Presentasi E-Dagang kelompok E-Gasing

Summary

In this presentation, the LGING group analyzed the effectiveness of Steam's seasonal sales, particularly the Summer and Winter sales, in boosting game sales. They discussed the platform's business model, including its key partnerships, customer relationships, revenue streams, and resources. The group also highlighted unique features of Steam, such as its community market, Steam Workshop, and beta updates. Challenges were addressed, such as declining effectiveness of sales discounts and user engagement, along with potential solutions like more personalized marketing and improved security measures. Competitors like Ubisoft Connect, Epic Games Store, and Google Store were also mentioned.

Takeaways

• 😀 Steam is a leading digital distribution platform for games, launched in 2003 by Valve Corporation, providing a wide range of games and community features.
• 😀 The focus of the study is on Steam's seasonal sales, particularly the Summer and Winter sales, which are key events for boosting game sales.
• 😀 The growth rate of the gaming industry is 9.3% per year, and Steam's revenue has increased by 10% due to seasonal sales, with 74% of gamers considering these sales as significant opportunities.
• 😀 The analysis seeks to determine whether Steam's seasonal sales are still effective in increasing game sales.
• 😀 Steam operates through different types of transactions: B2C (business to consumer), C2C (consumer to consumer), and B2B (business to business).
• 😀 Steam's business model revolves around key partnerships with game developers, payment services, cloud servers, and content creators, with a focus on software distribution, community features, and transaction management.
• 😀 Steam's unique value proposition includes offering the largest digital game distribution platform, easy access to games without physical media, robust community features, and strong security systems.
• 😀 Steam's customer relationships are based on self-service features, community interaction, loyalty programs, and direct communication with developers through comments and updates.
• 😀 The platform serves a wide range of customer segments, including PC gamers, game developers, publishers, community moderators, and non-gamers.
• 😀 Despite its success, Steam faces challenges such as decreased effectiveness of discounts, lack of interactivity in events, and a backlog of games owned by users, reducing the urgency to buy new games.
• 😀 To address these issues, Steam should diversify its discount strategies, improve customer service, enhance event interactivity, and utilize personalized marketing and machine learning for better user engagement and decision-making.

Q & A

What is the main focus of the presentation by the group LGING?

The main focus of the presentation is analyzing the effectiveness of Steam's Seasonal Sales, particularly the Summer and Winter sales, in boosting game sales.

Why did the group choose Steam as the platform for their research?

The group chose Steam because it is a leading digital game distribution platform, which aligns with their e-commerce course. The platform has a vast game catalog and a significant impact on the gaming industry.

What are the key types of transactions involved in Steam's business model?

The key transaction types on Steam include B2C (between developers and users), C2C (between users), and B2B (between Steam and game developers for distribution and revenue sharing).

What are the core features of Steam as a business platform?

Steam offers features like digital game distribution, community forums, social features, automated game updates, and strong security, which make it a comprehensive platform for both developers and gamers.

How does Steam generate revenue?

Steam generates revenue through sales commissions from game purchases, downloadable content (DLC), transaction fees in the marketplace, registration fees for new games, and services like the Steam wallet.

What are the primary customer segments of Steam?

Steam's customer segments include gamers (both casual and core), game developers, publishers, community moderators, and content creators.

What is the problem identified with Steam's Seasonal Sales according to the presentation?

The problem with Steam's Seasonal Sales is that the effectiveness of discounts has decreased over time. Users are feeling fatigued by repetitive discounts, and there is a lack of innovation, leading to a decline in sales impact.

What are some of the key weaknesses of Steam as highlighted in the presentation?

Key weaknesses of Steam include security issues, such as users' accounts being hacked, and poor customer support, which has led to dissatisfaction and unresolved problems for users.

What solutions did the group suggest to improve Steam's sales and user engagement?

The group suggested diversifying discount formats, introducing flexible bundling, improving security measures, enhancing customer support, and creating more interactive events to increase user participation and excitement.

How does Steam compare to its competitors in the gaming platform market?

Steam's main competitors include Ubisoft Connect, Epic Games Store, and GOG (Good Old Games). These platforms offer similar features, such as exclusive game content, cross-platform play, and more favorable revenue splits for developers compared to Steam.