10 Best Ideas | STEAL LIKE AN ARTIST | Austin Kleon | Book Summary

Clark Kegley
22 Aug 201623:00

Summary

TLDR本视频是Clark Danger Calm的读书分享节目,介绍了奥斯汀·克莱恩的《像艺术家一样偷》。书中提出十个关于创造力的观点,包括:创意并非原创,而是借鉴与混合;不要等待完美,要尽早开始创作;面对创作中的“冒名顶替综合症”;借鉴而非抄袭;深入研究背后的思考;创造你所渴望的东西;项目的生命周期;手写与数字记录的重要性;以及简化信息的力量。Clark通过个人故事和案例,鼓励观众拥抱影响,勇敢创作,并完成自己的项目。

Takeaways

  • 🎨 接受创意的起点:认识到没有任何事物是完全原创的,一切都有其前身,这可以减轻创作压力。
  • 🔄 一切皆为混音:艺术创作就像混音一样,是将不同元素结合在一起创造出新的作品。
  • 🚀 开始创作:不要等到一切准备就绪,开始创作才能找到自己和作品的方向。
  • 🤔 面对冒名顶替综合症:在创作过程中,接受自己的不完美和脆弱性,这可以增加作品的真实性和吸引力。
  • 🤝 借鉴而非抄袭:学习他人的作品,但要创造出自己独特的东西,而不是直接复制。
  • 🧐 深入探究:不仅要模仿风格,更要理解背后的思想和方法。
  • 📚 写你想读的书:创作时,从解决自己的问题或满足自己的需求开始。
  • 📉 项目的生命周期:理解每个项目都会经历从兴奋到低谷再到完成的过程。
  • ✍️ 写下你的想法:无论是数字还是模拟,写下你的想法可以帮助你更好地记忆和理解。
  • 📚 简化信息:通过减少复杂性,可以提高信息的有效性和影响力。
  • 📘 编辑的力量:在创作过程中,学会删减和提炼,以提升作品的质量。

Q & A

  • 为什么披头士乐队最初是作为翻唱乐队开始的?

    -视频脚本中并没有直接提到披头士乐队最初作为翻唱乐队的具体原因,但可以推测,像许多乐队一样,他们可能通过翻唱流行歌曲来吸引观众并建立自己的风格。

  • 《像艺术家一样偷》这本书的核心观点是什么?

    -《像艺术家一样偷》的核心观点是,没有什么是原创的,一切都是混合和再创造的过程。作者鼓励读者拥抱影响,不要逃避它,并通过重新混合和重新创造来发展自己的创造力。

  • 为什么作者认为艺术不仅限于传统意义上的绘画?

    -作者认为现代艺术家是任何从事创造性工作的人,包括音乐家、视频制作者、设计师、作家以及任何创造性领域的创业者。艺术是关于创造性表达,而不仅仅是传统的绘画。

  • 为什么作者提倡在创作过程中接受影响而不是逃避它?

    -作者认为接受影响可以减轻创作压力,帮助创作者以开放的心态看待他人的工作,并从中汲取灵感,从而创造出更好的产品。逃避影响可能会限制创作者的创造力和视野。

  • 什么是“一切都是混音”的概念?

    -“一切都是混音”的概念是指在创作过程中,很少有作品是完全原创的。大多数作品都是基于已有的作品或想法,通过结合、修改和重新创造来形成新的创作。

  • 为什么作者建议在创作时不要等待,要尽早开始?

    -作者建议尽早开始创作,因为创作是一个学习和成长的过程。通过实践,人们可以发现自己的风格和身份,而不是事先就完全确定。

  • 什么是“冒名顶替综合症”,它如何影响创作者?

    -“冒名顶替综合症”是一种心理状态,创作者感觉自己像一个骗子,认为自己不配得到成功或认可。这种心态可能会阻碍创作者的工作,但作者建议通过接受不完美和脆弱性来克服这种感觉。

  • 为什么作者强调在创作中要避免抄袭,但鼓励“偷窃”?

    -抄袭是指将他人的作品当作自己的来呈现,这是不道德的,也会让人感到自我挫败。而“偷窃”在这里指的是从他人作品中获得灵感,并将其融入自己的创作中,形成独特的作品。

  • 作者为什么建议深入了解并模仿你崇拜的人的思考方式和方法?

    -通过深入了解和模仿你崇拜的人的思考方式和方法,你可以更深入地学习他们的成功之道,并最终找到自己的风格和方法,从而实现原创性。

  • 为什么作者提倡“写你想读的书”这样的创作理念?

