FN036 | Komunikasi Bisnis | Memahami Komunikasi Bisnis - Konsep Dasar, Proses dan Implementasi

Summary

This video discusses the importance of business communication, emphasizing its role in achieving business goals. It highlights key concepts such as internal and external communication, the significance of the communicator's credibility, and the impact of different communication variables like status, media, and feedback. The script also explores communication styles, cultural contexts, and the principles of clarity, conciseness, and correctness. Overall, it stresses the need for effective communication strategies to ensure success in business environments, whether through formal or informal channels.

Takeaways

• 😀 Business communication is essential in the workplace, involving more listening and reading than speaking, to achieve business goals.
• 😀 Internal communication in business involves managers and employees, focusing on creating harmony and balance within the organization.
• 😀 External communication in business affects the organization and includes customers, suppliers, and other stakeholders, impacting business success.
• 😀 Effective business communication requires understanding communication variables such as the communicator, message, content, media, and effects.
• 😀 The communicator’s status, credibility, and expertise are crucial in influencing the effectiveness of communication.
• 😀 Communicative style matters—verbal and non-verbal communication styles can significantly impact the delivery and reception of business messages.
• 😀 Business communication requires awareness of the recipient (communicate) and adapting communication strategies to suit their needs and context.
• 😀 Business communication can be categorized into formal and informal contexts, both affecting how messages are conveyed and understood.
• 😀 Four common communication styles in business are directive, classical, supportive, and delegative, each impacting organizational relationships and feedback.
• 😀 The choice of communication media affects the speed and efficiency of message delivery, with modern communication technologies like the internet enhancing reach.
• 😀 Adherence to principles of communication, such as completeness, consistency, and correctness, is essential to ensure clarity and avoid misunderstandings.

Q & A

What is business communication?

Business communication is the exchange of information, ideas, and instructions within an organization or between different parties, aimed at achieving business objectives.

How does communication in business differ from everyday communication?

In business, communication is more receptive and focused on listening and reading rather than speaking. It has a direct impact on achieving business goals and involves a higher level of professionalism and credibility.

What are the two types of business goals mentioned in the script?

The two types of business goals are productive goals, which focus on achieving specific outcomes, and maintenance goals, which focus on sustaining the organization's operations and harmony.

What are the two main environments in business communication?

The two main environments in business communication are the internal environment, which includes managers and employees, and the external environment, which includes customers, suppliers, and other external factors like technology and politics.

What is the role of a communicator in business communication?

A communicator is the person who drives communication, influencing the exchange of information. Their credibility, including expertise, trustworthiness, and dynamism, significantly impacts how effectively their message is received.

What factors should be considered when communicating with a specific audience (communicant)?

Factors to consider include understanding the communicant's profile and how they prefer to receive information. The context of the communication and the intended outcome also play a crucial role.

How does the context of communication influence its effectiveness?

The context, whether formal or informal, can affect how the message is received. A formal context, such as a briefing or meeting, focuses on information exchange, while informal contexts build relationships and foster rapport.

What are the four communication styles mentioned in the script?

The four communication styles are: directive, classical, supportive, and delegative. Each style differs in how authority and feedback are managed between superiors and subordinates.

Why is media selection important in business communication?

Media selection is crucial because the speed and effectiveness of communication depend on the medium used. Choosing the right medium, such as face-to-face, phone calls, or digital platforms, can ensure that information is absorbed efficiently.

What are some principles of effective business communication?

Some principles include completeness (providing enough information), consistency (ensuring the message is clear and unambiguous), and concreteness (delivering specific and tangible details). Additionally, consideration of the audience, cultural context, and correctness are essential.