Associações e Políticas de Eventos_Parte 1_com libras

Summary

This lesson explores the key role of event associations and legislation in the event industry. It discusses the significance of various associations such as ABRAF, ABEOC, and EMBRATUR, which help organize and represent event professionals. The video outlines the benefits of joining these associations, such as networking, legal support, and professional development. It also highlights the importance of understanding event-related laws, including regulations on accessibility, data protection, and event permits. Additionally, it covers recent legislative efforts like the PERS program to support the industry post-COVID.

Takeaways

• 😀 Event associations serve as tools for professionals to advocate for their collective interests, offering support and resources.
• 😀 Affiliation with event associations is a personal decision, not mandatory, but provides collective benefits for event professionals.
• 😀 Key event associations in Brazil include UBRAFE, ABRAP, ICCA, ABEOC, ABRAFE, and EMBRATUR, each serving different aspects of the event sector.
• 😀 Event associations contribute to the professionalization of the sector by offering training, courses, and resources to their members.
• 😀 Networking is a key advantage of joining event associations, helping professionals build valuable connections across the industry.
• 😀 Event associations also work on creating policies that benefit the industry, from local to international levels.
• 😀 Legal support and guidance are available to association members, helping them navigate legal issues and protect their rights.
• 😀 The main disadvantage of joining an association is the annual membership fee, which requires a financial commitment.
• 😀 The Brazilian government has enacted laws, such as the PERS program, to support the recovery of the events sector post-COVID-19.
• 😀 Event professionals must be aware of various important laws related to event planning, including labor regulations, accessibility, data protection, and tourism laws.
• 😀 The event sector in Brazil contributes significantly to the economy, employing millions and representing a large part of the nation's GDP.

Q & A

What is the primary purpose of event associations?

Event associations serve as tools for professionals in the sector to fight for their collective interests. They support event organizers and producers by offering education, advocacy, networking, and legal guidance.

How do event associations benefit their members?

Event associations provide various benefits, including professional development opportunities through courses and training, legal support, advocacy for industry interests, and fostering networking among members to help strengthen the sector.

What are some examples of important event associations mentioned in the transcript?

The key event associations mentioned include BRAF (Union of Brazilian Fair Promoters), ABRAP (Brazilian Association of Event Promoters), ICCA (International Congress and Convention Association), ABEOC (Brazilian Association of Event Companies), ABRAFESTA (Brazilian Association of Social Events), and EMBRATUR (Brazilian Tourism Agency).

What is the role of EMBRATUR in the event sector?

EMBRATUR is not an association but a government agency under the Ministry of Tourism. It promotes and supports the commercialization of Brazilian tourism destinations, services, and products, especially in international markets. It plays a vital role in events that aim to promote Brazilian culture.

What is the main disadvantage of joining an event association?

The main disadvantage of joining an event association is the financial cost, specifically the annual membership fee, which can be a significant investment for event professionals.

What types of events does ABEOC focus on?

ABEOC primarily focuses on the broader event sector in Brazil, especially corporate events and meetings, advocating for the interests of event companies and supporting them with legal and fiscal matters.

Why is professionalization important for event organizers?

Professionalization is crucial for event organizers because it ensures higher quality service delivery, better industry standards, and an enhanced reputation, which are vital for the sustainability and growth of the event sector.

How does the pandemic (COVID-19) impact the event sector, and what initiatives have been taken to support it?

The event sector was severely impacted by the COVID-19 pandemic, with many businesses forced to halt their operations. The Brazilian government introduced the 'PERS' program, offering fiscal incentives to companies in the event industry to help them recover and restructure, especially from April 2024 to December 2026.

What are some essential laws that event professionals need to be aware of?

Event professionals should be familiar with several laws, including those related to event permits (alvarás), the protection of personal data (LGPD), accessibility laws, consumer protection (Code of Consumer Protection), and other specific regulations such as tax classification, copyright laws, and the General Tourism Law.

How do event associations contribute to the legal and technical aspects of event production?

Event associations offer legal advice and support for issues like contract management, legal permits, and understanding the rights and obligations of producers and consumers. They also provide technical assistance in areas such as event organization, coordination, and logistical planning.