    -“写你想读的书”是一种自我驱动的创作理念,它鼓励创作者从自己的需求和兴趣出发,创作出真正有价值和意义的作品。

  • 作者如何描述一个项目的生命周期?

    -作者通过一个图表描述了项目的生命周期,从最初的兴奋和高期望,到认识到工作的艰难,再到项目的低谷,最后是决定放弃或坚持完成的选择。完成项目后,人们通常会意识到它并不像最初想象的那么糟糕。

  • 为什么作者提倡在创作中使用模拟和数字工具?

    -作者提倡使用模拟工具,如笔和纸,因为研究表明,当我们用手写东西时,我们能更好地记住和理解信息。这可以提高创作过程的效率和质量。

  • 为什么简化是创作过程中的一个重要方面?

    -简化是创作过程中的一个重要方面,因为它帮助创作者集中精力在核心元素上,去除不必要的细节和复杂性。这可以使作品更加清晰、有力,更容易被观众理解和记住。

  • 作者如何解释创作中“少即是多”的理念?

    -作者通过提到Dr. Seuss只用236个单词就写出了畅销书的例子,以及Steve Jobs对iPhone设计的简化理念,来解释在创作中“少即是多”的理念。通过减少元素,可以创造出更加精炼和有效的作品。

Outlines

00:00

🎨 创意的起点:模仿与原创

本段讨论了创意的本质,指出一切创意都源于对前人作品的模仿和再创造。作者通过音乐创作的例子说明,即便是流行榜单上的热门歌曲,也是在重复相似的旋律和主题。书中提出,认识到没有什么是完全原创的,可以减轻创作压力,让我们更自由地表达自己的视角。此外,还强调了接受并拥抱影响,而不是逃避它,可以创造出更好的作品。

05:03

🔄 一切都是混搭:创意的融合

在这段中,作者阐述了创意作品中的混搭概念,即通过结合不同的元素来创造新的作品。以音乐和DJ文化为例,说明了采样和再混合的过程。作者鼓励我们不要害怕创作,而是要深入理解并学习影响我们的前人,从而形成自己的风格。此外,还提到了个人成长中“平均五人理论”,即我们往往是我们周围五个人影响的平均值,这同样适用于创意过程。

10:04

🚀 动手实践:在准备中创造

作者强调了开始创作的重要性,即使我们还没有完全准备好。提到了《异类》一书中关于成功需要时间的观点,并用Bring Me The Horizon乐队的转变来说明在创作过程中发现自我的例子。生活不是寻找自我,而是创造自我,通过实践和体验来发现自己。因此,我们应该在准备中开始,通过创作来发现自己的身份。

15:05

🤔 面对冒名顶替综合症:接受不完美

这段内容讨论了在创作过程中可能遇到的冒名顶替综合症,即感觉自己像个骗子,不够资格或经验。作者通过个人经历和Bring Me The Horizon乐队的例子,说明了在创作过程中的不完美和脆弱性实际上可以增加可信度,并吸引人们。鼓励我们接受自己的不完美,继续创作,因为这是摆脱冒名顶替综合症并找到自我价值的唯一途径。

20:05

🔧 深入学习:模仿背后的思考

本段强调了深入学习和模仿创意背后思考的重要性。通过Conan O'Brien和Kobe Bryant的例子,说明了即使是顶尖的喜剧演员和篮球运动员也是通过模仿他们的英雄来找到自己的风格。作者建议我们不仅要模仿风格,还要深入研究和实践他们的方法和生活方式,以此来发展自己的原创性。

📚 创造所需:解决个人问题

作者提倡通过创造来解决自己的问题,即“写你想读的书”。通过个人品牌Kay Glencoe的例子,说明了如何通过解决自己的需求来创造产品。鼓励我们在创造时,从解决自己的问题开始,这样可以更有动力和目的性地进行创作。

📉 项目的生命周期:坚持到底

这段内容讨论了项目的生命周期,从最初的兴奋到中间的困难和挫折,再到最终的完成。作者通过自己的在线课程和《The Cat in the Hat》的创作过程来说明,即使在最困难的时候,坚持完成项目是非常重要的。完成项目本身就是一种成功,无论最终结果如何。

📝 记录与简化:提高效率

作者强调了记录和简化在创作过程中的重要性。提到了使用模拟和数字工具来提高记忆力和效率,以及Steve Jobs对iPhone设计的简化理念。建议我们在创作时,应该专注于核心元素,通过简化信息来提高效果。

✂️ 编辑的力量:通过削减来创造

这段内容讨论了编辑过程中削减的重要性。通过书籍编辑的例子,说明了通过削减内容来提炼和强化作品的核心。作者建议我们在创作时,应该学会削减不必要的部分,以此来提升作品的质量。

