How to 10x Your Business Overnight with Influencers

Summary

The video script outlines a three-step strategy to rapidly scale a business using influencers, as demonstrated by Alex Fosi's experiences. It emphasizes selecting the right influencer, engaging them effectively, and securing their promotion. The process promises significant growth, as illustrated by Fosi's ventures reaching millions in revenue. The script provides practical advice on personal connections, leveraging networks, and crafting persuasive outreach. It also highlights the importance of preparation, offering value, and adapting to the influencer's needs. The ultimate goal is to create life-changing wealth through strategic influencer partnerships.

Takeaways

• 🚀 The potential to exponentially grow a business or new product through strategic influencer partnerships is significant and can lead to life-changing wealth.
• 💰 Alex Fosi, the speaker, has personally scaled businesses to millions in revenue per month using influencer marketing, emphasizing the effectiveness of this approach.
• 🔍 Spending on influencers can be an investment that yields substantial returns, as demonstrated by the millions spent on promoting various businesses that resulted in substantial revenue growth.
• 📈 The speaker highlights the importance of choosing the right influencer who can bring massive value and growth to a business, comparing the process to Nike's strategic partnership with Michael Jordan.
• 🤝 Building a relationship with influencers involves a three-step process: identifying the right influencer, getting them to engage in conversation, and persuading them to promote your product or service.
• 📱 Utilizing multiple platforms and methods to contact influencers increases the chances of a response, including personal connections, social media, email, and direct mail.
• 🎯 Personalizing outreach messages to influencers and demonstrating professionalism can significantly improve response rates and the potential for successful partnerships.
• 🎁 Offering incentives such as gifts, financial investment, or personalized experiences can show诚意 and increase the likelihood of securing an influencer's interest and commitment.
• 📊 Preparing detailed presentations, mockups, and data projections can help convince influencers of the potential benefits of a partnership and demonstrate serious intent.
• 💡 The speaker emphasizes the value of persistence and the rule of 100, suggesting that sending a high volume of personalized messages can lead to successful influencer engagements.
• ✅ The process of securing an influencer partnership involves preparation, personalization, proof of concept, promise of benefits, and a clear plan, culminating in a compelling offer that is difficult to refuse.

Q & A

What is the main promise of the 'Super Influencer Process' described in the script?

The 'Super Influencer Process' promises to enable businesses to rapidly scale their success by leveraging influencers, potentially increasing business growth exponentially and compressing years of building a business into a much shorter timeframe.

Who is Alex Fosi and what are his business achievements according to the script?

Alex Fosi is the speaker in the script who has scaled multiple businesses to significant monthly revenues. His first business, B2B Gym Launch, scaled to $2.5 million a month. His second business, an e-commerce venture, reached $1.7 million a month, and his third company, a software for lead gen agencies, grew to $1.6 million per month.

How much money did Alex Fosi spend on influencers to promote Prestige Labs?

Alex Fosi spent over 20 million dollars on influencers to promote Prestige Labs.

What is the significance of the Nike and Michael Jordan partnership mentioned in the script?

The Nike and Michael Jordan partnership is highlighted as an example of a successful influencer-brand collaboration. Nike invested heavily in a single influencer, Michael Jordan, which led to a significant increase in sales and the creation of an iconic brand.

What are the three steps of the 'Super Influencer Process' as outlined in the script?

The three steps of the 'Super Influencer Process' are: 1) Know which influencer to pick, 2) Know how to get them to talk to you, and 3) Learn how to get them to promote your products or services.

What is the importance of verifying oneself on social media platforms when reaching out to influencers?

Verifying oneself on social media platforms increases the response rate significantly. It signals legitimacy and professionalism, making it more likely for influencers to engage with the outreach.

Why is it recommended to send a personalized message when reaching out to influencers?

Personalizing the message shows that you have taken the time to understand the influencer's brand and audience. It makes the outreach more relevant and increases the chances of getting a positive response.

What is the 'rule of 100' mentioned in the script and how does it apply to reaching out to influencers?

The 'rule of 100' refers to the strategy of sending out 100 messages per day across various platforms to increase the likelihood of getting responses from influencers. It emphasizes the importance of persistence and volume in outreach efforts.

Why is it beneficial to share an influencer's stories or posts?

Sharing an influencer's stories or posts can create goodwill and show that you are genuinely interested in their content. It can also provide an 'in' for further engagement, making it more likely for the influencer to reciprocate interest in a potential partnership.

What does the script suggest as an effective strategy for closing deals with influencers?

The script suggests over-preparation, showcasing the benefits of the partnership, providing proof of your capabilities or past successes, and making an offer that is too good for the influencer to refuse. It also emphasizes the importance of adapting the approach based on the size and needs of the influencer's audience.

Can you provide an example of a successful influencer-brand partnership from the script?

One example from the script is the partnership between Matthew McConaughey and Tony Robbins' company, which launched 'The Art of Living'. This partnership leveraged McConaughey's influence to draw in a record number of attendees for the event.

What is the potential income one can achieve by following the 'Super Influencer Process' as suggested in the script?

The script suggests that by following the 'Super Influencer Process', one can achieve life-changing wealth, with examples given of businesses increasing their income significantly, such as reaching a top 1% income level with a monthly recurring revenue of $44,000.

Outlines

00:00

🚀 Business Growth through Influencer Partnerships

The speaker, Alex Fosi, introduces the concept of rapidly scaling a business or product through strategic influencer partnerships. He shares his own success stories, including scaling a gym licensing business, an e-commerce business, and a lead-gen software company, all to multi-million dollar revenues. Alex emphasizes the importance of the 'super influencer process' and how investing in influencer marketing has led to significant returns, including selling his businesses for substantial profits. He outlines a three-step process for leveraging influencers to drive business growth, even without an existing following or financial resources.

05:03

🔑 The Power of Influencer Selection and Market Shifts

This paragraph delves into the importance of selecting the right influencer to guarantee business success. It uses the Nike and Michael Jordan partnership as a case study, illustrating the impact of aligning with a powerful influencer. The speaker discusses two models of influencer collaboration: having the influencer promote an existing brand or creating a product branded around the influencer. The paragraph also touches on the shift in the economy of attention, where traditional advertising is declining and social media influencer brands are on the rise, supported by statistics and examples of successful influencer-brand partnerships.

