Técnica VENDEDOR DE CARROS - VENDA SEM LIMTES

Summary

In this video, Marcos Souza, an international sales expert, shares his 'Car Seller Technique,' a powerful sales strategy. He explains how showing customers a high-end product first creates desire, making them more likely to purchase a mid-range option. The technique leverages the principle of contrast, where the initial expensive product makes the next one seem like a better deal. Marcos emphasizes that this method applies to various products, from cars to real estate, and is designed to help salespeople increase their sales by offering a compelling experience. He encourages viewers to subscribe for more sales tips and techniques.

Takeaways

• 😀 Introduce the most expensive product first to create a high-value reference for customers.
• 😀 Use the premium product as a benchmark to make the customer desire the features it offers.
• 😀 Offer the customer a test experience with the high-end product to help them emotionally connect with it.
• 😀 After showcasing the premium product, present a mid-range option that feels like a reasonable compromise.
• 😀 The goal is to create desire for a more expensive item so that the mid-range product seems more affordable and desirable.
• 😀 This technique works by shifting the customer’s perception of value, often leading to higher sales than initially expected.
• 😀 The 'car salesman' strategy can be applied to various industries, from cars to electronics to real estate.
• 😀 People are more likely to upgrade to a higher ticket item when they’ve experienced the features of the premium version first.
• 😀 The psychological effect of introducing a high-end product makes the mid-range product feel like a better deal in comparison.
• 😀 This approach works because it taps into the human desire to acquire better or more luxurious things when given the chance.
• 😀 By starting with the expensive product, you expand the customer’s wishlist, making them more open to purchasing more expensive items.

Q & A

What is the main concept behind the 'Car Seller Technique'?

The 'Car Seller Technique' revolves around presenting the most expensive product first to create a reference point for the customer. Once the customer experiences the luxury or high-end product, they are more likely to buy a mid-range product that seems more appealing in comparison.

Why is it effective to show the most expensive product first?

By showing the most expensive product first, you create a contrast that makes the other products seem more affordable and attractive. It triggers the customer's desire to own something better, leading them to opt for a mid-range product that seems like a good compromise.

How does the customer feel after being shown the luxury product?

After being shown the luxury product, the customer may feel a sense of desire and emotional attachment. The features and luxury elements of the product, such as a sunroof or automatic transmission, create a stronger attraction, which leads them to reconsider their original purchase.

What is the next step after showing the most expensive product?

After showing the most expensive product, you present the product the customer originally intended to buy. However, after experiencing the luxury product, this option may feel less appealing, prompting the customer to reconsider their choice.

How does offering an intermediate product help in the selling process?

Offering an intermediate product after the luxury product allows the seller to present a balanced option. This product often feels like a good compromise between price and features, making it more likely for the customer to purchase it compared to the original lower-priced option.

Can this technique be applied to industries other than car sales?

Yes, the 'Car Seller Technique' is versatile and can be applied to various industries, including retail, real estate, electronics, and even agriculture. The principle remains the same: show a premium product first to increase the likelihood of selling a mid-range option.

What does Marcos suggest to do after using this technique?

Marcos encourages viewers to subscribe to his channel to receive more sales techniques and tips. He also invites them to comment and share suggestions, as he plans to bring more content related to sales strategies.

What is the overall goal of using the 'Car Seller Technique'?

The overall goal of the technique is to increase the average sales ticket by persuading customers to buy a more expensive product than they originally planned. By leveraging desire and comparison, customers are more likely to purchase a mid-range product that seems more valuable after experiencing the high-end option.

How can this technique affect a salesperson's performance?

By using this technique, a salesperson can improve their ability to sell higher-value products, which in turn boosts their sales performance. It shifts the focus from just meeting the customer's basic needs to helping them find a product they didn't initially consider but now desire.

What does the 'Car Seller Technique' teach about customer behavior?

The technique highlights the fact that customers often increase their desire for a product when they are exposed to something better. It shows that customers are willing to stretch their budgets or reassess their choices when they are emotionally attached to a higher-end product.