📘 总结:《像艺术家一样偷》的精华

最后一段总结了《像艺术家一样偷》这本书的十个主要观点,并提供了购买链接。同时,作者还宣布了两个即将到来的项目:'my best journal'在线课程和'11 questions change your life'工具包,旨在帮助人们通过日记来促进个人成长和成功。

Mindmap

Keywords

💡原创性

原创性指的是创造全新的、前所未有的事物或思想。在视频中,提到了'nothing is original',意味着所有的创作都是建立在前人工作的基础上的。这有助于缓解创作压力,鼓励人们接受并拥抱影响,从而在现有的基础上添加自己的独特视角。

💡混音

混音在这里指的是将不同的元素或想法结合在一起,创造出新的作品。视频中提到'everything is a remix',强调了在艺术创作中,很少有完全独立于其他作品存在的东西。混音的概念鼓励人们从他人作品中获取灵感,然后加入自己的创新。

💡开始

开始是指在准备好之前就开始创作或行动。视频中提到'don't wait start before you're ready',强调了开始行动的重要性,即使我们感觉自己还没有完全准备好。这是关于创作和个人成长的一个关键信息,鼓励观众不要等待完美的时机,而是通过实践来学习和成长。

💡冒名顶替综合症

冒名顶替综合症是一种心理现象,人们感觉自己像是一个骗子,不配拥有当前的成就或地位。视频中提到了这个概念,并建议人们接受自己的不完美,认识到真实性和脆弱性是吸引人的特质,可以增加个人魅力和信誉。

💡偷窃与剽窃

偷窃在这里是指从他人作品中获得灵感,而剽窃则是指将他人的作品冒充为自己的。视频中区分了两者,鼓励人们'steal, don't plagiarize',即要学习并受到他人作品的启发,但要创造出属于自己的东西,而不是简单地复制。

💡深入挖掘

深入挖掘是指不仅仅模仿他人的风格,而是理解并实践他们背后的思考方式和方法。视频中提到'go deeper',鼓励人们研究并模仿他们所崇拜的人的行为、语调、生活方式等,从而找到自己的风格和方法。

💡写你想读的书

写你想读的书是指创作那些能够满足自己需求或兴趣的作品。视频中提到'write the book you want to read',这是一种自我驱动的创作方式,鼓励人们从自己的需求出发,创作出能够触动自己的作品。

💡项目寿命

项目寿命是指一个项目从开始到结束所经历的过程。视频中通过一个图表展示了'the lifespan of a project',说明了大多数项目都会经历从充满热情的开始到困难和挫折,再到最终完成的过程。这个概念鼓励人们即使在困难时期也要坚持下去,完成项目。

💡简化

简化是指去除不必要的元素,使事物更加清晰和易于理解。视频中提到'简化',并以苹果公司的产品设计为例,说明了通过简化可以创造出更有效、更受欢迎的产品。这个概念鼓励人们在创作过程中去除多余的部分,专注于核心元素。

💡手写

手写是指用笔和纸记录信息的传统方式。视频中提到'write it down',并强调了手写可以帮助人们更好地记忆和理解信息。这个概念鼓励人们在创作和学习过程中使用手写笔记,以提高信息的保留率。

Highlights

The Beatles起初是作为翻唱乐队开始的,这启发我们即使伟大的艺术家也是从模仿开始。

艺术创作并非完全原创,而是在前人的基础上加上自己的理解和创意。

所有创作都是混合和再混合的过程,就像音乐中的采样一样。

不要等待完美,开始创作比等待准备更重要。

创作过程中的不确定性和自我怀疑是常见的,但它们不应阻止我们前进。

借鉴和模仿是学习的一部分,但重要的是要创造出自己独特的东西。

深入了解你模仿的对象,理解他们背后的思考方式和方法。

创作你自己想要体验或使用的东西,这样可以激发你的热情和创造力。

项目的生命周期通常开始时充满热情,但随着时间推移可能会感到挑战和乏味。

完成项目比开始项目更重要,坚持到底可以带来满足感和成就感。

无论是数字还是模拟,重要的是找到适合自己的创作方式。

简化你的创作,去除不必要的元素,专注于核心内容。

通过减少而非增加来提升你的作品,就像编辑建议删减而非增添。

Dr. Seuss用仅有236个单词创作了《The Cat in the Hat》,展示了简约的力量。

Steve Jobs对设计的执着体现了在产品设计中简约的力量。

在公共演讲中,提供三个要点比提供更多要点更容易被记住和理解。

Transcripts

play00:00

why did the Beatles start as a cover

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band can you write a best-selling book

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with just 50 words why is art really

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theft today we're talking about the

