Mercado de trabalho vê crescer a dificuldade em contratar mão de obra - Jornal da Clube (29/03/25)

Summary

This discussion highlights the growing challenges faced by businesses in Ribeirão Preto to find qualified labor in 2024 and beyond. Experts discuss the increasing difficulty in securing both skilled and basic labor, with a focus on how companies and local authorities are adapting. Key points include the changing job market dynamics, the impact of generational differences on work culture, and the importance of developing new strategies to attract and retain talent. Solutions such as professional training courses, innovative benefits, and adjusting work environments to meet younger generations’ needs are explored in depth.

Takeaways

• 😀 Businesses in Ribeirão Preto are facing increasing difficulty in finding qualified labor, a challenge that has grown since 2024 and is continuing into 2025.
• 😀 A local job fair in Ribeirão Preto helped identify the key labor shortages in the region, particularly in sectors with high demand for skilled workers.
• 😀 The municipal government is responding by offering professional training courses in areas with the greatest demand, supported by federal funding.
• 😀 Economic consultant José Rita Moreira highlights that many job seekers are hesitant to accept certain jobs due to reliance on social benefits like Bolsa Família, which can provide a stable income.
• 😀 The shift in work culture, particularly among younger generations (Generation Z), is evident, with many seeking more flexible, less demanding work environments, including remote options.
• 😀 Employers are increasingly offering perks like housing allowances, meal provisions, and bonuses to attract and retain workers in challenging labor markets.
• 😀 Psychologist and administrator Saulo Valmor observes that, especially post-pandemic, workers are prioritizing mental and physical well-being, creating new challenges for businesses.
• 😀 The competition for skilled workers has escalated, with companies needing to offer not just competitive salaries but also work-life balance and career development opportunities.
• 😀 Despite labor shortages in various sectors, there is still a strong demand for traditional manual labor professions, such as carpenters, mechanics, and electricians.
• 😀 The city’s development strategy includes fostering partnerships between businesses and training programs to reduce workforce turnover and ensure workers are better prepared for the job market.

Q & A

What is the current challenge businesses in Ribeirão Preto are facing regarding the workforce?

The primary challenge businesses in Ribeirão Preto are facing is a shortage of qualified labor. This issue, which was already significant in 2024, has worsened in 2025, with even basic workforce positions being hard to fill.

How is the city of Ribeirão Preto addressing the labor shortage?

Ribeirão Preto's government is addressing the labor shortage by organizing job fairs, such as the one held at Cava do Bosque, and planning to offer professional training courses in areas with the highest demand for workers.

Why is it difficult for businesses to find qualified labor in Ribeirão Preto?

In addition to the shortage of qualified workers, there is also a broader issue where even basic labor positions are hard to fill. Many individuals are also opting for alternative forms of income, such as working with delivery apps, due to the benefits they perceive from flexible work schedules.

What role do programs like Bolsa Família play in the current labor market situation?

Programs like Bolsa Família are contributing to the labor market issue as many individuals are receiving enough financial support through the program, making them less inclined to accept traditional work with lower wages. This results in fewer people actively seeking employment.

How has the younger generation (Generation Z) impacted the labor market?

Generation Z has influenced the labor market by rejecting traditional work structures. They prioritize work-life balance, mental health, and flexibility, often preferring jobs that allow remote work or shorter hours, making it difficult for businesses to attract and retain them.

What are businesses doing to attract and retain younger workers?

Businesses are becoming more creative by offering additional benefits, such as housing subsidies, meal allowances, and flexible work schedules, in order to attract and retain younger workers who prioritize these perks.

What is the current state of older workers in Ribeirão Preto’s job market?

Older workers, particularly those aged 50 and above, are increasingly being hired as businesses are recognizing the value of experienced labor. Some companies are even breaking the stereotype against hiring older workers and are actively seeking this demographic.

What is the city’s approach to training workers for the job market?

The city is focusing on providing professional training programs to fill high-demand positions. These programs are being designed with partnerships between local businesses and educational institutions to ensure that workers are properly trained both theoretically and practically.

How can businesses improve their recruitment strategies in the face of current challenges?

Businesses need to develop new recruitment strategies, including offering more flexibility in working hours, better benefits, and a supportive work environment to appeal to both younger and older generations. This includes reevaluating the traditional 8-hour workday and incorporating more autonomy and well-being considerations.

How does the current labor market reflect a shift in societal values, particularly among the youth?

The current labor market reflects a significant shift in societal values, particularly among the youth, who now place more importance on personal well-being, mental health, and autonomy. This change has been influenced by the pandemic, which normalized remote work and flexible schedules, making traditional work structures less appealing.