🤯 Como PRECIFICAR e VENDER sites feito no FRAMER em 2024 🤯

Summary

In this video, Gabriel, a web designer, shares strategies for pricing and offering websites made in Framer to clients. He explains how to incorporate Framer's subscription costs into your project pricing, either as part of the total development fee or separately. Gabriel emphasizes the importance of transparency, explaining Framer’s benefits over traditional CMS like WordPress, and suggests ways to offer ongoing maintenance services. With practical advice, he shows how to turn Framer's costs into an investment that enhances client satisfaction while maximizing your business potential.

Takeaways

• 😀 Understanding Framer’s pricing is crucial to offer it to your clients effectively. Know the plans to accurately include them in your pricing structure.
• 😀 Transparency with clients is key. Always inform them what is included in the price, such as design, development, and hosting for the first year.
• 😀 Offer value by positioning Framer's costs as an investment, not an expense. Show clients that Framer's powerful hosting and features are worth the price.
• 😀 You can include Framer's annual plan fee in your project price, either directly or as part of the total development cost.
• 😀 Using a strategy where the first year of hosting is 'free' (though actually accounted for in the pricing) can help overcome client objections.
• 😀 Provide two pricing options: one that includes Framer's hosting cost in the project price and another that separates it as a distinct expense.
• 😀 Always communicate clearly with your client about the hosting fee. Give them the option to pay directly for Framer or allow you to manage the subscription for them.
• 😀 Establishing a separate Google account for your client to manage their Framer site can prevent awkward situations where clients have to share personal login information.
• 😀 The key to charging higher prices for Framer-based websites is in how you present the value, not just the cost. Use comparisons with other platforms like WordPress.
• 😀 Clients will pay what you ask for if you effectively communicate the value and present the pricing confidently. Show the time and work involved in creating a website.
• 😀 Building a lasting relationship with your clients, rather than just completing a one-off project, can lead to repeat business and long-term success.

Q & A

What is the primary challenge designers face when pricing websites built with Framer?

The main challenge designers face is determining how to price and offer Framer websites to clients, especially because they might perceive Framer as expensive. This creates a hesitation in including Framer's cost into the overall project pricing.

How can designers integrate the cost of Framer into their pricing models?

Designers can incorporate Framer’s subscription fee into their overall project cost by bundling the annual plan into the project price. For example, the cost of developing a landing page can include Framer's hosting fee, making it a complete package for the client.

What’s the advantage of using Framer's annual plan over the monthly plan for clients?

The annual plan is more cost-effective and can be bundled into the overall project cost. It also allows the client to pay for the website development and hosting at once, without having to worry about additional monthly payments, which reduces potential client objections.

Why is it important for designers to communicate the value of Framer clearly to clients?

Clear communication about Framer's value helps clients understand what they’re paying for, especially compared to other platforms like WordPress. Explaining the benefits, such as Framer’s powerful hosting (on Amazon AWS) and its simplicity for the client, ensures that clients see it as an investment rather than an additional cost.

What are the two main pricing models discussed in the script?

The two main pricing models are: 1) Bundling the Framer cost into the overall project price, offering the first year of hosting for free as part of the website development. 2) Charging separately for Framer, with the designer clearly outlining the cost of the tool and giving the client the option to handle the payment themselves.

How can designers manage their client's Framer account access?

Designers can either ask the client to provide access to their Google account, which is linked to their Framer account, or they can create a separate Google account specifically for the client, linking it to Framer and any other necessary tools like Google Analytics.

What is Gabriel’s preference for the payment model regarding Framer’s cost?

Gabriel prefers the second model, where the cost of Framer is separated from the development price. This avoids creating an ongoing dependency between the client and the designer and ensures transparency, with the client understanding exactly what they're paying for.

How can designers handle client objections about the cost of Framer?

Designers can address objections by explaining that Framer's first year of hosting is included in the development cost, which reduces the perceived expense. They can also highlight the benefits of Framer, such as better performance and flexibility compared to cheaper alternatives.

Why is it crucial to position the Framer website as an investment rather than an expense?

Positioning the website as an investment emphasizes its long-term value, such as the powerful hosting, scalability, and ease of maintenance. This helps clients understand that the price reflects the quality and future-proof nature of their website.

What is the significance of the server used by Framer for hosting websites?

Framer uses Amazon AWS servers, which are some of the most powerful in the world. This ensures reliable and fast hosting, making it a compelling reason for clients to see the value in Framer as a premium service compared to other cheaper hosting options.