Tips Pemasaran, Strategi, dan Menyikapi Kegagalan. Alumni Polines, Owner Frezzo - Minuman Kekinian.

Summary

In this video, Mazay Nal, owner of Freeze Serbuk, shares his journey of growing a successful wholesale beverage business. He discusses the importance of digital marketing, using platforms like Google and social media to reach customers effectively. He highlights the value of innovation in product development, the challenges of failure, and the lessons learned, especially in managing finances and legal requirements. Emphasizing resilience, he encourages entrepreneurs to see failure as a stepping stone and to continue pushing forward. Ultimately, he aims to inspire others to build successful businesses while contributing to their communities.

Takeaways

• 😀 Digital marketing (Facebook, Instagram, Google Ads) is crucial for modern business success, especially in food and beverage industries.
• 😀 Innovating your product lineup to match consumer trends is key. Mazay Nal created various drink flavors based on popular trends like 'es kepal Milo'.
• 😀 Failure is not the end of the road. It is a part of the learning process that helps shape future success.
• 😀 Legal compliance and certifications like halal and health permits are essential for long-term business sustainability.
• 😀 Building a trustworthy and consistent team is critical. Misaligned partners or unreliable team members can lead to business failure.
• 😀 Start small and scale gradually. A business can begin from home or a small location and still thrive with the right strategy.
• 😀 Having a business mindset that embraces both success and failure is crucial to resilience and growth.
• 😀 Wholesale strategies can be an effective approach, especially when selling large quantities to businesses or resellers.
• 😀 Use online platforms and social media to reach customers. Businesses can now grow without needing a physical store or prime location.
• 😀 Success isn’t just about personal gain, but about creating opportunities for others, including employees or partners, to achieve their dreams.
• 😀 Always have cash-based transactions or set clear payment terms to minimize financial risks and avoid the pitfalls of unpaid debts.

Q & A

What is the main business model discussed in the video?

The main business model discussed in the video is wholesale selling, specifically targeting businesses involved in the food and beverage industry, especially focusing on bulk purchasing and large-scale orders.

What role does digital marketing play in the speaker's strategy?

Digital marketing plays a significant role in the speaker's business strategy. They utilize platforms like Facebook, Instagram, and Google to reach potential customers. The focus is on online marketing, which helps in cost reduction and efficient targeting of customers.

Why does the speaker prefer Google as a marketing tool?

The speaker prefers using Google for marketing because it allows them to target customers specifically searching for business-related products like food ingredients or beverage supplies. This approach is effective and more cost-efficient compared to traditional methods.

How did the business manage to thrive during the pandemic?

During the pandemic, the business experienced growth due to the increased demand for affordable, low-risk businesses like beverage production. The speaker also mentions how their sales reached a peak, surpassing the highest levels in the last seven years.

What are the key factors that led to the success of the speaker's product?

The key factors for success include a unique Blue Ocean strategy focusing on wholesale business, a diverse range of products (over 82 flavors), and the ability to innovate by meeting market demands, such as launching products based on popular trends like Milo ice cream.

What legal and regulatory requirements did the business meet?

The business met essential legal and regulatory requirements, including obtaining health permits from the local government, halal certification from MUI, and industry-specific certifications to ensure safety and credibility.

What kind of failures did the speaker experience in their business journey?

The speaker experienced several failures, including a failed partnership, issues with handling large payments, and the risk involved in the trading business. They learned valuable lessons from these setbacks and moved forward with a better understanding of business risks.

What lesson did the speaker learn from their business failures?

The speaker learned that failure is a part of the journey to success and that setbacks are not the end. They emphasize the importance of having a resilient mindset and the ability to bounce back after failures to keep pursuing business goals.

How does the speaker view success in business?

Success, according to the speaker, is not just about personal achievement but also about empowering others to succeed. They take pride in seeing former employees or partners grow, such as moving from being salespeople to branch managers, and helping others build their own businesses.

What advice does the speaker give about starting a business?

The speaker advises that starting a business doesn't always require a big investment or a prime location. With online marketing, even small-scale businesses can thrive. They recommend starting small, learning from the experience, and focusing on creating a strong online presence.