VALE A PENA ASSINAR O ANOTA AI? | EPISÓDIO 3/150

Summary

In this video, the host explains the features and benefits of the 'Anota Aí' platform for businesses in the food delivery industry. The platform automates customer interactions via WhatsApp, Messenger, and Instagram, providing a digital menu, CRM tools, and sales automation. Key functionalities include automatic card menu replication, error-free orders, customer data management, personalized discounts, loyalty programs, and cashback options. The host emphasizes how these features can help businesses increase sales, improve customer retention, and streamline operations, all while offering practical examples and tips for maximizing success in the competitive delivery market.

Takeaways

• 😀 Anota Aí automates customer interactions through WhatsApp, Messenger, and Instagram Direct, reducing the need for human intervention.
• 😀 It helps create digital menus for businesses, with integration to platforms like iFood, allowing easy menu sharing and updates.
• 😀 The platform automates order printing with no errors, ensuring the kitchen receives precise instructions on customer orders.
• 😀 Anota Aí's intuitive digital menu boosts conversion rates, with users experiencing conversion rates as high as 40-50%, significantly outperforming platforms like iFood.
• 😀 It features a CRM that stores customer data, helping businesses track customer activity and recover lost sales by segmenting potential and active customers.
• 😀 The platform includes a sales recovery tool, offering discounts to customers who abandon their cart or fail to make a purchase, increasing conversion.
• 😀 Anota Aí allows businesses to create custom discount coupons, track influencer marketing efforts, and tailor promotions to target specific customer groups.
• 😀 The platform offers a loyalty program where customers earn points for purchases, which can be redeemed for discounts or free items, enhancing customer retention.
• 😀 Anota Aí supports personalized cashback programs, rewarding customers based on the profit margin of purchased items, encouraging higher spending.
• 😀 It offers a 'Garçon Mode' for businesses with physical locations, allowing customers to order directly via QR codes, merging delivery and in-store sales for seamless operation.

Q & A

What is 'Anota Aí' and how does it work for businesses?

'Anota Aí' is a platform that automates customer interactions through messaging services like WhatsApp, Instagram Direct, and Messenger. It helps businesses, particularly in the delivery industry, by using a chatbot powered by AI to handle customer inquiries and guide them to the business's digital menu. This automation allows businesses to reduce human intervention while increasing efficiency and sales.

Does 'Anota Aí' replace human staff in restaurants?

No, 'Anota Aí' does not replace human staff. It automates customer interactions, but the staff is still needed to prepare food and manage the physical aspects of the business. The platform simply reduces the time spent answering repetitive questions and inquiries, allowing staff to focus on core tasks.

How does 'Anota Aí' integrate with iFood?

'Anota Aí' makes it easy to replicate your menu from iFood. If you already have a menu on iFood, you can simply copy the link from iFood and share it on social media or marketplace platforms. The system automatically pulls the menu into 'Anota Aí,' saving time on manual entry.

What is CRM in the context of 'Anota Aí' and how is it beneficial?

CRM stands for Customer Relationship Management. With 'Anota Aí,' when customers send messages, their data (such as their name) is saved in the system. It classifies customers based on their purchasing activity, such as recent buyers, potential customers, or those who haven't bought in over 30 days. This data helps businesses better understand their customers and target them for follow-ups or promotions.

Can businesses use 'Anota Aí' to offer discounts to potential customers?

Yes, businesses can use 'Anota Aí' to send automated follow-up messages with discounts to customers who show interest but do not complete a purchase. The system can be programmed to offer special discounts or coupons to encourage customers to finalize their purchase.

How does 'Anota Aí' help with customer retention and loyalty?

'Anota Aí' offers customizable loyalty programs. Every time a customer makes a purchase, the system tracks their points. Customers are notified about their points balance and can redeem rewards such as discounts or free items. This system encourages repeat purchases and strengthens customer retention.

What is the advantage of using 'Anota Aí' over traditional loyalty programs?

Unlike traditional paper-based loyalty programs, 'Anota Aí' offers digital, automated solutions for tracking and rewarding customer loyalty. This ensures greater accuracy and ease of use for both the business and the customers. The platform also allows businesses to tailor the rewards to their specific needs.

How does 'Anota Aí' help with cross-channel marketing?

'Anota Aí' offers a feature called 'Modo Garçom' (Waiter Mode), which lets businesses create campaigns that target both in-store and delivery customers. For example, a business can use the same customer data to offer discounts to a delivery customer who also visits the physical store, fostering cross-channel engagement.

Can businesses customize coupons and track their performance?

Yes, 'Anota Aí' allows businesses to create custom coupons for specific customer segments or marketing campaigns. Businesses can track the performance of these coupons, determining which influencers or campaigns yield the best results.

What is the role of cashback in 'Anota Aí' and how does it work?

'Anota Aí' enables businesses to offer cashback incentives on specific products, based on their profit margin. For example, items with higher margins, like pizzas, can offer a larger cashback. Customers can accumulate cashback and redeem it within a certain time frame, encouraging them to return and spend more. Cashback also helps increase customer loyalty.