2024 Trends in the Food and Drink Industry 🍽

Summary

The 2024 Creed Trends Hub offers valuable insights into key trends shaping the foodservice market. Collaborating with Insight Partners, Creed has analyzed data, innovations, and economic factors to guide businesses through the upcoming year. The trends focus on driving value, creating memorable experiences, promoting sustainability, and leveraging technology to boost profits. With a commitment to helping operators stay ahead, Creed provides sector-specific trend reports, dedicated resources, and expert recipes to inspire menu planning. Despite economic challenges, 2024 presents exciting opportunities for businesses to thrive in the evolving foodservice landscape.

Takeaways

• 😀 Creed Trends Hub provides an online portal for exploring the 2024 key trends in the food and drink market.
• 😀 The insights are based on data analysis, current innovation, and economic factors to help navigate foodservice trends in the upcoming year.
• 😀 Creed Foodservice uses insights as the foundation for creating innovative solutions, such as menu planning and bespoke food concepts.
• 😀 The 2024 Creed Trends are visualized through an 'insights wheel,' with a focus on macro trends and consumer-led missions.
• 😀 The first trend, 'Driving Value,' emphasizes offering more than just low-cost options, focusing on perceived value for money.
• 😀 'Creative Memories' highlights the importance of elevated food experiences that transport consumers away from the everyday.
• 😀 Sustainability plays a key role, with the trend 'Sustain and Retain' focusing on consumers' awareness of the environmental impact of food.
• 😀 Health and well-being are integral to the sustainability trend, with consumers increasingly choosing 'better-for-you' dining options.
• 😀 'Tech Clever' discusses the growing role of technology, from social media to digital apps, and how tech-led practices can boost profits.
• 😀 Three sector-specific trend reports are available to help operators understand and incorporate these trends into day-to-day operations.
• 😀 The 2024 outlook focuses on economic recovery, with challenges that also present opportunities for growth in catering operations.

Q & A

What is the purpose of the Creed Trends Hub?

The Creed Trends Hub serves as an online portal providing insights into the 2024 trends within the food and drink market, helping foodservice businesses navigate upcoming challenges and opportunities.

What are the main components of the Creed Trends Wheel?

The Creed Trends Wheel includes a central 'national challenge' referring to long-term shifts in consumer behavior, surrounded by four consumer-led missions: Driving Value, Creative Memories, Sustain and Retain, and Tech Clever.

What does the 'Driving Value' trend refer to?

The 'Driving Value' trend goes beyond low-ticket prices, emphasizing the importance of providing added value that strengthens consumers' perception of value for money.

How does the 'Creative Memories' trend impact foodservice?

The 'Creative Memories' trend highlights the growing consumer desire for elevated experiences that transport them away from the everyday. Food and drink experiences need to be adventurous and memorable to meet these expectations.

What role does sustainability play in the 2024 trends?

Sustainability is a key focus, with consumers becoming more conscious of the environmental impact of their food choices. The 'Sustain and Retain' trend stresses the importance of sourcing food responsibly and offering healthier options.

What does the 'Tech Clever' trend suggest for foodservice businesses?

The 'Tech Clever' trend suggests that foodservice businesses can embrace technology to improve operational efficiency, increase profits, and leverage digital tools to enhance their service and customer experience.

What resources are available to help businesses implement these trends?

Creed Foodservice offers sector-specific trend reports and a 'Creed Trends Kitchen' with trend-inspired recipes from executive chefs, both of which help foodservice operators incorporate the latest trends into their operations.

Why is 2024 described as a year for economic recovery in foodservice?

2024 is expected to focus on economic recovery for both businesses and consumers. While there may be challenges, the trends provide opportunities for foodservice operators to innovate and adapt to changing consumer demands.

How does the 'Sustain and Retain' trend integrate health and well-being?

The 'Sustain and Retain' trend not only focuses on sustainability but also highlights the growing importance of health and well-being. Consumers are increasingly choosing 'better for you' options when dining out.

How can businesses use the trend reports and resources provided by Creed Foodservice?

Businesses can download sector-specific trend reports to understand market shifts and incorporate the trends into their operations. The Creed Trends Kitchen provides recipes that can inspire menu planning and enhance customer offerings.