable transport, such as biking and walking, and participate in activities that reduce pollution, like cleaning up the city.

What impact did the Coen Pay initiative have on tourism in Copenhagen?

The Coen Pay initiative became a significant tourism news story worldwide and helped to offset some of the pollution caused by tourism. It generated over a million in earned media coverage, further promoting the city's sustainable tourism efforts.

How did tourists react to the Coen Pay program?

Tourists felt positive about participating in the program, enjoying the opportunity to do something good for the environment. Many enjoyed the experience, such as biking around the city instead of using cars, and appreciated the rewards they earned.

What was the effect of the initiative on sustainable transportation in Copenhagen?

The initiative led to a 21% increase in sustainable transportation, with more people opting to walk or ride bikes instead of using cars.

What is the significance of the Coen Pay initiative spreading to other cities?

The spread of the Coen Pay model to other cities shows that it is a successful and scalable concept for promoting sustainable tourism globally, encouraging more cities to adopt similar practices.

What role does media coverage play in the success of Coen Pay?

Media coverage played a key role in the success of Coen Pay by raising awareness and spreading the initiative globally. The earned media coverage helped offset some of the environmental impact caused by tourism.

Why is Copenhagen's approach to tourism different from other European cities?

Copenhagen's approach stands in stark contrast to other European cities that are frustrated by mass tourism. Rather than seeing tourism as a burden, Copenhagen has found a way to turn it into a positive force for environmental sustainability.