10:03

🤝 Approaching and Engaging with Influencers

The speaker provides a tactical approach to contacting influencers, emphasizing the importance of layers of connection. He suggests starting with influencers one knows personally, then leveraging one's network, and finally reaching out to influencers one follows or has heard of. Alex also recommends using multiple channels to reach out and the importance of standing out by being persistent yet respectful. The paragraph concludes with the suggestion to use formal channels or an influencer's website for contact if other methods fail.

15:04

📈 The Art of Closing Deals with Influencers

In this paragraph, the focus shifts to the process of closing deals with influencers. It starts with over-preparation, suggesting the creation of mockups and projections to demonstrate potential benefits. The speaker then outlines a structured presentation approach, which includes promising benefits, providing proof of past successes or comparable experiences, demonstrating the product, and outlining a clear plan. The aim is to make an offer that is so compelling the influencer would find it hard to refuse, leveraging the advantage of being either a new, attentive partner or an established, reliable one.

20:05

🌟 Capitalizing on Every Position's Advantage

The speaker discusses the importance of understanding and leveraging the advantages that come with one's current position in the market, whether as a new or an established player. He provides examples of how to sell the benefits of being new, such as personal touch and flexibility, or the benefits of being established, like best practices and infrastructure. The paragraph also touches on the concept of 'NOS or Yeses,' emphasizing the importance of persistence and the potential for a single successful partnership to lead to life-changing income.

25:05

💼 Success Stories and the Three-Step Super Influencer Process

The final paragraph wraps up the presentation by sharing success stories of both a large, established business and a small business that leveraged influencer partnerships for significant financial gains. It reinforces the three-step super influencer process: picking the right influencer, getting them to talk, and persuading them to promote. The speaker also offers free resources for further learning and implementation of the strategies discussed, encouraging action to achieve a leap in income and business growth.

Keywords

💡Influencer

An influencer is an individual who has the power to affect the purchasing decisions of others because of their authority, knowledge, position, or relationship with their audience. In the video's theme, influencers play a crucial role in business growth and product promotion. The script mentions how businesses can leverage influencers to scale their operations rapidly, as seen with the examples of Logan Paul and Mr. Beast, who have successfully used their influence to boost sales for their respective brands.

💡Scaling Business

Scaling a business refers to the process of growing a company in size, revenue, or influence. The video's main theme revolves around using influencers to scale businesses quickly. Alex Fosi shares his experiences scaling his businesses to millions in revenue per month, emphasizing the importance of selecting the right influencer and the strategies to get them to promote your business as a way to achieve rapid scaling.

💡Affiliate Program

An affiliate program is a type of marketing arrangement where an affiliate (influencer or partner) earns a commission for promoting and selling another company's products or services. In the script, Alex Fosi mentions using an affiliate and influencer program to scale one of his e-commerce businesses to $1.7 million a month, highlighting the effectiveness of such programs in driving sales and business growth.

💡Lead Generation

Lead generation is the process of finding and cultivating prospective customers for a business's products or services. The video discusses a software developed for lead generation agencies, which was grown using affiliates and influencers, demonstrating the script's focus on innovative marketing strategies to generate leads and, consequently, grow businesses.

💡CRM

CRM stands for Customer Relationship Management, which is a system used to manage interactions with customers and potential customers. In the context of the video, a CRM system is mentioned as a tool that helped track and manage the promotion of Alex Fosi's book, resulting in millions of leads and sales, underscoring the importance of organized customer data in business success.

💡Three-Step Super Influencer Process

This concept is a core part of the video's message, outlining a strategic approach to leveraging influencers for business growth. The process includes knowing which influencer to pick, getting them to talk to you, and then getting them to promote your products or services. The script provides a detailed explanation of each step, emphasizing its significance in achieving business success through influencer partnerships.

💡Verification

In the context of social media and online platforms, verification often refers to the act of confirming one's identity or legitimacy, usually marked by a verification badge (e.g., a blue checkmark on Instagram). The video script advises viewers to verify their accounts to increase their credibility and response rates when reaching out to influencers, illustrating the importance of establishing trust in influencer marketing.

💡Opportunity Cost

Opportunity cost is an economic concept that represents the potential benefit an individual, investor, or business misses out on when choosing one alternative over another. The script discusses the opportunity cost of time and effort in business decisions, particularly emphasizing that partnering with influencers could be one of the most efficient moves a business can make to maximize revenue in a short amount of time.

💡Mega Brands

Mega brands are large, well-known brands that have significant market presence and customer recognition. The video mentions mega brands like Nike, which successfully leveraged the influence of Michael Jordan to create a lasting impact on their brand, and new mega brands like Kylie Cosmetics, which were launched with the help of influencers, demonstrating the power of influencer partnerships in establishing and growing brand presence.

💡Market Fit

Market fit refers to the degree to which a product or service meets the needs of its target market and is well-received by consumers. The script discusses the importance of having a product that sells for more than its cost as a prerequisite for profit, but also highlights the potential of influencer partnerships to guarantee sales, even for products with poor market fit, showcasing the influencer's ability to drive demand.

💡Tactics

Tactics in this video refer to the specific strategies and methods used to identify, contact, and collaborate with influencers effectively. The script provides various tactics such as using personal connections, leveraging social media platforms, and offering value to influencers to increase the likelihood of a successful partnership, which is central to the video's theme of influencer marketing.

Highlights

The potential for businesses to scale rapidly using the 'super influencer process', promising significant growth with minimal effort.

Alex Fosi's personal success scaling businesses to millions in revenue per month using influencer marketing.

Investing over 20 million in influencers for Prestige Labs, demonstrating a substantial commitment to this marketing strategy.

Achieving life-changing sales numbers and business growth through strategic partnerships with influencers.

A three-step process for leveraging influencers to drive business growth, even without an existing following or significant capital.

The importance of selecting the right influencer to align with your business for maximum impact.

Strategies for getting influencers to engage with your business, including personal outreach and relationship building.

