21 April 2025

Summary

This interview features a 22-year-old student who discusses his experience with a smartwatch. He shares that he primarily uses the device for running and checking prices, noting its complete features met his expectations. Although he initially found the product affordable, he expressed some regret due to missing features like a stand and the higher-than-expected price. The product's ratings on Shopee influenced his purchase decision, but he found them not entirely accurate. He believes the smartwatch is suited for middle-class consumers, and while the company’s marketing is truthful, some details may have been downplayed.

Takeaways

• 😀 The interviewee is 22 years old and currently a student, with an internship job.
• 😀 They receive a monthly allowance of 1 million IDR from their parents and earn 3.5 million IDR per month from their internship.
• 😀 The primary function of their smartphone is to track running activities and check prices.
• 😀 They first discovered the product through TikTok and Shopee searches.
• 😀 The product met their expectations, offering all the desired features.
• 😀 They believe that the smartphone has improved their productivity, especially as it motivates them to run more frequently.
• 😀 They noted that the product's marketing was not very widespread, with few reviews available.
• 😀 The interviewee somewhat regrets purchasing the product, mainly due to unmet expectations and the price being higher than anticipated.
• 😀 Despite the regrets, they feel that the product is worth it for the current time but would consider upgrading if they have the budget.
• 😀 They believe that the target market for the product is middle to lower-class consumers due to its affordability.
• 😀 While the online ratings were generally positive, the interviewee found that some product aspects were not accurately reviewed or were hidden from the public.
• 😀 The interviewee feels that the company's social responsibility in marketing and selling the product is fairly honest, although some features were misrepresented or not highlighted clearly.

Q & A

What is the interviewee's age and occupation?

The interviewee is 22 years old and currently a student who is also interning.

How much is the interviewee's monthly income?

The interviewee receives 1 million IDR from their parents and an additional 3.5 million IDR from other sources.

Why did the interviewee purchase the smartphone?

The smartphone was bought primarily for tracking running activities and checking prices. It was also used for general daily functions.

How did the interviewee find out about the product?

The interviewee discovered the product through TikTok and by browsing on Shopee.

Was the product's quality in line with the interviewee's expectations?

The interviewee initially felt the product met expectations, but later regretted the purchase due to missing features like additional storage.

How did the interviewee feel about the pricing of the product?

The interviewee felt that the product was somewhat expensive given its features and considered that another brand might have been a better choice for the same price.

How would the interviewee describe the advertising of the product?

The interviewee noted that the product's advertising was not widespread and that they had to search for reviews themselves. The advertising was not as prominent as for other brands.

What was the interviewee's opinion about the product's target market?

The interviewee believes the product targets middle-class to lower-middle-class consumers due to its affordable price.

How did the interviewee perceive the product's rating on online platforms?

The interviewee found that the product had good ratings online, but some reviews were not fully accurate, as they did not cover all aspects of the product.

Would the interviewee consider purchasing from this brand again in the future?

While the interviewee currently finds the product 'worth it', they expressed interest in purchasing a different brand if they had the financial means to do so in the future.