KELOMPOK 7-SISTEM INFORMASI MANAJEMEN PADA PERUSAHAAN SHOPEE

Summary

The presentation focuses on the management information system (MIS) implemented by Shopee, an e-commerce company. It highlights the four key systems: Transaction Processing System (TPS), Management Information System (MIS), Decision Support System (DSS), and Executive Information System (EIS). These systems facilitate efficient operations, decision-making, and data processing. The script also discusses Shopee's strengths and weaknesses, including security concerns, product accuracy, and system accessibility. Recommendations for improvements include enhancing infrastructure, building consumer trust, and addressing payment challenges. The presentation concludes with insights on Shopee's business strategy, growth, and recommendations for further advancements in e-commerce.

Takeaways

• 😀 Shopee operates a comprehensive Management Information System (MIS) that supports various business processes like customer service, seller management, and financial transactions.
• 😀 The Transaction Processing System (TPS) is essential for Shopee, handling large volumes of data related to customer service, seller updates, and financial operations.
• 😀 The Management Information System (MIS) helps Shopee in decision-making by consolidating and organizing data for business functions.
• 😀 Decision Support System (DSS) in Shopee assists decision-makers, particularly in marketing, by analyzing data and helping executives make informed choices.
• 😀 Executive Information System (EIS) at Shopee provides high-level insights to executives, streamlining the analysis of internal and external business factors.
• 😀 Shopee faces challenges with system security, website accessibility, and the potential for misleading product listings, which can affect customer trust.
• 😀 Some of Shopee's strengths include features like 'ShopeePay' security, an extensive product catalog, easy navigation, and direct communication between buyers and sellers.
• 😀 Shopee utilizes modern technology and infrastructure to enhance user experiences and continually innovate their business model to stay competitive.
• 😀 The company has implemented processes for system development, including analysis, design, programming, testing, and maintenance, to ensure smooth operation.
• 😀 Shopee's marketing strategy involves leveraging brand ambassadors and offering promotions like free shipping to attract and retain customers.
• 😀 Recommendations for Shopee include enhancing server infrastructure, increasing trust through customer education, and refining their e-payment systems to further improve user experience.

Q & A

What is the role of the Transaction Processing System (TPS) in Shopee's business operations?

The TPS at Shopee processes large amounts of data in business transactions. It involves customer service, sellers updating product data, buyers participating in transactions, managing financial data, and ensuring product quality control.

What are the four key components of the Information Management System (SIM) at Shopee?

Shopee's SIM consists of four components: Transaction Processing System (TPS), Management Information System (MIS), Decision Support System (DSS), and Executive Information System (EIS).

How does Shopee utilize the Management Information System (MIS) to improve decision-making?

The MIS at Shopee provides information that aids in decision-making by consolidating business functions into a computerized system, helping in marketing optimization and performance tracking.

How does the Decision Support System (DSS) assist in Shopee's business decisions?

The DSS helps Shopee's leadership, such as marketing officers, to make decisions based on comprehensive data analysis, focusing on enhancing the marketing and sales strategies of the company.

What is the role of the Executive Information System (EIS) in Shopee?

The EIS at Shopee provides executives with easy access to relevant internal and external business information, helping them manage and analyze business functions such as operations, human resources, finance, and marketing.

What are some of the weaknesses or challenges faced by Shopee in terms of system performance?

Shopee faces several challenges, such as issues with the tracking system of shipments, difficulty in preventing fraud, server accessibility issues at peak times, and occasional product discrepancies.

What are the advantages of using ShopeePay in Shopee's e-commerce platform?

ShopeePay enhances convenience and security for users by holding the payment in escrow until the buyer confirms receipt of the product, ensuring both parties are protected in the transaction.

How does Shopee engage with sellers and enhance their visibility on the platform?

Shopee allows sellers to improve their product visibility through features like advertising and providing live chat options for direct interaction with customers, making it easier for sellers to manage their online presence.

What recommendations were made to improve Shopee's infrastructure and security?

Recommendations include improving the infrastructure for better e-commerce support, educating customers to boost trust in online payments, and addressing security concerns related to non-cash transactions.

How does Shopee use promotional strategies to attract customers?

Shopee uses promotional strategies such as offering free shipping, using brand ambassadors like Blackpink and Cristiano Ronaldo, and providing discounts and deals to attract and retain customers.