Learn how Mercedes-Benz is applying AI across their products

Google Cloud

9 Apr 202402:49

Summary

TLDRMercedes-Benz is enhancing its vehicles with advanced digital experiences by integrating high-performance computers, aiming to improve over time like fine wine. The partnership with Google Cloud and AI is pivotal, creating personalized and intuitive customer interactions. Over 3 million users now enjoy Google Maps in their Mercedes cars. Google Cloud AI is also being utilized for a smart sales assistant, improving customer service, and optimizing marketing. Mercedes-Benz is exploring advanced navigation features and is deeply involved in automated driving technology, with a level three system already certified in several regions. Google Cloud serves as the backbone for their next-generation development platform, ensuring vehicles become increasingly intelligent and AI-driven. This collaboration exemplifies Mercedes-Benz's commitment to delivering the most intelligent and personalized experiences to their customers.

Takeaways

🚗 Mercedes-Benz aims to provide an exceptional digital experience to customers by equipping cars with high-end computers.
🍇 The cars are designed to improve over time, similar to a good wine, with the integration of Google Cloud and AI technologies.
🤝 Mercedes-Benz has partnered with Google to enhance user experience through more personalized and intuitive services.
🗺️ Over 3 million customers are already using Google Maps and Google Places integrated into their Mercedes vehicles.
💼 Google Cloud AI is being applied to various use cases, including a smart sales assistant for customer service and marketing optimization.
🛠️ The sales assistant helps customers interact with Mercedes-Benz for services like booking test drives and exploring vehicle offerings.
🔍 Mercedes-Benz is exploring advanced navigation features with the help of Google Cloud AI.
🚘 The vehicle showcased is equipped with a Level 3 system for conditionally automated driving, with Mercedes being the first to get such certification in Germany, California, and Nevada.
🌐 Google Cloud will serve as the backbone for Mercedes-Benz's next-generation internal development and test platform, enhancing efficiency and flexibility.
🔢 Google Cloud's expertise in processing large data sets and scaling AI workloads will make Mercedes-Benz cars more intelligent and AI-driven.
🤖 The partnership with Google is a crucial part of Mercedes-Benz's software strategy to deliver intelligent and personalized vehicles to customers.

Q & A

What is Mercedes-Benz's goal for its customers' digital experience?
-Mercedes-Benz aims to offer its customers an exceptional digital experience by equipping their cars with high computers and ensuring each car improves over time, much like a good wine.
How does Mercedes-Benz plan to make the user experience more personalized?
-Mercedes-Benz is leveraging the power of Google Cloud and AI to make the user experience more personalized, building intuitive and customized experiences through their partnership with Google.
What was the outcome of Mercedes-Benz's partnership with Google Maps?
-The partnership with Google Maps has resulted in more than 3 million customers using Google Places in their Mercedes cars.
In what areas is Mercedes-Benz applying Google Cloud AI?
-Mercedes-Benz is applying Google Cloud AI in various use cases such as a smart sales assistant, improving customer service in call centers, and optimizing marketing strategies.
How does the smart sales assistant help customers?
-The smart sales assistant helps customers to seamlessly interact with Mercedes-Benz when booking a test drive or navigating through the company's offerings to find their next favorite vehicle.
What new opportunities is Mercedes-Benz exploring with Google Cloud AI?
-Mercedes-Benz is exploring further opportunities to work with Google Cloud AI, such as developing Next Level navigation features.
What is Mercedes-Benz's stance on automated driving technology?
-Mercedes-Benz is actively involved in the development of automated driving technology, with the car featured in the script equipped with a level three system for conditionally automated driving.
Why did Mercedes-Benz choose Google Cloud for their next generation internal development and test platform?
-Mercedes-Benz chose Google Cloud as the backbone for their next generation internal development and test platform due to Google Cloud's expertise in processing massive amounts of data and scaling AI workloads.
How does Google Cloud's expertise benefit Mercedes-Benz's product development?
-Google Cloud's expertise helps Mercedes-Benz become more efficient and flexible in product development, ensuring that their cars become more intelligent and AI-driven.
What role does Google play in Mercedes-Benz's software strategy?
-Google, through Google Cloud, is a key partner in Mercedes-Benz's software strategy, helping to build new ways to deliver the most intelligent vehicles and create personalized, intuitive experiences.
What is Mercedes-Benz's vision for the future of their vehicles in collaboration with Google?
-Mercedes-Benz's vision for the future is to create vehicles that are not only intelligent but also capable of providing personalized and intuitive experiences to their customers through their partnership with Google.

