Tugas 1 Pengembangan Organisasi

Summary

In this presentation, Muhammad Satya Abdul Aziz discusses the digital transformation of the public sector organization Dinas Kependudukan dan Catatan Sipil in Surakarta. The transformation focuses on online services, electronic signatures, data integration, and mobile applications, driven by factors such as public demand, legal mandates, technological advancements, and the COVID-19 pandemic. The speaker emphasizes the application of strategic models like SWOT analysis, GAB analysis, and Kotter’s 8-step change model to manage the complexities of this digital shift, ensuring efficiency, transparency, and long-term sustainability in public services.

Takeaways

• 😀 Muhammad Satya Abdul Aziz is presenting on a public sector organization in Surakarta: the Department of Population and Civil Registration.
• 😀 The organization is undergoing a digital transformation to move its services online, including the use of electronic signatures and mobile applications.
• 😀 Change is driven by several factors, including public demand, legal mandates, technological advancements, efficiency, transparency, and the COVID-19 pandemic.
• 😀 External pressures driving change include society, regulations, and technological innovations.
• 😀 Internal pressures include performance and public image concerns within the organization.
• 😀 Technological opportunities, along with available resources, also push for change in the organization.
• 😀 The SWOT analysis model is recommended for identifying strengths, weaknesses, opportunities, and threats in formulating change strategies.
• 😀 The GAB (Gap Analysis) model helps identify the differences between the current state and the desired future state, aiding in prioritizing areas for change.
• 😀 The 8-step Kotter change management model is suggested as an effective framework for managing the digital transformation in public services.
• 😀 The 8-step model includes: creating a sense of urgency, forming a coalition, developing a vision, communicating the vision, empowering action, celebrating short-term wins, consolidating gains, and anchoring the changes in the culture.
• 😀 The speaker concludes with a call for attention to the importance of structured management in handling complex changes like public service digitalization.

Q & A

What is the main topic of the script?

The main topic of the script is the digital transformation of public services in Surakarta, particularly focusing on the digitization of services at the Dinas Kependudukan dan Catatan Sipil (Department of Population and Civil Registration).

Why is change necessary in public service organizations like Dinas Kependudukan dan Catatan Sipil?

Change is necessary due to public demand, legal mandates, technological advancements, the need for efficiency and transparency, and the impact of the COVID-19 pandemic.

What are the external pressures driving this change?

External pressures include societal demands, regulatory requirements, and technological developments.

What internal factors contribute to the need for change?

Internal factors include performance pressures and the organization's public image, which need to be enhanced to meet modern expectations.

What role does technology play in the change process?

Technology is a key enabler in the change process, offering opportunities for improved service delivery through digital tools such as online services, electronic signatures, data integration, and mobile applications.

How does the SWOT analysis model help in this change process?

The SWOT analysis helps by identifying the strengths, weaknesses, opportunities, and threats of the current system, allowing the organization to formulate effective strategies for change.

What is the purpose of the GAB analysis in this context?

The GAB analysis is used to identify the gap between the current situation and the desired future state, helping prioritize areas for change.

What is the 8-step model mentioned in the script?

The 8-step model referred to in the script is a systematic approach to managing change. It includes steps like creating urgency, forming a coalition, establishing a vision, communicating the vision, empowering action, achieving quick wins, consolidating gains, and embedding the changes.

What is the significance of each step in the 8-step model for managing change?

Each step in the 8-step model is designed to build momentum for change. For instance, creating urgency helps to highlight the need for change, while achieving quick wins ensures early successes that motivate further efforts. Ultimately, the goal is to embed the changes into the organization's culture for long-term sustainability.

How did the COVID-19 pandemic influence the digitalization of services?

The COVID-19 pandemic accelerated the digitalization of public services by highlighting the need for remote, contactless services that can be accessed online to ensure public safety and continued service delivery.