The concept of 'super influencers' and how they can single-handedly propel a business to success.

Case studies of businesses that have grown exponentially through influencer partnerships, such as Nike with Michael Jordan.

The economic shift towards social media and influencer brands, indicating a new landscape for advertising.

How to verify your business and establish credibility when approaching influencers for partnerships.

The 'magic message' strategy for capturing the attention of influencers and securing a conversation.

The significance of personalization in outreach messages to increase the likelihood of a response from influencers.

The 'rule of 100' in messaging influencers, emphasizing the importance of persistence and volume in outreach.

The advantage of leveraging an influencer's established audience to fast-track business growth.

Tactics for closing deals with influencers, including over-preparation, demonstrating value, and making compelling offers.

The power of a single successful influencer partnership to transform a business and generate significant wealth.

Transcripts

if there were a way to get your business

or new product to 2x 10x or 100x

overnight would you do

it if there are a way to all but

guarantee that no matter what business

you're in it could become more

successful than it currently is would

you do

it and if you could compress a decade of

building a business into

weeks would you do

it if so this Workshop is for you and

using the super influencer process I'll

outline in a second will make someone

here today enough money to retire that

is a

promise I would know because I've also

used what I'm about to share with you to

do exactly that I'm Alex fosi my first

big business I scaled at $2.5 million a

month which was B2B gym launch was gym

licensing my second business was an

e-commerce business that sold through an

affiliate and influencer program which

got to $1.7 million a month which is B2B

to see my third company was a software

for lead gen agencies which we grew

entirely off of Affiliates and

influencers which we got to $1.6 million

per month and so I've paid real money to

get influencers to promote my businesses

just to give you some context I spent

over 20 million on influencers to

promote Prestige Labs that's the actual

checks that's what we that's what I paid

out now we made that's what I paid out

and in Allen I spent over $22.8 million

on influencers to promote the software

those are my actual payouts from our

dashboard and I've had over 23,000

Affiliates who promoted my last book

$100 million leads that's a screenshot

from our uh CRM which helped me sell

over a million copies of my last two

books $100 million offers and $100

million leads and you can see the slack

message from my book manager there and

so this process that I'm about to share

with you creates real lifechanging value

and it allowed me to sell my first two

businesses to American Pacific group for

46 .2 million and sell Allen with a

trailing 12 month of $12 million in

revenue and then use all that money to

start acquisition. comom to invest in

and scale companies and currently our

portfolio together ises about $17

million a month and so I've made

Millions using influencers to promote my

businesses and I can help you do the

same and so I start with this proof

because there's a lot of sucky fluff

that's being taught out there like this

fluff sucks from people who've never

done what they claim and simply copy and

paste stuff that they don't understand

people being like I teach things that

I've never done and I refuse to do

that and so after spending losing and

then finally making millions on

influencers I've learned a lot of what

not to do but I also figured out a few

things that work and so today I'm going

to share with you a three-step super

influencer process anyone can use to get

a flood of buyers into your business for

free even

and especially if you have no following

or money

yourself and so here is the three-step

process number one know which influencer

to pick number

two know how to get them to talk to you

and then number three I'm going to show

you how to get them to promote your

stuff because if you know who to pick

and you get them to talk to you you get

them promote your stuff you will make

more money than if you do not and

arguably if you pick the right

influencer you might make life-changing

amounts of

money and so think about it this way if

tomorrow the rock or Taylor Swift agreed

to promote your business do you think

your business would grow no matter what

you sell be it umbrellas Contracting

tequila or VA agencies or whatever it is

if the rock got up there and said this

is the dude do you think you would make

more money

obviously of course it would and better

yet do you think there's any single move

and this is the key point we talk about

opportunity cost of the time and effort

we put into every move we make in

business do you think there's any single

move that you could make that would make

you more money in less time than

partnering with someone like

that no probably not so then why on

Earth are we not putting all of our time

into the one thing that could make you

the absolute most amount of money in the

shortest period of time I don't know why

not and so before I dive in let me

explain why taking action what I'm about

to share with you with you may be the

most important decision in your life all

right so obviously option one you could

be lame option two do it and change your

life so I'm going to opt for option two

and hopefully you do too and so there's

a reason that this is so important

especially right now there's a big shift

that's happening in the economy and

specifically the economy of

attention traditional advertising is

dying social media and influencer brands

are on the rise you've all heard this

but let me show you some stats to

support it all right it's the reason

that Logan Paul and prime a 2-year-old

Company 2 years old is now beating they

have more sales than power raid a 36y

old company two years 36 and they're

crushing them it's the same reason Mr

Beast febles a less than 2-year-old

company are in the multiple hundreds of

millions of dollars a year in sales and

they're gaining rapidly on Hershey's

which was something that before this

time and age was thought to be

impossible and it's why so many mega

brands are getting launched with

influencers like Kylie has her Cosmetics

proper 12 with Conor McGregor Kim has

skims and you've got Ryan Reynolds with

Aviation Jin and he's got a bunch of

other brands as well so many of these

Mega brands are getting launched with

mega influencers or super

influencers because they can almost

guarantee profitability on day

one so think about it like this if you

can reach 1 million people for free as

long as your product sells for more than

it costs you make money

period and so the question just becomes

which thing will make the most money

rather than whether that thing will make

money at all so Mr Beast here has to

make the decision of am I going to

promote Margaritas or am I going to

promote chocolate but if he did promote

Margaritas guess what he would still

make money not as much as he could if he

did chocolate but he would still make

money and what crazy world can you live

in that you can guarantee millions and

millions in sales on something that

actually has poor product Market fit

this is one of those big insurance

policies you can take out on the future

of your business if you make the right

pick and this has never existed before

this moment until now and so here's some

graphs because everybody likes graphs

it's the same reason they're more

viewers on internet than they are on

television more listeners and they're

all radio listeners and even crazier

this costs less and converts higher

which means that there's more total

people watching listening and consuming

and more of them buying for less money

overall the game has changed yet so few

businesses are taking advantage of it

and so you can see why this is such a

huge

opportunity said differently if the only

