【舞台裏】海鮮丼＆飲茶！人気チェーン店のアイデアメニュー『every.特集』

Summary

The transcript highlights innovative restaurant concepts offering diverse dining experiences. One chain specializes in affordable all-you-can-eat dim sum, including popular dishes like xiao long bao and tonkotsu pork. Another chain, focusing on seafood donburi, provides over 160 types of rice bowls, including favorites like salmon and tuna. The story follows the journey of an entrepreneur who, with the support of family, opens a successful seafood restaurant. Additionally, a new dining venture by a major restaurant group introduces a fresh take on dim sum with creative steamed dumplings, including cheese and shrimp-filled options, drawing favorable customer reviews.

Takeaways

• 😀 A major family restaurant chain has introduced a new business model this year, specializing in dim sum. The restaurant offers around 50 types of dishes with an affordable all-you-can-eat option starting from ¥2200 per person.
• 😀 A popular seafood rice bowl chain offers takeout options with over 160 menu items, with the most popular being a bowl of 5 types of seafood including salmon, tuna, and shrimp, priced at around ¥700.
• 😀 The seafood rice bowl shop has become a hit in areas like Tokyo and Kanagawa, with a focus on creative bowls such as the roasted fish belly and rich tuna, which are a hit among customers.
• 😀 The owner of the seafood rice bowl shop, Mai Izumi, is a mother of four who initially faced rejection but persevered to open her own store, with her family's help.
• 😀 Izumi’s daily routine includes preparing ingredients early in the morning before heading to her shop to make vinegar rice and organize the menu offerings, with a focus on creating well-balanced dishes.
• 😀 The shop is known for its creative, handcrafted seafood bowls, with regular updates to the menu, including seasonal offerings like roasted eel and luxurious uni and scallop bowls.
• 😀 The store's success is attributed to the hard work and dedication of its team, including Izumi's family, who support her by helping out with tasks like dishwashing during their days off.
• 😀 A new dim sum restaurant by a major family restaurant group offers all-you-can-eat dim sum with popular options like xiao long bao (soup dumplings) and the slow-braised pork belly dish 'tonpōrō'.
• 😀 The dim sum restaurant emphasizes a relaxing dining experience with tea and various dim sum options available for customers to enjoy in a casual atmosphere, with dishes starting from ¥2200.
• 😀 The restaurant’s new product development team faced challenges in creating the perfect menu for their dim sum offerings, especially in crafting unique dumplings like the cheese and shrimp steamed dumpling, which became a hit with customers.

Q & A

What is the concept behind the seafood donburi chain mentioned in the script?

The seafood donburi chain focuses on offering a wide variety of seafood rice bowls for takeout. Customers can choose from around 160 different types of seafood, with prices starting at approximately 600 yen. One of the most popular dishes is a seafood rice bowl with salmon, tuna, and other seafood toppings.

How does the pricing of the seafood donburi compare to other offerings in the market?

The seafood donburi is priced competitively, with most bowls starting at 600 yen, making it an affordable choice for customers. Some premium bowls, like the one featuring luxurious seafood like uni (sea urchin) and ikura (salmon roe), cost around 1180 yen.

What makes the seafood donburi chain popular among its customers?

The seafood donburi chain is popular for its wide selection of fresh, high-quality seafood, the convenience of takeout, and the affordability of its dishes. Additionally, the restaurant's ability to serve large, filling portions, such as the 'Gatsumori' bowl, also adds to its appeal.

Who is the owner of the seafood donburi shop in Musashi-Shinjo, and what is her story?

The owner of the seafood donburi shop in Musashi-Shinjo is Mai Izumi, a mother of four. She was initially a housewife, but after realizing her passion for seafood and its potential for success, she persevered and secured funding through family support to open the store. She is committed to providing a friendly atmosphere for customers.

What challenges did Mai Izumi face when opening her seafood donburi restaurant?

Mai Izumi faced initial skepticism when she applied for the opportunity to open a branch. She was told by the parent company that it might be difficult due to her lack of experience in the industry. However, her determination, combined with support from her family, allowed her to eventually open the restaurant.

How does the new dim sum restaurant by Skylark Group differ from other dim sum eateries?

The new dim sum restaurant by Skylark Group offers a unique dining experience with an all-you-can-eat format for about 2200 yen. The focus is on a wide variety of steamed dishes, such as Xiao Long Bao (soup dumplings), and traditional Chinese tea, creating an immersive atmosphere. This restaurant also features a range of creative steamed dumplings, including unusual options like cheese-filled ones.

What specific menu item does the Skylark Group's new dim sum restaurant focus on?

The Skylark Group's new dim sum restaurant focuses on offering high-quality steamed dumplings, including the popular Xiao Long Bao and a variety of innovative new items. The highlight of the menu is a cheese-filled steamed shrimp dumpling, combining flavors and textures in a unique way.

What new steamed dumpling varieties were developed for the Skylark Group's new dim sum restaurant?

Some of the new steamed dumplings developed for the restaurant include a shrimp dumpling with cheese, which combines the juicy texture of shrimp with rich cheese, and other innovative dumplings like those made with truffle and rice flour dough, as well as fried dumplings.

What challenges did the Skylark Group face when developing the new dim sum restaurant's menu?

The Skylark Group faced difficulties in creating new menu items that would appeal to a wide audience. One of the challenges was ensuring that the dumplings, especially those with cheese, would maintain the right texture and avoid issues like leakage or separation during steaming.

How did the new dim sum restaurant's opening day go, and what was the customers' reaction?

On the opening day, the new dim sum restaurant experienced a strong turnout, with a mix of locals and business customers filling the restaurant. The newly developed dishes, like the cheese-filled shrimp dumplings, received positive feedback, with customers expressing delight at the innovative flavors and the restaurant's inviting atmosphere.