Análise Gráfica: Cartaz Folies Bergère | Walter Mattos

Summary

In this video, Walter Mattos explores a 1877 poster by Jules Cherét, focusing on its use of color, geometry, and design principles despite it not being originally conceived as a design project. He delves into the contrasting colors of green and red, the rule of odd numbers in design, and the use of geometric shapes like circles, pentagons, and triangles to create visual harmony. Mattos also highlights the application of the golden ratio and encourages designers to step out of their comfort zones to push their creative boundaries. The video is a deep dive into the relationship between art and design, offering valuable insights for creatives.

Takeaways

• 😀 The speaker, Walter Mattos, is continuing his graphic analysis series with a study of a 1877 poster by Jules Cherét, a French painter and lithographer.
• 😀 Cherét, despite not being a designer, was one of the pioneers of advertising posters, which set the stage for modern graphic design.
• 😀 The poster promotes a theater piece called 'Le Girard' at the 'Folie Bergère' theater in Paris.
• 😀 The analysis explores how the poster was not originally designed as a 'design project' but contains elements that reflect key design principles.
• 😀 The first major design element noted is the use of contrasting colors: green as the dominant color and red as the accent color, creating visual harmony.
• 😀 Green and red are complementary colors in the color wheel, which creates a natural and effective contrast that directs the viewer’s attention.
• 😀 The poster uses the 'rule of odds' by featuring three main characters, which is more visually appealing than having an even number of elements.
• 😀 The woman in the poster is the focal point, and the two dancers guide the viewer’s attention toward her, supporting her role as the main character.
• 😀 Geometric structures, such as circles, pentagons, and triangles, were intentionally used in the composition to direct the viewer's eye and create balance.
• 😀 The use of the golden ratio is illustrated with a triangle, showcasing how natural proportions can enhance the design without forcing them.
• 😀 The speaker encourages stepping out of your comfort zone when designing to challenge yourself and deepen your understanding of design principles.
• 😀 Overall, the analysis highlights how classic design techniques can be applied even in non-traditional forms of visual art, encouraging exploration and creative thinking.

Q & A

Who is Jules Cherét and why is he significant in the context of design?

Jules Cherét was a French painter and lithographer, known for developing the concept of public advertising posters in the late 19th century. Despite not being a designer by profession, he played a crucial role in shaping modern advertising through his innovative poster designs.

What is the main purpose of the 1877 poster discussed in the video?

The primary purpose of the 1877 poster is to advertise the play 'Le Girard,' which was performed at the 'Folie Bergère' theater in Paris. The poster serves as a promotional tool to invite people to attend the performance.

How does the color scheme in the poster contribute to its design?

The poster uses complementary colors to create a striking visual effect. The dominant green background contrasts with the red dress of the woman, drawing attention to her. Green and red are complementary colors on the color wheel, which enhances their visual impact when placed together.

What is the significance of using an odd number of characters in the poster design?

The use of three characters, including the woman and two dancers, aligns with the 'rule of odd numbers' in design, which suggests that an odd number of elements is more visually appealing and creates a sense of balance and harmony in a composition.

How does the positioning of the characters in the poster relate to geometric principles?

The characters in the poster are carefully aligned with geometric shapes. The heads of the dancers are positioned along the circumference of a circle, while the body positions and limbs align with the lines of a pentagon and triangle, indicating intentional use of geometric grids to guide the composition.

What is the 'rule of the triangle' or 'pyramid' mentioned in the video, and how does it apply to the poster?

The 'rule of the triangle,' or 'pyramid,' is a compositional technique that uses a triangular shape to guide the viewer's eye toward a focal point. In the poster, the triangular arrangement of the characters directs attention to the central woman, reinforcing her role as the main subject.

What is the golden ratio, and how is it applied in this poster?

The golden ratio, often represented by the number 1.618, is a mathematical principle that describes aesthetically pleasing proportions. The poster incorporates a golden triangle, where the base of the triangle is multiplied by the golden ratio to create visually harmonious proportions.

How does the use of grids and geometric patterns affect the design of the poster?

The use of grids and geometric patterns in the poster adds structure and balance to the composition. By aligning the characters and elements with geometric shapes like circles, pentagons, and triangles, the designer creates a harmonious and well-organized visual that guides the viewer's attention effectively.

Why does the speaker emphasize stepping out of one's comfort zone in design?

The speaker encourages stepping out of one's comfort zone to challenge oneself and explore new ideas and design concepts. This approach fosters deeper understanding and creativity, leading to unexpected insights and growth as a designer.

What advice does the speaker give regarding the application of the golden ratio in design?

The speaker advises not to overcomplicate the use of the golden ratio in design. Instead of trying to force the golden ratio into every project, designers should focus on solving design problems naturally, allowing grids and geometric proportions to emerge organically within the creative process.