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nitty-gritties of stealing in steal like

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an artist 10 things no one told you

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about being creative what's up guys

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Clark from Clark danger calm welcome

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back to our little book review show or

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we're taking the best books out there

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and distill them down into the best 10

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points the 10 points that we can walk

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away with and apply in our lives that

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make us better were filled and happy

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today we got steal like an artist again

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Austin Kleon 10 things no one told you

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about being creative this blew me away I

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bought this book expecting really

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nothing I just like the cover and the

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title it's catchy I go back to it

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constantly and it's a really artistic

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look on what it takes to be an artist

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we're talking about artists today art

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does not mean a painter with a beret and

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a paintbrush in his mouth creating a

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canvas the modern artist is anyone who's

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doing sell anything creative anything

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you do in life your passion your hobby

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could be a musician could be making

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videos could be design graphic work of

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course anything writing anything where

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you're the creator could be building

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businesses be sure you're listening for

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your favorite idea and post it in the

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comment down below if you agree or

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disagree with any of these 10 points

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please post it down below let's get the

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party started with Austin Kleon stealing

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like an artist's point number one

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nothing is original

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I like the example of music and

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musicians when you sit down to write a

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song you kind of have this idea that

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you're going to create something no one

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else has created right that's the point

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of writing a song but when you look at

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the top 40 playlist of what's popular

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turn on the radio you realize man we're

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kind of doing the same thing over and

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over again that's because people like

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the same songs that sound like their

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other same songs

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and once we can stop realizing we're not

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going to reinvent the wheel by creating

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something nothing is original everything

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has been done before it takes the

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pressure off of creating a lot of times

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we get the writer's block what is that

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that's saying what I have is so

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important is so original I have to bring

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it in it has to be perfect

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well what if we remove that and just

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started realizing nothing's original

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nothing's unique it's all said before

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that takes the pressure off and now you

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can give your own perspectives your own

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creativity which is the unique part

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about what you're creating and now you

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can embrace the influence instead of

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trying to run form it and when you

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embrace influence I think you get a way

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better product because you're

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open-minded to what other people have

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already done and you're saying huh how

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can I pull I do is from that or how can

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I do that into what I'm creating you

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have a better product all right

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so nothing's original embrace influence

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don't run from it that's point number

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one point number two everything is a

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remix all right look at this how many

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lines are in this picture right there

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that equal sign well there's that first

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white line on top the second white line

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on bottom you might just say there's two

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but of course you probably already

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realized there's the negative space in

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between also considered a line in other

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words that third line came from putting

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two things together everything is a

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remix one plus one equals three

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that's how art works these days so if

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you're gonna create something graphics

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music videos you're going to be

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influenced we're embracing the influence

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and we're creating something that's a

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remix

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I just watched straight out of Compton

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all right dr. Dre arguably the best DJ

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of all time most successful DJ of all

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time he uses samples

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what is remix in what is being a DJ to

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using other people's stuff putting your

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own spin on it

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and then now that's yours all right

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everything's remix even the most

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successful people out there remixed

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something and it became a hit how we can

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apply this is not be intimidated by the

play04:10

originality write remix stuff but also

play04:13

go deeper identify who are you remix in

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from who are your mentors

play04:18

we've already said this in other videos

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it's the gold standard of the personal

play04:22

development world these days but we are

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the average of the top five people we

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hang around most let's apply that to

play04:29

this we are the average of our top five

play04:31

people we are influenced by most who are

play04:35

your top five who are your mentors who

play04:38

are the people you re mixing from once

play04:40

you get clarity on that it helps make up

play04:44

your family tree that makes you you you

play04:47

know for me with these videos a lot of

play04:48

it comes from Brian Johnson philosophers

play04:51

notes one of my favorite people out

play04:53

there in this world I had his program

play04:55

took it to Hawaii when I was 1718 living

play04:59

on a farm and just was working to these

play05:03

great ideas and books

play05:04

now I'm remix in that and doing my own

play05:06

take on it right here alright it's not

play05:08

original I didn't even write these books

play05:09

but I'm doing my own take on it another

play05:12

example Tony Robbins right he came into

play05:15

my life when I was 14 absolutely loved

play05:17

him I will be the first to admit I'm not

play05:19

trying to be him I just love everything

play05:21

he does so I'd get a lot of my speaking

play05:24

style my tonality to my points my

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knowledge from his style I've been

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influenced since I was 14 on him so of

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course it's gonna come out in this way

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the point here isn't to talk about my

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influences the point here is to show you

