Tingkat Kontribusi Teknologi pada bidang fesyen dan kuliner dalam Kewirausahaan Perempuan

Summary

This video delves into the role of technology in empowering female entrepreneurs in Indonesia, particularly within micro-scale businesses in fashion and culinary industries. The speaker discusses the current challenges, including low levels of technological adoption and lack of specialization in these businesses. She emphasizes the importance of adopting modern technology to enhance productivity, increase competitiveness, and expand market reach. The video provides valuable insights into how women entrepreneurs can innovate and adapt to the digital era for sustainable growth and success.

Takeaways

• 😀 Focus on women entrepreneurship, specifically in small-scale businesses like culinary and fashion in Indonesia.
• 😀 Technology plays a key role in business development, particularly through four components: Technoware, Infoware, Orgaware, and Humanware.
• 😀 The Technometric method is used to measure the contribution of technology to business performance, particularly in small and micro businesses.
• 😀 Women entrepreneurs in micro businesses face challenges in adopting advanced technology, with low scores in Technoware and Humanware components.
• 😀 Manual operations still dominate in production processes in the culinary and fashion sectors, with limited adoption of automation or advanced technology.
• 😀 Humanware skills and knowledge in technology usage are still underdeveloped, hindering business growth and adaptation.
• 😀 Infoware (knowledge and information management) is present but can be significantly improved for better business decision-making and innovation.
• 😀 Orgaware (organizational processes) in micro businesses is not well-structured, with no clear division of labor or specialization.
• 😀 Despite challenges, it is crucial for women entrepreneurs to embrace technology to remain competitive and sustain their businesses in the digital era.
• 😀 Future sessions will focus on creating a development model for women entrepreneurs in the culinary and fashion sectors, emphasizing micro and small-scale businesses.

Q & A

What is the main focus of the research presented in the video?

The research focuses on women entrepreneurship, specifically examining the role of technology in small businesses led by women in Indonesia, particularly in the food and fashion sectors.

What is the Technometric Model mentioned in the script, and how is it used?

The Technometric Model is a method used to assess the level of technology adoption in businesses. It involves measuring the contribution of different technological components—such as Technoware, Infoware, and Orgaware—across various scales of industries (micro, small, medium, and large).

What does TCC (Technology Contribution Coefficient) measure in the context of the research?

TCC, or Technology Contribution Coefficient, is a value derived from the Technometric method that measures the level of technology's contribution to the efficiency and competitiveness of a business. It helps classify the technological adoption in women-led businesses.

What challenges do women entrepreneurs face in adopting technology, according to the research?

Women entrepreneurs in micro-enterprises face challenges such as limited technological adoption, with many businesses relying on manual methods. These limitations result in low scores in key technological areas like production processes, human resources, information systems, and organizational structures.

What is the significance of the 'Technoware' component in women-led businesses?

Technoware refers to the physical tools and equipment used in production. In women-led micro-enterprises, the adoption of Technoware is still limited, often leading to inefficiencies in production, especially in industries like food and fashion.

How does 'Infoware' impact the businesses of women entrepreneurs?

Infoware represents the information systems used to support business operations. In many micro-enterprises, the lack of adequate Infoware leads to inefficient business management and communication, hindering growth and scalability.

What role does 'Orgaware' play in women-led micro-enterprises?

Orgaware refers to the organizational structure of a business. In many women-led micro-enterprises, there is a lack of clear division of labor and specialization, which results in inefficient operations. Developing better organizational structures is key to improving business performance.

Why is it crucial for women entrepreneurs to adapt to new technologies?

Adapting to new technologies is crucial for women entrepreneurs to stay competitive in the digital era. It enables them to scale their businesses, reach new markets, and improve operational efficiency, which are essential for long-term sustainability.

What specific industries are focused on in the research, and why?

The research focuses on the food (culinary) and fashion industries, as these are common sectors for women entrepreneurs in Indonesia. The study aims to understand how technology can improve business processes in these industries, especially for micro and small-scale enterprises.

What is the conclusion and takeaway from the research presented in the video?

The conclusion is that women entrepreneurs need to focus on improving technological adoption, organizational structures, and human resource development to enhance their businesses. By adopting new technologies and streamlining operations, they can better compete in the digital economy and achieve growth in the long term.