Outlines

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🚗 Mercedes-Benz Digital Experience and Google Partnership

Mercedes-Benz is committed to providing an exceptional digital experience to its customers by equipping their cars with advanced computers, aiming to improve over time. The partnership with Google Cloud and AI is highlighted as a key factor in personalizing the user experience. Google Maps integration has already been adopted by over 3 million customers, and Google Cloud AI is being utilized in various applications such as a smart sales assistant for customer service and marketing optimization. Mercedes-Benz is also exploring advanced navigation features and is deeply involved in automated driving technology, with a level three system already certified in several regions. The company's next-generation development platform will leverage Google Cloud for efficiency and flexibility, with Google's expertise in data processing and AI scaling expected to make Mercedes-Benz cars increasingly intelligent.

Mindmap

Keywords

💡Digital Experience

Digital experience refers to the interaction between a user and a digital platform or device, which in this case is a Mercedes-Benz car equipped with advanced technology. The video emphasizes Mercedes-Benz's commitment to offering an exceptional digital experience to their customers, highlighting the integration of high-performance computers in their vehicles to ensure continuous improvement over time, akin to a fine wine.

💡Google Cloud

Google Cloud is a suite of cloud computing services that runs on the same infrastructure that Google uses internally for its end-user products, such as Google Search, Gmail, file storage, and YouTube. In the video, Google Cloud is mentioned as a partner for Mercedes-Benz in enhancing the user experience through AI and personalized services, showcasing the power of cloud computing in the automotive industry.

💡Artificial Intelligence (AI)

AI, or artificial intelligence, is the simulation of human intelligence in machines that are programmed to think like humans and mimic their actions. The video discusses how Mercedes-Benz is leveraging AI through Google Cloud to make the user experience more personalized, indicating the use of AI in various applications such as a smart sales assistant and optimizing marketing strategies.

💡Google Maps

Google Maps is a web mapping service that provides satellite imagery, aerial photography, street maps, and route planning for traveling by foot, car, or public transport. The script mentions a partnership with Google Maps, where more than 3 million customers are using Google Places integrated into their Mercedes cars, enhancing the navigation and location-based services within the vehicles.

💡Smart Sales Assistant

A smart sales assistant in the context of the video refers to an AI-powered tool designed to improve customer service and streamline the sales process. Mercedes-Benz is applying this technology to help customers interact seamlessly with the brand, whether booking a test drive or exploring vehicle offerings, thereby personalizing the customer journey.

💡Customer Service

Customer service is the provision of assistance to customers before, during, and after a purchase. The video script mentions the use of Google Cloud AI to improve customer service in Mercedes-Benz's call centers, suggesting an application of AI to enhance interactions and provide more efficient support.

💡Marketing Optimization

Marketing optimization involves improving marketing strategies to achieve better results with the same or lower costs. In the script, Mercedes-Benz is applying Google Cloud AI to optimize their marketing efforts, indicating the use of AI to analyze data and refine marketing campaigns for better performance.

💡Automated Driving

Automated driving refers to the technology that enables vehicles to drive autonomously without the need for human intervention. The video discusses Mercedes-Benz's involvement in automated driving, mentioning a level three system for conditionally automated driving, which showcases the company's innovation in self-driving car technology.

💡Level Three Automated Driving

Level Three Automated Driving, also known as Conditional Automation, is a classification in the automation levels of self-driving cars where the system can perform all driving tasks under certain conditions, but the driver must be ready to take back control if necessary. Mercedes-Benz claims to be the first manufacturer to get such a system certified in Germany, California, and Nevada, as stated in the video.

💡Internal Development and Test Platform

An internal development and test platform is a system used by a company for the development, testing, and refinement of its products or services. Mercedes-Benz will use Google Cloud as the backbone of their next-generation platform, highlighting the company's strategy to leverage cloud technology for more efficient and flexible product development.

💡Data Processing

Data processing is the manipulation of data by a software algorithm to produce a result. Google Cloud's expertise in processing massive amounts of data is mentioned in the video script, emphasizing the importance of handling large datasets for AI workloads and ensuring that Mercedes-Benz cars become increasingly intelligent and AI-driven.

Highlights

Mercedes-Benz aims to offer an exceptional digital experience to customers.

Cars will be equipped with high computers to improve over time.

Partnership with Google Cloud and AI for personalized user experience.

Over 3 million customers using Google Places in Mercedes cars.

Google Cloud AI applied to smart sales assistant and customer service.

Sales assistant helps with booking test drives and navigating offerings.

Exploring Next Level navigation features with Google Cloud AI.

Partnering on automated driving technology.

Mercedes-Benz is the first manufacturer to get level three system certified.

Google Cloud will be the backbone for next generation development.

Google Cloud's expertise in data processing and AI workloads.

Mercedes-Benz and Google partnership for intelligent vehicles.

Creating personalized and intuitive experiences.

Excitement about the collaboration between Mercedes-Benz and Google.

Google as a perfect example of partnering with the best in their fields.

Mercedes-Benz's software strategy includes collaboration with industry leaders.