thing between you and the fastest

business growth you could possibly

imagine was three

steps wouldn't be worth

doing great I think so too so let's dive

in the three-step super influencer

process how to pick them how to get them

to talk to you how to get promote your

stuff so let's start with number one how

to pick the right influencer so there

was a movie that came out a year ago or

a year or two ago called air and the

premise was simple Nike a shoe brand was

struggling to enter the basketball

Market at the time

this is not drawn to scale the

representation is that they weren't

making that much money everybody else

was making more fantastic and every year

they would spend money on player

sponsorships and they would get quote

second tier rookies to wear their stuff

there's the guy he's second tier he's

wearing Nike and they kept losing the

best players every year to Adidas and

Converse yes Converse was actually a big

player back then and so the exhausted

partnership manager AKA talent scout

insisted to Phil Knight that they go all

in on this new Young rookie

named Michael

Jordan he was one of the top picks and

they bet their entire basketball budget

so they took what they were going to pay

five to 10 players and just gave it to

one and they did it in order to sign

him and he got the biggest deal that

anyone had ever signed because Nike

needed him more than he needed them and

they hoped they hoped that they would do

$2 million in basketball shoe

sales but instead they did 122 million

in the first year and they created an

iconic brand that has yet to be

surpassed decades later and you can see

how Nike now eats the entire

pie all because they went all in on the

right influencer they picked the right

guy and so the question for you is who's

your Michael Jordan and so there's two

ways you can approach this one you have

a branded product and you go find a

super influencer to partner with so you

have the thing and then you go to find

the person or two you find the person

and then you brand something around them

either

works so the Nike Air story was an

example of number one Nike was selling

basketball shoes people who wear

basketball shoes tend to watch and

idolize basketball players so finding

the best available basketball player

made the most sense for them in this

case Michael Jordan so they kept their

brand and then Jordan promoted a

personal line that's how they married

the two cuz he needed them less than

they needed him but Nike overall was

still a bigger brand than Michael Jordan

was especially as a

rookie an example of number two is some

company that you probably haven't heard

of which is Congo Congo is a drink

manufacturer they have three massive

Brands underneath of their umbrella and

one of them is prime the other two also

do half a billion dollar a year in sales

and you've heard of those too but for

the purpose of the presentation I'm just

going to focus on Congo so Congo you've

never heard of Logan Paul you probably

have and so they decided to say we're

going to go find the influencer and

create the product that's branded for

them and we're going to do the

delivery and so the difference these two

examples is Nike you get the pro the

influencer to promote your

brand or you deliver on theirs that's

the difference between the two models

both

work and so which brand you use depends

on who has the bigger audience cuz

you're like wait how do I get which one

well it just depends who's bigger so

Nike had a bigger audience than Jordan

so he promoted them now he was still up

he was bigger in basketball than Nike

and so they created a specific line

around Jordan so that's kind of the

Nuance of this and that's why

understanding how this works is so

important for you actually executing on

it Logan Paul has a bigger audience than

Congo more people have heard of him than

Congo and so they delivered for him and

so you can get an army of tiny

influencers or find one super influence

and the pro tip here is that the first

if you want to find lots of little guys

who are 100K each right it will take you

longer but you'll be able to retain more

ownership because you'll pretty much

always be bigger than

them and that's what I did in these

companies so with Prestige labs and

Allen both of those I had lots of lots

of little Affiliates lots of little

influencers the second is faster and

easier to manage but you give up more

now I will say personally that I lean

far more towards this now as I

understand branding and I understand

speed to Market and I understand the

value of aggressive growth and the

insurance policy that a super influencer

provides to a

business which is exactly what we did

with school I both co-own and act as my

own influencer for the school games and

school the platform

itself and so you might be like okay

well that's great for Nike and Prime and

febles and

school but what about me what about

everyday business owners how do we

actually get in contact with influencers

and super

influencers well first you have to know

who buys the sort of stuff you sell the

fancy term for this is ideal customer or

Avatar or

ICP then you got to figure out the

influencers they

follow then you got to pick out the

super influencers from there that best

fit your

product and so I think about contacting

people in layers so this is tactical all

right so everyone take notes like this

is the part where you take notes on it

all right so first I start with

influencers I know personally now you

might be like well I don't know

influencer believe it or not you

probably do know someone personally they

might not be Logan Paul but they

probably have a bigger following than

you I can almost guarantee that you know

someone who has a bigger following than

you that's why you know

them and if you contact all of them or

don't know any because I'm going to give

all the people with excuses in the room

they're like I don't want to talk to

people I know okay fine so if you did

contact all of them or you don't know

any then you move on to the next Circle

which is I ask my network who they know

I say okay I don't know any big

influencers do y'all know any big

influencers and when I make this point I

want to emphasize this actually ask you

can even cut the person that you ask in

on your side of the deal if they make an

intro and it actually works out and you

can pay real money for this because it's

exceptionally valuable for you and your

business for all the points I already

made and so you just say something like

do you know XXX person or do you know

anyone who has that size audience or who

caters to this type of people

and if you want to add the optional I'm

paying XXX for an

intro now if they don't know anyone so

this is for the people who have excuses

in the room if they don't know anyone so

you don't know anybody and your friends

don't know anybody because you live in a

rock fantastic then you move on to the

next circle out which is influencers you

follow or have heard of and what I do is

I reach out everywhere multiple times

and find Mutual connections and I harass

the living hell out of them and offer

bounties and crazy gifts and when I say

harassing living hell I mean of my

friends not the person all right to be

very clear great way to not get a

partnership done but reaching out on

multiple channels super smart so if you

follow them on Instagram also look at

them on LinkedIn look at them on Tik Tok

look at them via email look at Via

Direct Mail people forget about this you

can actually deliver stuff to people's

address by the way you can't unsubscribe

from Direct Mail fun fact all right so

there are things that you can do to get

people's attention and here's what's

interesting somebody who has a very

large following on Instagram might have

a very small following on L LinkedIn and

they might check both of their inboxes

but where do you think you're more

likely to stand out when they get one of

10 inbox messages on LinkedIn versus the

one of 1,000 they get on Instagram right

go everywhere because you might stick

out and you can follow up to be clear

