O NOVO ESCRITÓRIO DE R$ 5 MILHÕES DO GRUPO PRIMO | Tour na Faria Lima

Summary

This video highlights the remarkable growth journey of a financial consultancy group in Brazil. The speakers reflect on their steady, strategic approach, starting with modest beginnings and focusing on sustainable growth. Emphasizing ethics and financial education, they reveal how their company has grown from 0.6 billion to 9 billion reais in assets, while maintaining a clear vision to become the leading ecosystem for financial education and investment consultancy in Brazil. The success story showcases the importance of thoughtful planning, teamwork, and perseverance in achieving long-term business goals.

Takeaways

• 😀 The company’s growth strategy has been cautious and planned, avoiding reckless spending for quick growth.
• 😀 The leadership team emphasized their conservative approach to expansion, ensuring financial stability.
• 😀 Despite starting from small locations, the company has gradually grown and now operates from a solid base.
• 😀 The company focuses on ethical growth without sacrificing principles, with a long-term vision in mind.
• 😀 The leadership believes the journey is only beginning and expects significant growth in the next few years.
• 😀 The company has a strong, growing team of over 1,000 employees, including 530 investment consultants and 350 financial planners.
• 😀 The business has a goal of becoming the largest financial education and investment consulting ecosystem in Brazil.
• 😀 In 2022, the company closed with R$0.6 billion, in 2023 with R$3.2 billion, and in the previous year with R$8.2 billion.
• 😀 The company has recently reached a new milestone, surpassing R$9 billion in assets under management.
• 😀 The company is looking to expand and change the financial landscape of Brazil while maintaining its core values of ethics and principle-based growth.

Q & A

What is the core philosophy of Grupo Primo's approach to business growth?

Grupo Primo emphasizes a conservative, steady growth approach. They carefully plan their investments, avoiding rash decisions that would burn cash in a short-term attempt to grow. Their focus is on long-term sustainability rather than seeking instant validation or status.

How did Grupo Primo start its journey in terms of office location and growth?

Grupo Primo began by establishing an office outside of Faria Lima, a well-known area in São Paulo. The company grew slowly at first and expanded gradually before accelerating its business growth. They started modestly and focused on building a solid, sustainable foundation.

What is the current financial goal of Grupo Primo for the near future?

Grupo Primo aims to reach R$10 billion in the near future, and their long-term goal is to achieve R$100 billion in the next four years.

What makes Grupo Primo’s growth trajectory different from others in the industry?

Grupo Primo's growth trajectory is unique because it was grounded in a careful, planned approach. Unlike others who might take on debt or overspend to quickly gain status, they focused on generating real cash flow and expanding conservatively, which allowed them to create a solid and sustainable business.

How does Grupo Primo reflect on its journey from humble beginnings to where it is today?

The founders of Grupo Primo reflect with gratitude and amazement at their journey. One executive mentions having previously driven modest cars like a Clio and a Celta, and never imagining reaching the success they have today. They credit the company’s success to a combination of hard work, strategy, and timing.

What are the current team dynamics at Grupo Primo in terms of the number of employees?

Grupo Primo currently employs over 1,000 people, including 530 investment consultants, 350 financial planners, and 270 other staff members. This shows their extensive workforce and growth in the financial consultancy sector.

What does Grupo Primo offer to those interested in joining the company?

Grupo Primo invites individuals interested in working in the financial market to join their team. They are looking for professionals to become consultants or transition their careers into the financial sector, offering them a chance to be part of a growing and successful company.

What is Grupo Primo’s vision for the future in the Brazilian market?

Grupo Primo’s vision is to become the largest ecosystem in Brazil for financial education and investment consultancy. They aim to continue growing and shaping the market while maintaining their commitment to ethics and core principles.

What were Grupo Primo's financial results over the last few years?

Grupo Primo's financial results show impressive growth: they ended 2022 with R$0.6 billion, 2023 with R$3.2 billion, and the following year with R$8.2 billion. They also reached R$9 billion as of today.

How does Grupo Primo balance growth and ethics in their business operations?

Grupo Primo focuses on growth without compromising its ethics or principles. They prioritize doing business in a way that is sustainable and responsible, aiming to change the financial landscape in Brazil while adhering to strong values.