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that even what you're seeing right now

play05:38

is a remix of everything that I've

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pulled from in the past

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point number three don't wait start

play05:46

before you're ready so now that we know

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everything's a remix nothing is original

play05:51

it takes the pressure off and we can

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start creating today don't wait we need

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to start before we're ready because as

play05:58

you will see in next week's book review

play06:01

on outliers the story of success it

play06:04

takes quite a bit of time to get to the

play06:06

level of where we've mastered something

play06:08

you don't have to be great to get

play06:09

started but you have to get started to

play06:11

become great don't think it has to be

play06:15

great at first know that it's in the

play06:17

process of doing your art your creative

play06:20

stuff becomes great so we don't have to

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know who we are to create our art it's

play06:26

backwards it's in the process of

play06:28

creating our art we find out who we are

play06:30

example

play06:31

if you're doing these music right I love

play06:33

music love underground hardcore warp

play06:35

tour all that stuff these bands will

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come out and you know sometimes you

play06:39

think you have to have this clear sense

play06:40

of what your music is your identity and

play06:42

you get so caught up on that but when

play06:44

you look at bands like a Bring Me The

play06:46

Horizon who start out as this deathcore

play06:48

band and now they're on the Billboard

play06:51

Top 20 released one of the best albums

play06:53

in that genre of all time it sounds

play06:56

completely different it was in the

play06:58

process of being a band of playing music

play07:00

of writing albums that sucked of

play07:02

redefining it they found out who they

play07:05

were if they tried to reverse-engineer

play07:07

that and start there they would have

play07:09

never done it because it could never

play07:10

sound like it could have it's that whole

play07:12

process that turns them into the band

play07:14

they are life isn't about finding

play07:16

ourselves you're not gonna find yourself

play07:18

life is about creating ourselves it's

play07:21

about showing up doing the work and

play07:23

plugging through and that the way you

play07:25

find yourself is by creating it it's by

play07:29

getting out there as by experiencing

play07:31

things so start before you're ready

play07:33

point number four impostor syndrome so

play07:36

how do you do that process of that

play07:38

journey of creating yourself when you

play07:41

might not have the experience and you

play07:43

know along the way of playing music if

play07:46

that's what you're doing or painting

play07:48

pictures or even making these videos

play07:50

along the journey you might kind of feel

play07:52

like a fake like a fraud like an

play07:54

impostor where you feel like you're not

play07:56

there yet and if people saw the real you

play07:58

they saw behind the scenes they'd freak

play08:00

out and be like this guy's a fraud that

play08:02

was right there word-for-word my thought

play08:05

process behind these videos I thought

play08:07

you know what I'm not successful why am

play08:10

I gonna talk about success or you know

play08:12

what I didn't write these books who am I

play08:15

to give this advice and I realized that

play08:18

it's in the process of doing all that

play08:19

that you get the results and in fact you

play08:23

know I started vlogging on this channel

play08:24

doing the behind the scene vulnerability

play08:27

I mean I post videos about losing my job

play08:29

I post videos about freaking out panic

play08:32

attacks whatever it's in the process of

play08:34

doing all that people actually resonate

play08:36

with you more and it adds credibility to

play08:40

whatever you're doing so you know the

play08:42

impostor syndrome flip

play08:43

ted realize that the imperfections the

play08:46

vulnerability are what draw people to

play08:49

you and that if you tried to come out

play08:51

all polished all all together everything

play08:53

XY and z it's going to actually repel

play08:56

people because they feel like you're

play08:57

faking something so that's a constant

play08:59

theme on this channel hopefully you see

play09:01

is that we're not trying to be anything

play09:03

we're not and i would encourage you to

play09:05

do the same that you know imposter

play09:07

syndrome that's really your ego talking

play09:09

and the only way to get rid of it is to

play09:11

kind of laugh at it and just keep

play09:13

creating your art keep plugging away on

play09:15

what you want to do next point steal

play09:17

don't plagiarize there's a difference

play09:21

plagiarizing is trying to pass someone's

play09:24

work off as your own stealing is being

play09:27

inspired by your influences and paying

play09:30

homage to them by doing something from

play09:33

you we're taught in school the

play09:34

plagiarisms wrong and don't plagiarize

play09:36

don't plagiarize and when we're taught

play09:37

that because what we'll get an F on a

play09:39

paper or because it's someone else's

play09:41

work and you need to do your own so I

play09:42