I'm not saying don't follow up do that

but I definitely want to take the people

I know and ask them for

it and now if none of them respond to

you then you can go through formal

channels and this is a little bit of a

pro tip so one obviously some of these

guys will have agents if you if you're

looking for super influencers and I will

say this having now dealt with super

influencers it's not as much as you

think most of the time most of the time

it's not nearly as much as you think if

you're a bigger business owner for those

of you who get that otherwise you'd be

like I have to spend $10 million to get

this person honestly Superstars you can

get for a couple hundred grand a year

you'd be

amazed now here's the little Pro tip for

you

most influencers of some sort have a

website and most of them sell at least

one thing and a little Pro tip for you

is just actually go to their website as

another place and opt in actually

contact support actually Reach Out find

the email address on the site and reach

out you'll be amazed at again instead of

going to the Thousand DM inbox on

Instagram that there might only be six

people who are actually emailing so just

don't make the assumption that because

lots of people see it lot lots of people

take action so I'm going to tell you a

quick analogy in this because I think

this will drive it

home we recently put out uh we did a we

did a contest for editors because we

have a big media team at MOS media and

we had 1,200 people off of one post said

that they were interested in the role

now many people were probably like oh

man I don't want to apply for something

like that because I probably don't have

a shot well wait for the second stat we

then gave all of those 1,00 people who

who wanted to be editors one raw file

and we said just edit it and you've got

48 hours to send it in guess how many of

the 1,200 the 1,200 people actually

submitted an

edit

60 60 5% one in

20 so the odds are still in your favor

if you actually take action you would be

and that's a pretty big number and it's

the same thing going for jobs going for

girls going for whatever you want you'd

be amazed how low the bar is if you

actually

try and so that's how you pick them

tactically all right so let's just recap

this for number one find find this

biggest person that you connect with

using the circles if your audience is

bigger than theirs then you ask them to

promote your thing if Their audience is

bigger than yours you offer to deliver

for them finding your quote Michael

Jordan can give you the benefit of years

of building a massive audience without

the time

cost and you immediately reap the

benefits of their work in exchange for a

portion of the upside and so that's how

you pick the right influencer number one

so let's move on to step two you're like

okay I've got my eyes on this guy I've

got my eyes on my Michael Jordan now you

got to get them to talk to you so no

matter how good your thing is or the

offer that you want to make them if they

don't respond to you or you can't get a

hold to them you're not going to get

very far so here's how I get them

interested verify yourself the magic

message and the rule 100 three steps so

let's walk through the first one so

verifying yourself has two individual

steps first you literally verify

yourself on the platform if you can pay

the $10 per month or whatever it is to

get the blue check mark all right you do

this because you will get five to 10

times the response rates and so if I

think about my time as valuable if I can

get if I can compress my time to 10x

time for $10 a month I cannot imagine a

better use of resources that means for

10 bucks you can get 5 to 10x the time

back absolutely worth it step two of

verif yourself is don't be like Rakesh

000018 don't be like him be like Jim Jim

has a verification badge he has a

description of what he does by the way

if you want to partner with influencers

to do stuff say so in the description

say what you want them to see if you're

like hey I'm reaching out to influencers

and it just says like big music head and

you're reaching out about e-commerce

stuff probably not a good idea they're

going to immediately read your social

resume and be like this guy has nothing

to do with what he's offering me if you

want to be a professional act like a

professional do it for money do it like

it's your job because it

is he's a profile picture now one thing

that I would fix about Jims is I would

make it more more of his face closer up

and lighter lighter and brighter if you

will I put mine there because of course

you know magic social media man that I

am um mind you I had to learn this the

hard way my first version of this was

like I was zoomed all the way out and

you couldn't have seen it was super

pixelated all right and so I've learned

this stuff over time so you want to make

sure you have a picture that makes you

look like human being fantastic and then

actually use the platform post a few

things that show who you are on whatever

platform you choose to so you can see

he's got post obviously this guy's into

music and his stuff's about music that

makes sense by the way I don't know

either of these people I just grabb them

from my DMs I just saw who stood out and

who were people had guarantee would

never respond to all right so in short

don't be a weirdo don't look like Rakesh

be like Jim and to be fair Rakesh if you

do watch this I don't think you're

necessarily a weirdo you're displaying

like one all right so number one verify

yourself check so now if we have

verified ourselves we got to figure out

what we're actually going to say to them

so let me give you the magic message so

this is a sample message script you

would send this to an influencer hey

longtime fan firsttime messenger I own a

company that partners with influencers

to start communities this was one I made

for school that they own based on your

following it looks like you generate

anywhere from X to Y per month in

recurring income here are screenshots of

people who started this month alone mind

you the screenshots don't necessarily

need to be from you they're just

screenshots of other people who've had

the same experience you get the majority

of the profits we do a majority of the

work would you be up for a 15-minute

call for me to walk you through what

something like this would look like

that's it very

straightforward now to be clear the more

personalize the message the better you

only need one person to say yes put the

time in to actually look like you took a

moment to think about this person don't

just blast a hundred of these messages

copy and paste I say long time longtime

follower first-time messenger guess who

some of the best people to start with

are people you actually follow bonus

points if they've already interacted

with you before in the past and guess

what if they don't respond

congratulations you just got practice

for

free bonus points if it is your dream

influencer offer to fly out to show them

you're serious if you incur costs they

will take you more seriously if you want

to play with the pros you got to act

like a now if you're listening to this

you're watching this and you're like

well I don't have the money to fly out

that's fine but if you want to play in

the big leagues you got to do what you

got to do and they're not going to take

you seriously because they want somebody

who has some level of resources and

success now you can fake it before you

make it which I'm not really a fan of or

you just say I'm going all in on this

and you make the BET and you're going to

strike out sometimes and that's okay

because life is long and you only need

one and so what you'd say something like

this you'd say hey I'm out that way all

the time so it's no big deal I'm happy

to stop by so we can meet one another

and see if there's an opportunity that

makes sense the key part is like I'm out

that way all the time because they also

don't want to in inconvenience you but

if you're like oh it's no problem I'm

out there that way anyway because it

also shows that you're busy you're doing

