6 бизнесов, на которых НЕЛЬЗЯ заработать! / Самые плохие ниши для бизнеса в 2025 году

Summary

In this video, the speaker discusses the challenges and realities of various business ventures, emphasizing the importance of location, pricing strategy, and market understanding. They warn against entering businesses like floristry, car washes, coffee shops, or infoproducts without a solid business plan and proper market research. The speaker stresses that success depends on choosing the right location, calculating pricing correctly, and being adaptable to the local demands. They advise aspiring entrepreneurs to avoid falling for glamorous business ideas and instead focus on what actually works in their local environment.

Takeaways

• 😀 The flower business can be profitable year-round if you choose the right location, audience, and products; it's not just about the key holidays like March 8th, September 1st, and Valentine's Day.
• 😀 Location is crucial for an offline flower business. A good location should be in a densely populated residential area or a market where people frequently shop for other products.
• 😀 Avoid wasting inventory by reducing the volume of unsold flowers. Properly managing stock, especially in perishable businesses like flowers, is key to maximizing profit.
• 😀 Opening a car wash business can be risky if the location is wrong or operational costs are not properly calculated. It's important to account for overhead like employee wages and utilities to avoid financial loss.
• 😀 The coffee shop business can be tricky due to complex cost structures. Dreaming of a fancy Parisian café might not match the local market needs, especially in a small town with a low-income population.
• 😀 It's important to adapt your business concept to the local market. Don’t just focus on your dreams or ideas; understand the needs and purchasing power of the community.
• 😀 Businesses like point-of-pickup services (PVs) are often not as profitable as people think. For example, the average PV earns around 70,000 rubles monthly after costs, not millions.
• 😀 Infocourses, especially those promising easy success (e.g., becoming a millionaire through psychology or esoterics), are generally not a sustainable business model and can be deceptive.
• 😀 There’s a distinction between real education businesses (which require accreditation and comply with regulations) and infocourses (which often lack oversight and legality).
• 😀 Investing in franchises may not always be a smart move unless you're investing in high-quality, high-cost franchises. Most franchising models restrict operational freedom and often leave the franchisee with significant financial responsibility.

Q & A

What are the primary factors influencing success in the flower business?

Success in the flower business relies heavily on factors such as location, audience understanding, proper assortment, and precise financial calculations. It's essential to analyze each flower's profit margins and plan the inventory accordingly to avoid relying solely on peak days like March 8th, September 1st, or Valentine's Day.

How does location impact the flower business?

Location is crucial in the flower business. A good location should be in a densely populated residential area or near a busy market. This ensures consistent foot traffic, which is vital for regular sales, not just during special occasions.

Why is the timing of business hours important in the flower industry?

Staying open until at least 11:00 PM is recommended in the flower industry, as late-night shoppers may urgently need flowers. They tend to buy quickly without being choosy, which can drive sales even for less fresh flowers.

What is the role of inventory management in a flower shop's profitability?

Inventory management is critical. Flower shops must minimize waste by efficiently managing their stock, reducing spoilage, and ensuring flowers not sold in bouquets are repurposed creatively. This helps maximize turnover and reduces the risk of losses.

What risks are associated with car washes as a business?

Car washes can be risky due to various factors, including the potential for employee mistakes that may damage vehicles. Additionally, poor location choice, improper pricing, and inadequate cost calculations can lead to financial losses.

What lessons can be learned from opening a car wash in a location with low traffic?

The success of a car wash depends on location and accessibility. A car wash in a poorly located area with little customer traffic, and no waiting area, may fail despite the quality of service offered. It's essential to ensure that customers can easily wait for their car to be cleaned.

How does pricing strategy affect the success of a car wash business?

Pricing strategy must consider overhead costs like higher rent, employee wages, utilities, and equipment leasing. If these costs are not factored into the pricing, businesses may operate at a loss despite a high volume of customers.

What makes a coffee shop a challenging business for beginners?

Opening a coffee shop is challenging due to complex cost structures, including ingredient costs, employee wages, rent, and utilities. Additionally, it's essential to understand the local market and customer needs, as offering high-end coffee in a small town with lower income may not be profitable.

Why is understanding local customer preferences important when opening a coffee shop?

Understanding local preferences is key because people may not be willing to spend on high-end products like gourmet coffee or expensive pastries if they are not accustomed to such offerings. It’s crucial to align the business concept with what the local population is ready to pay for.

What are the risks of starting a business based on personal dreams rather than market demand?

Starting a business based on personal dreams without considering local market demand can lead to failure. The example of opening a store with high-end goods in a small town demonstrates that entrepreneurs often misjudge what local customers want, resulting in poor sales and financial losses.

What is the issue with investing in franchise businesses, according to the script?

Investing in franchise businesses is risky because, while franchises promise a proven business model, they often come with strict regulations that limit autonomy. Franchisees must follow all guidelines set by the parent company, even regarding product sourcing and pricing, which may not always align with local conditions.

What are the key differences between educational services and the 'infocourses' business model?

Educational services involve formal programs with accredited institutions and professional staff, whereas 'infocourses' typically refer to online courses offering unverified, often dubious content (like quick success tips or pseudoscience). Educational services are legitimate and regulated, whereas 'infocourses' often lack credibility.

Why is it advised not to venture into selling infocourses as a business?

Selling infocourses is not recommended because the market for unregulated, low-quality content has shrunk as people have become more skeptical. These courses often promise unrealistic results and can lead to legal or ethical problems due to the misleading nature of the content.

What are the potential challenges in buying a franchise business?

Buying a franchise can lead to numerous challenges, such as high initial investments, limited decision-making power, and the inability to adjust to local market conditions. Franchisees are often required to stick to a rigid set of rules dictated by the franchisor, which can be restrictive.