Tantangan Industri Media Menghadapi Sisi Teknologi dan Ekonomi #ECONOMICCHALLENGES

Summary

The transcript discusses Indonesia's efforts to address the challenges faced by the media industry, particularly regarding the digital platforms' role in news distribution. It highlights the need for legal frameworks that ensure collaboration between digital platforms and local media companies, promoting quality journalism. Topics such as algorithm transparency, fair advertisement revenue distribution, and data usage are debated, with a focus on balancing technological advancements and protecting local values. The conversation also touches on the need for regulation to prevent clickbait content and maintain a fair, competitive media landscape.

Takeaways

• 😀 Media should improve the public's intellectual ability to differentiate between fake news, disinformation, misinformation, and malinformation.
• 🎯 Efforts to ensure media sustainability should be supported by laws that guarantee fair competition and industry convergence.
• 📜 The Perpres (Presidential Regulation) is being developed to regulate the cooperation between digital platforms and media companies in Indonesia to support quality journalism.
• 💼 The media industry faces challenges from both technology and economic sides, and the Perpres aims to address these by regulating platform-media partnerships.
• 🖥️ Digital platforms are responsible for distributing and monetizing news content, which is produced by Indonesian media companies that bear production costs.
• 📉 The Perpres will address the transparency of digital platform algorithms and their impact on journalism, including potential regulation to prevent clickbait and ensure quality journalism.
• 🔄 Algorithms of digital platforms can change quickly without notice, which could be problematic for media companies; the Perpres will ensure transparency in algorithm changes.
• 🕵️‍♂️ There are concerns regarding the trade secret nature of algorithms, but the Perpres will aim to balance transparency with business confidentiality in line with the law.
• 💬 Discussions with major digital platforms like Google and Facebook have taken place to discuss the Perpres and how their input can be incorporated.
• 📊 Transparency of advertising revenues and data usage is crucial, especially regarding how platforms like Google collect and utilize data from media consumers.
• 📑 The Perpres will aim to maintain a competitive media environment while ensuring that editorial standards are upheld and that market entry remains accessible for new media players.

Q & A

What is the main concern addressed in the script regarding media and digital platforms?

The main concern is the need for regulation and cooperation between digital platforms and media companies in Indonesia to ensure fair practices, transparency, and quality journalism. This includes managing the influence of algorithms and addressing issues like clickbait and disinformation.

What does the script suggest about the role of digital platforms in distributing news?

Digital platforms are currently distributing and monetizing news content created by Indonesian media companies, but there are concerns about their dominance, lack of transparency in how content is distributed, and how news is selected based on algorithms.

How does the script address the challenge of ensuring quality journalism?

The script highlights the need for a Presidential Regulation (Perpres) that mandates digital platforms to cooperate with media companies, ensuring that news distribution supports high-quality journalism and that algorithms do not undermine editorial standards.

What are the challenges facing the media industry according to the script?

The media industry faces challenges from both technological advancements and economic pressures, including the rise of digital platforms, clickbait content, and the need to adapt to rapidly changing media consumption habits.

How does the script suggest addressing the issue of algorithm transparency?

The script proposes that digital platforms should not be allowed to modify their algorithms without prior notice. The Perpres would require platforms to disclose their algorithms to relevant authorities like the press council, ensuring transparency in how content is distributed.

What does the script say about the role of the press council (Dewan Pers) in the regulation process?

The press council plays a key role in the regulation process by providing input on the Perpres and ensuring that media companies and digital platforms collaborate effectively to maintain journalistic standards and fairness in news distribution.

What concerns are raised regarding the secrecy of algorithms used by digital platforms?

The script expresses concern that the secretive nature of algorithms used by platforms like Google and Facebook undermines transparency and creates an imbalance in how news is prioritized and distributed, potentially harming the media industry.

How does the script propose handling the potential conflict between business secrets and the need for algorithm transparency?

The script acknowledges that algorithms are considered trade secrets, but suggests that these secrets can be regulated in a way that ensures transparency while respecting intellectual property laws, balancing openness with business interests.

What is the proposed role of the government in regulating digital platforms and media?

The government, through the Perpres, is expected to intervene in regulating digital platforms to ensure fair competition, prevent monopolies, and promote cooperation between platforms and media companies to support high-quality journalism.

What does the script say about the economic challenges faced by media companies in relation to digital platforms?

Media companies are struggling with the economic impact of digital platforms that dominate news distribution and generate revenue without compensating the media companies for the content they create. This imbalance is a central issue addressed in the proposed regulations.