other stuff you're they're not the only

uh only only frog in the kettle I don't

know if that's a saying I'm going with

it okay fantastic and next little bonus

tip is that if they have a public office

spend time and money on an scen gift and

a handwritten card and offer to pay a

lot of money for them not you ahead of

time for just 15 minutes and I'll be

very clear about that last point the

amount of people who are like hey I'll

pay $100 for your time that might be a

lot of money for you that might not be a

lot of money for them and so you got to

understand who you're playing with right

if you if you're going up to kmen

Electra shoot what's gen Z's equivalent

of that uh Haley Bieber now she's

married who's a hot girl Sydney

Sweeney Sydney Sweeney great you're

going to Sydney Sweeney and you're like

hey babe we got out to dinner dinner's

on me not a very compelling offer for

SNY cuz they've got guys who will

literally pay for all the food for the

rest of her life and her travel and not

just to get a picture of her underwear

anyways the point is the point is calm

down the point is is that you have to

make it relevant to the influencer or

the super influence that you're that

you're going for it has to be something

that they would actually value and the

personalization I will say on a personal

level that first one about making a big

obscene gift it's more about the thought

and the effort that someone can see that

you incurred to put the gift together so

I got an amazing gift the other day it's

a it's a full SI don't copy this it's

already been done all right so I got a

full-size uh modern art piece that had

uh the background of a of an Ace of

Spades because we're we're in Vegas our

headquarters in Vegas and it had this

cool graffiti is paint all over it of

the quotes that I had influenced the

artist on and so it was all the quotes

that he had had for me that had made an

impact on his life and I got that and I

was like this is so cool and it was

clear and obvious that he spent a lot of

time putting this together and it was

relevant to me and so as a side note

this is yet another Pro tip for you if

you're going to give a gift to somebody

and you're a business owner don't put

your logo on it put theirs on it why

would I wear someone else like it

doesn't make any sense I want you to

make something that I would want to wear

all the time and then I will think of

you every time I wear it then I create

the positive Association okay bonus

points over fantastic so you verify

yourself you look like a legitimate

person you send the magic message you

offer to incur cost you try and send

obscene gifts if you can if not you just

offer to fly out if you can and at the

very least you do a lot of work ahead of

time which I'll get to in a second and

you send the magic message great now

since it's time to send it how many do

we send you send a 100 messages per day

split between as many platforms as

needed 100 there's a rule of 100 it's

consistent across Industries people talk

about it I don't know why but I can't

say that it works and so this will

normally take about 4 hours per day so

set a kitchen timer and send the

messages you'd be amazed at how like if

you just do this it will take you that

long and just rip the Bandit off do it

one day just do it one day and then

you'll realize that you didn't die when

someone doesn't respond and then you can

do it a second day and then a third and

then all of a sudden you'll start

getting responses back I just had a DM

recently from a lady who's like I read

your book I did my first day of the rule

of 100 and she was like I already got 10

responses she's like this is

unbelievable and she spent years

delaying her first

message and I'm both happy for her and

sad for her because imagine the

potential you waste every day you don't

do what you need to do in order to get

where you

want and then you keep repeating this

until you get the

replies bonus points and this is what I

was referencing earlier if you've if you

already follow this influencer and

you've interact with them in some way

you've commented on a story they they

likeed something back then you already

have an in you already have a history

with that person even even tangential

even tiny it still makes you look more

real than

Rakesh now I'll give you also a pro tip

as being a quote super influencer if you

want to call me that share your target

influencer stories so this is what my

DMs look like so this is what my my in

the the outbox looks like or whatever so

lots of stuff weirdo obviously porn blah

blah blah now when I see mentioned you

mentioned you in their story I I create

content and so if someone created

content for me because they mentioned me

then it gives me the opportunity to put

that on my story and if it's valuable

then it provides value to my audience

for no cost to me that's what a

mentioned in a story is on top of the

fact that they're spreading my message

so it's actually like one of the easiest

ways to quote give to a super influencer

is just share what they have and also if

I go into a DM inbox and I see that

they've because you can see how many

times someone has mentioned you or

shared a story of yours and you see 15

shares I think oh shoot you know what

I've incurred a bit of a debt with this

person it's so nice of them to share

this stuff they're making content for me

they're they're spreading people to me I

like them more at the onset day one day

Zero so if you want to get their

attention that's just a little Pro tip

for you and a big reminder because I

want to keep hitting this point is that

you don't need a 100 influencers you

just need one super influencer to take

your company to the next level and

transform your

life so recap on section two on what you

actually say to get them to respond

number one be someone worth responding

to verify yourself two look like a legit

person on your profile three send the

magic message or variations of that and

personalize it personalize it

personalize it offer to incur cost to

meet them that's a little bit more

advanced but it will work send 100

messages per day this takes time but you

only need one and share the super

influencer stories and posts you will

gain more Affinity from them than if you

do nothing at all so now that we have

picked our influencer and we have

optimized our messages and we're sending

them we're going to start getting

replies so here's how you close the deal

here are the steps one over preparation

equals profit two every position has an

advantage three NOS or yeses so let's

dive in so before you speak with them

you want to prepare mockups of what

their thing would look like on your

product or the product that you want to

make for them either way works remember

you can take your Nike shoes and say

we've got this idea for a line and we

want to put it under you or I wi label

drinks and I want to make a drink that's

just for you Logan Paul or I want to

make a tequila just for you the rock or

I want to make a whiskey just for you

Conor McGregor or I want to make

Cosmetics just for you Kylie see where

I'm going with this this is not new but

people aren't seeing it this is why the

opportunity

exists so on top of the mock-ups you

want to show graphs you want to be like

this is you now this is you with me I

say this simply but this is literally

what you want to show someone you want

to show some you actually did a little

bit of math all right and you have some

estimates and projections to go with

that you want to say hey you've got this

many followers

if we post this post x times per week we

assume y reach and we convert 1% of

clicks which is standard based on these

things that I've seen in the past within

12 months we should be able to get to

here does that sound interesting if they

say yes awesome you you're one step

closer to closing the deal if they say

no you find somebody else and you ask

them why is it interesting because you

know what they might give you some of

the best feedback possible and so bottom

line is that you want to show that you

