เจี้ยนชา 35 สาขาใน 1 ปี ไม่ใช่เรื่องบังเอิญ! l The Leader EP11

Summary

In this inspiring video, the speaker shares their journey in building a successful tea brand, focusing on leadership, determination, and growth. From humble beginnings with a vision to scale quickly, the speaker emphasizes the importance of understanding the business's processes, setting clear goals, and delivering exceptional customer experiences. The story highlights the value of team alignment, hands-on management, and continuous learning. With an unwavering commitment to quality and customer satisfaction, the brand has grown significantly, setting ambitious goals for global expansion while maintaining its core values of honesty, passion, and innovation.

Takeaways

• 😀 The speaker emphasizes that nothing is too difficult if one is determined to achieve it, especially when setting ambitious goals like opening multiple branches in a year.
• 😀 They highlight the importance of not only the financial aspect but also the bigger vision of growing the brand and reaching a global audience.
• 😀 The process of making their tea blends is highly specialized, using unique and fresh ingredients to maintain high quality.
• 😀 The speaker emphasizes the value of having a clear and shared goal across all team members, ensuring everyone is aligned with the company’s mission.
• 😀 They focus on providing high-quality and fresh products, such as homemade mochi and taro, and emphasize the importance of consistently delivering delicious results.
• 😀 Transparency and honesty with customers are key to the brand’s success. The speaker strives to meet promises made in advertising and branding.
• 😀 The importance of strategic planning in business operations, including store construction, product sourcing, and inventory management, is strongly emphasized.
• 😀 The speaker highlights the need for effective employee management, ensuring happiness and job satisfaction across the team, which leads to better performance.
• 😀 Continuous learning is crucial, as the speaker invests in courses and knowledge to better manage a growing business and lead effectively.
• 😀 They stress the importance of understanding all aspects of the business, including marketing, finance, and supply chain management, to ensure smooth operations.
• 😀 The long-term vision for the brand is global expansion, with the goal of bringing their unique tea and experience to international markets while maintaining quality.

Q & A

What is the significance of the name 'เจี้ยนชา' (Jian Cha)?

The name 'เจี้ยนชา' (Jian Cha) in Chinese means 'to see'. The brand connects traditional elements like tea and fruits, using a special formula exclusive to the Jian Cha franchise.

How does Jian Cha differentiate itself in terms of product offerings?

Jian Cha stands out by using fresh fruit daily and offering unique, premium tea blends. The tea bases are carefully chosen, combining flavors to match Thai tastes. Additionally, the brand creates exclusive items like homemade taro and mochi, which are made fresh every day.

What is the ultimate goal for Jian Cha's growth?

Jian Cha aims to expand globally, reaching international markets and offering a taste of their tea worldwide. The goal is to grow rapidly, with plans to open numerous branches in a short period, beyond just financial success.

What role does customer experience play in Jian Cha's business model?

Customer experience is a key focus for Jian Cha. They aim to ensure that every customer receives a consistent experience, whether in terms of taste, packaging, or service. The team strives to deliver a product that matches the brand's promises, ensuring satisfaction and trust.

How does the company approach employee satisfaction?

Employee satisfaction is considered essential for Jian Cha's success. The brand ensures that employees feel happy and fulfilled in their roles, which is seen as crucial for creating a positive work environment and high-quality service.

What are some of the key challenges Jian Cha faces in its rapid expansion?

One of the challenges Jian Cha faces is scaling their operations while maintaining the quality and uniqueness of their products. Managing a growing team and ensuring consistent quality across all locations is a challenge the company is working to address.

What strategies are used to ensure the quality of tea and ingredients at Jian Cha?

Jian Cha uses only premium tea leaves and fresh, high-quality fruits. Their tea is prepared in small batches, ensuring it remains fresh and flavorful. They also have a secret recipe for their tea blends, developed from centuries-old traditions.

What is Jian Cha's perspective on competition and industry standards?

Jian Cha sees competition as an opportunity to improve and innovate. The company believes that by sticking to its core principles of quality, consistency, and customer experience, they can stand out in the crowded tea market.

How does Jian Cha plan to manage its supply chain and operations as it scales?

Jian Cha focuses on creating a well-structured supply chain, including careful inventory management and forecasting to ensure they never run out of key ingredients. They also place emphasis on training their staff and partners to maintain consistent standards across locations.

How does the leadership of Jian Cha approach business planning and goal setting?

The leadership at Jian Cha takes a strategic and goal-oriented approach. They focus on setting clear, achievable targets, such as opening a specific number of branches each year. The leadership team ensures that everyone is aligned on these goals to work toward the same vision, adapting plans when necessary to reach the target.