⭐ Sneaky Local SEO Review Strategy (IT WORKS)

Summary

In this video, the importance of getting reviews on platforms beyond Google is emphasized. While Google reviews are crucial for visibility and rankings, diversifying your review sources can have significant benefits. Strategies include rotating review requests across different platforms like Facebook or industry-specific sites, or asking past Google reviewers to leave feedback on other sites. A more controversial method for multi-location businesses involves having employees review other locations, although caution is needed with platforms like Google and Yelp. These tactics help businesses boost their reputation across a variety of sites.

Takeaways

• 😀 Reviews on platforms other than Google are valuable for your business's online presence.
• 😀 Google reviews are important, but having reviews across a diverse set of sites is crucial for broadening visibility.
• 😀 Google’s knowledge panel includes reviews from around the web, meaning they influence your rankings.
• 😀 Rotating your review requests across different platforms (Google, Facebook, industry sites) helps gather diverse reviews.
• 😀 Asking customers for reviews on multiple platforms can mean fewer Google reviews, but it ensures a wider spread of positive feedback.
• 😀 After a customer leaves a Google review, follow up by asking them to leave a review on other platforms like Yellowpages.
• 😀 Make it easy for customers to leave reviews by providing them with a simple message to copy and paste.
• 😀 An effective strategy is asking for reviews on different platforms, without overwhelming the customer.
• 😀 Be cautious with employee reviews; asking employees to review other locations can be a clever but potentially sketchy strategy.
• 😀 Always avoid asking for reviews on Google or Yelp through deceptive or unethical means, as both platforms monitor for such behavior.

Q & A

Why is it important to get reviews on platforms other than Google?

Getting reviews on platforms other than Google is important because it helps create a diverse online presence. Google does look at reviews from other sources when determining a business’s credibility and rankings, so reviews on other platforms can enhance your overall reputation.

How does Google use reviews from other sites?

Google ingests reviews from other sites as part of its algorithm for determining rankings and displaying information in the knowledge panel. Reviews from around the web contribute to how Google perceives your business's trustworthiness and authority.

What is one strategy for collecting reviews across multiple platforms?

A simple strategy is to rotate your review requests. For example, after asking one customer for a Google review, ask the next for a review on Facebook, and the one after that for a review on an industry-specific platform. This creates diversity in your review profiles.

What is the potential downside of rotating review requests?

Rotating review requests can result in fewer Google reviews because you are spreading your review requests across different platforms. While this helps diversify your review portfolio, it may not maximize the number of reviews on Google, which is often considered the most impactful.

What is a more efficient review request strategy?

A more efficient strategy involves asking customers who have already left a Google review to also leave reviews on other platforms. You can make it easy for them by suggesting the review text they can copy and paste with slight modifications, which encourages them to leave a review without much effort.

How can businesses make it easy for customers to leave reviews on multiple platforms?

Businesses can provide customers with the exact review text they used on Google, asking them to copy and paste it to another site with minor changes. This simplifies the process for customers and increases the chances of getting additional reviews.

What is the 'multilocation business' strategy for getting reviews?

In a multilocation business, you can have employees from one location leave reviews for other locations. This tactic helps you gather reviews on multiple platforms, such as Facebook or industry-specific sites, without violating Google or Yelp's review policies.

Why is the multilocation business strategy considered 'sketchy'?

The multilocation strategy is considered sketchy because it involves asking employees to review businesses where they don’t have direct experience. Although it’s effective in increasing reviews on certain platforms, it could be seen as unethical or manipulative if discovered.

Why shouldn't businesses ask employees for reviews on Google or Yelp?

Asking employees for reviews on Google or Yelp is not recommended because both platforms have strict review filters and policies that look for suspicious patterns, such as fake or biased reviews. Violating these policies could lead to penalties or account suspensions.

What types of platforms are safe for employee reviews?

Platforms like Facebook or industry-specific review sites are generally safer for employee reviews. These platforms are less likely to have strict review filters compared to Google or Yelp, but it’s important to avoid deceptive practices that could harm your business’s reputation.