can grade your paper but the deeper

play09:45

message behind why we shouldn't

play09:47

plagiarize it's morally wrong and

play09:49

self-defeating and this isn't a lecture

play09:51

on why you know the ethics of plagiarism

play09:53

this is saying that it's self-defeating

play09:55

because it's the process of doing of

play09:57

influencing of pulling of creating your

play09:59

own thing that's where you get the

play10:01

results and the benefit not in just

play10:04

ripping someone else's and passing it

play10:06

off as your own that'll always feel

play10:08

self-defeating and wrong and it's it's

play10:11

missing the point completely okay so

play10:13

when you're stealing what you're doing

play10:15

is you're acting as if you're a mechanic

play10:17

and you're taking apart something a car

play10:20

that's already built to see how it works

play10:22

and to learn how it runs together and

play10:25

once you do that you're able to put it

play10:28

back together on your own and then you

play10:30

now have the skill sets and

play10:31

understanding of how that vehicle works

play10:34

because you took it apart and maybe you

play10:36

can start from scratch and build your

play10:38

own vehicle because you now have the

play10:40

know-how on how to do that plagiarizing

play10:42

would be just taking car taking off the

play10:45

branding and slapping your own on right

play10:47

you see where we're kind of missing the

play10:49

point

play10:49

little comedy here there's a quote by

play10:51

Wilson Mizner says if you copy from one

play10:54

author it's plagiarism but if you copy

play10:56

from many it's research

play10:57

all right so um do research steal from a

play11:02

lot of people and then ultimately make

play11:03

it your own

play11:04

next point go deeper don't just copy the

play11:07

style copy the thinking behind it

play11:10

Conan O'Brien has a great bit he says

play11:12

that all comedians what they're doing

play11:14

when they're starting out is they're

play11:15

trying to emulate their favorite

play11:17

comedians then they fall short and they

play11:19

just kind of create their own style

play11:21

Conan O'Brien late-night television host

play11:23

love him that's what he said another

play11:25

example Kobe Bryant one of the best

play11:27

basketball players of all time

play11:29

said that he started by trying to

play11:31

emulate his heroes trying to emulate

play11:33

their moves and he couldn't do it and it

play11:36

was in the trying to copy them he found

play11:38

his own style then he became original so

play11:41

go deeper try and practice the methods

play11:43

behind them model what they do model how

play11:45

they act model their tonality 'z modeled

play11:48

their lifestyle if you were inspired by

play11:50

someone go deeper and really really dig

play11:53

in and research that number seven write

play11:55

the book you want to read sounds obvious

play11:57

enough but basically if you're gonna

play11:59

create something and you're stuck on

play12:01

what do I create how do I even start

play12:03

scratch your own itch that's the best

play12:06

place to start what do you need that

play12:07

doesn't currently exist

play12:09

um example on this not to be too self

play12:11

promoting but many of you know I have a

play12:13

hair brands Kay Glencoe ah my last name

play12:16

it's not dangerous Kegley started this

play12:18

with my brother

play12:19

mostly because I couldn't find a men's

play12:22

hair product that I really resonated

play12:24

with always been a fan of barbering and

play12:26

hair products and have used them all but

play12:29

I wanted something a bit more natural a

play12:30

bit more branded towards men smelled

play12:33

good uh really simple ingredients

play12:36

couldn't find it they were all too

play12:38

Salani or to chemically or whatever so I

play12:41

started making my own after I came back

play12:43

from Thailand you know I was using

play12:45

products that made my hair fall out and

play12:47

I started really researching my own out

play12:49

of a need to scratch my own itch to

play12:51

brand something that I created to remix

play12:54

a lot of my favorite hair products into

play12:57

something that's my own anyhow I started

play12:59

I took apart other people's hair

play13:01

products tried to recreate them and then

play13:04

eventually in that recreating I tweaked

play13:06

a few things and it kept getting better

play13:08

and better and better

play13:09

but if I said you know what I'm just

play13:10

going to create something from scratch

play13:11

without being inspired or without

play13:14

looking at other hair products

play13:15

ingredients would have been maddening

play13:17

alright that's not the way to do it

play13:19

so scratch your own itch with anything

play13:22

you want to do if you want to start a

play13:24

business run the business you want to

play13:26

run if you want to make an album create

play13:28

the album you want to hear if you want

play13:30

to be an athlete model the character you

play13:33

want to see and if you want to build a

play13:35

product scratch your own itch number

play13:38

eight the lifespan of a project this is

play13:41

my favorite point from the book because

play13:43

I think it really resonates with anyone

play13:45

who's gonna create something let me show

play13:47

you the graph right now so right here is

play13:50

the life of a project it starts at the

play13:52

top by saying this is the best idea ever

play13:55

rather we want to write a book new speak

play13:58

a new public speaking event a new diet