worked a lot on this and this is a key

Point you'll see it as a recurring point

when you're getting with the super

influence I'll tell you why in a second

the main reason you do that is because

they want to work with a partner that's

going to work hard for

them and the best way to prove that

you're going to do it later is to do it

now is to do it first one of my favorite

sayings is the best way to show an

audience that you'll that you'll give

them value after they buy is to give

them value before they buy brilliant I

know but guess what people don't do

they're like I don't want to take I

don't want to be taken advantage of my

time is valuable no it's not and it's

it's also relative you're coming to ask

something from them don't mistake it

like sure you're going to come be like

they're going to benefit too but if

you're going to a super influencer

you're the one who stands to gain far

more than them because they have

themselves and they can make that

partnership with anyone and you want

them to pick

you don't think about the time it takes

you to make this great think about how

much time you're going to save by them

agreeing that you move years of work in

the future rather than the fact that it

takes you a day or two to prepare one

presentation for 15 minutes so that you

crush

it and so for those you like but how do

I structure the presentation this how

you structure the presentation promise

you tell them the good stuff that

they're going to get from the

partnership proof you tell them why they

should believe you past experience or if

you don't have that stats of people like

them doing something comparable and if

you have the product that you think that

they should sell bring it and show it to

them this is called a demo AKA a

demonstration you want to show them that

because if they do have a strong brand

they're going to want want the thing to

be good because they want to make sure

that they're serving Their audience and

so if you've got the bees needs of

products let them taste the

honey three plan tell them what the next

steps look like what's expected of them

and what you're going to do and by the

way make your side look better than

theirs so that they look like they're

getting the best side of the deal and to

be real they should be because they've

already spent all these years leading up

to this so you don't have to spend five

years to build this audience they

already did that and so they're going to

just point which takes little effort but

that's because they're leveraging the

years of work they put in and then

you're going to spend the rest of your

time present forward making out for the

fact that you didn't work the 5 to 10

years to build the brand and that's the

deal and you might still have a smaller

percentage of the overall pie and it's

still worth

it and so finally you've got the proof

you got the promise you got the proof

you got the plan and then you make the

offer so then you make an offer so good

they feel stupid saying no give them a

Michael Jordan offer if they're bigger

than you offer them more more if they're

smaller still offer a lot and I'll give

you a key little Pro tip on this help

them grow if you want to go after a

middle-sized influencer they may want

growth more than they want money and so

then offer them that instead or in

addition so you can give on these

variables it's like okay I can give you

less in the economics but I'm going to

invest all these resources I'm going to

bring Five Guys I'm going to hire for

you to help you 10 extra content so we

both win because real talk if they are

permanently associated with your brand

if they get 10 times bigger guess who

else gets 10 times bigger you

worth

it now I go through those four things

and the thing that most of you guys are

going to struggle with is proof so let's

talk about that so this brings to the

second point of this little mini part

which is getting them to say

yes every position has an advantage and

a disadvantage I really want you to

drill this in all right for example if

you're brand new you sell the benefits

of being brand new so for example I used

to help agency owners with my company

Allen which is a software for for agcy

owners and some of them serve as gym

owners which means they were direct

competition of mine in my other company

gym watch and so they'd say well hey

it's easy for you to get gym owners

you're the 800lb gorilla in the industry

to which I would reply well one I wasn't

always the 800lb gorilla I started at

zero like everyone else but I promised a

different set of benefits I said hey

these companies don't care about you so

if I was in your position I'd be like

Alex doesn't care about you you're just

number to him he he just wants to hit

quota that's what his sales guys are

doing right you're going to get assigned

to some dozen care account rep who just

clocks in every day that they train for

a couple weeks just to get sped up and

they're never going to cater to you but

with

me you're my only brand partner you have

my full attention I don't want 100

Partners I just want one good one I can

go all in on someone I can work day and

night to help and grow and so you have

my contact you have my cell phone you

can come to my house I'll cook you

dinner we'll be partners on this it

would be impossible for them to give you

the same attention as me now if you're

thinking wow that's not a bad point well

then I wonder what the advantage of

being the 800lb gorilla is now if I'm

the 800lb gorilla so once gym launch was

the number one in the industry I would

argue the opposite angle I would say

well we have the best practices across a

lot of accounts and I can feed them

directly to you this kid doesn't have

any other experience I can take the

findings from thousands of accounts and

feed them right to you we have the

infrastructure and skill to just plug

you right into this guy's got to hire

all this I've got specialist across all

these different things that can help you

at a higher level and sure Sarah is only

good at media buying but she's better at

media buying than his

generalist and we can help you scale on

the business side because we already

have we know what we're doing and you'll

know that your audience is getting taken

care of because we have support

infrastructure let's say this thing does

crush well guess what's going to happen

to your little minnow he's going to get

overwhelmed because he's never had this

much attention before we know how to

deal with it we've done it before and so

the question is do you want to trust

your brand as someone who's just getting

into the industry or someone with a

track record do you want to risk what

you work so hard for on someone who

might not even be here in 6 months we've

been here almost a decade and we're

going to keep being here so you're like

wow okay every position has an advantage

and a disadvantage and you sell based on

the position you have in the marketplace

so play to your advantages if you're new

to the game and you're just getting into

and this your first super influencer

partnership then you're going to

emphasize Personal Touch care

flexibility going Allin the owner

mentality of this is us being Partners

we're in this together I'm going to do

anything it takes to get to be

successful now if you're this guy you're

the 800lb gorilla then you're going to

talk about track record the best

practices the infrastructure The

Specialist across functions brand

Association they're going to get from

associating with your brand where they

don't get that with the minnow and once

that happens whichever play you have

they're going to say

yes and if they don't then we go from

our advantages and disadvantages to NOS

or yeses which means we zoom out so

let's talk about that if you don't have

a track record the other reason to over

prepare and make your presentations

exceptional is that you can show them to

other presentations that you make for

other super influencers so if I try to

pitch Kylie on cosmetics and I make this

beautiful deck and I show all these

graphs and all this explanations guess

