泰國政府力推，文創產業成發展重點！｜泰國軟實力｜公視 #獨立特派員 第834集 20240103

Summary

This video script explores the cultural and creative landscape in Thailand, highlighting the importance of culture as a driving force for change and economic growth. It discusses the role of Thai dramas and soft power in promoting Thai heritage, as well as the integration of creativity and technology to create new value. The script also emphasizes the use of natural ingredients in Thai cuisine, the global expansion of Thai food, and the role of Thai cooking schools in preserving and sharing traditional culinary practices. Overall, it underscores the potential of culture and creativity as assets for economic development.

Takeaways

• 😀 Cultural heritage plays a key role in driving change and creating value, as it is seen as a valuable asset.
• 😀 Thai food culture is central to the country's identity, with distinct flavors such as sweet, sour, spicy, creamy, and salty.
• 😀 Thai series and dramas are a powerful form of soft power, reflecting the Thai way of thinking and showcasing cultural heritage.
• 😀 Thai craftsmanship and arts, including food, performing arts, and folk arts, are integral to Thai culture and heritage.
• 😀 The Thai government is supporting the development of soft power through national policies, including promoting creative industries and cultural content.
• 😀 Efforts to foster creative industries focus on linking businesses to resources, knowledge, production, and market access.
• 😀 Thai cuisine is unique and valued globally for its balance of flavors and use of natural ingredients like palm sugar, tamarind, and fish sauce.
• 😀 Thailand’s creative industry aims to connect and support local businesses in the global market through festivals and platforms.
• 😀 Fashion is not just about clothing but also about conveying messages and reflecting beliefs and beauty standards.
• 😀 Silicones are used in luxury jewelry to challenge old perspectives, turning a material of low value into something luxurious.
• 😀 Thai food exports, such as curry paste, have become popular worldwide, with efforts made to maintain quality and consistency for international markets.

Q & A

What role does culture play in driving change in society, according to the speaker?

Culture is viewed as a fundamental asset that drives change by embedding values, beliefs, and beauty ideals in society. It influences various aspects of life and acts as a starting point for transformation.

How does Thai drama and entertainment reflect Thai culture?

Thai dramas and series are celebrated for showcasing Thai culture and heritage. They often highlight elements such as traditional Thai food, performing arts, and indigenous craftsmanship, positioning them as a form of soft power.

What is meant by 'soft power' in the context of Thai culture?

'Soft power' refers to the cultural influence that Thailand exerts globally through its heritage, arts, and other cultural aspects, enhancing its international presence and appeal.

How does the Thai government support the growth of creative industries?

The Thai government supports creative industries by developing national policies that focus on enhancing soft power, promoting cultural heritage, and fostering creative businesses. Agencies like the Creative Economy Agency (CEA) are instrumental in facilitating these efforts.

What initiatives are being taken to boost Thailand's content industries?

The government is pushing for the growth of Thailand's content industries by offering access to funding, resources, and markets. Platforms like design festivals and creative business clusters are examples of strategic moves to enhance these sectors.

How does creativity contribute to Thailand's economic development?

Creativity is seen as a key driver of Thailand's economic growth by leveraging cultural assets and creative ideas. By combining culture, creativity, and technology, new opportunities for value creation are being developed.

What is the significance of using organic and healthy ingredients in Thai cuisine, as mentioned in the transcript?

The speaker emphasizes a preference for using organic and natural ingredients in Thai cuisine. This approach is reflected in the use of fresh herbs and palm sugar, prioritizing health, sustainability, and authenticity in cooking.

How does Thai cuisine stand out in the global culinary scene?

Thai cuisine is known for its unique balance of sweet, sour, spicy, creamy, and salty flavors. The ability to combine these elements creates distinct dishes with an identifiable and compelling flavor profile that appeals to a wide audience.

What approach does the speaker take towards the global expansion of Thai food products?

The speaker discusses the importance of maintaining consistent quality when exporting Thai food products, such as curry pastes. The goal is to ensure that international customers experience the same authentic taste, regardless of location.

Why is the speaker's cooking school successful, especially during the pandemic?

The speaker's cooking school has gained popularity due to its focus on teaching people to cook authentic Thai food at home. During the pandemic, many individuals turned to home cooking, and the school catered to this demand, enhancing its success.