play14:01

plan new relationship whatever all right

play14:04

it starts at the top then it goes down

play14:05

okay this is harder than I thought

play14:07

right once we're putting in the work

play14:09

then we realize it's going to take some

play14:10

serious work then we get down there and

play14:12

we say this sucks and it's boring we

play14:14

stopped getting results

play14:15

things are fizzling away right there at

play14:17

the bottom the dark night of the soul

play14:19

this is either where we have the

play14:21

decision to quit and move on give up or

play14:25

to push through it and if we push

play14:26

through it we realize it will be good to

play14:29

finish because I'll learn something for

play14:30

next time and then if we finish it we

play14:32

realize it's done and it sucks but not

play14:35

as bad as I thought

play14:36

I love the lifespan of a project because

play14:39

it's really true think about any of your

play14:41

group projects in school how they

play14:43

started you probably had really really

play14:45

awesome expectations thinking I can do

play14:47

that and then you realize it takes so

play14:49

much work and you eventually finish it

play14:50

and it's still a decent product but

play14:53

you're not as it might not be as happy

play14:55

as where you thought it could be you

play14:57

know for my best journal ultimate guide

play14:59

to keeping a journal course lifespan of

play15:02

a project I mean I started thought it

play15:04

was gonna I started thinking I could do

play15:06

it in a week I literally thought I could

play15:09

launch create and start a product in a

play15:10

week an online course and then I'm like

play15:13

man this takes so much work and the more

play15:15

and more I worked on it the lower and

play15:17

lower I got and I got so negative I quit

play15:20

on it I said no one's going to buy this

play15:21

product

play15:22

it's going to be a waste of my time it's

play15:24

gonna I don't know sell one or two

play15:26

copies and then I said you know what

play15:28

this has the potential to change

play15:30

people's lives this product I'm creating

play15:32

I'll prove to myself that I can do

play15:34

something and finish it through it's not

play15:37

perfect but I think it's 90% there

play15:40

imma launch this I'm gonna get feedback

play15:42

and I'm gonna make it the best course I

play15:44

possibly can and I can't tell you how

play15:46

many emails I've gotten from the people

play15:48

who have been involved in the course

play15:50

saying this is awesome this is amazing X

play15:53

Y & Z changed my outlook the workshops

play15:56

you had in there are great they changed

play15:59

my influence I'm going a different

play16:00

direction

play16:01

I wouldn't have gotten a single email

play16:02

had I not completed and finished the

play16:04

course what I'm trying to say there is

play16:06

that even with everything you're gonna

play16:09

have the lifespan of a project you're

play16:11

gonna have times where you're naturally

play16:12

more motivated less motivated but it's

play16:15

up to you to push through and finish

play16:18

something becoming someone who can

play16:20

finish things and that's the more

play16:22

important trait than whatever you create

play16:23

I think um my lecture here is is saying

play16:27

be a finisher and that's something I'm

play16:29

trying to incorporate as task completion

play16:31

being someone who completes things they

play16:34

start not just starts a bunch of things

play16:36

number nine this is write it down in

play16:39

here Austin goes over analog and digital

play16:43

that you know we live in a digital world

play16:45

everything's on the computer even if

play16:47

you're doing something creative like

play16:48

graphic design a lot of it now is on the

play16:50

computer he actually has an analogue

play16:52

workstation where he uses his hand and

play16:55

puts things together on pen and paper

play16:58

and that you know we've gone over the

play17:00

cone of learning in the past that when

play17:02

you actually physically write something

play17:04

down you retain and you remember it way

play17:06

more than if you just type it on a note

play17:09

on your computer you do that's what

play17:11

research has shown so one of the best

play17:13

ways to do that maybe even these videos

play17:14

you know if you're taking notes on some

play17:16

of these points or any video we've done

play17:18

in the past like I do on other YouTube

play17:20

channels put it in your journal I talked

play17:24

about this every single video right here

play17:26

but if you're putting it in your journal

play17:28

if you're writing it down in a book note

play17:30

section like I show you either in the

play17:32

course or on this channel we have free

play17:33

videos on how to keep a journal

play17:35

you're gonna remember things way better

play17:37

the last point is to simplify dr. Seuss

play17:42

wrote The Cat in the Hat

play17:44

with only 236 words the best part about

play17:48

this story is that his editor dared him

play17:51

he said Wow dr. Seuss you wrote 236

play17:53

words this book sound like crazy I bet

play17:55

you can't write a book in 50 words and

play17:58

he turned around said I can and wrote

play18:01

The Cat in the Hat or was a green eggs

play18:04

and ham I don't know which one but

play18:05

phenomenal so if he can write a

play18:08

best-selling book one of the

play18:10

best-selling books children's books of

play18:12

all time with just 50 words imagine what

play18:15