what I get to use I can take that when I

go to Conor McGregor and I say this is

some of the work that we prepared for

other influencers I'm not saying work we

did for them I'm just saying this is the

type of stuff we do now when you see

that what happens is people are like huh

they're going to see who you're pitching

and they're going to see the work that

you do over and over again they're like

wow this guy sustains a high level of

professionalism and polish despite

business he might not have won it's like

and the subtext is imagine what he' do

if we were actually working together and

that's what you want them to think and

so even if you didn't pitch them this is

the extra Pro tip is that even if you

didn't pitch Kylie or Connor or uh Ryan

Reynolds you can show them alternative

structures that you thought through and

if you show three different versions for

the three different influencers they

might be like okay I saw you prepared me

and that was okay but I really like what

you did with Ryan Reynolds I like that

version can we do something like that

for me and so you give them more options

to bait them in engaging with

you and so all these things help you

look more legitimate and increase the

likelihood that you get one super

influencer and if you get frustrated

don't the gap between no and yes is

where the opportunity to make

life-changing money is and so we went

out over a lot of stuff today and to

bring this home I want to tell you guys

two

stories one from a new business owner

using the super influencer process and

the other from a very large established

business owner because I want to cater

to both people in the audience right now

so I'll start with uh who both use the

strategy for lifechanging wealth so

let's start with a big business owner so

some of you guys have heard of Tony

Robbins in N graos they run a very large

portfolio businesses and they recently

reached out to a super influencer

Matthew mccon and Matthew mccon plugged

in their infrastructure they launched

The Art of Living so it was a product

that Matthew was the front face of and

they did the delivery on the back end

and they branded the product around what

he wanted the art of living and they had

the most people attend ever they had two

plus million people registered for the

that and almost half a million attend

live and a million plus people see it

unlike anything they'd ever had because

they harnessed a single super influencer

with a phenomenal

brand and I point this out to show you a

single partner can bring in

life-changing income and so that's just

an easy big business example all right

those guys had the infrastructure they

reached out I'm sure Tony Robins knowing

all the the presidents and things like

that he was probably one or two phone

calls away from Matthew mccon and he

said yes fine but let's talk about a

small business example because I think

for some of you guys here this may be

the most relevant for you since a

lesters may feel Out Of Reach for some

of you and I want to be clear I don't

think they're Out Of Reach for you I

just think you may feel that way and so

I want to at least meet you where you're

at here's two UK guys Ms and fad and

they added 44,000 per month in recurring

Revenue without ads or a following

neither of these guys has a following

and they weren't even the face and

that's key just like Congo with Logan

Paul no one knows who Congo is no one

who knows who Ms and fad are but when I

show you who they partnered with you

might have heard of them and so here's

what they did they found an influencer

Eddie ABW a former pro bodybuilder from

the UK he only had 50,000 followers at

the time and they reached out just like

I said in the the the presentation

earlier and then he replied doing the

exact thing that I mentioned in the

presentation earlier and then they told

him that he'd be their only partner and

the only client he had just like I said

in the presentation earlier and theyd

spent all of their time growing this

brand which is exactly what they did to

take him from 50k on because that's what

he really cared about and he

agreed and then they asked him if they'd

want to start a paidon on

community and they told him what would

be expected of him and gave him

projections proof promise plan here's

the offer and then they made the proof

promise plan into a presentation for him

notice they focused on branding the

product around him it wasn't the Ms and

Fahad Community it's the abue crew about

people were trying to get in shape get

healthy again and he's older now so he's

a slightly older

demographic which I find actually as a

side note very funny because makes a pot

are 20y old guys all right Eddie Abus is

in his 50s or 60s now and so then they

launched the community

and in the first 30 days two 20-y old

guys with no following and no money got

to 44,000 in monthly recurring Revenue

in the United States at least that's a

top 1% income and I want to be very

clear it's not because like Ms and vad

were able to take five years of work and

compress it into one series of

conversations because they were willing

to give up the upside they were willing

to get rejected by the other hundred

people they reached out to that didn't

say yes so they could get the one that

did and so this worked because Eddie's

audience wanted more high value access

to him so mien vad made that happen very

simple and so they benefited from his

brand and he benefited from their

operations and the work that he wasn't

willing to do so when I talked to them

they were like he uh he just just wants

to make content he doesn't want to do

anything else and so we just said we'll

do everything else we'll bring the

camera we'll do the recording we'll do

the editing we'll even put the stories

up they have the ctas with the links so

that we drive people with the community

and we'll manage the community itself

and we'll send you a cut of the money

and he said

cool and so they both

profited and so the point is if you

actually just follow this process you

can jump forward multiple levels of

income quickly because you only need one

super influencer to change your life

just

one and so for more tactics about this

stuff because we're getting close on

time I have free books and courses on

Outreach using Affiliates also if you

zoom into that little picture of mson

fad you see a little book that they have

in the background the only book they

have referenced there it's book check it

out um and you can watch this stuff on

my site so I actually have the training

for reaching out getting Affiliates more

in-depth stuff more scripts all that

stuff it's absolutely free on my site

acquisition. comom trining it's all free

all right um and if you don't have a

product to recruit a super influencer

with so the first ones if you already

have a product and you and you want to

just go straight to to getting them to

promote it that's what that's for you

and if you don't have a product then you

can start like makes and vad by building

a community for an influencer and the

reason this is kind of like a one fits a

one siiz fits all product for most

influencers is that pretty much every

influencer literally gets followed

because people want access they want

more exposure to them and so all you do

is just have more exposure more content

more access just behind a pay wall so

that the highest fans get what they want

and everybody else still get stuff for

free so it's a win-win all right and so

if you want that school.com games it's

also free to start so if you're like I

don't know what the product you can

start one for free and you can go start

approaching influencers to do it all

right so I hope that I fulfilled my

promise to you from the beginning in the

three-step super influencer process

which is one know how to pick them two

know how to get them to talk to you and

three how to get them to promote your

stuff so you can create life-changing

wealth and hopefully I gave you the

tools to Leap Frog your income if you

actually take action so there's all your

free stuff thank you guys so much enjoy