we can do like what's our excuse we have

play18:17

to have the best words we have to have

play18:19

the best punctuation we have to phrase

play18:20

it right stories a lot gets lost in the

play18:23

details and when you strip all that down

play18:25

focus on the core element that makes it

play18:28

work 50 words were able to create

play18:30

something another example Apple they

play18:32

were obsessed Steve Jobs was obsessed

play18:35

with design he wanted the iPhone to have

play18:37

only one button on it they said Steve we

play18:41

can't do that we need a lock screen we

play18:43

need a off we need volume we need up and

play18:45

down and he was he was livid he wanted

play18:48

it to just have one button on and off

play18:49

took them extra years but they finally

play18:52

did it with the lock screen right or

play18:54

with the single button right there

play18:55

they're obsessed with minimal design

play18:58

they want everything to be streamlined

play18:59

and simple I got some great advice from

play19:01

a public speaking teacher he said Clark

play19:03

never give someone more than three

play19:06

points any more than three they're not

play19:08

gonna remember it and so if someone

play19:11

comes up there and they're speaking they

play19:12

say all right today I got 15 points for

play19:14

you on how to change limiting beliefs

play19:17

you're gonna be like oh my god I can't

play19:19

do that

play19:19

but someone gets up there and says I

play19:21

have three points your limiting beliefs

play19:23

like all right I can follow three so in

play19:26

other words when you simplify the

play19:27

message it's even more effective when

play19:30

you go from 236 words in a kids book to

play19:34

50 when you go from you know an old

play19:37

phone that had dial pads on there to one

play19:40

button on an iPhone it's more

play19:42

streamlined people understand this they

play19:44

like the minimalist

play19:46

so however it is in your life simplify

play19:48

it figure out what the core is the last

play19:50

thing I'll say on this point is that you

play19:52

know with creation a lot of it is by

play19:56

what we take away and not by what we add

play19:59

when you go to an editor with a book you

play20:01

hand it to on your manuscript you're

play20:03

saying man I bet they're gonna tell me

play20:05

to add a lot of things but what I hear

play20:07

from authors and friends who have

play20:08

written books is that the hardest part

play20:11

about handing in your baby your

play20:12

manuscript is what the lady they take

play20:15

almost everything out of it and they

play20:17

strip it away and that's an editor's job

play20:19

is telling you what to take away not

play20:21

always what to add so works the same way

play20:24

with your stuff with these videos

play20:26

sometimes I film them in their 40 50 60

play20:29

minutes long and I'm sitting there in

play20:31

the editor thinking oh I should have

play20:33

said I should have said this or I should

play20:35

have said that and I'm I laugh at myself

play20:37

when it's all done because I have a 20

play20:39

minute video and sometimes even that's

play20:41

too long

play20:42

so in other words by stripping things

play20:45

away you have a better product than if

play20:47

you didn't have it in the first place

play20:49

oh all right we are done those are the

play20:52

10 best ideas from Austin Kleon

play20:54

steal like an artist link is in the

play20:57

description if you want to pick it up on

play20:59

Amazon that's a good place to find it

play21:02

all right two announcements the first is

play21:04

my best journal com if you want a place

play21:07

to change yourself in four hours this is

play21:09

the first ever online course we've done

play21:11

how to start keep and master a journal

play21:14

with an emphasis on personal growth and

play21:17

success we have a lot of times and hard

play21:20

times myself incorporating these lessons

play21:23

these ideas in that course I'll show you

play21:26

how you can start coaching yourself by

play21:28

using a journal and making it the best

play21:30

book you've ever read and it's really

play21:33

cool to have something to look back on

play21:34

five six seven years and just seeing the

play21:38

progress of yourself that's not my best

play21:41

journal com second announcements is the

play21:44

11 questions change your life ours is a

play21:46

great place if you want some more

play21:48

creative tools head on over there a link

play21:51

is in the description below it's the

play21:52

first one click that put in your email

play21:54

it'll get sent right to you 100% free

play21:58

thank you

play21:59

much for watching these videos guys it

play22:01

means the world I love creating these

play22:02

for you um being with these ideas I

play22:06

think I'm able to really connect with

play22:09

them in a different way than just

play22:10

reading them or writing them in my

play22:12

journal so thanks for watching let me

play22:14

know in the comments give it a thumbs up

play22:16

and let me know if there's a point to

play22:18

agree with disagree with or what you

play22:20

would add or take away from this book or

play22:23

this video next week we are doing

play22:27

drumroll Oh outliers a story of success

play22:32

by Malcolm Gladwell one of the New York

play22:35

Times most best-selling books the past

play22:38

decade so really excited for that until

play22:41

then I love you stop settling start

play22:44

living see you next week

play22:54

you

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